Mentionlytics is an easy-to-use, affordable social media monitoring tool that helps small businesses track brand mentions, sentiment, and competitors, offering valuable insights for online reputation management.
- Tracks are mentioned across platforms.
- Easy-to-use dashboard.
- Real-time alerts for mentions.
- Great for competitor analysis.
- Affordable for small businesses.
- Limited advanced analytics.
- Smaller language support.
Price: $41/month (Paid Yearly)
Are you looking for a way to track your brand’s online presence and get insights on social media?
Mentionlytics might be just the tool you need! In this review, I’ll walk you through what Mentionlytics offers, how it works, and whether it’s really the best fit for you.
With its focus on monitoring mentions across the web and social platforms, it promises to help businesses and individuals stay on top of their online reputation.
But does it live up to the hype?
Let’s dive in and see if it’s worth your time and money this year!
Quick Decision: Is Mentionlytics Right For You?
| You should choose Mentionlytics if… | You might need a different tool if… |
| ✅ You are a small to medium-sized business (SMB), startup, or agency needing a powerful, all-in-one monitoring tool without a steep learning curve. | ❌ You are a large enterprise with a dedicated data science team requiring extremely deep, granular analytics and custom API-driven workflows. |
| ✅ Your priority is comprehensive monitoring across social media, news, blogs, and the entire web. | ❌ You only need to track a single social media platform and don’t need web monitoring. |
| ✅ You value simplicity and an easy-to-use dashboard where you can see everything at a glance. | ❌ You prefer complex tools with endless customization options and have the time to master them. |
Mentionlytics Review: What is Mentionlytics?
Mentionlytics is a robust and simple-to-use application for monitoring the web and social media. It identifies consumer references across various online and social media platforms, depending on user-defined keywords such as a business name, a product, a competitor, or even a specific subject.
Mentionlytics is designed for small to medium-sized organizations, agencies, and people worldwide. It enables businesses to discover marketing leads and business opportunities in their specialized market, helping them stay ahead of their competitors.
Mentionlytics can help control or avert an impending crisis by quickly responding to negative discussions or by engaging with and supporting brand fans.
Mentionlytics’ user interface and a plethora of features, including email alerts, top keywords, top mentioners, the share of voice, infographics, and reports, enable users to get a holistic picture of their online presence.
How Does Mentionlytics Work?
Mentionlytics helps you boost your online presence in three simple steps:
1. Listen from Unlimited Sources
- Track Mentions Everywhere: Mentionlytics helps you monitor all the places where your brand, products, or competitors are mentioned, whether on social media or websites. You’ll always be the first to know when someone talks about you.
- Web Monitoring: It scans the entire web for mentions—news articles, blogs, forums, reviews, and more. No mention slips through the cracks.
- Social Media Monitoring: It covers all major social media platforms, including X (Twitter), Facebook, TikTok, LinkedIn, Instagram, YouTube, Reddit, and more.
2. Analyze Your Online Footprint with Metrics That Matter
- Easy-to-Use Dashboard: All your data is organized in one place. You can turn it into helpful graphs and detailed reports with just a few clicks.
- Brand Awareness: See how many people are talking about your brand, how far your message is reaching, and how engaged your audience is.
- Sentiment Analysis: Understand how people feel about your brand. Do they love it or have complaints? Knowing this helps you make smarter decisions.
- Share of Voice: Find out how visible your brand is compared to your competitors. Are you standing out or do you need to do more?
3. Get Actionable Insights
- Instant Alerts: Set up notifications to get alerted whenever there’s a big jump in mentions. This keeps you on top of important conversations as they happen.
- Engage with Your Audience: Connect with your fans, respond to questions or complaints, and protect your brand’s reputation.
- Improve Your Marketing with AI: Use AI to analyze your social media campaigns and adjust your strategies based on real feedback, helping you grow your sales and reach.
Mentionlytics helps you stay informed, engage with your audience, and make smarter decisions to grow your brand online.
