Reddit stands as a powerful force in the digital world, influencing opinions, shaping discussions, and connecting billions of users globally.
Loved by over 1.2 billion users, this platform is not just a source of entertainment but also a go-to for news, information, and vibrant community interaction.
This in-depth article will explore the latest Reddit statistics 2025, delving into its user base, revenue, growth, and how you can harness its potential for your benefit.
We will also uncover the trending questions and discussions from Reddit and Quora, providing you with the freshest insights into what matters to Redditors.
Reddit at a Glance: Key Statistics for 2025
Reddit, often called “the front page of the internet,” continues its impressive growth trajectory, solidifying its position as a central hub for diverse communities and discussions.
Reddit’s Top Picks (2025)
| Metric | Value |
| Estimated Monthly Active Users (MAU) | 1.21 billion |
| Average Daily Active Users (DAU) | 91.2 million |
| Total Reddit Accounts | Over 500 million |
| Monthly Active Users in the US | 26.4 million |
| Active Subreddits | Over 138,000 |
| Total Posts and Comments | 16 billion+ |
| Platform Valuation | Over $10 billion |
| US Social Media Ranking | 9th most popular |
| Male User Base | 61.2% |
| Dominant Age Group | 18-29 years |
Source: Statista
These figures highlight Reddit’s massive reach and influence, making it an essential platform for understanding online trends and engaging with diverse audiences.
Also read about: Social Media Statistics
How Many People Use Reddit? A Growing Global Community
Reddit’s user base is expanding rapidly, attracting millions of new users each year. The platform’s unique blend of community-driven content, anonymity (if desired), and specialized discussions contributes to its widespread appeal.
Daily Active Users (DAU) on the Rise
Reddit now boasts an average of 91.2 million daily active users (DAU). This marks a significant surge, with over 15 million new active users joining between 2021 and 2022 alone.
The platform’s ability to offer concise and reliable content across countless topics helps it attract and retain such a large audience. With an abundance of daily users, Reddit constantly updates with the latest and most trending content, all contributed by its vibrant community.
Reddit Daily Active Users Over the Years
| Year | Active Daily Users |
| 2024 | 91.2 million |
| 2023 | 73.1 million |
| 2022 | 57.5 million |
| 2021 | 53.3 million |
Source: eMarketer
You can see a clear upward trend, demonstrating Reddit’s consistent growth in daily engagement.
Soaring Monthly Active Users (MAU)
While Reddit stopped publicly reporting its monthly user count, projections estimate a staggering 1.21 billion monthly active users (MAU) by 2025.
This number is expected to climb further, potentially reaching 1.507 billion by 2026. This exponential growth underscores Reddit’s increasing global footprint and its critical role in online communication.
Projected Reddit Monthly Active Users
| Year | Active Monthly Users |
| 2026* | 1,507 million |
| 2025* | 1,360 million |
| 2024* | 1,212 million |
| 2023 | 1,021 million |
| 2022 | 918 million |
| 2021 | 861 million |
| 2020 | 619 million |
| 2019 | 430 million |
| 2018 | 331 million |
These projections, based on a Compound Annual Growth Rate (CAGR) of 38.88% from 2015-2021, indicate a future where Reddit’s influence is even more widespread.
Also read about: Quora Statistics
Total Reddit Accounts and Future Growth
As of 2025, over 500 million Reddit accounts exist, an increase of more than 150 million since 2019. By 2028, this number is expected to exceed 556 million.
This growth demonstrates a consistent influx of new users exploring the platform. It is important to remember that many subreddits are open and do not require registration to view content, meaning the true reach of Reddit’s content is even broader than its account numbers suggest.
Reddit User Growth Over Time (Accounts)
| Year | Number of Reddit Users | Change Over Previous Year |
| 2019 | 350.44 million | – |
| 2020 | 406.6 million | ↑ 56.16 million |
| 2021 | 447.02 million | ↑ 40.42 million |
| 2022 | 473.4 million | ↑ 26.38 million |
| 2023 | 491.5 million | ↑ 18.1 million |
| 2024* | 504.54 million | ↑ 13.04 million |
| 2025* | 514.66 million | ↑ 10.12 million |
| 2026* | 523 million | ↑ 8.34 million |
| 2027* | 530.17 million | ↑ 7.17 million |
| 2028* | 556.59 million | ↑ 26.42 million |
Where in the World Are Redditors? Global and Regional Presence
Reddit’s global reach is undeniable, with a significant concentration of users in North America.
