Black Friday Statistics 2025: Sales Data, Trends, and Insights

Black Friday launches the holiday shopping frenzy every year, attracting millions who chase deep discounts on everything from gadgets to gifts.

In 2025, the event sets new records as online sales dominate and shoppers adapt to economic shifts like tariffs. Projections show U.S. online spending climbing to $12 to $12.5 billion on Black Friday, while global figures hit $80 to $82 billion. This represents a 10-15% increase from 2024’s $10.8 billion in the U.S. and $74.4 billion worldwide.

Mobile devices power 73% of purchases, up from 69% last year, as people shop on the go. Buy Now, Pay Later (BNPL) options surge, with 50% of buyers using them to manage costs. Retailers leverage AI chatbots, boosting conversions by 9%, and 75% of global consumers join the BFCM rush for exclusive deals.

These Black Friday statistics 2025 highlight evolving trends, from early shopping to cross-border buys. If you own a business, market products, or hunt bargains, these numbers guide your strategy.

Learn to spot genuine discounts, optimize your store for mobile, or time purchases to save big. This in-depth guide explores the data and explains how you apply it for maximum benefit.

Key Black Friday Statistics 2025 (Top Picks)

These essential stats summarize Black Friday 2025’s scale. They help you grasp opportunities and plan effectively for shopping or selling.

• Projections peg U.S. online Black Friday sales at $12 to $12.5 billion, a 10-15% rise from 2024’s $10.8 billion.
• Global online spending reaches $80 to $82 billion, up 7-10% from $74.4 billion in 2024.
• 75% of global shoppers participate in BFCM, drawn by discounts and exclusives.
• Mobile accounts for 73% of purchases, reflecting convenience preferences.
• BNPL influences 50% of buyers, with total holiday BNPL hitting $20 billion or more.
• AI shapes 54% of shopping decisions, from price checks to recommendations.
• Electronics lead at 37% of buys, followed by apparel at 32% and toys at 21%.
• Cross-border shopping rises to 53%, as consumers seek better deals abroad.
• High spenders (27% of shoppers) generate 68% of sales, averaging $2,146 each.
• Retailers expect 57% sales growth during holidays, with BFCM contributing over 20% of annual revenue for 73% of them.

Apply these insights: Businesses focus on mobile optimization to capture 73% of traffic. Shoppers use AI tools to compare deals and avoid fakes, saving up to 40% on categories like makeup.

• Also read about: Best CRM for Sales

Black Friday Sales Statistics 2025

Black Friday generates huge revenue, with online channels leading. Analysts forecast U.S. online sales at $12 to $12.5 billion, driven by extended promotions and AI personalization. Globally, spending totals $80 to $82 billion, as events like Singles Day inspire similar growth.

In 2024, U.S. sales hit $10.8 billion, up 10.2% year-over-year, while overall retail rose 3.4%. Online jumped 14.6%, but in-store grew only 0.7%. For 2025, tariffs on imports could raise prices by 10-15%, pushing early buys. Retailers counter this by starting deals in October, turning Black Friday into a month-long event.

Shopify merchants saw $4.1 billion in 2024, up 22%, with peaks at $4.6 million per minute. In 2025, expect similar surges as small businesses adopt AI for targeted ads.

You benefit by tracking prices early—use apps to monitor changes and snag real deals. Businesses stock high-demand items like electronics, which see 200% sales spikes.

Here’s a table of U.S. Black Friday online sales, including 2025 projection:

Sources: Adobe, eMarketer

Salesforce reported $17.5 billion in 2024 U.S. online, up 7%, with 28% average discounts. Mastercard noted jewelry and electronics as top buys. In 2025, personalization boosts this further, with 80% of shoppers favoring tailored experiences.

Black Friday Shopper Statistics 2025

Shoppers eagerly join Black Friday, with 75% globally planning purchases. U.S. participation hovers at 152-160 million, down slightly from 197 million in 2024 due to economic caution. Gen Z and Millennials drive activity, with only 9% skipping, while Boomers opt out at 27%.

Behaviors evolve: 71% seek discounts, 49% want exclusives, 64% check social reviews. 53% shop cross-border for savings. Early birds (21%) shop midnight to 6 a.m., and 24% start in October.

High spenders, aged 27-59 with $100K+ income, buy 10 gifts averaging $2,146. They split evenly by gender and drive 68% of spending.

Benefit by segmenting: Businesses target Gen Z with influencers (37% influenced). Shoppers book appointments (77% open to it) to avoid crowds.

Table of 2024 shoppers during Thanksgiving week (2025 similar):

Source: NRF.

