15 Stats and Events to Remember from May

Every month we keep a tab of the most interesting statistics across social, mobile, local and retail industries. This is a consolidated list of the 15 we found to be the most interesting and relevant stories, articles, and studies from the month of May.

  • Belly, a GPS-based loyalty platform, announced its 1 millionth check-in. This Chicago-based start-up’s active merchants say their locations have more Belly check-ins than Foursquare check-ins.
  • A Shopify study finds Pinterest users spend an average of $80 per order; this is the highest of any site and doubls the average order cost from Facebook.
  • Location-based social media advertising spending is set to climb 43% this year to $3.63 billion, and expected to continue to increase at a rapid pace.
  • A live brain surgery reached 14.5 million people on Twitter.
  • 18% of U.S. smartphone owners over 18 use geosocial check-in apps, according to a recent study by the Pew Internet & American Life Project.
  • According to a report by Forrester Research, only 49% of markets have integrated social media into brand building, yet 92% agree that social media has “fundamentally changed how consumers engage with brands.”
  • LinkedIn acquired SlideShare for $119 million.
  • A PaperG case study shows how a local advertisement display can outperform national campaigns by generating more than $10,000.
  • Since last May, the number of online adults in the U.S. who use Twitter daily has increased from 4% to 8%, according to the Pew Internet & American Life Project.
  • The average U.S. internet user spends 32 hours a month online.
  • PayPal has made deals with 15 retailers allowing consumers to pay for purchases with their cell phones.
  • Oracle bought the social marketing platform Virtue for $300 million.
  • The average number of apps per smartphone user has jumped 28% since last year.
  • Klout now serves 1 billion API calls daily. This is 80 times more data than they served than a year ago.
  • A survey of U.S. SMBs shows that 84.3% have seen an increase in new business activity due to their mobile marketing efforts. Top motivators for investing in mobile include providing better customer service and attracting more local customers.