What Mentionlytics Can Do for You: Social Media Monitoring Use Cases
Here’s how it can help you in different areas of social media monitoring:
1. Brand Monitoring
With Mentionlytics, you can easily track what people are saying about your brand online. It allows you to see if the feedback is positive, negative, or neutral.
By understanding these mentions, you can spot trends, manage your reputation, and make sure your brand stays in a positive light. If there’s a complaint or issue, you can quickly address it, preventing small problems from becoming bigger.
2. Competition Analysis
Knowing what your competitors are up to is crucial for staying ahead. Mentionlytics lets you keep track of how your competitors are performing online.
You can see what people are saying about them and identify gaps or opportunities for improvement. This way, you can adjust your strategies to make sure you’re always one step ahead and provide better value than your competitors.
3. Influencer Marketing
Influencers can be a powerful asset to your brand, and Mentionlytics helps you find the most influential people in your niche.
By tracking mentions and seeing who’s talking about your industry, you can identify potential influencers to reach out to. Building relationships with these influencers can help expand your brand’s reach, boost credibility, and attract new customers.
4. Hashtag Tracking
Hashtags play a big role in social media visibility. With Mentionlytics, you can track hashtags related to your brand or campaigns.
You’ll get insights into how often they’re being used and how they’re being received. This information helps you optimize your posts and campaigns, making sure they’re getting the attention they deserve.
You’ll also know when it’s time to update or change your hashtags to stay relevant.
5. Crisis Management
Being aware of online conversations in real-time is vital for crisis management. Mentionlytics alerts you whenever something negative is being said about your brand, so you can act fast.
Whether it’s a customer complaint or a PR issue, you can quickly address the problem before it escalates. This proactive approach helps protect your reputation and ensures that you’re always in control of your brand’s image.
6. Campaign Monitoring
Keeping track of your marketing campaigns is crucial to their success. Mentionlytics lets you monitor how your campaigns are performing online by analyzing what people are saying about them.
You can gather feedback, spot areas for improvement, and make data-driven decisions for your future campaigns. Whether it’s social media ads or influencer partnerships, you’ll have the insights you need to optimize your marketing efforts.
Major Features Offered By Mentionlytics
- They are there to assist you; tell them what you need assistance with!
- They retain your mentions for one and a half years to reference/analyze them in the future (can extend it upon request).
- Create your unique tags to use when categorizing your remarks.
- Utilize their mobile application to keep track of your remarks on the move.
- View the combined reach of your postings across several media platforms.
- Identify industry influencers or personalities that often reference your business.
- Identify the most frequently used keywords and hashtags in discussions about your business or its competitors.
- Daily, weekly, or monthly reports of your mentions may be customized and emailed to you or anybody else.
- Instantly compare your social media and online presence to that of your rivals.
- Utilize sophisticated Boolean searches to refine your findings further.
- Access results for mentions, filter them and see graphs and in-depth analysis.
- Track topics/posts related to your business using keyword terms.
- Analyze any hashtag across Instagram/Twitter.
- Completely monitor your rivals’ mentions.
- Mentionlytics-exclusive. SIA will use her artificial intelligence to deduce patterns and information from your mentioned data.
- They go well beyond monitoring news and blogs, giving results from almost any website.
- They provide the industry’s most comprehensive social monitoring data. However, do not just take their word for it. Prove it to yourself!
Major Integrations Offered By Mentionlytics
1. API:
Utilize their API to create bespoke integrations to any location. (Available in the Professional and Agency Plans).
2. Data Studio by Google:
Utilize their connection to integrate Mentionlytics data with data from other sources (Available in Pro & Agency Plans).
3. Hootsuite:
If you use Hootsuite, you can see all of your Mentionlytics mentions in one place.
4. Slack:
Receive notifications of new mentions in your Slack channels.
