Best For | Ideal for small businesses seeking an affordable, all-in-one marketing and CRM solution. | Best for advanced email marketing and sales automation with scalability. |
Price | $12.74/month | $15/month |
Free Plan/Free Trial | Free Plan Available | 14 Days Free Trial |
Features | All-in-one CRM solution. | Email marketing automation. |
Pros | Affordable for small businesses. | Powerful automation saves time. |
Cons | Limited advanced automation. | Higher cost for beginners. |
Choosing the right email marketing and CRM tool can feel overwhelming, right? If you’re stuck between EngageBay vs ActiveCampaign, you’re not alone. Both offer great features, but they work best for different needs.
EngageBay is a budget-friendly, all-in-one platform ideal for small businesses that require email marketing, CRM, and automation without overspending.
On the other hand, ActiveCampaign is recognized for its advanced automation and personalization, making it a top choice for businesses that prioritize deep customer engagement.
So, which one is right for you? In this comparison, we’ll break down their features, pricing, and ease of use to help you decide. Whether you’re a startup or a growing business, this guide will make your choice easier. Let’s dive in!
The pointers that will be discussed in detail below are as follows:
- Overview
- Common Features
- Unique features
- Easy to Use
- Customer Support
- Security
- Pricing
- Pros and Cons
- FAQs
EngageBay vs ActiveCampaign Overview:
EngageBay
EngageBay is an all-in-one sales, marketing, and service automation solution with a free CRM facility. Engage Bay can be used to attract and engage the target audience and clientele, helping to convert them into long-term, satisfied customers.
The Engage Bay software can be divided into three logical areas: marketing, service, and sales. The best part about this is that one can opt to pay for the full package or purchase the pieces they need.
While most companies decided to target big businesses and developed CRM offers suitable for them, Engage Bay was among the few that offered great deals to small businesses and start-up ventures as well.
Engage Bay has proven to be extremely cost-efficient, easy to use, and easy to implement, while also offering numerous integration facilities and being automated in nature.
Active Campaign
Active Campaign is an excellent CRM that offers an easy-to-use service, along with good functionality, while users create email marketing campaigns.
Its ease of use suggests that this service is recommended for beginners, while also offering granular customization options for those who are well-versed in the software.
It also features good automation capabilities that help ease the task of sending emails to specific customers based on certain triggers.
The reports provided are extremely comprehensive, allowing users to create multiple audience segments for split testing their email marketing success.
The email designer present in the software is also intuitive and extremely easy to use. The services offered are definitely not cheap or easily affordable for the smaller companies, but they still offer strong functionality features while being very easy to use for all beginners.
This can be a great option for those just starting in email marketing and seeking a fully customizable, feature-rich service.
Common Features
1. Marketing Automation:
EngageBay
The feature of Marketing Automation in Engage Bay enables users to nurture their target customers while saving time and improving productivity without compromising quality.
This is achieved through a combination of various features available on the software, including Analytics Tracking, Content and Blogging Platform, customizable call-to-actions, landing pages, dynamic content, web forms, search marketing, sales intelligence, social marketing, as well as segmentation and website visitor tracking.
ActiveCampaign
ActiveCampaign offers excellent marketing automation, featuring a range of features that are comparable to those of Engage Bay.
However, it lacks a few features, such as a Content and Blogging Platform and Search Marketing, when compared to the comprehensive set of features provided in Engage Bay.
2. Email Marketing:
EngageBay
EngageBay is packed with excellent email marketing features that allow the user to make the most out of the software while greatly easing the tedious tasks of the company.
Email marketing with Engage Bay allows the user to auto-respond to the mails, include customer surveys and dynamic content, send event-triggered emails, create landing pages and web forms, surf through a variety of pre-designed templates as well as an image library to choose from, send mobile-optimized emails while also managing the list of subscribers with ease.
Active Campaign
Similar to Engage Bay, Active Campaign offers the same features as email marketing.
It allows the user to auto-respond to emails, include customer surveys and dynamic content, send event-triggered emails, create landing pages and web forms, browse a variety of pre-designed templates and an image library to choose from, and send mobile-optimized emails while managing the list of subscribers with ease.
