Cyber Monday has firmly established itself as the undisputed king of online shopping, consistently breaking records and redefining how consumers approach the holiday season.
As we look towards Cyber Monday statistics 2025, the trends point to an even more digitally driven, mobile-centric, and strategically planned shopping frenzy.
For savvy shoppers and retailers alike, understanding these statistics is key to unlocking maximum benefits.
This comprehensive guide will delve deep into the latest Cyber Monday statistics, offering insights into consumer behavior, spending patterns, popular product categories, and emerging trends like AI influence and “Buy Now, Pay Later” (BNPL).
Whether you are a bargain hunter meticulously planning your purchases or a business strategizing for peak sales, this article provides the essential information to thrive in the Cyber Monday 2025 landscape.
The Reign of Online: Why Cyber Monday Dominates
The shift to digital shopping has been undeniable, and Cyber Monday stands as the ultimate embodiment of this trend.
While Black Friday and Thanksgiving still generate significant sales, Cyber Monday consistently outpaces them in online revenue, underscoring its pivotal role in the holiday shopping week.
Its success stems from a blend of convenience, vast product selection, competitive pricing, and the ability to shop from anywhere.
For Cyber Monday 2024, shoppers reached an astounding $13.3 billion in spending, a significant jump from $12.4 billion in 2023. This figure alone highlights the event’s monumental economic impact.
As we prepare for Cyber Monday 2025 (starting December 1st!), these statistics offer invaluable foresight.
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Key Cyber Monday Statistics 2025: A Powerful Overview
Let’s begin by examining the most impactful Cyber Monday statistics, giving you a quick grasp of its colossal scale and key characteristics.
- Total Sales (2024): Consumers spent a record-breaking $13.3 billion during Cyber Monday in 2024, surpassing all projections.
- Mobile Dominance: A staggering 79% of Cyber Week e-commerce traffic in 2023 originated from mobile devices, with 57% of Cyber Monday sales coming directly from mobile.
- US Shopper Engagement: In 2024, 197 million US customers actively shopped during Cyber Week.
- BNPL Surge: “Buy Now, Pay Later” transactions contributed an estimated $991.2 million in sales during Cyber Monday 2024, demonstrating its growing influence.
- Top Discount Category: Electronics consistently offer the steepest discounts, peaking at an impressive 31% off in 2023.
- AI’s Influence (2023): Artificial Intelligence played a role in influencing an incredible $51 billion in worldwide Cyber Week sales.
- Peak Spending: During the busiest hours (8 pm to 10 pm Eastern time), shoppers spent an astounding $15.8 million every minute in 2023.
These figures illustrate not just the size of Cyber Monday, but also the dynamic ways in which consumers engage with this crucial shopping event.
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Cyber Monday Sales Statistics: A History of Breaking Records
Cyber Monday’s sales trajectory is a testament to its enduring appeal and economic significance. Each year, it seems to push the boundaries of online retail.
Total Cyber Monday Sales (2014-2024)
| Year | Cyber Monday Sales | Year-over-year Change |
| 2024 | $13.3 billion | 7.3% |
| 2023 | $12.4 billion | 9.6% |
| 2022 | $11.3 billion | 5.61% |
| 2021 | $10.7 billion | -0.93% |
| 2020 | $10.8 billion | 14.9% |
| 2019 | $9.4 billion | 19.0% |
| 2018 | $7.9 billion | 68.1% |
| 2017 | $4.7 billion | 27.0% |
| 2016 | $3.7 billion | 19.4% |
| 2015 | $3.1 billion | 19.2% |
| 2014 | $2.6 billion | – |
As you can see, Cyber Monday 2024 not only surpassed its own projection of $13.2 billion but also achieved a healthy 7.3% year-over-year increase from 2023’s $12.4 billion.
This robust growth, despite a slight dip in 2021 (likely due to extended holiday sales periods), showcases the event’s consistent power.
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Cyber Monday Shopper Engagement: Who’s Clicking “Buy Now”?
The sheer volume of shoppers participating in Cyber Monday highlights its broad appeal across various demographics.
In 2023, 97.3 million people actively participated in Cyber Monday shopping. A significant 77 million of these chose the convenience of online shopping, while 20.3 million still opted for some in-store interaction.