United States Leads the Way
The United States represents a substantial portion of Reddit’s user base, with 26.4 million monthly active Redditors. In terms of overall user traffic, the USA accounts for a commanding 51.75%. This dominance highlights Reddit’s strong cultural penetration within the US.
Reddit’s User Traffic Share by Country
| Country | User Traffic Share |
| United States | 51.75% |
| United Kingdom | 7.15% |
| Canada | 7.09% |
| Australia | 3.57% |
| Germany | 2.84% |
| Others | 27.6% |
This data shows that while Reddit has a global presence, its core audience and most significant engagement come from English-speaking countries, particularly the US.
Also read about: TikTok Statistics
Monthly Visits by Country
In terms of raw monthly traffic, the US leads overwhelmingly with 804.9 million visits, nearly ten times more than the United Kingdom, which comes in second with 85.7 million. India also shows significant traffic with 74 million monthly visits.
Reddit Monthly Traffic by Nation
| Rank | Country | Monthly Traffic |
| 1 | US | 804.9 million |
| 2 | UK | 85.7 million |
| 3 | India | 74 million |
| – | Other | 418.7 million |
Who Is Browsing Reddit? Demographics Unpacked
Understanding Reddit’s demographics helps us appreciate its unique community and content consumption patterns.
Age Distribution: A Young and Engaged Audience
Reddit is particularly popular among younger adults. The most dominant age group on Reddit is 18-29 years, reflecting the platform’s appeal to “90s kids” and Gen Z. A 2021 study found that 36% of adult Reddit users were between 19 and 29 years old. Globally, 25 to 34-year-olds make up the largest single group at 23.09%.
Reddit User Percentage by Age in the US
| Age Group | User Percentage |
| 18 – 29 | 44% |
| 30 – 49 | 31% |
| 50 – 64 | 11% |
| 65+ | 3% |
Global Reddit Users by Age Group
| Age Group | Proportion of Reddit Users |
| 18 to 24-year-olds | 14.88% |
| 25 to 34-year-olds | 23.09% |
| 35 to 44-year-olds | 19.34% |
| 45 to 54-year-olds | 17.68% |
| 55 to 64-year-olds | 13.06% |
| 65+ year-olds | 11.88% |
The average age of a Redditor is 23 years old, highlighting a platform largely driven by younger perspectives and trends.
Gender Breakdown: A Male-Dominated Space, But Changing
Historically, Reddit has been a male-dominated platform, largely reflecting broader internet user demographics. Currently, 61.2% of Reddit users are male, while 37.8% are female.
Distribution of Reddit Users by Gender
| Gender | Distribution of Reddit Users |
| Female | 30.2% |
| Male | 59.8% |
| Other | 10% |
Despite this, the female audience on Reddit is growing. The rise of women-oriented subreddits such as MakeupAddiction, Makeup, and SkincareAddiction indicates an increasing diversification of content and community, attracting more female users to the platform.
Racial Demographics in the United States
In the United States, 70% of Reddit users identify as white, 12% as Hispanic, and 7% as Black. These figures provide a snapshot of the racial composition of Reddit’s US user base.
Why Are People Using Reddit? Entertainment, News, and More
Reddit serves a multitude of purposes for its users, from casual entertainment to serious information gathering.
Top Reasons for Using Reddit
A significant 72% of Redditors use the platform for entertainment. This makes sense given the vast array of humorous posts, engaging discussions, and creative content found in its numerous communities.
Beyond entertainment, 43% of Reddit users turn to the platform for news. The community-driven nature of Reddit often means that breaking news and niche information appear quickly and are discussed thoroughly by informed users.
Reddit Usage by Category in the US
| Category | Usage Percentage |
| For entertainment | 72% |
| For news | 43% |
| For Brands/Companies | 17% |
| To strengthen professional network | 8% |
While primarily for entertainment and news, Reddit also plays a role in consumer research and professional networking for a smaller, but still significant, portion of its users.