3. Lead Scoring and Lead Generation
EngageBay
Engage Bay features a well-equipped lead scoring system that helps identify the most qualified leads, allowing you to track their engagement and determine which ones to follow up with.
You can now talk to your most promising leads and close more deals.
ActiveCampaign
ActiveCampaign comes with an excellent lead scoring system that enables users to track well-qualified leads for both sales and marketing purposes.
4. Integration
EngageBay
EngageBay is well-integrated with over 13 other platforms, including Facebook, Google Contacts, Call, Pabbly Connect, Shopify, Zapier, Wufoo, HubSpot CRM, and Mailchimp, among others.
Active Campaign
Active Campaign is excellently integrated with over 395 platforms, including Facebook, Google Contacts, Just Call, Pabbly Connect, Shopify, Zapier, Wufoo, HubSpot CRM, and Mail Chimp, along with Gravity Forms, Klipfolio, Live Chat, Nimble, Nutshell, Olark, One Fit Stop, Squarespace, Veeqo, Big Marker, and a lot more.
5. Reports
EngageBay
Engage Bay provides well-defined reports that include information about all open tickets, as well as those that have reached their deadline and require immediate closure to enhance customer service features.
ActiveCampaign
The reports provided in ActiveCampaign are extremely comprehensive, allowing users to create multiple audience segments for split testing their email marketing success.
Unique Features
EngageBay:
1. Contact Management:
It features contact management and organizing capabilities that enable users to target their campaigns while also personalizing communication with potential and converted leads.
2. Pipeline Visualization:
This helps the user view details about deals that are in progress, those that are nearly closed, as well as those that have already been closed.
3. Appointment Scheduling:
It allows users to schedule appointments and meetings with the sales team through either their individual calendar or the team’s calendar, enabling leads to get in touch with the right point of contact.
4. Call Integration:
It utilizes CRM Telephony to create a log of call records and provide transcripts of the conversations, which would be beneficial for both the sales team and the marketing team, as it enables them to interact with the same lead or customer later when needed.
ActiveCampaign:
1. Deal Notes:
It is helpful to note down contact information and any other relevant data about a potential lead in order to share it with other team members.
2. Win Probability Predictions:
This feature enables the sales team to track all leads that are worth pursuing, allowing them to follow up and increase lead conversion and generation.
Ease Of Use: Engagebay vs ActiveCampaign
One would surely want to work on software that is easy to use and would not cause unnecessary confusion while working with it.
EngageBay
Engage Bay proves to be extremely easy to use since it has been designed with smaller businesses and beginners in mind.
The CRM respects their possible lack of knowledge and experience and is built in a way to help with that.
Active Campaigns
Active Campaign is an excellent CRM that offers an easy-to-use service, along with good functionality, while users create email marketing campaigns.
Its ease of use suggests that this service is recommended for beginners, while also offering granular customization options for those who are well-versed in the software. It also features good automation capabilities that help ease the task of sending emails to specific customers based on certain triggers.
Customer Support
Both of these CRMs offer excellent customer service, with a team that is equally prompt and helps solve problems at a lightning-fast speed.
Security
Security is the top priority for both of these CRMs.
EngageBay
Engage Bay provides encryption for all sensitive data as well as a secure HTTPS for all the pages and web-based applications.
It also provides reports and alert prompts for any security breach and has multi-factor authentication options for the users.
ActiveCampaign
ActiveCampaign provides a secure HTTPS for all the pages and web-based applications and also has multifactor authentication options for the users.
Another added feature is that it removes all the customer data when the customer wishes to ask for service cancellation.
Pricing Comparison: EngageBay vs ActiveCampaign
EngageBay
EngageBay offers several pricing plans to cater to different business needs, making it an affordable choice for small to mid-sized companies.
1. Free Plan
EngageBay’s free plan is ideal for startups and small businesses, providing essential features such as email marketing, CRM, and limited automation capabilities for up to 250 contacts.
2. Basic Plan
Starting at $12.74 per month (when billed biennially), this plan includes everything in the Free Plan, plus additional features such as 500 contacts, advanced email marketing tools, and automation workflows.
3. Growth Plan
Priced at $55.24/month (when billed biennially), the Growth Plan adds more advanced CRM functionalities, marketing automation, unlimited email campaigns, a landing page builder, and access to up to 5,000 contacts.