Mentionlytics Pricing
Mentionlytics offers a range of plans suitable for different business sizes. All plans come with a 14-day free trial.
| Plan | Price (Monthly) | Price (Billed Annually) | Best For |
| Startup | $49 / month | $41 / month | Individuals, solopreneurs, and very small businesses. |
| Essential | $141 / month | $141 / month | Small to medium-sized brands. |
| Advanced | $149 / month | $416 / month | Growing brands needing more mentions and social profiles. |
| Pro | $358 / month | $416 / month | Large brands or those needing API access. |
| Business | $639 / month | $533 / month | Agencies managing multiple client accounts. |
Note: The Startup plan is a fantastic entry point, and nonprofits/educational institutions may qualify for discounts by contacting their sales team.
Mentionlytics Pros and Cons
Pros
- The dashboard is clean, intuitive, and designed for users who aren’t data scientists.
- Its ability to track mentions across the entire web, not just major social platforms, is a huge strength.
- The Social Intelligence Advisor provides strategic recommendations you won’t find in many competing tools at this price point.
- Easily set up tracking for your competitors to benchmark your performance and find opportunities.
- The Startup plan provides a great entry point, and the pricing scales fairly as your needs grow.
Cons
- While excellent for top-level insights, it may lack the extremely granular data filtering and reporting options that a large enterprise data team might require.
- It offers key integrations like Slack, Hootsuite, and Google Data Studio, but the library isn’t as vast as platforms that cost 10x more.
FAQs
What exactly does Mentionlytics monitor? Is it just social media?
No, it goes far beyond just social media. Mentionlytics provides comprehensive monitoring across the entire web, including news sites, blogs, forums, and virtually any public website. For social media, it specifically tracks mentions and posts on all the major platforms: Twitter, Instagram, Facebook, Pinterest, YouTube, and TikTok.
Is Mentionlytics difficult to set up?
Not at all. One of its biggest strengths is its ease of use. You can create an account and set up your first tracker for your brand name or a keyword in a matter of minutes. The dashboard is designed to be intuitive, so you don’t need to be a tech expert to get valuable insights quickly.
What is the Social Intelligence Advisor (SIA) and how does it actually help me?
Think of the SIA as an AI-powered marketing assistant built right into the platform. Instead of just showing you charts and data, the SIA analyzes your mentions and provides proactive advice. For example, it might alert you to a growing negative trend that needs your attention or suggest a popular website where your competitors are being mentioned, so you can target it too. It turns raw data into a strategic to-do list.
How does the free trial work? Do I need a credit card?
Mentionlytics offers a full-featured 14-day free trial that gives you access to the platform’s capabilities so you can see if it’s right for you. You typically do not need to enter a credit card to start the trial, making it completely risk-free.
Can I use Mentionlytics to track my competitors?
Absolutely. Competitor analysis is one of the most powerful use cases for Mentionlytics. You can set up trackers for your competitors’ brand names just as easily as you do for your own. This allows you to benchmark your share of voice, see where they are getting press, and learn from their marketing strategy.
Is Mentionlytics good for a single person (like an artist or consultant) or only for businesses?
It’s excellent for both. The scalable pricing, especially the affordable “Startup” plan, makes it accessible for individuals like artists, politicians, consultants, or YouTubers who need to manage their online reputation. At the same time, the more advanced plans have the capacity to serve medium-sized businesses and large marketing agencies.
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Conclusion
Mentionlytics is the ideal brand monitoring tool for small to medium-sized businesses, startups, and marketing agencies. It strikes an exceptional balance between powerful, comprehensive monitoring and genuine ease of use.
The addition of the AI-powered Social Intelligence Advisor (SIA) provides a layer of strategic value that makes it feel like you have an analyst on your team.
If you need an all-in-one solution to protect your brand, track competitors, and uncover marketing insights without a steep learning curve or an enterprise-level price tag, Mentionlytics is an outstanding choice.
However, if you’re a Fortune 500 company with a dedicated team of data scientists who need to build custom queries and integrate with complex internal BI tools, you may need a more specialized (and significantly more expensive) enterprise solution.
For everyone else, Mentionlytics delivers on its promise of making brand monitoring simple, powerful, and actionable.