Also read about: Instagram Statistics
The Heart of Reddit: Subreddits and Content
Subreddits are the core of Reddit, acting as dedicated communities where users with similar interests can post, discuss, and interact around specific topics.
Active and Diverse Subreddits
Out of over 2.2 million existing subreddits, 138,000 are considered active. These active communities host millions of members and are often heavily moderated to maintain quality and adherence to community guidelines.
Subreddits are essentially the “flesh and bones” of Reddit, allowing users to find and contribute to discussions tailored to their needs and interests.
Some of the Biggest Subreddits by User Count
| Subreddit | Members |
| announcements | 263 million |
| funny | 54.5 million |
| Askreddit | 43.9 million |
| gaming | 39 million |
| aww | 35 million |
| worldnews | 34 million |
These large subreddits demonstrate the platform’s ability to host massive, engaged communities around broad topics.
A Mountain of Content: Posts and Comments
Reddit is a colossal repository of user-generated content, with over 16 billion posts and comments combined. In 2022 alone, Redditors made more than 492.3 million posts and 2 billion comments. These numbers are set to climb even higher as Reddit continues to gain traction globally.
The platform’s unique upvote and downvote system ensures that valuable content rises to the top, making comments particularly impactful. In the tightly-knit and often helpful communities on Reddit, a well-thought-out comment can sometimes be more valuable and receive more recognition than the initial post.
The Power of “Ask Me Anything” (AMA)
“Ask Me Anything” (AMA) posts are incredibly popular and responsive on Reddit. These sessions, where individuals open themselves up to questions from the community, are known for generating informative, humorous, and often candid responses.
Celebrities, experts, and everyday individuals alike participate in AMAs, providing unique insights and fostering direct interaction with fans and curious users.
Examples of Highly Upvoted Posts
| Post | Upvotes |
| Full screenshot of place 2022 | 434,300 |
| Ukraine handed over nuclear weapons to Russia | 403,500 |
| He finally got his acorn | 326,800 |
| Man stops to rescue kitten, gets ambushed by platoon | 323,425 |
Examples of Popular AMA Posts
| Post | Upvotes |
| Hello, I’m Nicolas Cage, and welcome to Ask Me Anything | 197,540 |
| I am Jon Stewart, host of The Problem with Jon Stewart | 59,200 |
| I’m Bill Gates, co-chair of the Bill and Melinda Gates Foundation | 29,775 |
| I’m LeVar Burton, host of LeVar Burton Reads. AMA! | 41,000 |
These examples underscore the varied content that resonates with the Reddit community, from impactful global events to personal interactions with public figures.
Also read about: Facebook Statistics
Reddit’s Financial Health: Revenue and Valuation
With its massive user base, Reddit has successfully translated engagement into significant revenue.
Surging Ad Revenue
Reddit primarily generates revenue through online advertisements. In 2024, the platform acquired an impressive $1.011 billion in ad revenue. This figure has seen substantial growth over the past few years, demonstrating the increasing value advertisers place on reaching Reddit’s engaged audience.
Reddit’s Ad Revenue Over the Years
| Year | Revenue |
| 2024 | $1,011.27 million |
| 2023 | $788.76 million |
| 2022 | $652.56 million |
| 2021 | $439.17 million |
| 2020 | $176.71 million |
| 2019 | $109.5 million |
| 2018 | $60.58 million |
The consistent growth in ad revenue reflects Reddit’s growing monetization capabilities and its attractiveness to marketers.
Growing Premium Subscriptions
Reddit also offers a premium subscription plan, which provides an ad-free browsing experience, custom avatars, and other perks. This premium offering is a growing source of income for the platform.
In 2022, Reddit accumulated approximately $23.68 million from premium subscription fees. Projections indicate this revenue will continue to grow, reaching an estimated $32.07 million in 2025 and $36.48 million in 2026.