4. Pro Plan
For businesses seeking more advanced features, the Pro Plan costs $101.99 per month (when billed biennially) and includes features such as reporting and analytics, up to 15,000 contacts, and priority support.
EngageBay’s pricing is competitive, particularly considering the comprehensive range of tools it offers in a single package. Additionally, a 14-day free trial is available for users to test the platform before committing.
ActiveCampaign
1. Starter Plan
- Price: Starts at $15/month (for up to 1,000 contacts)
- Key Features: Get started with personalized email marketing campaigns, basic automation, and essential tools for small businesses looking to dive into marketing automation.
2. Plus Plan
- Price: Starts at $49/month (for up to 1,000 contacts)
- Key Features: Includes advanced automation, powerful customer insights, and integrations with CRM and sales automation features to help businesses grow.
3. Pro Plan
- Price: Starts at $79/month (for up to 1,000 contacts)
- Key Features: Unlock full cross-channel marketing capabilities, enhanced reporting, split testing, and advanced automation features for businesses looking for more control and insights.
4. Enterprise Plan
- Price: Starts at $145/month (for up to 1,000 contacts)
- Key Features: Offers enterprise-level support, advanced reporting, dedicated account support, and the ability to run large-scale campaigns across multiple channels.
Additional Information
- Pricing is based on the number of contacts, so costs increase as your contact list grows.
- All plans offer a range of powerful automation and email marketing features, with higher tiers unlocking more advanced tools for scalability and deeper insights.
ActiveCampaign’s plans are designed to cater to businesses of all sizes, from startups to enterprises, with a strong focus on automation, cross-channel marketing, and customer insights.
Pros and Cons: EngageBay vs ActiveCampaign
EngageBay
Pros
- All-in-one CRM, marketing, and sales platform.
- Affordable pricing plans for small businesses.
- Strong automation features for email marketing.
- Easy-to-use interface and customization options.
- Integrated helpdesk and customer support tools.
Cons
- Limited integrations compared to some competitors.
- Reporting features could be more advanced.
ActiveCampaign
Pros
- Advanced email marketing and automation tools.
- Robust CRM with sales automation features.
- Excellent reporting and analytics capabilities.
- Cross-channel marketing capabilities (email, SMS, etc.).
- Powerful segmentation for personalized customer journeys.
Cons
- Higher pricing compared to basic platforms.
- Steep learning curve for beginners.
FAQs on EngageBay vs ActiveCampaign Comparison
1. Which CRM is better for small businesses—EngageBay or ActiveCampaign?
EngageBay is more affordable and beginner-friendly, making it ideal for small businesses. ActiveCampaign suits businesses needing more advanced automation.
2. Which platform offers better automation features—EngageBay or ActiveCampaign?
ActiveCampaign offers more advanced and customizable automation tools compared to EngageBay.
3. Which CRM is more cost-effective—EngageBay or ActiveCampaign?
EngageBay is more cost-effective, especially for smaller businesses, with lower pricing plans.
4. Which CRM is easier to use for beginners—EngageBay or ActiveCampaign?
EngageBay is easier to use, with a simpler interface for beginners. ActiveCampaign has a steeper learning curve.
5. Which CRM offers better integration with other tools—EngageBay or ActiveCampaign?
ActiveCampaign offers more integrations (395+), while EngageBay has fewer (13). ActiveCampaign leads in this aspect.
Quick Links
- Engagebay Vs MailChimp
- Engagebay Review
- Madgicx vs Mailchimp
- Best WordPress CRM tools
- Mail Poet vs Mailchimp
- ActiveCampaign Vs Ontraport
Conclusion: EngageBay vs ActiveCampaign 2025
ActiveCampaign CRMs are not exactly scalable since, as your company expands, ActiveCampaign offers prices that go steeply up, and therefore don’t make them a very suitable option for a growing small business.
With EngageBay’s CRM, one can get a comfortable start in promoting their business through marketing while also growing it with the sales.
The scalability of Engage Bay is also impressive, as it offers its most advanced package at a very nominal price, which is not something typically found in the case of Active Campaign.
Considering all the factors, Engage Bay emerges as a better option, offering more features at extremely affordable prices that are accessible to small-scale businesses as well.
