Birch Pricing 2025: Is It Worth Your Advertising Budget?

In today’s digital advertising world, tools like Birch (formerly Revealbot) are game-changers for marketers managing campaigns across platforms like Meta, Google, Snapchat, and TikTok.

Birch’s AI-driven automation promises to save time, optimize ad spend, and boost return on ad spend (ROAS). But with any tool, the burning question is: Does the pricing justify the value?

In this guide, we’ll dive deep into Birch’s pricing for 2025, exploring its plans, features, and how it stacks up for small businesses, agencies, and enterprises.

Whether you’re a freelancer juggling a few ad accounts or a brand spending millions monthly, this blog will help you decide if Birch is the right fit. We’ll also compare it to competitors, highlight user feedback, and share tips to maximize your investment.

Let’s get started!

What Is Birch (Formerly Revealbot)?

Birch is a cloud-based ad automation platform that simplifies campaign management across multiple channels, including:

• Meta Ads (Facebook and Instagram)
• Google Ads
• Snapchat Ads
• TikTok Ads

Formerly known as Revealbot, Birch rebranded in 2024 to reflect its expanded capabilities. Its core features include:

• Automation Rules: Set conditions to start, pause, or scale ads based on metrics like ROAS or cost per click (CPC).
• Auto-Boosting: Promote high-performing organic posts automatically.
• Bulk Creation: Launch multiple ad variations to test creatives and audiences.
• Custom Metrics and Reporting: Analyze performance with tailored reports integrated with tools like Slack and Google Sheets.

Birch’s mission is to free marketers from repetitive tasks, letting them focus on strategy while the platform handles optimization. But how much does this power cost? Let’s break down the pricing.

Birch Pricing for $10K Ad Spend

Birch’s pricing is based on your monthly ad spend, with plans tailored to your budget. For a $10,000 ad spend, Birch offers three plans: Essential, Pro, and Enterprise. Pricing varies between monthly and annual billing, with annual plans offering savings. Below are the details, sourced from Birch’s official pricing structure.

Pricing Plans

1. Essential Plan

• Monthly Billing: $49/month
• Annual Billing: $45/month ($540/year, ~1 month free)
• Features:
  • Workspaces with Overview
  • Smart rules
  • Post boosting
  • Reports
  • Activity page
  • Slack integration
  • Email support
• Overages: 0.49% of excess ad spend (monthly billing only; no overages for annual).
• Best For: Small businesses or creative teams needing core automation.

2. Pro Plan (Most Popular)

• Monthly Billing: $99/month
• Annual Billing: $91/month ($1,090/year, ~1 month free)
• Features: All Essential features, plus:
  • Automated rules and strategies
  • Ads explorer
  • Top creatives and audiences
  • Bulk creation and creative testing
  • Custom metrics and timeframes
  • Custom/lookalike audience builder
  • Integrations with Slack, Google Sheets, AppsFlyer, Hyros
  • Live chat support
• Overages: 1% of excess ad spend (monthly billing only; no overages for annual).
• Best For: Growing businesses and professional marketers needing advanced tools.

3. Enterprise Plan

• Pricing: Custom (contact sales@bir.ch)
• Features: All Pro features, plus:
  • Onboarding help
  • Tech setup assistance
  • Premium support
• Overages: None
• Best For: Large teams seeking tailored solutions.

Free Trial

Birch offers a 14-day free trial with full access to all features, no credit card required. For a $10K ad spend, you can test both Essential and Pro plans. If you exceed $10K during the trial, you’ll be notified, and overage fees may apply via Stripe (monthly billing only).

Overage Fees

• Essential: 0.49% of ad spend over $10K (e.g., $4.90 for an extra $1,000, monthly billing).
• Pro: 1% of ad spend over $10K (e.g., $10 for an extra $1,000, monthly billing).
• Annual Billing: No overage fees, making it safer for fluctuating budgets.

Annual Billing Savings

Annual billing saves you roughly 8–9% (equivalent to ~1 month free):

• Essential: $540/year vs. $588/year monthly (saves $48).
• Pro: $1,090/year vs. $1,188/year monthly (saves $98).

