Email Marketing Statistics 2025: Key Insights, Growth Data, and Strategies to Boost Your Business

Businesses excel with email marketing. They gain $36 to $42 for every $1 invested. Some achieve $68 returns. Retail often hits $45 per dollar. Personalized emails raise open rates to 29%.

Click-through rates climb to 41%. Email remains dominant. It surpasses other channels. In 2025, 4.6 billion people will use email globally.

This increases from 4.48 billion in 2024. Forecasts show 4.85 billion by 2027. Daily emails top 376 billion. Gmail supports 1.8 billion users. Nearly all check their inboxes daily. Many do so 20 times.

You seek email marketing knowledge. You want to apply it for your gain. This article aids you. It blends stats from trusted sources like Statista, HubSpot, and OptinMonster.

It includes new insights from the 2025 Quora and Reddit talks. Users there question AI’s role, the potential impact of email’s demise, and cold email benchmarks. We address them. Read further. Find facts. Grasp strategies. Use them to expand your reach, sales, and loyalty.

Quick Glance at Email Marketing Statistics 2025

Email fuels growth. See these key points:

• 4.6 billion email users worldwide.
• ROI averages 3600% to 4200%.
• 80% of marketers favor email over social.
• 99% of users check email daily.
• 59% of consumers purchase from marketing emails.
• 79% of B2B marketers select email for content.
• Small businesses use email for 81% acquisition and 80% retention.
• Email gains customers 40 times better than social media.

These highlight the email’s strength. Build lists. Send focused emails. See your business thrive.

How Many People Use Email in 2025?

Email connects billions. Count 4.6 billion users in 2025. This grew from 4.48 billion last year. It continues upward. Reach 4.85 billion by 2027. Some stats note 4.5 billion, but recent updates confirm 4.6.

Why key? Huge pool expands chances. Target worldwide. Broaden your scope.

Source: Statista and OptinMonster updates.

Launch campaigns today. Gather emails via forms. Provide free tips. Expand your list with rising users.

General Email Marketing Stats for 2025

Marketers depend on email. 31% view it as top. Segmentation excels. 78% confirm it. Split lists by likes. Deliver fitting content.

Other leading methods:

• Personalization: 72% praise it.
• Automation: 71% find wins.

Time emails well. Target 9 AM to 12 PM or 12 PM to 3 PM. Choose Tuesday, Wednesday, or Thursday.

Frequency impacts. 22% send 2-3 daily. 21% once daily. 12% weekly.

Automation stands out. It boosts open 52%. Clicks surge 332%. Conversions rise 2361% over basic.

Pros check email 15 times daily. Millennials and Gen X use it most at 98%. People spend 2.5 hours daily on email. 37% have two accounts. 63% seek discounts in emails.

Image emails open at 30.27%. 79% millennials, 57% Gen Z like brand emails. 78% check before work. 51% say email is best for company talks.

Use this: Segment via Mailchimp. Automate intros. Test timings. Monitor. Fine-tune engagement.

Email Marketing ROI Facts

Email yields massive. Invest $1. Reap $36 to $42. Omnisend sees $68. Retail tops $45. Beats social 40 times for clients.

US/UK averages 3600-4200%. One in five hits 7000%. Half reports 100% ROI gain.

Why? Cheap. Broad. Inbox direct.

Overall ROI 4200%. Campaigns return 36x. 60% buy from promos. Automated yielded 320% more revenue.

Segmentation is effective for 51%. Testing lifts ROI. 63% cut emails on engagement. Unsubscribe 0.1%.

Success from segmentation (78%), personalization (72%), and automation (71%). 87% say aids success.

Images boost opens 10%. Gmail 27.8% share. Personalization ups revenue 760%. 59% find emails useless.

Hobbies/gov/arts high opens. 95% say campaigns are worthwhile. Low spend yields $21+. CTR 3.25% average. Newsletters 3.84%, triggered 5.02%.

Opens: newsletters 40.08%, triggered 45.38%. Images 4.84% CTR vs. text 1.64%. Canada 7.41% CTR.

Sponsored best opens. Unsub reasons: too many (26-59%), irrelevant (21%). Ecom conversions 3%. 65% B2C users use software. 80% nurture.

Figure your ROI. Track costs and sales. Stress high-ROI like personalization. Grow what succeeds.

