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Valuevine is now Venuelabs!

In 2009, we launched Valuevine to help franchises reach out to and engage their customers using social media. We did some great work and learned a lot along the way. A question a lot of our customers and prospects had is, “how do we best measure ROI?”

At the same time, the iPhone was exploding in popularity and ushering in the age of the smartphone. Apple’s iTunes App Store made it easy for third-party companies to build software for the iPhone. Google’s Android, Windows Phone 7, Blackberry and others now have app stores too. Some of the most popular apps – Angry Birds aside – have been social media and networking sites like Facebook, Twitter, Foursquare and many others that allow users to “check in” at locations and tell their friends about their experiences.

The explosion of location-based data has been transformative for brands with storefronts. Marketers who have been effectively flying blind to local feedback now have the means to target marketing programs much more efficiently.

We decided we had to make this data available for our customers in a way that was easily understandable, and just as important, something they could use to weigh the ROI of marketing campaigns.

We started by adding a “social inbox” to our marketing product. This was a stream of tweets, and check-ins, etc. for our customers to sort through. From here, we launched Valuevine Connect in February 2011. This puts location-based data from places like Facebook, Twitter, Yahoo, Foursquare and 20+ others into one place and in a format that allows out clients to track and measure consumer activity and sentiment.

The goal of this offering is to allow our customers to stay informed and be proactive about what consumers are saying about their experiences at local storefronts.

What we found when we introduced our location intelligence offering was quite interesting:

Recent research shows us brands are missing 70 percent of the stream of site-specific content online. Because of this, we have experienced massive growth in the storefront intelligence product while the social media marketing offering has grown more slowly.

Small companies have to make tough decisions about what to focus on and what to walk away from. In our case, it very rapidly became clear what our focus needed to be.

Starting today, we are refocusing our services around what we see as a huge opportunity to help brands know what customers are saying at their storefronts.

It is an area that simply isn’t being addressed in the market. There are a few social media marketing/monitoring companies that claim comprehensiveness, but they simply don’t provide information by storefront. Brands have a false sense of security, thinking they have a full view of consumer sentiment. We can fix that.

Venuelabs connects brands to local customers in a way that is simply not possible through other means.

We are changing our name to more closely align with this new focus. Moving forward, we will be known as Venuelabs. We will continue to add to and improve our product offering for brands with storefronts.

Stay tuned – over the next few months we will be announcing some very exciting innovations that we have been working on.

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  • Recent research showed us brands were missing 70% of the local stream of content when it came to understanding customer sentiment
  • Our prospective customers naturally gravitated toward local monitoring and analytics as a first priority over location-based social media marketing.
  • The company experienced massive, exponential growth in the storefront intelligence product while the social media marketing offering grew more slowly.

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Small companies have to make tough decisions about what to focus on and what to walk away from. In our case, it became clear in a hurry what our focus needed to be.

Starting today.

We are refocusing the company around what we see as a huge opportunity to help brands know what customers are thinking at their local storefronts.

It’s an area that simply isn’t being addressed in the market. There are a few social media marketing / monitoring companies who claim comprehensiveness, but they simply don’t provide information by storefront. Brands have a false sense of security, thinking they have a full view of consumer sentiment. We can fix that.

Venuelabs connects brands to local customers in a way that is simply not possible through other means.
We are changing our name to more closely align with this new focus. Moving forward, we will be known as Venuelabs. We will continue to add to and improve our product offering for brands with storefronts.

One more change we are including with the launch of our new brand is that any brand can create a Venuelabs account online starting today.

Stay tuned – over the next few months we will be announcing some very cool innovations that we have been working on.

-Neil

 

You can see the official Venuelabs press release here.