6 Best CRM for Sales 2025: The Ultimate List (Pros & Cons)

Choosing the right CRM for sales can be overwhelming, especially with the numerous options available.

I’ve been there—juggling spreadsheets, tracking follow-ups, and trying not to lose important leads.

A good CRM makes all of that easier. It helps you stay organized, build better relationships, and close more deals without stress.

In this guide, Let’s explore the best CRMs for sales. Whether you’re a small business owner or part of a big sales team, there’s a perfect tool for your needs.

Let’s dive in!

6 Best CRM for Sales In 2025: Which One To Choose? 

1. EngageBay

EngageBay is an all-in-one sales, marketing, and service automation solution with a free CRM facility.

EngageBay can be used to attract and engage the target audience and clientele, helping to convert them into long-term, satisfied customers.

The EngageBay software can be divided into three logical areas: marketing, service, and sales. The best part is that one can opt to pay for the full package or buy the pieces that they need.

The three parts of the package are explained below. 

Features

• All-in-one platform with CRM, marketing automation, and helpdesk tools.
• Create and send personalized email marketing campaigns easily.
• Design and publish high-converting landing pages quickly.
• Schedule and manage posts on multiple social media platforms.
• Identify and prioritize high-value leads with lead scoring.
• Integrated helpdesk for efficient customer support ticketing.
• Store and organize customer information with contact management.

Pros & Cons of EngageBay

 

2. Spotler

Simple yet extremely sophisticated, Spotler is an easy-to-use CRM that offers a myriad of features, such as contact management and marketing automation, for clients, suppliers, vendors, and leads.

It also features the ability to automate Salesforce and service tools, which helps induce customer satisfaction.

Spotler also offers advanced data security and encryption features, which make this CRM the preferred choice for the government and other financial organizations.

Features:

• It is simple CRM software that provides everything a small business needs to run its sales, marketing, and service in one easy-to-use yet powerful system. 
• It has been designed to solve the problems of small teams working B2B. It is also easy to set up and extremely simple to use, allowing the user to train his team within minutes.
• It also includes an integrated Advanced Marketing solution that enables the user to build campaigns and send newsletters directly from the CRM system. 
• It complies with GDPR, which allows users to capture new leads directly from web forms and assign them to the sales staff, enabling them to follow up. The user can also add them to an automated email marketing campaign in order to ease his work.

Pros & Cons of Spotler

 

3. Zoho CRM

Zoho CRM is capable of catering to businesses of every size and type, thanks to its user-friendly interface, automation capabilities, social media integration, and customizable modules.

The platform enables users to define all workflows, rationalize their daily tasks, manage leads, and automate processes.

It also enables integration with Facebook, Twitter, and Google+, allowing users to quickly and accurately reach out and communicate with potential leads.

It’s available for free for up to three users at a time, although it has its limitations in terms of features.

It also offers limited customization, but users are allowed to send around 50 individual emails per day, while also having access to a maximum of 10 email templates. 

Features: 

• The software enables users and businesses to automate routine sales and marketing tasks, while supporting functions that may otherwise consume valuable work time. This allows users to dedicate more time to focusing on their customers. It also helps create optimized workflows that can further reduce manual data entry, eliminate redundancies, and speed up the overall process.
• Zoho CRM also captures new leads, automates lead scoring, identifies potential conversion leads and follows up with detailed contact information.
• It enables users to close more deals in less time while also tracking the status of the deals and seizing every possible opportunity at the right moment. 
• The software enables users to gain real-time insights into all customers, helping them connect with them across various channels and foster strong relationships.

Pros & Cons of Zoho CRM

 

4. SalesForce

Salesforce’s services enable all businesses to leverage cloud technology, connecting with customers, partners, and potential customers more effectively.

Companies use Salesforce to gain a deeper understanding of their customers, connecting with them on multiple levels and helping them expand their customer base.

This cloud-based software also enables companies to track analytics, customer complaints, and various other CRM functions, as well as the rate of customer success and support, with the ease of cloud storage and easy access, available on a real-time basis, regardless of the users’ location. 

