Meta rolls out fresh AI features for advertisers. The big news is Business AI, a simple agent for small and mid-sized firms. It offers smart sales tips without tech headaches.
Meta adds video tools, creator aids, and ad tests. These hits ahead of holidays. The goal? Make AI easy and drive more buys.
Business AI and Campaign Helpers
Business AI acts like a sales guide. It works on Facebook, Instagram, messages, and sites. It learns from posts and ads. It gives custom replies to shoppers. U.S. firms set it up now. No big costs or setup woes.
Meta adds a chat helper in Ads Manager. It fixes issues like spend caps. It suggests campaign tweaks. This tool starts with select small businesses. Wider access comes in 2026. Opportunity Score rolls out globally. It rates campaigns 0-100. It gives fix ideas.
Also read about: Meta AI Vibes: New Feed for Fun AI Videos Launches in 2025
New Creative and Creator Tools
Meta boosts Advantage+ suite. It adds AI music for videos. AI dubbing fits global crowds. Image tools make persona-based ads. Each version targets one group.
Creator tools ease partnerships. A Facebook API hunts creators by keywords. It shows demographics and engagement. Instagram Marketplace opens to all. AI picks Collabs for ads. They launch this fall. Add product links to Reels. Test affiliate access on Facebook.
Ad tests include virtual clothing try-ons. Upload your photo. See fits from ads. A post-click page shows brand details. AI Sticker CTAs grow. They hit more formats like Reels. Global access expands.
Meta’s AI Ad Push
Meta eyes superintelligence. These tools build on Advantage+. They cut hassle for brands. Holidays near—perfect timing. Watch for personalized ads from AI chats by December. Meta bets AI wins shoppers.
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