Money-Back Guarantee

Birch doesn’t explicitly offer a post-trial refund, but their support team (support@bir.ch) is responsive to billing issues, per user reviews.

What’s Included in Each Plan?

Birch’s plans for a $10K ad spend provide access to powerful features, with differences in depth and support:

• Essential ($49–$45/mo): Ideal for small teams, offering core automation like smart rules and post boosting. Slack integration and basic reports streamline workflows, but it lacks advanced analytics.
• Pro ($99–$91/mo): Adds automated strategies, bulk creation, and custom metrics, perfect for scaling campaigns. Integrations with Google Sheets and AppsFlyer unlock deeper insights, and live chat support speeds up troubleshooting.
• Enterprise (Custom): Includes everything in Pro, plus personalized onboarding and premium support for complex needs.

All plans support Meta, Google, Snapchat, and TikTok, ensuring flexibility for your $10K budget.

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How Does Birch’s Pricing Compare to Competitors?

For a $10K ad spend, let’s compare Birch to AdEspresso, Smartly.io, and AdsPolar to assess value.

AdEspresso

• Pricing: ~$99/month for $10K ad spend (monthly billing).
• Pros: Affordable, user-friendly for Meta Ads.
• Cons: Limited to Meta platforms, fewer automation features.
• Comparison: AdEspresso matches Birch’s Essential plan price but lacks multi-platform support and advanced rules like Birch’s Pro plan.

Smartly.io

• Pricing: Custom, typically $500–$1,000/month for $10K ad spend.
• Pros: Advanced AI, robust for e-commerce.
• Cons: Expensive, steep learning curve.
• Comparison: Smartly.io is pricier and enterprise-focused. Birch’s $49–$99 plans are more budget-friendly for a $10K spend.

AdsPolar

• Pricing: ~$149/month for $10K ad spend (includes 3,000 ad creations).
• Pros: E-commerce focus, AI monitoring.
• Cons: Less emphasis on automation rules.
• Comparison: AdsPolar’s higher cost and niche focus make Birch’s Pro plan ($99/mo) a better value for multi-channel campaigns.

Verdict: Birch’s Essential plan competes with AdEspresso for affordability, while the Pro plan offers more features than AdsPolar at a lower price. Smartly.io is overkill for a $10K budget.

Pros and Cons of Birch’s Pricing

FAQs: Birch Pricing Answered

How does Birch’s pricing work?

Pricing is based on monthly ad spend, starting at $49 for $5,000, scaling to $2,999 for $3M.

Is Birch’s free trial worth trying?

Yes! The 14-day trial offers full access to automation and reporting, no credit card needed.

Are there hidden fees with Birch?

Overage fees apply if you exceed your plan’s ad spend limit, so monitor budgets.

Is Birch cost-effective for small businesses?

For $10,000+ ad spends, $49/month saves time and boosts ROAS, but smaller budgets may find it pricey.

How does Birch compare to Smartly.io?

Birch is more affordable ($49–$2,999 vs. $500–$1,000+) and suits smaller teams better.

Can agencies benefit from Birch?

Yes, bulk creation and reporting streamline multi-client campaigns, though some find pricing “anti-agency.”

Quick Links:

• Madgicx vs Revealbot
• 7+ Best Revealbot Competitors & Alternatives
• Madgicx vs AdEspresso
• 12+ Best Facebook Ads Automation Tools

Final Thoughts

Birch (formerly Revealbot) is a powerhouse for automating ad campaigns across Meta, Google, Snapchat, and TikTok. Its 2025 pricing, starting at $49/month and scaling with ad spend, offers flexibility for small businesses, agencies, and enterprises.

With features like automation rules, auto-boosting, and custom metrics, it’s a time-saver that can boost your ROAS—if your budget aligns.

I hope this guide clarifies Birch’s pricing and helps you decide if it’s right for your advertising needs. Have you tried Birch or a similar tool? Drop your thoughts in the comments—I’d love to hear! Ready to dive in? Start with Birch’s 14-day free trial at bir.ch and see the difference automation makes.

Happy advertising!