6 Best CRM For Real Estate 2025: Detailed Reviews & Pricing (#1 Choice)

Here is the list of Best CRM For Real Estate 2025!

First of all, before you start to think, is CRM really necessary for real estate? Let’s examine what a CRM platform offers for the real estate industry. 

The CRM platform serves the following objectives, regardless of the field in which it is implemented. 

• Grab visitors’ attention through advertisements
• Make them fall for your bait
• Do a consistent follow-up
• Convert potential leads into potential buyers

In the real estate business, they share a common database of customers. The CRM platform provides a gateway to the collected information of potential customers, those who have visited the website or who have given an email for follow-up, email or ad campaigns.

The CRM platform strengthens the relationship between sales marketers and customers by making their jobs easier and facilitating effective deal closure. 

 In order to thrive in real estate and be at the top of the game, you need to save more time and act wisely by following up on prospects that could turn into potential buyers.

For those focused on business and offering a variety of property deals, a CRM platform is useful for maintaining strong customer relationships and quickly accessing data from the client database.

This allows for more work to be completed in less time and with fewer employees.

6 Best CRM Platforms In Real Estate 2025

We will discuss 7 of the widely used CRM platforms in real estate and finally conclude which one is the best among them all. 

1. Engagebay

Engagebay is a CRM platform that provides a marketplace for its customers, including sales and marketing, CRM, and support software.

Although it was founded in 2017, with a list of giant competitors, Engagebay has carved out its own path. 

When other companies limited their CRM offerings to big businesses, Engagebay provided a wide range of CRM solutions for small businesses and start-up companies.

Features of Engagebay 

 The following are the features provided by Engagebay. 

• Automated workflow: It uses an automated workflow to track the customer’s behavior; you could use this data to follow up on customers based on their preferred perspectives.
• E-mail marketing: It provides personalized customization for email marketing.
• Lead / behavioral / click-link tracking: It provides a comprehensive lead scoring system, tracking potential leads’ activities, including the links they click, and their preferences based on their previous transactions and purchases. It analyzes the data and provides a preview of the number of potential leads that are qualified to become customers.
• Task management: It provides task management, allowing you to analyze your work and follow up with your sales and support teams to explore potential conversions based on the assignments you’ve taken on and completed.
• Automated data entry system: It provides a complete automated data entry system, thereby eliminating the time required for manual data logging.
• Appointment scheduling: They have a similar appointment scheduling feature, which sends meeting dates via an individual or team calendar, allowing the relevant party to discuss when necessary.
• Recorded call logs: The calls between the customers and the salesperson get recorded and saved as call logs records, which is useful for future purposes if you are working on approaching the same client for a better deal.
• Pipe visualization: It provides pipe visualization to acknowledge deals that are closed, deals that are still in progress, and deals that are yet to be completed. Then, those who need a follow-up.

Pros & Cons of Engagebay

Pricing

2. Zoho CRM

The Zoho CRM offers a range of features to realtors, including automated invoice and bill generation.

Zoho provides all necessities, which include tracking the lead, scheduling calls to interact with them, sending them ad campaign emails, and much more to stay on top of the game. 

Features of Zoho CRM

 The following are the unique features Zoho offers for real estate sellers and buyers. 

• Project management: This feature provides an update on your current project, including upcoming projects and potential deadlines.
• Customization option: The customization option enables you to organize the tabs and information according to your convenience, allowing you to work in a way that suits you best. 
• Ad campaigns: The Zoho CRM allows you to send automated ad campaigns by e-mail or newsletter to prospective targets. 
• Mobile app for increased efficiency: It has a mobile app where you can scan the business card or QR code to get the details of the clients, and it gets updated in the CRM software automatically so you can contact them and finalize the deal later on the move. 

Pros & cons of Zoho CRM 

Pricing

3. Hubspot

HubSpot is a marketplace for various types of customers to connect for sales and marketing.

It incorporates customer relationship management (CRM) and lead management to track, classify, and give a seamless sales closure.

As the name suggests, it is a place where all the sales and marketing converge together at the same place for the betterment of productivity.

The main reason you could choose HubSpot for the real estate business is its inbound marketing: something different and something not pushy or invading your leads by contacting for marketing. 

Features of Hubspot CRM

• Dashboard and tracking: It provides an accurate dashboard to track the progress of tasks and manage relationships.
• Integration with other tools: Integration with other software tools to provide top-notch service to their customers.
• Appointment or meeting scheduling: This makes it easy for those who are interested to have a brief discussion with the sales team at their convenience. 
• Inbound marketing and SEO management: The unique feature of HubSpot is that it provides inbound marketing, which attracts visitors or leads to a website so they can contact prospective realtors. This can be achieved by enhancing the SEO of your website. 
• Maintaining client relationships and data for all prospective clients: It’s essential to establish a healthy rapport with your clients and provide them with personalized advice on which product is best suited for their budget. Maintain consistent follow-up and build trust with your clients. 
• Call recording/ call logs: The CRM software tools enable you to record all chat conversations and interactions with your clients and save them in a conversation Inbox. You can always go back and check to have another follow-up, according to the previous conversation. 

