FunnelFlux vs Voluum 2025: Which Tracker Is Best For You?

Funnelflux Pro As per My Experience

Well, imagine drawing a funnel on a whiteboard explaining how users will move between different pages, to upsells, downsells, one-time offers, email opt-ins followed by later pages sent via email, etc.

You’re basically drawing a flowchart, right? Here’s what building tracking can look like in FunnelFlux Pro:

FunnelFlux Pro lets you draw flowcharts to design your tracking. This creates a “funnel,” which can receive traffic from unlimited traffic sources, campaigns, and ads. You can grab URLs just by clicking a page and choosing a traffic source.

In virtually every other tracker, here is the process you go through when launching new campaigns:

1. Create some flow or lander > offer combination in the tracker. Can usually reuse this.
2. Pick a traffic source
3. Sometimes, pick a country
4. Fill out other details
5. Save
6. Get some unique campaign link only for that traffic source > flow and possibly the country

And then, when you want to run another campaign on the same source or another traffic source with the same flow:

1. Duplicate some existing campaign
2. Change the source or country
3. Save it
4. Get another unique link
5. Go use that in your traffic source

Want to direct link? New campaign entirely, or add custom ever-expanding rules to a campaign to make it change flows for specific campaign IDs, sources, etc. The end result is hundreds of campaigns for every little thing a lot to keep track of, and lots of configs.

Then when you get to reporting, it’s often by campaigns first, then you have to drill down into each of them to break down by creatives, devices, countries, and other URL parameters.

Sometimes, you can break down fully from traffic source > campaign > creative >, etc., but you will then run into limits to how many levels you can go to.

With FunnelFlux, here’s what you do:

1. Create a funnel. It visually describes the flow of pages you expect a user to go through.
2. Click on the traffic node > get links > pick source > copy link. That’s it, nothing to save.
3. Go use that link in the traffic source.

Here’s what you do when you want to run a new campaign at the traffic source:

1. Open the funnel or the edit dialog
2. Click/select traffic node > generate link
3. Copy > done

The links are dynamic, and you don’t need to save them. You don’t duplicate anything, you just grab the same link and reuse it. Everything like URL params and campaign IDs is passed dynamically in the URLs using tokens, so there is so much less needless duplication.

Now, when you want to break down data by campaign, you just group by the campaign parameter that was passed in the URL.

It’s so much easier!

As for the reporting breakdowns… you have two options, each of which has advantages over other trackers:

1. On any page showing your resources – like funnels, traffic sources, landers, for any row, you can click to open a quick stats overlay that lets you instantly break down that data. By source, location data, device data, URL fields, everything. Hella fast.
2. Go to the reporting page and build a custom report. You can group by up to a whopping 20 attributes, and there are some special ones like “visitor journey,” which breaks down the exact flow users went through and conversion rates, EPCs, etc. at each level.

This is just one of the key reasons why I like FunnelFlux Pro more… it breaks away from the standard mold that all other trackers seem to follow and does things differently.

Differences can sometimes be more confusing to adopt if you’re used to the other trackers… but people felt the same about Slack vs Skype (and look how that went) or Uber vs Taxis. You have to do things differently to find a better UX.

Let’s talk about some of the other cool things I like about FunnelFlux Pro:

Data Passing

I really like this one because I know in the past, especially when I was new, I screwed up URLs often and made mistakes with tokens, copy/paste, and editing, and wasted countless hours trying to fix things.

Or worse, I ran campaigns for days with broken data that made it hard to optimize.

In most trackers, you fill out a URL and inject tokens into them. You get long URLs, and they can be annoying to read, and it’s easy to make human error.

All it takes is putting ?something=x instead of &something=x, and it all goes to hell.

In FunnelFlux Pro, you just put some base URL then build all this finicky data passing like this:

Another UX thing I like. You just put the fields/values here and use their dropdowns so you don’t make mistakes. 

Offers are templated by the network configuration, too, so you never make rookie mistakes when adding new offer links and don’t have to add all this stuff every time.

Conditions

I like to figure out traffic optimization quickly and what landers, offers, etc., work best for different countries, devices, and so on.

In many trackers, this can be a little annoying, especially if you want to do anything other than lander > offer flows.