This confirms the continued dominance of digital channels for this specific event.
Looking at the broader Cyber Week (the period encompassing Thanksgiving, Black Friday, and Cyber Monday), 197 million people in the United States shopped in 2024.
While this represents a slight decline of 3.4 million compared to 200.4 million in 2023, the numbers remain incredibly high, showcasing the event’s massive reach.
Number of Cyber Week Shoppers (US) by Year
| Year | Number of Shoppers (US) | Changes Over Previous Year |
| 2024 | 197.0 million | -3.4 million |
| 2023 | 200.4 million | +3.7 million |
| 2022 | 196.7 million | +16.9 million |
| 2021 | 179.8 million | -6.6 million |
| 2020 | 186.4 million | – 3.2 million |
| 2019 | 189.6 million | +6.2 million |
| 2018 | 165.8 million | -8.8 million |
| 2017 | 174.6 million | N/A |
During peak hours in 2023, specifically between 10:00 pm and 11:00 pm Eastern time, shoppers were spending an astounding $15.7 million every minute.
This intense period of activity underscores the urgency and excitement surrounding Cyber Monday deals.
Cyber Monday Consumer Spending: How Much Are We Shelling Out?
Beyond the overall sales figures, understanding individual spending habits provides valuable context. An average American adult spends approximately $500 during Cyber Monday sales.
More broadly, for the entire 2024 holiday season, consumers projected to spend an average of $902 per person on gifts, food, decorations, and other seasonal items.
Compared to an average day, US consumer activity dramatically increases by 512% on Cyber Monday. Canadians also jump into the shopping frenzy, with a 598% increase in activity on Cyber Monday.
This shows that the pursuit of deals is a shared passion across North America.
Popular Product Categories and Discounts: What Are Shoppers Buying?
Certain product categories consistently see massive surges in sales and some of the deepest discounts during Cyber Monday.
For shoppers, knowing these trends helps in planning purchases; for retailers, it informs inventory and marketing strategies.
In 2023, apparel saw the highest surge in sales, experiencing a remarkable 189% growth compared to an average day in October. Appliances followed with a 166% increase, and toys were up by 140%.
Top Categories by Sales Growth on Cyber Monday (Compared to Average October Day 2023)
| Category of Products | Increase in Sales |
| Apparel | 189% |
| Appliances | 166% |
| Toys | 140% |
| Furniture | 129% |
| Electronics | 103% |
| Jewelry | 99% |
| Sporting Goods | 95% |
When it comes to discounts, electronics lead the charge, offering an impressive 31% off in 2023. Toys came in second with 27% discounts, and apparel offered a solid 23% off.
Breakdown of Discounts Offered on Different Categories (Cyber Monday 2023)
| Category | Discount on Cyber Monday 2023 |
| Electronics | 31% |
| Toys | 27% |
| Apparel | 23% |
| Furniture | 21% |
| Appliances | 18% |
| Televisions | 19% |
| Sporting Goods | 15% |
Mobile Shopping Dominance: The Smartphone as a Shopping Cart
The rise of mobile commerce is one of the most significant trends impacting Cyber Monday.
In 2023, an overwhelming 79% of Cyber Week e-commerce traffic originated from mobile phones, a notable increase from 76% in 2022. This demonstrates that smartphones are not just for browsing but are now primary purchasing devices.
Consumers love mobile shopping for several reasons:
- Time-saving: 78% of people say it saves time.
- Price comparisons: 76% believe it offers better price comparisons.
- Variety and convenience: 74% appreciate the prices and variety online, with 69% citing payment convenience.
This makes having a mobile-optimized website and seamless checkout process absolutely critical for retailers on Cyber Monday 2025.
Emerging Consumer Trends: BNPL, AI, and Demographics
Several other trends are shaping the Cyber Monday landscape.
Buy Now, Pay Later (BNPL)
BNPL options are skyrocketing in popularity. Cyber Monday 2024 set a new record for BNPL purchases, with estimated spending reaching $991.2 million.
In 2023, BNPL usage generated $940 million in online sales, a significant 42.5% year-over-year increase.
Shoppers increasingly use BNPL for larger purchases, with the average number of items per order climbing 11% compared to the previous year.