Revenue from Reddit Premium Subscriptions Over the Years
| Year | Revenue |
| 2026* | $36.48 million |
| 2025* | $32.07 million |
| 2024* | $27.79 million |
| 2023 | $26.52 million |
| 2022 | $23.68 million |
| 2021 | $17.21 million |
| 2020 | $12.38 million |
| 2019 | $8.6 million |
| 2018 | $6.6 million |
The increasing number of premium subscribers, estimated to reach 555,910 by 2024, indicates a willingness among users to pay for an enhanced, ad-free experience.
Reddit Premium Subscribers Count Over the Years
| Year | Subscribers |
| 2024 | 555,910 |
| 2023 | 530,590 |
| 2022 | 473,685 |
| 2021 | 344,292 |
| 2020 | 247,680 |
| 2019 | 172,000 |
| 2018 | 132,308 |
Average Revenue Per User (ARPU)
Reddit’s average revenue per user (ARPU) has shown healthy growth, nearly doubling in 2023. This indicates that the platform is becoming more effective at monetizing its user base.
Reddit’s Average Revenue Per User Over the Years
| Year | Average Revenue Per User |
| 2023 | $1.02 |
| 2022 | $0.6 |
| 2021 | $0.46 |
| 2020 | $0.32 |
Company Valuation and Investments
Reddit’s financial strength is also reflected in its valuation. In 2021, the platform was valued at over $10 billion, thanks to significant investments from prominent figures like Sam Altman, Snoop Dogg, and Jared Leto, as well as institutional investors like Fidelity Investments.
Investments in Reddit Over the Years
| Year | Investor | Amount | Valuation |
| 2021 | Fidelity Investments | $700 million | $10 billion |
| 2019 | Tencent | $300 million | $3 billion |
| 2017 | Advance Publications | $200 million | $1.8 billion |
This financial backing underscores Reddit’s perceived value and future potential in the social media landscape.
General Reddit Statistics & Facts
Beyond user numbers and revenue, several other facts shed light on Reddit’s operations and influence:
- Site Visits: Reddit records over 1.9 billion site visits, ranking it 10th in the USA, with an average visit duration of 8 minutes and 16 seconds.
- Content Creation: In 2022, users created and submitted over 430 million posts.
- Trust in Reviews: A high percentage (86%) of internet users trust product reviews and opinions found on Reddit.
- Optimal Post Titles: Posts with titles between 60 to 80 characters receive the most upvotes, averaging over 8,000.
- Content Moderation: In 2022, Reddit removed 780,604 subreddits due to spam and content manipulation, highlighting its commitment to maintaining content quality.
- Language: Over 96% of Reddit’s content is published in English, with German, Spanish, Portuguese, and other languages making up the remaining 4%.
- Mobile App: The Reddit app has over 100 million downloads on the Google Play Store.
- Banned Regions: Reddit is banned in China and Indonesia.
- Moderation Efforts: A significant 59% of all Reddit content is removed by moderators (both AI algorithms and human moderators).
- Employee Count: Reddit employs approximately 2,000 people.
- Programming Languages: Python, Go, and JavaScript are used in the programming of Reddit.
Reddit Traffic and Engagement Statistics
Reddit consistently attracts billions of monthly visits, showcasing high user engagement.
Monthly Visits and Engagement Metrics
In May 2025, Reddit accumulated around 4.5 billion monthly visits. The website maintains a bounce rate of 49.05%, indicating that nearly half of visitors navigate away after viewing only one page.
On average, users access 5.26 pages per visit, with an average visit duration of 16 minutes and 41 seconds. These figures suggest that while some users may quickly leave, a substantial portion engages deeply with the platform’s content.
Global Search Traffic Trends
Global Reddit search traffic has seen fluctuations but generally shows an upward trend. January 2024 was a peak month, recording 4.6 billion searches, followed closely by December 2023 with 4.34 billion.