In FunnelFlux Pro, you can add condition nodes anywhere, create rules with their names, and visually see how things are routing. Like this:

I find this much easier than lists of landers/offers where I create rule after rule. Here I can visually map things out.

I can add these conditions anywhere, too… For example, I can add a geo-routing condition before landing pages, then another one on clickthrough to offers, and so on. Users move from node to node in the funnel, and you can control decisions at any point.

Not only is this freakin’ cool, but I think it lets you dream up ways to get out higher ROI that you didn’t think of in other trackers.

Quick Stats

It’s just one of my favorite features because of the speed…

I go to the traffic sources page. I want to analyze a specific source. I click the quickstart button:

And boom, an overlay opens, breaking down the source by funnels. I can then jump to location data and in seconds get this breakdown:

For me, this is gold. I drill down via a fast overlay. When I close it, I am where I was before. I don’t have to jump between pages or open multiple tabs. It just feels more responsive, and the UI can keep up with my thought process.

Javascript And No-Redirect Tracking

One last thing…

A lot of marketers now are directly linking to pages and using javascript to do their tracking.

It’s a must on platforms like Facebook and Google where they don’t like redirects (not necessarily banned), and marketers are afraid of using redirect links if it could risk account bans, ad disapprovals, etc.

Most trackers offer Javascript tracking, and FunnelFlux Pro does, too. But here is why I think it’s better:

1. It’s kinda like Facebook JS, so it’s familiar. You place a global include, then fire events like page views on your pages and conversions elsewhere. The view includes a page ID and is the same for that lander, no matter what funnel it is used in or the campaign involved.
2. You can embed defaults like funnel and traffic source, so organic traffic defaults to something you choose
3. Their javascript is super smart and automatically injects tracking data into links so that stuff doesn’t break even when cookies and referrers are blocked. This alone makes it more reliable than other trackers, especially if running on Facebook, where their mobile browser blocks most third-party cookies. 
4. The javascript lets you use any tracker data — IDs, traffic source data, country, device model, etc. You don’t have to pass this in your URL! You can directly source it and use it in your page, JS functions, etc. I haven’t seen other trackers provide this.
5. Because of the way it works, you can easily integrate with Google Tag Manager and use their lookup table feature to map out all your pages, and now you don’t need to place JS on pages at all, just GTM and add a page ID to the GTM setup. It can be tricky at first if you’re not used to GTM, but later, it makes everything easy
6. Lastly, and this is super cool, you can link directly between pages (like on a Shopify site or product site) without using tracker links, and the JS will intelligently create click events in their system if an action connects the pages! This is great as it lets you track CTR without having to change links on your website. For Ecom platforms, this is critical as you often have no control over the links

FunnelFlux vs Voluum: Pros and Cons

FunnelFlux Pros

• The FunnelFlux statistics module offers a great deal of flexibility.
• Without autoresponders, estimate your leads’ lifetime value.
• Fast affiliate tracking software. A $14.88 VPS gets 1M+ ticks every day.
• When it comes to assessing and improving a number of campaigns, it is incredibly accurate.
• It offers effective customer service support to assist you with any questions you might have.
• It contains a visual funnel heatmap graph that you can use to keep track of each campaign you’ve run.
• It automatically monitors more than sixty different Key Performance Indicators (KPIs).
• A visual funnel builder is included for quick and simple funnel development.
• It enables you to examine and understand the conversion rates of the landing pages of your rivals.

FunnelFlux Cons

• It will take a long time to learn and apply it.
• FunnelFlux cannot develop landing pages without third-party software.

Voluum Pros

• With Voluum, advertisers and promoters can anticipate live updates
• Tracking Domains with SSL
• It is very easy to use
• Voluum’s tracking, reporting, and A/B testing are popular. The software helps advertisers track traffic source revenue and campaign performance.
• Direct Tracking Pixel
• Outstanding Customer Service: Reviewers give Voluum’s account managers high marks because they reply quickly and offer personalized solutions. The staff helps many users with problems and questions about the platform.

Voluum Cons

• Complex Setup: The software’s many tabs and capabilities can be confusing for first-time users.
• Voluum’s Automizer, Fraud Analytics, and Extra Users charges made it pricey for some users.