This trend empowers consumers to manage bigger shopping carts and spread out payments.
The Influence of AI
Artificial Intelligence is subtly, yet powerfully, influencing shopping habits. During Cyber Week 2023, AI notably affected $51 billion in online sales worldwide.
This includes AI-driven product recommendations, personalized marketing, optimized pricing, and enhanced customer service chatbots, all contributing to a more efficient and tailored shopping experience.
Demographic Shopping Preferences
Gender and generational differences play a role in what shoppers prioritize:
- Electronics: 79.4% of male shoppers and 63.1% of female shoppers eagerly look forward to buying electronics.
- Clothing & Accessories: 50% of male and 63.6% of female shoppers plan to purchase clothing and accessories.
- Gen Z and Millennials: Over one-third of Gen Z (35%) and Millennials (34%) actively look forward to shopping during Cyber Week. This contrasts with 18% of Gen X and just 7% of Baby Boomers, highlighting the younger generations as key drivers of Cyber Monday sales.
Shopper Satisfaction and Dissatisfaction
A vast majority, 9 out of 10 US shoppers, report satisfaction with their Black Friday and Cyber Monday shopping experience. However, understanding the 10% who are left dissatisfied offers crucial insights for improvement:
- Unattractive Discounts: 58% were turned off by discounts they considered unattractive.
- Irrelevant Products: 53% found that the products on sale were not what they were looking for.
- Quick Sell-Outs: 35% were frustrated when discounted products sold out too quickly.
- Discount Code Issues: 10% mentioned that discount codes simply did not work.
- In-Store Queues: 18% blamed long in-store queues for their dissatisfaction (though less relevant for purely online Cyber Monday, it reflects broader holiday shopping frustrations).
These pain points emphasize the need for truly compelling offers, effective inventory management, and flawless technical execution for Cyber Monday 2025.
Cyber Monday vs. Black Friday: The Online Winner
The debate over which shopping day reigns supreme often comes up, and for online sales, Cyber Monday is the clear victor. Cyber Monday spending in 2024 brought in $13.3 billion online.
In contrast, Black Friday’s online sales amounted to $10.8 billion (a 10.2% jump from 2023), and Thanksgiving saw $6.1 billion (an 8.8% surge). This solidifies Cyber Monday’s position as the single largest online shopping day of the year.
How You Can Benefit from Cyber Monday 2025
Whether you’re a consumer or a business, Cyber Monday 2025 offers immense opportunities.
For Consumers:
- Plan Ahead: Start researching desired products and typical price points well before December 1st. Many retailers begin their “Cyber Week” deals earlier.
- Utilize Mobile: Make sure your shopping apps are updated and payment methods are saved. Over half of Cyber Monday sales happen on mobile, so be ready to tap and buy.
- Leverage BNPL Wisely: If you plan larger purchases, consider BNPL options to manage your budget, but always understand the terms and ensure you can make payments.
- Compare Discounts: Don’t assume every “deal” is the best. Use price comparison tools and browser extensions to ensure you’re getting the steepest discounts, especially on electronics (up to 31% off!).
- Set Alerts: Many retailers offer email or app notifications for flash sales. Sign up to catch those limited-time, fast-selling items (like toys, which go quickly!).
- Shop Peak Hours (Strategically): While 8 pm to 10 pm is peak, some early bird or late-night deals can be found. Be flexible with your shopping times.
For Businesses:
- Optimize for Mobile First: With 79% of traffic from mobile, your website and checkout process must be flawlessly optimized for smartphones.
- Embrace BNPL: Offer BNPL options prominently at checkout. This can significantly boost conversions and average order value, especially for higher-priced items.
- Personalize with AI: Use AI-driven recommendations and marketing to tailor offers to individual shoppers, influencing a share of that $51 billion AI-influenced spend.
- Deep Discounts for Key Categories: Focus your most attractive discounts on electronics, toys, and apparel, as these categories see the highest demand and discount expectations.
- Inventory Management is Crucial: Prevent customer dissatisfaction by accurately forecasting demand and ensuring sufficient stock, especially for popular discounted items that sell out quickly.