Pros & Cons of Hubspot CRM 

Pricing

4. Liondesk

Liondesk offers a variety of features at a low-end price compared to many CRM platforms. It provides numerous options to organize your data and schedule automated texts and emails.

Liondesk was founded in 2014 and has grown significantly in the real estate field, offering a video email feature.

Lion Desk’s success in the real estate field has made it a popular CRM for real estate or insurance businesses. It provides plentiful integration for realtors, with the objective of making their jobs easier. 

Features of Liondesk CRM

• Automated video emails and texts: The unique characteristic of Liondesk is that it has automated email and text and video email options. This specific feature alone distinguishes profusely from other CRM platforms. 
• Call dialer: If you do not like the lion desk dialer offered on its own. You can always choose your customized power dialer integration ,like RedX or Mojo dialer, at your convenience. Since making phone calls and closing a deal is the most important process for a realtor, you could choose Lion Desk for its flexibility. 
• Integration tools: Liondesk offers a little bit of everything in terms of integration tools. First and foremost, it relies heavily on Zapier for its integration. Other social media integrations work much better than Zoho CRM.

Pros & Cons of Liondesk CRM

Pricing

5. Realvolve

We have been discussing a list of CRM that are best for real estate, but the last few CRM on the list are mainly popular for their real estate business integration.

One such CRM is Realvolve. They provide automated workflows that help you keep your clients’ data organized in the same place where you can also store the conversation; you don’t need to rummage through another place to retrieve the data.

Let’s examine the features offered by Realvolve that make it unique from other CRMs. 

Features of Realvolve CRM

• Automated workflows and chatbots: It provides an automated workflow to help you organize your data about clients and buyers separately. It also features a chatbot to help you gather information about a visitor, with whom you can later get in touch to pitch your sales idea. 
• Sizable and scalable: Realvolve provides a highly scalable platform, so you don’t need to worry about losing data or running out of space to store more information in your profile.
• Automated processes and integrated tools: Like Liondesk, Realvolve relies on Zapier to create automated workflows. It extracts the information from other CRM platforms for your next deal. It keeps all your calendar schedules and contacts synced. 
• Advanced Dashboard and Activity Tracker: This will provide you with details on the current project, clients interested in purchasing the property, important event dates, and the net commission obtained to date. This is useful for a realtor to conduct follow-up and self-analysis. 

Pros & Cons Of Realvolve CRM

Pricing

6. Freshworks

Freshworks offers a dashboard that displays finished deals, trending properties, and interested leads, similar to how YouTube suggests various options that are trending globally.

Thus, it lets you organize all your work in one single place, reducing the pain of surfing through many contacts to get to those who are prime prospects finally. Freshworks provides the following features. 

Features of Freshworks CRM

• Excellent workflows and communication: Freshworks provides a seller with an excellent integrated system that has excellent communication and has proven it could reel in more interested buyers. The workflow they offer is the one-place destination for all your needs.
• Powerful automated marketing system: With the help of automated builders, you could focus on those who are interested in buying or a potential lead. You could strengthen the relationship with those leads and close the deal instead of wasting a lot of time on trial and error. 

Pros & Cons of Freshworks CRM 

Pricing

Frequently Asked Questions:

1. Why should real estate agents use a CRM?

A CRM helps real estate agents manage leads, track interactions, automate tasks, and streamline communication, resulting in improved client relationships, faster responses, and higher conversion rates.

2. How can a CRM improve my lead management in real estate?

A CRM centralizes lead information, allowing agents to track interactions, categorize leads by priority, set reminders, and follow up more efficiently, leading to better lead conversion and client retention.

3. Are CRM systems easy to integrate with real estate tools?

Most CRM systems designed for real estate come with easy integration options, working seamlessly with MLS, email marketing, and other real estate platforms to provide a unified experience.

4. How much does a CRM for real estate cost?

Pricing varies depending on the features and number of users. Some CRMs offer free trials or entry-level pricing, while others charge monthly or annual fees based on the features, customization, and support provided.

5. What key features should I look for in a real estate CRM?

Look for features such as lead and contact management, task automation, mobile access, integration with MLS, email marketing, and reporting tools to track performance and improve efficiency.

Also Read:

• HubSpot CRM vs MailChimp
• Engagebay Vs MailChimp
• Best WordPress CRM
• Best CRM for Sales
• Engagebay vs Zoho

Conclusion: Best CRM For Real Estate 2025

The real estate business operates within a wide network that maintains customer data in a central database. Using a proper CRM boosts a realtor’s selling rate and net commission, and saves time.

However, all these CRM platforms come with a price and a set of features. If you’re working for a small firm, I recommend using Engagebay CRM. As you gradually expand, you can opt for a higher-paid plan.

If you are working for a big firm, you can choose from any firm at your convenience using the user interface provided by the individual CRM.

You could mostly opt for Hubspot, which offers over 700 integrated tool options, so there would be absolutely no need for an additional third-party plug-in or extra customization.

You can choose a CRM based on your budget, cost, better deal closing management, powerful analytics, streamlined payment processes, highly secure options, and highly efficient solutions.