Email Engagement Statistics

• Engagement powers results. Average open: 21.33-27%. Varies. Government 28.77%. Marketing 17.38%. Good 17-28%. Some 39.64%.
• Bounce 2%. Click 1.40-3.25%. Faith 2.46%. Videos add 300% clicks.
• Conversions: B2C 2.8%, B2B 2.4%. Email 4.24% vs. search 2.49%.
• 69% use for content. 4/5 prefer over social. AI boosts CTR 13%, revenue 41%.
• Craft subjects. Add videos. Watch metrics. A/B test. Enhance.

Personalized Email Marketing Statistics

• Personalization prevails. Opens 29%. Clicks 41%. 27% more unique clicks, 11% opens.
• Transactions x6. Dynamic 65% top. ROI 122%.
• 52% leave without. Targeted 58% revenue. 75% say lifts clicks.
• Personal subjects +10-14%. Emojis +56% opens. 80% likely to buy with personal. Triggers 10x revenue. Segmentation + +performance 90%. AI hyperpersonal 39% big impact.
• From Reddit: AI personalizes well. Generic fails with AI flood.
• Gain: Names in subjects. Suggest past buys—segment actions. Klaviyo aids.

Email Usage Statistics

• Email speed. 3.13M/second. 376.4B daily. To 408B by 2027.
• 99% daily checks. Up to 20x. 10s on brands. 58% first check.
• Heavy 8.8h weekly. Pros 15x. Gmail 1.8B. Accounts 17K msgs.
• 1.75 accounts avg. 121 daily. Remote 170 weekly. 86% multiple.
• 93% daily use per Quora. Apple has 55.64%, Gmail has 31.16% clients. 85% read on mobile.
• From Quora: 4.6B by 2025.
• Send brief—morning times. Build trust.

Email Usage by Device

• Mobile leads. 47% apps. 26.9% desktop. 81% open/respond to phones.
• 1.7B mobile. 0.9B desktop. 3/5 on move. Delete 42.3% non-opt.
• Responsive +15% clicks. 35% respond to mobile.
• 41% view mobile, 39% desktop. 1/5 not opt. 42% delete bad. 55% open mobile. 27% addresses mobile. 23% recheck.
• iPhone top. 59% millennials are mobile. 73% B2B effective. Half delete non-opt.
• Design mobile. Short subjects. Big buttons. Test. Lift engagement.

Usage of AI in Email Marketing

• AI reshapes. 51% more effective. 43% generative emails. 95% effective.
• Big firms 57%. +41% revenue, 13.44% CTR. 47% retarget.
• 66% opt send times.
• From Reddit 2025: AI floods inboxes—quality counts. Email profitable. B2B pretty emails end.
• Quora: AI evolves email. Personalize, mobile opt, segment, automate.
• 58% pros AI email.
• Try ChatGPT subjects. HubSpot automate. Scale personal. Human check.

Email Subject Line Statistics

Subjects decide. Personal +80% improvement. 65% use half campaigns.

+10-14% opens. Emojis 73% help.

69% spam on the subject.

<70 chars high opens. 42% check sender.

Success: promos, curiosity, personal. 45% A/B automate. iPhone 30 chars. 27% global open. Mobile 60% opens. 49% want weekly. Fridays 19%. 63% open discounts.

Welcome 50%. Personal 22.63%. 75% +CTR. 22% open 1st hour. Sender key. 2/month high opens. Preheader +44.67% vs. 39.28%.

Test tools. Refine.

Email Marketing Automation Statistics

• Automation changes. 52% opens. 332% clicks. 2361% conversions.
• Top: cart, welcome, browse. 87% orders.
• Back-stock 59.19% open, 5.34% convert.
• Birthday 43.3% open, 14.3% click-convert.
• 87% B2C automate.
• Set flows. Save effort. Boost.

B2B Email Marketing Statistics

• B2B embraces. 81% newsletters are the main. 71% nurture.
• 42% best. 73% prefer contact.
• Open 15.14%. Click 3.18%. +23% vs B2C.
• 59% revenue. 93% content. 64% dynamic. 31% nurture newsletters.
• Interactive 97% polls.
• 67% junk emails. New product has high CTR. 77% prefer email. 15.1% open. 32.55% avg open. +15% mobile clicks. 50% top tool. 32% lead source.
• Send newsletters. Nurture. Dynamic use. Revenue track.

