Hubspot vs Mailchimp vs Moosend 2025: Which One Is Worth The HYPE?

HubSpot vs Mailchimp vs Moosend!! Are you asking why this is a triple showdown?

Because you are searching for a platform that takes care of all your marketing strategies, I don’t want to recommend just one platform and try to sell that product like other articles do.

Here, I am going to compare the top three marketing platforms available in the business, and you are the one who will decide which one to choose as your marketing partner.

The reason why I am comparing these three platforms is due to their automation in the marketing process and the level of accuracy in their marketing stats.

Don’t worry!! These are not just hyped up sentences!, I will give justification for every one of my sentences with appropriate features because I’m not just a reviewer; I am also a consumer of these products.

So, without any further ado, let’s get into the article of comparison between Moosend vs Mailchimp vs Moosend.

Hubspot vs Mailchimp vs Moosend: Overview

Hubspot Overview

HubSpot is a marketing platform that provides all kinds of services, like sales, service, marketing, etc., to its users, with individual hubs and features for each of these platforms.

Hubspot was founded in 2004 with an idea of creating tolerance free marketing for the customers and they extended this strategy to all the marketing platforms throughout the years. Hubspot integrates with more than 500 companies and these are the services Hubspot has to offer

• CRM(Customer Relationship Management) Hub
• CMS(Content Management Software)Hub
• Marketing Hub
• Sales Hub
• Service Hub

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Mailchimp Overview

Mailchimp is also one of the all-in-one marketing platforms which guides you with appropriate tools and support at each step of your campaign. Mailchimp is one of the forefathers of online marketing and they are in this business since 2000.

Mailchimp provides all kinds of services like

• Creating custom domains for your site.
• Broadening your marketing campaign with their successful audience management tools.
• Helping for your content through their platform, called the content studio.
• Improving your marketing performance with various analytical tools.

Moosend Overview

Moosend is one of the leading competitors in online marketing whose primary focus is on email marketing and its automation features.

Even though they vary from the services provided by their competitors, Moosend also provides services for some critical marketing steps like

• Landing page creation to increase your customer rate.
• Data tracking to analyze the needs of your customer.
• Email marketing with an automated management process.
• And much more…..

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Unique features of these platforms: Hubspot vs Mailchimp vs Moosend

As I said in the introduction, I am going to explain the features of these platforms, that make them unique and pioneers in the marketing industry.

Unique features of Hubspot:

HubSpot is one of the fast-growing marketing platforms in the business with its amazing features and customer support system. As I said they give full marketing services with their individual hubs. So, Let’s look at some of their top-performing features in each of their hubs. 

For the marketing hub, 

1. To attract more visitors

HubSpot provides services for SEO (Search Engine Optimization) ranking which is important in determining your content display and also helps you in optimizing ads to give your visitors a personalized feel with your products.

2. To convert more Leads

To increase the rate of the audience to consumer ratio for your products, HubSpot provides various kinds of services like

3. Lead Management

This feature monitors all your potential audiences that can turn into consumers, and it gives them a personalized notification about your products based on their needs.

4. Form Builder

This feature helps you to create instant forms for your customers to record their needs, and those who fill out the forms will automatically be redirected to CRM(Customer Relationship Management) Hu,b where you can interact with your customers with various tools like leading pages, call to action, etc…

This is one of the features I tried using in HubSpot’s free tool services, and similar to this image, you can create your form with the details you need from your customer.

Based on my experience, Form Builder lives up to its standards with its quick creation settings, catchy titles, and personalized redirection to my site based on the functions I requested.

For the CMS (Content Management Software) hub

5. Website themes

HubSpot offers pre-built websites with performance-tested themes to save you time when creating the templates so that you can focus on your business more.

6. Drag and drop editor

This is one of the most user-friendly editors I have ever experienced, and even though they are pretty common among marketing platforms, Hubspot’s automation process combined with this interactive editor makes it unique from the competition.

These are just examples of some of the features offered by HubSpot. They offer unique services in every one of their hubs, and you can try them for free in Hubspot CRM tools.

Unique features of Mailchimp:

Like Hubspot, MailChimp also has some pretty unique tools up its sleeves to impress its customers. So, let’s take a look at some of the cool features of Mailchimp

1. Contact profiles

This feature of Mailchimp helps you to track every one of your audience in detail regarding their purchase history, recent interaction with your products, and much more…

Even though other marketing platforms do data tracking, MailChimp tracks your audience data at a near-perfect level so that you can maintain an individual database for each one of your audiences.

This is one of the features of Mailchimp I personally experienced, and I was genuinely blown away with the details I got about each one of my audiences who in some way interacted with my products.

