CPV Lab Review 2025: Is It Worth It? (My Honest Take)

CPV Lab’s Key Features

The CPV Lab marketing tracker has many useful and easy-to-use features. I will list here just a few of the most important ones for your affiliate marketing activity.

1. Unlimited events tracked

There is no need to mention that most trackers these days are cloud-based, and they have a limit on the number of events used.

With CPV Lab, you can track as many events, campaigns, landing pages, or offers as you want.

It is hosted on your server (and here is a useful article about hosting—> link to article), so you can have 100% security and privacy.

Plus, you can keep your data history forever!

2. Cookie-less tracking

As third-party cookies will soon disappear, it is very important to have a tracker that can use first-party cookies and can track your campaigns accurately.

first-party

3. Bot filtering and blocking

Bots are the pain of our traffic, and having a tool like CPVLab that is able to block them is very important so that we do not waste money on bots.

Set custom filtering rules based on IP addresses or ranges and user agent values to remove known bots from your reports.

4. Detailed “Buyer” stats

CPV Lab affiliate marketing tracker offers complete visibility into your conversion data, providing you with all the information you need to optimize your campaigns.

With this tool, you’ll be able to see each conversion in detail, including the date and time it occurred, the user’s IP address, geographical location, revenue generated, SubID, referrer, and user agent.

This level of detail allows you to identify patterns and trends, enabling you to make informed decisions and improve your ROI.

Additionally, the CPV Lab marketing tracker allows you to segment your data, track multiple campaigns, and export reports for further analysis.

You’ll be able to gain a deeper understanding of your audience and create more effective marketing strategies.

5. Mobile tracking

CPV Lab has an up-to-date database that is used for mobile identification and tracking.

Mobile tracking is a vital aspect of affiliate marketing as it can provide valuable insights into how your campaigns are performing on mobile devices.

By tracking mobile visits, you can optimize your campaigns to target and convert mobile users better.

Some ways to improve your affiliate marketing campaigns by tracking mobile visits include analyzing mobile-specific data such as click-through rates and conversion rates, adjusting your ad placement and messaging to better suit mobile users, and identifying and addressing any technical issues that may be impacting mobile performance.

By utilizing mobile tracking, you can improve the ROI of your affiliate marketing campaigns and reach more potential customers.

6. Real-time reports and stats

You will get real-time reports and stats for all campaigns, including Ads, Keywords, Pages, and offers, along with detailed revenue data, so that you can easily optimize profits and ROI.

7. API integrations

CPV Lab has API integrations with some traffic sources, such as Facebook Ads, TikTok Ads, Google Ads, Microsoft Ads, Clickbank, and CJ… and the list continues to grow.

You can send information about conversions and costs back to your traffic source and improve the attribution of your ads.

With API integrations, the attribution algorithms from your traffic source will be improved, and you will get a lower cost for your traffic and a better audience.

So, CPV Lab is a great conversion attribution platform that you can use to combat the attribution issues after the iOS 14 updates.

8. MV Lab integrated

CPV Lab can help you with A/B testing so you can see which lenders or offers are best performing.

But, more than that, they have an extra tool integrated: MV Lab!

MV Lab is a multivariate testing tool designed by CPV Lab.

• It is integrated into CPV Lab, and it helps in testing multiple variations of a landing page by using one landing page, some piece of code.
• CPV Lab for tracking results.

In this way, you can test your pages and see which one is the best performing.

For example, this means that from ONE landing page, you can test 3 colors for buttons, 4 hooks, 2 backgrounds, and 3 different texts. This is 3x4x2x3 = 72 versions of your landing page from a single page.

You can track these changes and optimize your landing page based on your results (CTR, engagement, conversions, etc.).

CPV Lab: Pricing Plans

CPV Lab offers multiple pricing plans to fit different business needs. You can choose between Self-Hosted (you install the software on your server) or Cloud-Hosted (CPV Lab manages everything for you). There are monthly, yearly, and lifetime options.

Self-Hosted Pricing (You Set It Up on Your Own Server)

CPV Lab offers three plans—Starter, Pro, and Expert—with monthly, yearly, or lifetime options. All plans auto-renew, but you can cancel anytime, and they come with a money-back guarantee.