- Flawless Technical Execution: Test your website, payment gateways, and discount codes rigorously. A non-working discount code can immediately turn away a motivated buyer.
- Extend Cyber Week: Consider beginning sales earlier and extending them beyond Cyber Monday to capture a broader audience and smooth out traffic spikes.
- Target Younger Generations: Direct marketing efforts towards Gen Z and Millennials, who are the most engaged Cyber Monday shoppers.
What Users Are Asking: The Latest Buzz on Cyber Monday 2025 (Reddit & Quora)
Beyond the hard numbers, online communities like Reddit and Quora offer a pulse on what real shoppers are thinking and asking about Cyber Monday as we head into 2025.
- “Will AI ‘Know’ What I Want Too Much?”: There’s a growing discussion about the increasing sophistication of AI in predicting consumer behavior. Users wonder if AI will make shopping too easy (or creepy), pushing items they didn’t even know they wanted, raising questions about spontaneity vs. hyper-personalization.
- “Are BNPL Options Really Worth It with Higher Inflation?”: With economic uncertainties, many shoppers are questioning the true cost of BNPL for holiday shopping. They’re debating whether the convenience outweighs potential debt traps or if interest-free periods are short enough to make them a viable budgeting tool.
- “Will Early Black Friday Deals Cannibalize Cyber Monday?”: A recurring theme is the blurring lines between Black Friday, Thanksgiving, and Cyber Monday. Shoppers are asking if it’s still worth waiting until Cyber Monday for the “best” online deals, or if retailers are spreading the deals too thin across the entire “Cyber Week.”
- “Beyond Electronics, What Else Should I Look For?”: While electronics always dominate, users are specifically asking for advice on lesser-known categories that offer surprisingly good deals on Cyber Monday, such as home goods, subscriptions, or unique services.
- “How Can I Avoid Scams and Fake Discounts?”: With the proliferation of online deals, users are increasingly concerned about identifying legitimate discounts versus inflated “original” prices or outright fraudulent websites. They seek tips on how to verify deals and secure their transactions.
- “What’s the Future of Brick-and-Mortar on Cyber Monday?”: Even with Cyber Monday being online-focused, some users are curious if physical stores will find new ways to integrate or benefit from the event, perhaps through buy-online-pickup-in-store (BOPIS) options, or in-store exclusive Cyber Monday preview events.
These conversations highlight that while the excitement for deals remains, shoppers are becoming more discerning, economically conscious, and privacy-aware.
For retailers, addressing these nuanced concerns through transparency and value will be crucial for Cyber Monday 2025.
FAQs About Cyber Monday Statistics
1. How much money does Cyber Monday contribute annually?
Cyber Monday adds billions each year. In 2024, it generated $13.3 billion in U.S. online sales and over $40 billion globally during Cyber Week.
2. How much does the average person spend on Cyber Monday?
The average U.S. shopper spends about $650, mainly on electronics, clothing, and gifts.
3. How many people will shop on phones on Cyber Monday 2025?
Mobile dominates. About 79% of Cyber Week traffic comes from smartphones, and this share is expected to stay high in 2025.
4. What was the peak buying hour and what’s expected in 2025?
Peak shopping happens 8–10 PM ET, with spending near $15.8 million per minute. A similar late-night surge is expected in 2025.
5. Is Cyber Monday or Black Friday bigger for online shopping?
Cyber Monday is bigger online, with $13.3B in 2024, beating Black Friday’s $10.8B in online sales.
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Conclusion
Cyber Monday continues its reign as the premier online shopping event, consistently setting new records in sales, mobile traffic, and consumer engagement.
The Cyber Monday statistics 2025 underscore a future defined by mobile dominance, the strategic use of BNPL, the subtle yet powerful influence of AI, and a discerning consumer base actively seeking genuine value and seamless experiences.
For consumers, Cyber Monday 2025 offers unparalleled opportunities for savings, provided you plan, optimize your mobile experience, and act decisively.
For businesses, it demands a robust, mobile-first strategy, intelligent use of data and AI, and a deep understanding of evolving consumer trends.
By paying close attention to these insights, both shoppers and retailers can successfully navigate and capitalize on the biggest online shopping day of the year.
Source: Exploding Topics, eMarketer
