Let’s Talk About How To Make Money From Freelance Blogging!
Freelance blogging is rather under-appreciated as an income stream among bloggers.
It probably has something to do with it not being that sexy at first. After all, freelance blogging is 100 percent active income, and you directly exchange your time for money.
However, the nice thing is that if you need X dollars by, say, the end of the month, then there’s really nothing that comes even close to freelance blogging.
What’s Freelance Blogging About?
I should probably explain the idea of freelance blogging just a bit to get everybody up to speed.
In its most basic form, freelance blogging is about writing posts for other people’s blogs.
The great thing about it is that you can choose your clients, as well as moderate how much work you’re willing to do every month.
While I will admit that building a dependable career that way can be tough, getting started and earning your first dollars is actually way easier than going the traditional “make money” route:
launching a new blog > building a following > building an email list > creating a product > selling the product
Freelance blogging is the quicker approach, and you don’t need to be extremely successful or popular to pull it off.
There are three main steps in the process:
Step #1: Getting the Initial Setup Out Of The Way
To get started, you need two elements: a blog of your own and a portfolio of posts.
The key here is to have quality posts that provide useful information. But I guess you’re working on this right now anyway, so we can probably scratch this off the list.
By the way, if you are indeed in the middle of launching a niche blog, then you don’t need to go far for some on-point advice or even more advice.
Here’s what to do to make your portfolio appealing:
- Make sure that your blog has at least 20 quality posts and that it’s been online for at least three months. This is the evidence that you know your main craft – writing.
- Land 5+ guest posts on other blogs that are respectable in the community. You will use them to prove to your prospective clients that the work you do spreads further than just your blog.
This really is enough for a start. Chances are that any prospective client won’t spend hours checking you out across various corners of the web. They will just have a quick look at your most recent work.
Step #2: Finding People to Reach Out To
Once you’ve completed the setup, you should start sniffing around and looking for people to whom you can offer your freelance blogging services.
As I said, a good type of service to start with is writing blog posts. The first obvious thing to focus on is to make sure that you find people who are likely to have a need for this type of service.
For instance, a common trap bloggers fall into is reaching out to blogs that have their publishing processes and content already pretty figured out.
Of course, joining ProBlogger is still possible, but you won’t get there just by writing an email saying, “Hey, I’m a blogger; I want in!”
So, for now, we need to focus on another group of potential clients.
Go ahead and try the following three methods:
1. Find Businesses With Blogs (Company Blogs)
This is probably the most straightforward tactic. Your goal is to find company blogs that aren’t performing at their highest potential.
Remember when I told you about the mistake of trying to target blogs with already-optimized content and well-thought-through processes?
Here, you’re doing the exact opposite thing.
You’re searching for blogs that “don’t quite get it.” Your opportunity is to step in and make things better through your content.
You can find such blogs via Technorati, BuzzStream, or Inkybee.
2. Find People Who Have Just Bought a Site
The site flipping market is quite big on the web right now. Literally every day, tens of sites change hands and start operating under new ownership.
Now, the thing about people who have just bought a site is that they could also need some fresh content for it.
Find those people through Flippa and add them to your list.
3. Find Well-known Bloggers With Side-projects
Popular bloggers tend to run more than one blog. And although their flagship is probably well taken care of, their other projects might not be.
Do some research on your favourite bloggers and approach them directly with an offer to write content for their other blogs.
Step #3: Constructing Your Outreach Message and Sending It
Now that you have a list of people you want to reach out to, you do need to come up with a good message that will get them engaged and ready to take you up on your offer.
There are many great resources on the web on this topic, and I encourage you to do some research of your own.
When it comes to sending your message, getting the offer out, negotiating the final deal and so on, you can either use email or look into specialized proposal tools.
Email is obvious; no further explanation is needed. For specialized tools, check Bidsketch. It will take care of designing, sending, and tracking your proposal (it also lets you know how the client interacts with it).
I advise against social media outreach, though. Maybe I’m biased, but it’s just that using social media for outreach has never worked for me.
FAQs
🖋️ What are some ways to find freelance blogging jobs?
You can find jobs on freelance websites, job boards, and by reaching out to companies directly. Networking on social media and joining writing communities can also help.
🛠️ What tools can help me with freelance blogging?
Tools like Grammarly for editing, Trello for project management, and Canva for creating visuals can enhance your freelance blogging work.
📈 How can I improve my chances of getting hired as a freelance blogger?
Focus on building a strong portfolio, improving your writing skills, and marketing yourself effectively through a professional website and social media presence.
💵 How do I set my rates as a freelance blogger?
Research industry standards, consider your experience level, and calculate how much you need to earn to set competitive yet fair rates.
🤔 How do I manage multiple freelance blogging projects?
Use project management tools, set clear deadlines, and communicate regularly with clients to keep track of your work and ensure timely delivery.
📚 Can freelance blogging lead to other opportunities?
Yes, successful freelance blogging can open doors to opportunities like content marketing, copywriting, and even starting your own blog or business.
🌟 What skills are important for successful freelance blogging?
Important skills include strong writing and editing abilities, SEO knowledge, time management, and effective communication.
Quick Links:
- Tasks New Bloggers Need To Accomplish Before Writing a Word
- Key Elements of Writing Great Headlines
- Types of Blog Posts People Love To Read
- Ultimate List of Blogging Statistics and Facts
Conclusion: Make Money From Freelance Blogging
The strategy presented above can be implemented in less than two weeks (provided that you already have a blog).
This means that you can see your first deals – and dollars – coming in sooner than you think.
On a personal note, I have to admit that the tactics described in Step #2 are something I do regularly every week.
They work extremely well if you spend a while crafting your offer and making sure that it resonates with people.