Monthly Plans:

• Starter ($57/month): Good for beginners—tracks 2 campaign types, unlimited events, 10+ reports, and connects to 50+ traffic sources and affiliate networks. Basic support included.
• Pro ($97/month): Most popular—tracks 6 campaign types, adds 10 custom domains, 20+ reports, and more data like mobile and desktop stats. Still basic support.
• Expert ($147/month): Top-tier—same as Pro but with 50 custom domains, priority support, and MV Lab for testing landing pages.

Yearly Plans (Save a Bit):

• Starter ($48/month, $577/year): Same as monthly but cheaper upfront.
• Pro ($81/month, $977/year): Same features, better value.
• Expert ($123/month, $1,477/year): Full package at a discount.

Lifetime Plans (Pay Once, Use Forever):

• Starter ($1,157): One-time payment for basic tracking forever.
• Pro ($1,957): One payment for the popular plan.
• Expert ($2,957): All features, one-time cost.

Cloud-Hosted Pricing (They Host It for You)

These plans—Starter, Pro, Team, and Enterprise—come with event limits (clicks, conversions, etc.) and extra charges if you go over. You can pay monthly or yearly.

Monthly Plans:

• Starter ($67/month): 2 million events, 2 campaign types, 3 custom domains, 6 months of data saved. MV Lab is extra.
• Pro ($107/month): 5 million events, 6 campaign types, 15 custom domains, 12 months of data. MV Lab optional.
• Team ($237/month): 10 million events, 100 custom domains, MV Lab included (5 domains), unlimited integrations.
• Enterprise ($467/month): 30 million events, 150 custom domains, MV Lab (10 domains), 24 months of data.

Yearly Plans (Save More):

• Starter ($56/month, $677/year): Same as monthly, just cheaper.
• Pro ($89/month, $1,077/year): Better deal for the same stuff.
• Team ($198/month, $2,377/year): Team plan at a discount.
• Enterprise ($389/month, $4,677/year): Big savings for the big plan.

Extra Costs:

• Overages: $0.05 per 1,000 extra events (Starter), down to $0.02 (Enterprise).

Quick Take:

Self-Hosted is great if you want control and no event limits—pay once or monthly. Cloud-Hosted is simpler (no setup hassle) but caps events and costs more for big users. Pick what fits your budget and needs—Starter for small fries, Expert or Enterprise if you’re going big!

Comparison Voluum vs. CPV Lab

Voluum and CPVLab are two of the most popular affiliate tracking platforms.

One is in the cloud (Voluum), and the other is self-hosted (CPVLab).

They both have high demand, which is great for promoting your business. With these tools, optimizing campaigns will be easier than ever before!

For example, if you’re launching a Facebook Ad campaign for your newest product release, using a tracking system such as Voluum or CPV Lab can help provide detailed information on who clicked or converted from each ad, along with personal information like gender, location, mobile information, etc.

Is Voluum Better Than CPVLab?

CPVLab is a solid tracking system with great support and extensive industry experience.

They did a great job with innovation and product development in the last 2 years, meaning that the gap in UX between them and Voluum is smaller and smaller.

With the new CPV One cloud-based marketing tracker, CPV Lab will get a bite out of the market for cloud-based trackers.

Voluum instead has experience as a cloud tracker, and it has the advantage of a bigger team doing the work.

Cloud-based trackers like Voluum have the advantage of having all their servers scattered across different regions. This means visitors will automatically be redirected depending on where they’re coming from, which results in faster page load times.

But all cloud-based servers have servers around the globe… I’m curious how the new CPV One will handle that. We will follow and see!

Verdict:

CPVLab is a solid tracking system, but Voluum has the edge when it comes to features.

You can host your own server and use the CPVLabs tracker for 100% security and privacy.

All you need is hosting and a domain/subdomain. The CPV Lab team will install it for you.

You will pay a lower price for your tracking, and you will get all the privacy and security available for a marketing tracker. It will be on your server!

If you don’t want to spend time on hosting and installation, a cloud-based solution like Voluum is the easy choice.

You will save some money on hosting, but you will pay some money for extra traffic (when you run big traffic), and you will get very good tracking for your campaigns.