Time ads for Black Friday’s balance.

95% participate in holidays, up from 92%, but 72% expect higher prices. 66% shop BFCM for value.

Global Black Friday Sales 2025

Global online sales hit $80-82 billion, up from $74.4 billion. Europe sees 10% growth in online, but spending down 4% as buyers choose cheaper items. UK, Germany, France lead, with 93.7% package volume spike causing delays.

Nigeria sees 63% buying more; Poland trusts deals at 74%, Thailand at 30%. Cross-border rises 15%, with 53% seeking international prices.

You gain by offering free shipping (71% want it)—reduce cart abandonment (48%). Retailers use omnichannel for seamless experiences.

Holiday Sales Statistics 2025

U.S. holiday ecommerce reaches $271.58 billion, up 9.5% from $241.1 billion in 2024. Overall retail up 2.7-3.7%. Global holidays hit $1.14 trillion in 2024, expect similar growth.

BNPL surges to $20B+, with Cyber Monday records.

Table of U.S. holiday spending:

Source: eMarketer.

Veterans Day, Thanksgiving Eve see rises; toys up 178% on Black Friday.

Mobile and BNPL Statistics 2025

• Mobile dominates at 73%, with 55% traffic from phones. Apps appeal to 42%, conversions 3.2% vs. desktop’s 6.5%.
• BNPL hits $20B, 79% mobile, encouraging 50% more buys.
• Optimize sites—33% prioritize performance. Add BNPL to lift carts.

Retail Black Friday Stats 2025

• Target exceeds $500M in 2024, Walmart $1.77B. In 2025, memberships like Prime offer early access.
• Shopify $11.5B weekend in 2024, 24% up. 42% merchants add subscriptions.
• BOPIS at 20%, peaking 36.8% late December.

Black Friday Discounts 2025

• Averages 26% global, 28% U.S. Makeup 40%, apparel 34%, skincare 33%.
• 57% want advance info, 21.2% a month early. Skepticism: 57% doubt value.

Table of discounts:

Verify with tools to avoid hikes.

Black Friday Shopping Trends 2025

• Deals extend, AI influences 54%. Sustainable buys rise, led by young.
• Ad spend: Retail media +92%, social +35%. Email opens up 44%, CTR 23%.
• Social drives 7% traffic, 3.5% sales. Influencers sway 37% Gen Z.
• Omnichannel key, with AR for immersive tries.

Latest Insights from Quora and Reddit on Black Friday Statistics 2025

Users on Quora and Reddit question deal quality and economics as 2025 approaches. On Quora, queries like “Do stores raise prices before Black Friday?” highlight skepticism, with answers noting discounts over 50% often suspect.

Others ask if deals are worth it, citing chaos and hype, but stats show $10.8B in 2024 proves draw. Economics discussions: Stores make profit via volume, not margins, explaining once-a-year event.

Reddit threads doubt records: “Black Friday deals seem garbage,” with users claiming old stock and weak discounts. Some say online killed chaos, but 2025 projections excite for streaming deals.

Discussions on sales figures: Skeptics question “record” claims, but eMarketer’s $271.58B forecast adds credibility.

These add fresh perspectives: Use price trackers, shop early for real savings amid doubts.

How to Use Black Friday Statistics 2025 for Your Benefit

These stats equip you for success. Shoppers: Start October (24% do), use AI (54%) for comparisons, opt BNPL (50%) for flexibility. Check cross-border (53%) for deals, book appointments (77%) to skip crowds.

Businesses: Optimize mobile (73%), add AI chatbots (9% conversion lift), offer free shipping (71%). Target high spenders with personalization (80% prefer), use influencers for Gen Z (37%). Stretch deals, invest in ads (social +35%).

With 75% participating, focus value—66% shop BFCM for it. Track trends like sustainable packaging to build loyalty.

FAQs About Black Friday Statistics

Also Read:

• Latest Digital Marketing Statistics
• Affiliate Marketing Statistics
• Video Marketing Statistics
• Social Media Statistics
• Email Marketing Statistics

Conclusion

Black Friday 2025 breaks records with $12-12.5B U.S. online and $80-82B global, fueled by mobile, AI, and BNPL. From 75% participation to high spenders driving 68% sales, trends shift toward early, value-focused shopping. Quora and Reddit reveal doubts but confirm excitement.

Harness these Black Friday statistics 2025: Shop smart with tools, businesses personalize for loyalty. This event powers holiday success—stay ahead, save big, or boost revenue. Embrace the frenzy; opportunities abound.