2. Audience dashboard

This dashboard gives all the data for your marketing campaign in one place so that you don’t have to search for each piece of data individually. Even though it is a common feature for all marketing platforms to provide a dashboard, Mailchimp’s additional features like 

• Brief details about recent sources for the growth of your platform.
• Pinpointing the top locations where your ads are performing well.
• Determining CLV(Customer Lifetime Value), which gives you the potential sales value for every one of your audiences.

I just gave you a preview of some of MailChimp’s features, and they offer their platform with this level of uniqueness for every one of their services. If you want to try more of their features, they are offering a free plan with most of their tools. You can try that if you want!!.

Unique features of Moosend:

As you can see from the above, there is a pretty big competition on the marketing platform. Still, even though there is a huge competition in the field, Moosend paves its way to the top with its top-of-the-line email marketing tools and automation processes. So, let’s take a look at some of them here.

1. A/B testing

This feature calculates the performance of your creative templates in front of a sample audience and various AI tools to find out the expected performance of these templates before even launching them in the market.

 This will help you reduce your investment in unsuccessful ads, and you can modify your templates in the pre-launch itself; it will save you a lot of time.

2. Email Automation templates

Moosend is particularly known for its email marketing, and this is one of the features that make it the pioneer in email marketing. These fully automated templates will analyze your audience’s response to your products, and they will personalize the next email based on their previous response.

This is one of the email flows for the customers, and there are separate flow charts for every possible scenario with customer interaction with your site. These processes are fully automated, and the only thing you have to do is monitor the results and modify your templates!!.

Like the previous two, these are just a few examples of their products, and you can try more of their features with Moosend’s free plan offers.

Hubspot vs Mailchimp vs Moosend: (Comparison of Basic features)

In order to be a successful Marketing platform, offering never-before-seen tools is not only sufficient, but they have to deliver their top performance in various sectors like Customer conversion, Interface usability, Guidance level, and much more.

So, in this topic, we are going to compare the basic features for all these three platforms that qualify them as a successful marketing partner.

Customer conversion:

I don’t think I have to justify this as one of the basic features in marketing. The ultimate goal of every marketing campaign will be to increase its customer numbers to become a successful product. So, let’s see how these platforms are performing in these criteria.

Hubspot:

HubSpot provides various features like email tracking, Meeting schedules, and various others to collect the audience’s data in order to give a personalized experience to every one of them.

They provide separate hubs called Marketing and sales hubs to focus on this goal, and as we have seen above, there are some pretty cool tools in these hubs.

Mailchimp:

Mailchimp’s strategy of increasing their user’s customer rate is to collect every single data about their audience preferences and to give a personalized experience to them based on their needs. Mailchimp tries to do this using tools like Contact profiles, Audience dashboards, etc.. to accomplish their objective.

Moosend:

Moosend also takes customer conversion as their primary objective and tries to achieve it using tools like user tracking and Website-based recommendations to give their users a new perspective of marketing to achieve their customer conversion rate.

Verdict:

All three platforms are pioneers in Customer conversion, and there is not even one loser among these three because the users from all three platforms are happy with their performance. But if I have to choose one means, I would go with Mailchimp due to their Contact profile feature, which gives me a ton of data about my audiences.

Interface Usability:

All platforms make their interface as user-friendly as possible. Still, in order to be a top competitor, their interface usability should be at the next level, where the interface has to do all the work, and you have to monitor and command the orders. So, let’s see these platforms meet those standards.

Hubspot:

HubSpot tries to give its users a user-friendly interface using tools like Drag and drop editor, Marketing automation, and various other lead automation tools. Hubspot offers most of its tools for free in the CRM hub so that you can try its interface first before purchasing it.

Mailchimp:

Mailchimp mostly focuses on making their tools as user-friendly as possible, and they need some development in the automation sector. But most of their tools are user-friendly due to their easily modifiable editors, and executing their tools is just a few clicks process.

Moosend:

Moosend primary focus is on e-mail marketing automation, and they have done a good job in automating their sectors using tools like Email Automation templates, Drag and drop Automation editor, Automated user tracking, and much more. Their Automation process is pretty straightforward, and you can easily track them using your dashboards.

Verdict:

Even though Hubspot and Mailchimp offer some automation features to their users, Moosend dedicates most of its tools to automation, and it makes its interface more user-friendly and easily accessible to the customers compared to the other two platforms. So, in the case of a user-friendly interface, my recommendation is Moosend.

Guidance level:

Having the best interface and maintaining a good customer conversion rate only does not ensure a product’s success. Guiding each and everyone of their users through the interface and giving the best out of their features consistently for their users make a good marketing platform. So, let’s see the guidance level of each of these platforms.

Hubspot:

I don’t have to tell you, but if you have followed from the beginning of this article, you can see that Hubspot provides individual hubs for their services with separate customer support for each one of their hubs.

Mailchimp:

MailChimp guides its customers through its various tools, including detailed videos, blogs, and customer support, to provide a one-on-one experience for users. 

