BigCommerce excels with robust ecommerce tools and scalability for growing stores, but its steeper learning curve and cost may deter beginners. It’s a solid choice overall!
- Scales easily with growth
- Offers tons of integrations
- Handles multi-storefront setups well
- Provides strong SEO features
- Supports secure payment options
- Learning curve feels steep
- Pricing climbs quickly high
Price: $29/ month (when billed annually)
Choosing an e-commerce platform is one of the biggest decisions you’ll make for your online business. While Shopify often dominates the conversation, a powerful contender, BigCommerce, offers a compelling alternative built for serious growth and scalability.
But with its reputation for being more complex, is it the right fit for you?
I’ve spent extensive time navigating the BigCommerce platform, from its store builder to its advanced features.
In this review, I’ll cut through the hype and give you an honest look at its strengths, weaknesses, and who stands to benefit most from its powerful toolkit.
Bottom Line Upfront: BigCommerce Website Builder is a powerful e-commerce platform that can help you create a successful online store. It offers high conversion rates, fast load times, and mobile responsiveness. With just one click, you can get started with all the tools you need to succeed.
Bigcommerce Review 2025
What Is Bigcommerce?
Think of BigCommerce as a complete toolkit that lets you build and run your own online store to sell products on the internet.
Instead of needing to be a tech expert, BigCommerce gives you all the essential pieces in one place, including:
- A Website Builder: To create the look of your online store.
- Product Listings: Tools to easily add your products with photos and prices.
- Shopping Cart & Payments: A secure way for customers to buy items and for you to get paid.
- Management Tools: A dashboard to track your orders, customers, and inventory.
In short, BigCommerce handles all the complicated technical parts of running an online shop so you can focus on your business.
Features Of Bigcommerce
Part 1: E-commerce Power & Scalability
These are the features that make BigCommerce a platform built for growth.
- Zero Transaction Fees: This is a huge advantage. On every plan, BigCommerce charges 0% transaction fees. This means you only pay the standard processing fee from your payment gateway (like PayPal or Stripe), allowing you to keep more of your revenue as you scale.
- Unlimited Products & Staff Accounts: All plans allow you to list unlimited products and give access to an unlimited number of staff members, providing predictability as your team and catalog grow.
- Powerful Multi-Channel Selling: BigCommerce makes it incredibly easy to sell where your customers are. It has best-in-class native integrations with marketplaces like Amazon, eBay, and Google Shopping, and social channels like Facebook and Instagram. You can manage all your listings, orders, and inventory from one central dashboard.
- Multi-Storefront Capabilities: For enterprise-level businesses, BigCommerce allows you to run multiple unique storefronts—for different brands, regions, or customer segments—all from a single account.
Part 2: Store Design & Customization
These tools help you build a beautiful and functional online store.
- Page Builder: BigCommerce’s drag-and-drop visual editor makes it easy to customize your homepage, product pages, and content pages without needing to code.
- Modern, Responsive Themes: The platform offers a collection of free and premium themes that are fully mobile-responsive and optimized for conversions. While the free selection is smaller than Shopify’s, the premium themes are high-quality and highly customizable.
- Full HTML/CSS & Javascript Access: For those with technical skills, BigCommerce provides complete access to theme files, allowing for deep customization to create a truly unique brand experience.
Part 3: Built-in Marketing & SEO Tools
This is another area where BigCommerce has a clear edge out of the box.
- Advanced SEO Features: BigCommerce is known for its powerful, built-in SEO. You get full control over URLs, title tags, meta descriptions, and image alt-text. It also features microdata (rich snippets) embedded in product pages, which can help your products stand out in search results.
- Promotions & Discounts: The platform has a robust promotions engine that allows you to create over 70 different types of discounts and offers (e.g., “Buy One, Get One,” percentage-based discounts, free shipping) without needing a third-party app.
- Abandoned Cart Recovery: This essential feature is included on the Plus plan and above, helping you automatically email customers who leave items in their cart, recovering potentially lost sales.
Who is BigCommerce Best For?
BigCommerce truly shines for specific types of businesses:
- Established Brick-and-Mortar Stores: Businesses moving online that need powerful inventory management and multi-channel capabilities.
- Fast-Growing E-commerce Brands: Stores that are hitting the limits of other platforms and need a more scalable solution without custom development.
- Multi-Channel Sellers: Anyone who wants to centrally manage sales across their website, Amazon, eBay, Instagram, and Facebook.
