Cost of Performance: Are We All Getting Tired of Social Media?

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Social media no longer feels simple for many people. What once helped us connect has now become a place of constant performance.

The pressure to look “perfect” online, curated feeds, and the constant need for validation are leading some to feel drained.

The Indian Express explores how the cost of social media is rising emotionally, not just socially.

Why Social Media Feels Like a Performance Stage

Cost of Performance: Are We All Getting Tired of Social Media?

The article argues that social media is pushing users to constantly “perform” their lives. It’s not about sharing anymore, but about impressing others. This performance demands both time and emotional energy.

  • People regularly compare their lives to others’ highlight reels.
  • There’s a growing burden to post polished, engaging content.
  • Many users feel emotionally exhausted after scrolling and posting.
  • The pressure to gain likes and comments affects mental health.

Also read about: 2026 Social Media Marketing Plans: AI, Influencers & Trends

The Emotional Toll and What It Means for Us

Being “on” all the time takes a real cost. As social media becomes more like a broadcast channel than a social space, users are questioning whether it’s worth the constant energy drain.

Some are thinking about stepping back, while others are searching for balance.

  • The constant demand to be “performative” online is increasing anxiety and stress.
  • Many users are starting to question the value of likes, follows, and digital validation.
  • There is a rising interest in reducing screen time or limiting social media use.
  • People are looking for more authentic experiences offline, beyond the curated posts.

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Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.