Global Reddit Search Traffic Over Time
| Month, Year | Global Search Traffic |
| April 2022 | 3.84 billion |
| May 2022 | 3.54 billion |
| June 2022 | 3.3 billion |
| July 2022 | 3.31 billion |
| August 2022 | 2.77 billion |
| September 2022 | 2.71 billion |
| October 2022 | 3.09 billion |
| November 2022 | 2.75 billion |
| December 2022 | 2.69 billion |
| January 2023 | 3.41 billion |
| February 2023 | 3.21 billion |
| March 2023 | 3.39 billion |
| April 2023 | 3.49 billion |
| May 2023 | 3.24 billion |
| June 2023 | 3.06 billion |
| July 2023 | 3.29 billion |
| August 2023 | 3.26 billion |
| September 2023 | 3.64 billion |
| October 2023 | 3.93 billion |
| November 2023 | 4.03 billion |
| December 2023 | 4.34 billion |
| January 2024 | 4.6 billion |
| February 2024 | 1.3 billion |
| March 2024 | 1.4 billion |
| April 2024 | 1.4 billion |
| May 2024 | 1.6 billion |
| June 2024 | 1.6 billion |
| July 2024 | 1.7 billion |
| August 2024 | 1.8 billion |
| September 2024 | 1.8 billion |
| October 2024 | 1.9 billion |
| November 2024 | 1.6 billion |
| December 2024 | 1.7 billion |
| January 2025 | 1.8 billion |
| February 2025 | 1.5 billion |
| March 2025 | 1.5 billion |
| April 2025 | 1.4 billion |
Time Spent on Platform
Logged-in users spend a significant amount of time on Reddit, averaging approximately 20 minutes each day. This engagement increases with user tenure: those who have been on Reddit for 5+ years spend around 35 minutes daily, and those with 7+ years of tenure spend up to 45 minutes daily. This indicates strong loyalty and deep engagement among long-term users.
How Redditors Access the Platform: Device Usage
The vast majority of Reddit users access the platform via mobile devices.
Mobile Dominance
As of 2025, mobile Reddit visits vastly outnumber desktop visits by more than 3.5 times. There are approximately 5.9 billion mobile visits per month compared to 1.67 billion desktop visits.
This trend has remained relatively consistent over the past couple of years, underscoring the importance of mobile optimization for Reddit content creators and advertisers.
Reddit Device Usage by Month (Mobile vs. Desktop Visits)
| Month, Year | Mobile Reddit Visits | Desktop Reddit Visits |
| April 2022 | 5.23 billion | 1.22 billion |
| May 2022 | 5.76 billion | 1.2 billion |
| June 2022 | 5.59 billion | 1.14 billion |
| July 2022 | 5.78 billion | 1.12 billion |
| August 2022 | 5.52 billion | 1.22 billion |
| September 2022 | 5.81 billion | 1.21 billion |
| October 2022 | 5.79 billion | 1.24 billion |
| November 2022 | 5.14 billion | 1.12 billion |
| December 2022 | 5.03 billion | 1.05 billion |
| January 2023 | 5.71 billion | 1.3 billion |
| February 2023 | 5.23 billion | 1.19 billion |
| March 2023 | 5.58 billion | 1.29 billion |
| April 2023 | 5.79 billion | 1.26 billion |
| May 2023 | 5.35 billion | 1.26 billion |
| June 2023 | 4.86 billion | 1.12 billion |
| July 2023 | 5.2 billion | 1.24 billion |
| August 2023 | 4.96 billion | 1.25 billion |
| September 2023 | 5.53 billion | 1.3 billion |
| October 2023 | 5.84 billion | 1.4 billion |
| November 2023 | 5.67 billion | 1.42 billion |
| December 2023 | 5.67 billion | 1.57 billion |
| January 2024 | 5.9 billion | 1.67 billion |
Fresh Insights from Reddit and Quora
Beyond the raw numbers, what are real users actively discussing and seeking answers to on platforms like Reddit and Quora regarding Reddit itself? This gives us a pulse on current user needs and sentiments.
- Moderation and Content Policies: Following Reddit’s IPO, many users are intensely discussing the platform’s moderation policies, particularly around sensitive content, “toxicity,” and the balance between free speech and community guidelines. Questions often revolve around how Reddit plans to enforce rules more consistently and transparently.
- API Changes and Third-Party Apps: The controversial API changes that led to the shutdown of many popular third-party Reddit apps are still a hot topic. Users frequently ask about alternative ways to get similar functionalities, new third-party clients, or express frustration over the lost features.
- Monetization and User Experience: With Reddit’s increasing focus on ad revenue and premium subscriptions, users are actively questioning how this will impact their overall browsing experience. Concerns about increased ad load, the value of Reddit Premium, and potential “enshittification” (the decline in quality of online platforms) are common.