Moosend:

Moosend also guides its customers by providing detailed explanations about its products and providing customer support in case any additional details are required.

Verdict:

I don’t have to tell you the result because, based on my explanation, you can clearly see that Hubspot guides its users through their interface and tools with the utmost care, and they are consistent in giving the best out of its features.

Pricing: Hubspot vs Mailchimp vs Moosend Compared

Not all the best services come at a free cost, so let’s see the price of each of these platforms’ plans to give you an overview of your investment.

Hubspot Pricing:

1. Free Tools 🆓

HubSpot’s Free Tools plan costs $0—awesome, right? You get lead finding, emailing, and tracking for two users, no credit card needed. It covers marketing, sales, service, content, operations, and commerce tools. Perfect for trying HubSpot without spending a penny!

2. Starter Plans 🚀

Starter plans help growing businesses affordably.

• Marketing Hub Starter: $15/month yearly ($20 monthly), 1,000 contacts, no branding.
• Sales Hub Starter: $20/month per user, tracks emails, schedules meetings.
• Service Hub Starter: $20/month per user, basic chat and email.
• Content Hub Starter: $20/month per user, builds secure websites.
• Operations Hub Starter: $20/month per user, organizes your data.

3. Professional Plans 📈

Professional plans fit businesses wanting more power.

• Marketing Hub Pro: $800/month, 2,000 contacts, automation, $3,000 setup.
• Sales Hub Pro: $100/month per user, automation, $1,500 setup.
• Service Hub Pro: $100/month per user, help desk, $1,500 setup.
• Content Hub Pro: $500/month, smart content, $50/extra user.
• Operations Hub Pro: $800/month, advanced tools, $50/extra user.

4. Enterprise Plans 🏢

Enterprise plans tackle big company needs.

• Marketing Hub Enterprise: $3,600/month, 10,000 contacts, $7,000 setup.
• Sales Hub Enterprise: $150/month per user, custom tools, $3,500 setup.
• Service Hub Enterprise: $150/month per user, goals, $3,500 setup.
• Content Hub Enterprise: $1,200/month, memberships, custom features.
• Operations Hub Enterprise: $2,000/month, data tools, $75/extra user.

5. Customer Platform Bundles 🎁

Bundles mix tools for less cash.

• Starter Bundle: $15/month yearly per user, all Starter Hubs.
• Professional Bundle: $1,781/month, combines Pro Hubs for growth.

Mailchimp Pricing:

MailChimp offers up to 2,000 subscribers and 12,000 mail per month. But you will have to pay for selecting a plan other than the free plan, which depends on the number of subscribers.

It offers subscriber-based as well as a pay-as-you-go pricing model. The plans offer varying degrees of features starting at:

• $9.99/month for 500 subscribers (Essential Plan)
• $14.99/month for 500 subscribers (Standard Plan)
• $299/month for 10,000 subscribers (premium plan)

Moosend Pricing:

1. Free Trial – 30 days with access to core features like the email builder, templates, landing pages, and analytics.

2. Pro Plan – Starts at $9/month for up to 500 subscribers. Pricing increases with subscriber count (e.g., $88/month for 10K subscribers, $160/month for 25K). Annual billing saves 20%. Includes all Free Trial features plus transactional emails, landing pages, and up to 5 team members.

3. Moosend+ Plan – Custom pricing based on selected features and subscriber count.

4. Enterprise Plan – Custom pricing with premium support, SSO, custom reports, and dedicated account management.

Pros & Cons: Hubspot vs Mailchimp vs Moosend

Hubspot

Mailchimp

Moosend

FAQs on Hubspot vs Mailchimp vs Moosend

What’s the main difference between them?

HubSpot’s all-in-one marketing. Mailchimp’s email-focused. Moosend’s affordable automation.

Which one’s cheapest to start with?

Moosend’s free for 1,000 contacts. Mailchimp’s free too. HubSpot’s pricier.

Can they all send emails easily?

Yes, all have simple email builders. Moosend’s the fastest.

Which is best for beginners?

Mailchimp’s super easy. Moosend’s close. HubSpot needs learning.

Do they track my customers?

HubSpot’s CRM rocks. Mailchimp’s basic. Moosend tracks well.

Which grows with my business?

HubSpot scales big. Mailchimp’s decent. Moosend fits small.

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Conclusion: Hubspot vs Mailchimp vs Moosend 2025

All these three tools are unique in separate ways and it will be suitable for different types of audiences.

HubSpot will be suitable for those who need guidance at each of their marketing steps with basic features and reasonable investment for their marketing campaign.

Mailchimp will be suitable for those who want to get every detail about their audiences and are ready to invest some high-end amounts for their marketing campaign.

Moosend will be suitable for those who need their interface to be so user friendly and they want to spend much less time on their marketing campaign.

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