- Businesses Focused on SEO: Brands that want a platform with strong, native SEO features to drive organic traffic from day one.
Pricing
1. Standard
For $ 39 per month or $29 per month (billed annually), you get unlimited products, unlimited storage, and bandwidth, and your customers can pay through credit card and PayPal.
2. Plus
For $105 per month or $79 per month (billed annually), you receive unlimited products, storage, and bandwidth. Your customers can pay via credit card or PayPal without transaction fees, and you enjoy real-time carrier shipping. The checkout process is based on your domain.
3. Pro
For $399 per month or $299 per month (billed annually), you receive unlimited products, storage, and bandwidth. Your customers can pay via credit card or PayPal without transaction fees, and you enjoy real-time carrier shipping. The checkout process is based on your domain.
BigCommerce vs. Shopify: The Biggest Showdown in E-commerce
This is the decision most sellers face. Here’s a quick comparison of the key differences:
| Feature | BigCommerce | Shopify |
| Transaction Fees | 0% on all plans | 0.5% – 2% (waived if using Shopify Payments) |
| Ease of Use | Steeper learning curve, more complex | Extremely beginner-friendly, very intuitive |
| Built-in Features | More robust features built-in (SEO, promos) | Relies more heavily on third-party apps |
| App Store | Good, but smaller than Shopify’s | Massive, industry-leading app store |
| Scalability | Built for high-volume, enterprise-level growth | Excellent for most, but can require Shopify Plus for major scaling |
The Verdict: Choose Shopify for ease of use and the largest app selection. Choose BigCommerce if you want more powerful built-in features and want to avoid transaction fees as you grow.
Pros & Cons
Pros
- Never pay any transaction fees on any of their plans.
- A platform that scales easily as your business grows.
- Powerful built-in features reduce your need for paid apps.
- Strong built-in SEO tools to help you rank higher.
- Easily sell across Amazon, eBay, and social media channels.
Cons
- Has a steeper learning curve for complete beginners.
- Annual sales limits can force you to upgrade plans.
Earn money by Referring Merchants to Bigcommerce
Become a Bigcommerce Affiliate Today
If you’re a website owner or online marketer, the Bigcommerce Affiliate program is an incredibly easy way to earn money from your site content.
Bigcommerce Affiliates help connect merchants with our powerful e-commerce platform, which some of the world’s leading brands use. Join today to grow your revenue while helping your referrals sell more.
Why partner with Bigcommerce?
- Higher payouts with no commission caps.
- A top-100 affiliate program
- No obligations or minimum commitments
What you get as a Bigcommerce Affiliate:
- A referral linkTo use in ads, tweets, or Facebook and blog posts
- High-converting marketingBanners, emails, and text ads to maximize your referrals
- Industry-leading commissionsOf up to $4,000 per referral
- A powerful dashboardTo track your clicks, trials, sales and commissions
- Monthly newslettersTo keep you in the loop on product and industry news
- A dedicated account managerWho understands your business and your goals.
FAQs Related To Bigcommerce Website Builder
Who’s BigCommerce best for?
Growing businesses or multi-storefront sellers who need scalability and don’t mind a bit of setup. Not ideal for total beginners.
Can I sell unlimited products?
Yep, all plans let you list unlimited products, staff accounts, and bandwidth—no caps there!
How’s it for SEO?
Pretty strong—custom URLs, fast load times, and built-in tools give your store a solid search boost.
What about integrations?
Tons of options—think Amazon, eBay, Instagram, plus apps like ShipStation. It plays well with others.
Is BigCommerce easy to use?
It’s straightforward once you get it, but the learning curve can trip up newbies at first.
Quick Links :
- ThriveCart vs WooCommerce
- Drip Review
- Most Popular Shopify Customer Support Apps
- Simvoly vs Wix
- Keap vs Hubspot
Conclusion: Bigcommerce Review 2025
After a deep dive into its ecosystem, it’s clear that BigCommerce is a top-tier e-commerce platform that stands tall against any competitor. It’s not trying to be the simplest tool on the market; it’s trying to be the most powerful and scalable hosted solution.
Its commitment to zero transaction fees, combined with its superior built-in features for multi-channel selling and SEO, makes it an incredibly compelling choice for businesses with a long-term vision.
While beginners might face a small learning curve, the investment in learning the platform pays dividends in scalability and control down the road.
If you are a serious entrepreneur building a brand for the long haul, BigCommerce provides the robust foundation you need to succeed and scale.