- Discovery and Algorithm Changes: Many Redditors ask about how to discover new subreddits, understand the algorithm that pushes content to their front page, and find niche communities. They often seek tips for optimizing their feeds and breaking out of “echo chambers.”
- The Future of Reddit: Users express both excitement and apprehension about Reddit’s future post-IPO. Discussions often center on whether the platform will maintain its unique community-driven culture, how it will compete with other social media giants, and what new features might be introduced. There’s a strong desire for Reddit to remain authentic while evolving.
These discussions highlight that Reddit users are highly invested in the platform’s core identity, its functionality, and the quality of their experience, often voicing concerns about changes that could affect its unique community spirit.
How You Can Benefit from Reddit’s Power
Reddit offers a unique opportunity for individuals, businesses, and content creators. Here’s how you can leverage its strengths:
- Engage with Communities: Find and join subreddits that align with your interests or expertise. Participate genuinely in discussions, offer helpful advice, and ask insightful questions. This is the fastest way to build a reputation and connect with like-minded individuals.
- Stay Informed and Discover Trends: Use Reddit as a real-time news aggregator and trend spotter. Subreddits like news, worldnews, or industry-specific forums can keep you updated on the latest developments. Look for trending topics to understand public sentiment.
- Conduct Market Research: If you are a business owner or marketer, Reddit is a goldmine for understanding consumer opinions, pain points, and desires. Search for discussions related to your products or industry to gather invaluable feedback.
- Drive Traffic and Build Brand Awareness: While direct promotion is generally frowned upon, you can subtly drive traffic by providing value. If your content genuinely helps a community, you can share it (when permitted by subreddit rules). Building an authentic presence can lead to increased visibility and trust for your brand.
- Seek and Offer Support: Whether you need technical help, life advice, or just a laugh, there’s likely a subreddit for it. Similarly, if you have expertise, offering help in relevant communities can be incredibly rewarding.
- Learn and Grow: With millions of posts and comments, Reddit is an unparalleled resource for learning about almost any topic imaginable. From intricate programming challenges to gardening tips, you can find detailed discussions and expert advice.
- Participate in AMAs: If you have unique experiences or expertise, consider hosting an AMA. This can be an incredible way to engage with a large audience, answer questions directly, and share your story.
FAQs About Reddit Statistics
1. What is the total number of monthly active users on Reddit in 2025?
Reddit is projected to have an estimated 1.21 billion monthly active users (MAU) in 2025, demonstrating its vast and growing global reach.
2. How many daily active users does Reddit have?
Reddit averages 91.2 million daily active users (DAU), showcasing consistent and high engagement from its community.
3. Which country has the most Reddit users?
The United States leads with 26.4 million monthly active Reddit users, accounting for over 51% of the platform’s total user traffic share.
4. What is the primary reason people use Reddit?
Most Reddit users, specifically 72%, use the platform for entertainment, while 43% rely on it for news and information.
5. How much revenue did Reddit generate from advertising in 2024?
In 2024, Reddit generated $1.011 billion in ad revenue, marking a significant increase and reflecting its growing value to advertisers.
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Conclusion: Reddit’s Enduring Influence and Future Potential
Reddit has firmly established itself as a major player in the social media landscape, with an estimated 1.21 billion monthly active users and 91.2 million daily active users in 2025.
Its appeal spans generations, with a significant 44% of its US users aged 18-29, driving dynamic and often influential discussions.
The platform’s strength lies in its diverse content and community structure, housing over 138,000 active subreddits that cater to every imaginable interest.
This rich ecosystem fosters deep engagement, evident in its billions of posts and comments. Financially, Reddit is thriving, with $1.011 billion in ad revenue in 2024 and a valuation exceeding $10 billion.
As Reddit continues to evolve post-IPO, it remains a powerful hub for information, entertainment, and community interaction. Its unique blend of anonymity, robust moderation, and user-driven content ensures its sustained relevance and continued growth in the digital world.
For anyone seeking to understand online culture, connect with niche communities, or simply stay informed, Reddit is an indispensable resource.