B2C Email Marketing Statistics

• B2C flourishes. 72% software. 50% monthly buys.
• Welcome 68.6%. 4x opens, 10x clicks. Avg 19.7%.
• Personal subjects +50%. 91% want promos. 34% +buy. 59% influenced. 60% cart complete.
• 80% retain. 42.3% discounts. 1/3 buy.
• DTC $42 ROI.
• 65% software. 80% nurture.
• Send welcomes. Cart automation. Deals offer. Retain.

Ecommerce Email Marketing Statistics by Industry

• Varies. Games 0.30% convert. Auto 0.23%. Arts 0.18%.
• High opens: Books 29.4%, sports 28.8%, food 26.1%, travel 28.2%.
• Clicks: Firearms 3.69%, gifts 1.83%.
• Conversions: Firearms/sports 11%. Health 0.15%.
• Beauty + from 20.5% to 23.8% opens. Games click-convert 17.61%. Toys 6.93%, food 10.65%.
• 3% average automated conversion.
• Benchmark. Optimize.

Holiday Season Email Marketing Statistics

• Peak holidays. Mobile 44.2%. BFCM $112.6B.
• 61.3% promo email. 75.1% transactional.
• 33% volume spikes BF/CM.
• 13% clicks, 15% opens.
• 78% multi-channel expect.
• Mobile opt. Peak handle. Practices follow.

Email Marketing for Small Businesses

• Small rely. 64% use. 81% acquire. 80% retain.
• 89% leads. Automation +451% qualified.
• Basic start. Lists build. Automate. Retention focus.

Email Marketing Revenue Projections

Grows. $12.33B 2024. From $7.5B 2020. 13.3% CAGR. $17.9B 2027.

Expand. Invest.

Best Days and Times for Email Marketing Statistics

21.2% open 1st hour. Tuesdays/Fridays are best. 35% favor Tuesday. Weekends worst. 8 AM, 2 PM, 5 PM are good. But 5-6 PM is bad. 58% morning check. The Thursday campaign is best. Saturday worst. Holidays are more mobile.

Time wisely. Test.

Latest Insights from Quora and Reddit on Email Marketing Statistics 2025

Users probe. Reddit: “Email in 2025?” Changed with AI. Generic fails. $42/$1, 4.4B users, 60% business prefer. Cold: 2-5% replies good. Not dead, profitable. B2B is pretty over.

Open 81% possible but rare. Click-to-open 1.7% avg. High click <10%. Conversion 2% good. Apple/Gmail clients. Tools evolve.

Quora: Effective 2025 with personal, mobile, segment, and automation. 93% B2B use. 5.6B accounts. ROI 4400%. Welcome 82%. 91% unsub once. 4.6B users. Revenue $17.9B 2027.

Email endures. AI adapts. Value give. Rewards key.

How to Leverage Email Marketing Statistics 2025 for Your Benefit

• Stats absorbed. Act. Steps here.
• Grow list. 4.6B users. Incentives: ebooks, discounts. Quality focus.
• Segment, personal. +29% opens. Data use. Buy groups. Tailor. Constant Contact.
• Automate. 68.6% welcomes. Cart triggers. 60% recover.
• AI integrates. Content quick. +41% revenue.
• Mobile opt. 81% phones. +15% clicks.
• Timing test. Mid-morn. Tuesdays.
• Videos, interactives. +300% clicks. 97% add.
• B2B: Newsletters nurture. 31% best.
• B2C: Promos. 91% want.
• Small: 81% acquire. Trials free.
• ROI track. $36+ aim.
• Forums: Generic avoid. AI smart. Loyalty reward.
• Ecom example: Abandons personal. 60% return. Weekly deals. 38% desire more.
• Step-by-step. Small begin. Scale. Measure.
• 2025 shifts. AI embeds. Consistency needs. Rewards succeed.

Also read:

• Semrush AI Statistics
• Instagram Statistics
• Social Media Statistics
• Google Searches Statistics

Conclusion: Make Email Work for You in 2025

Email leads. 4.6B users. 376B daily. ROI 3600%. Personal, auto, AI win.

Big earnings. You too. Stats use. Strategies apply. Segment. Personal. Automate.

Forums: Thrives. AI adjust. Value provide. Spam dodge.

Invest. Growth watch. Profit tool.