Google has introduced two new AI-powered tools — Ads Advisor and Analytics Advisor — designed to make ad management and data analysis faster and easier for marketers.
Built on Gemini AI, these assistants will be available in all English-language Google Ads and Google Analytics accounts starting early December 2025.
The tools use natural conversation to help advertisers manage, optimize, and understand their campaigns — saving time and boosting performance.
Ads Advisor: Smarter Campaign Optimization
Ads Advisor acts as an in-platform AI assistant for advertisers. It helps them create, manage, and scale campaigns with intelligent automation.
Key Features:
- Performance Optimization: Gives smart suggestions for Search and Performance Max campaigns. It can directly apply approved changes like adding ad extensions or adjusting targeting.
- Creative Generation: Suggests new keywords, headlines, and ad copy based on website content and past campaign data.
- Performance Diagnostics: Answers direct questions such as “Why did my campaign drop?” and provides detailed reasons and fixes.
- Policy Troubleshooting: Finds ad disapprovals, explains the issue, and can recommend or even apply compliant fixes automatically.
With this AI tool, advertisers can manage campaigns hands-free, letting Google’s system do the heavy lifting.
Also read about: Google Ads Display Campaigns 2025: Smarter Asset Reporting
Analytics Advisor: Insights Made Simple
Analytics Advisor brings conversational AI into Google Analytics. It acts like a personal analyst that explains data clearly and gives ready-to-use recommendations.
Core Functions:
- Quick Insights: Responds to questions like “How is my site performing?” with charts and short summaries.
- Root Cause Analysis: Detects reasons behind traffic spikes or drops.
- Actionable Recommendations: Suggests strategies to reach valuable users or improve underperforming pages.
The tool helps marketers go beyond reports — turning data into meaningful actions instantly.
Google AI Ads Advisor: Why It Matters
With Google AI Ads Advisor, marketers no longer need to sift through long reports or guess at performance changes. These tools analyze, explain, and act — reducing workload and increasing accuracy.
By combining AI with real-time insights, Google aims to transform campaign management into a simple, conversational experience — where asking a question is all it takes to optimize results.
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