Features:

• Salesforce CRM offers a seamless contact management system, providing customers with access to all critical data, as well as their interaction history. It also provides a comprehensive view of the customer, including all relevant insights and potential engagement-enhancing strategies.  
• The opportunity management feature is one of the best features provided by Salesforce CRM. It allows users to view the activity timeline of their customers while also depicting the various stages of any particular deal, which helps them analyze their next move. Additionally, users can view critical details of their activity timeline, as well as those of their business competitors. The ready-made templates also help to ensure hassle-free emailing to all the clients. 
• The Einstein analytics feature of this software provides users with high business intelligence, helping them unlock complex sales and service insights. The Einstein Actions enable users to proceed with the next step more quickly. The Einstein Actions enable users to proceed with the next step more quickly. This analytics also helps connect the users to service, sales, and community clouds, along with all the embedded dashboards. It also consistently presents all the data, as well as insights, about all employees and partners.  

Pros & Cons Of Salesforce

 

5. HubSpot CRM

HubSpot is an inbound sales and marketing platform that helps different companies attract new visitors, convert leads, and close customers.

This CRM achieves this by consolidating various functionalities, enabling all marketing and sales departments to manage their activities and work in a single location.

This also includes content creation, lead capture, customer relationship management, social media sharing, workflow automation, sales pipeline mapping, and performance tracking.

Owing to these features, companies are better equipped to manage all sales and marketing activities efficiently, while leads can be nurtured effortlessly through the customer’s journey. 

Features:

• HubSpot provides tools for building websites, publishing content, managing social media, sending emails, automating lead-nurturing workflows, and much more in one place.
• Sales and marketing alignment has become a possibility today because of the HubSpot CRM, which offers a range of sales tools while also enabling closed-loop reporting from a new lead to becoming a customer.

Pros & Cons of HubSpot CRM

6. Insightly

Insightly is well-integrated with Microsoft Office 365 and G Suite, which covers Gmail, Excel, and Outlook integrations.

For those involved in selling businesses, this CRM tool provides a well-integrated pipeline for sales across all its features, including customer data, contact management, and lead tracking.

With well-maintained to-do lists, it’s easy to assign work to all team members. The business intelligence or BI features present here are also very useful, such as CRM features.

This feature also helps collect both old data and real-time data within the CRM platform, ensuring that users have the necessary information to boost their sales performance.

Insightly also builds its Business Intelligence into the dashboards in an extremely visual yet simple way.

Features:

• Insightly helps track the most relevant lead information while also including a rich activity timeline of all the marketing campaign sources, phone calls, emails, meetings, and tasks. 
• The software also allows users to create complex and multi-step business processes along with Insightly workflow automation. It helps send email alerts, create or update records, and generate tasks for others when opportunities are won. It also helps execute custom business logic to sync with external systems from SAP, Oracle, and others.

Pros & Cons of Insightly

FAQs About The Best CRM For Sales

1. What is the best CRM for sales management?

The best CRM for sales management includes features like lead tracking, sales automation, reporting, and customization. Popular choices are Salesforce, HubSpot CRM, EngageBay, Zoho CRM, Insightly, and Spotler. Each offers different strengths depending on your business needs.

2. How does Salesforce help with sales?

Salesforce is a powerful CRM that offers advanced sales automation, lead management, customizable pipelines, and in-depth reporting. Its scalability makes it ideal for both small businesses and large enterprises seeking a robust sales solution.

3. Why should I choose HubSpot CRM for sales?

HubSpot CRM is user-friendly and offers a free plan with essential sales features like lead management, email tracking, and sales pipeline tools. It’s great for small to medium-sized businesses looking for a simple yet effective CRM to boost sales.

4. How can EngageBay improve sales performance?

EngageBay helps improve sales performance by combining CRM with sales automation tools, email marketing, and helpdesk functionalities. Its all-in-one platform allows sales teams to track leads, automate workflows, and manage customer relationships effectively.

5. What makes Zoho CRM suitable for sales?

Zoho CRM is highly customizable and offers a wide range of sales automation tools, including lead scoring, workflow automation, and pipeline management. It’s a solid choice for businesses of all sizes, particularly those who need flexibility and advanced reporting.

6. Which CRM is best for small sales teams?

HubSpot CRM is the best for small sales teams due to its user-friendly interface, free plan, and scalability. EngageBay also offers an affordable, all-in-one CRM with sales automation that works well for small teams.

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Conclusion: Which is The Best CRM For Sales? 

CRM is a highly effective feature for all businesses, and the CRM tools available offer similar features. All these tools work very efficiently in helping users manage their businesses.

Although several CRM tools are available on the market, the ones mentioned are considered among the best.

For those seeking the top choice from this list, EngageBay stands out as it offers the most features and customizable sub-packages, while also having the fewest drawbacks for users.

While all other CRMs have technical glitches and may not be very user-friendly, EngageBay is the one that has only one minor issue, which is addressed in its training manual.