Best For | Best for small businesses needing affordable all-in-one CRM and marketing. | Best for easy, budget-friendly email marketing for small teams. |
Price | $12.74/month (Billed Biennial) | $6.53/month |
Free Plan/Free Trial | Free Plan Available | Free Plan Available |
Features | All-in-one CRM tool. | Customizable email campaigns. |
Pros | Affordable for small budgets. | Budget-friendly pricing plans. |
Cons | Limited advanced tool options. | Basic CRM features only. |
Trying to pick between EngageBay vs MailChimp for your business? You’re not alone! Both are popular tools, but they serve different needs.
EngageBay is an all-in-one CRM and marketing platform, perfect for small businesses that want everything in one place—email marketing, sales, and automation.
MailChimp, on the other hand, is a well-known email marketing tool with easy-to-use templates and great analytics.
So, which one is the best for you? In this guide, we’ll compare their features, pricing, and ease of use to help you decide.
Let’s find out which CRM fits your business best!
Overview: Engagebay vs MailChimp Comparison 2025
Engagebay
Engagebay is a CRM platform that provides a marketplace for its customers, including sales and marketing, CRM, and support software. Although it was founded in 2017, with a list of giant competitors, EngageBay has made its own path.
When other companies confined their CRM offers to big business. Engagebay had a great deal offering CRM to small businesses and start-up companies.
Mailchimp
Mailchimp was founded by Ben Chestnut and Dan Kurzius in 2008, when they both understood the intricacies of how a small-scale business operates, and they wanted to contribute a significant part of CRM software tools to those who needed it the most but were on a limited budget.
Although they initially started with email marketing, they expanded their offerings in just two years to include various functionalities, such as ad campaigns, Automation tools, Landing pages, and Marketing CRM.
Common features: Engagebay vs MailChimp
1. E-mail marketing
Engagebay
It all starts with a simple email. Engagebay offers a personalized email marketing feature. Their email templates options are customizable from scratch.
Mailchimp
The sole purpose of starting Mailchimp – the one with the monkey and a cap as its logo, was to provide email marketing.
2. Automated workflow
Engagebay
Engagebay uses an automated workflow to track the customer’s behavior, you could use this data to follow up on the customers based on their preferable perspectives.
Mailchimp
Mailchimp provides an automated workflow for increased efficiency and a less cumbersome workload to customers. It can be either a single-step or multi-step process.
3. Lead / behavioral / click-link tracking
Engagebay
It provides a comprehensive lead scoring system, where it tracks the activities of a potential lead, which link they click, what are their preferences according to their previous transactions and purchases. It analyzes the data and could give you a preview of the number of potential leads qualified to become customers.
Mailchimp
Mailchimp gives you a detailed review of analytics which includes email click-through and open rates, the number of subscribers, and compartmentalized data.
Unique features
Engagebay
1. Task management
It provides task management, where you can analyze your work and do a follow-up on your sales and support team for a possible conversion based on the assignments you’ve taken up and completed.
2. Automated data entry system
It provides a complete automated data entry system, hence eliminating the time taken to do manual data logging.
3. Integrated syncing tracker
Both sales and marketing teams have been integrated with a tool so they could sync and track each other’s activity without a hassle.
4. Appointment scheduling
They have the same appointment scheduling feature, in which they send out the meeting dates via an individual or team calendar so the relevant party could have a talk when necessary.
5. Recorded call logs
The calls between the customers and the team get recorded and go to call logs records, which is useful for future purposes if there’s an escalation.
6. Pipe visualization
It provides Pipe visualization for acknowledging the deals that are closed, deals which are yet to be done and in progress.
7. Individual/team reports
It provides a brief, precise sales report of an individual and also provides the same on a team level to let you know your strong areas and where you need to improve.
Mailchimp
1. Scalability
Mailchimp provides more features for email marketing, which includes providing various templates for email which could be used over phones or tablets.
2. Recovery of passwords
The automated mail system sends you an email newsletter at a scheduled time and in case the password entered is wrong, it sends you a confirmation mail to cross-check if that’s really you trying to log in and sends an alternative password recovery.
3. Landing pages for mobile version
Mailchimp offers you a mobile version for landing pages which are simple where you could create a prototype for your business meetings and build your way up from it. It comes in handy since you don’t have to keep all your thoughts to yourself until you finally create an impeccable landing page on your laptop. It’s less time-consuming and more productive.
4. Website behavior tracking
You can choose the website tracking feature to know how many visitors visited your website, what were they interested in looking for, how many hours they spent on your website. Based upon the analysis, you could figure out what a potential lead might be interested in and you could eventually turn them into a customer by tailoring their likes and send an ad or email to them.
Security
For any business, security is the rudimentary concern for CRM platforms because they are handling thousands and millions of data points; they have their customers’ data saved in their databases.
If there’s a security breach, the customers’ data could be compromised. Hence, it makes it a top priority case for CRM platforms to handle the security concern with utmost care.
The following are the security features provided by each CRM platform.
Engagebay
EngageBay always strives to maintain the confidentiality of its clients’ information with utmost priority. In the event of a security breach, it offers automated data backup and can recover any data that has been lost during the incident.
Mailchimp
MailChimp takes security to a different level. Hence, it provides security and protection to data at every level of the process.
- It has data centres distributed across the USA in various locations; they are backed up on a regular basis and updated with the latest data.
- It provides encrypted passwords to its users, just like many messaging apps do, offering encryption and privacy on their chatting platforms that even they can’t decode. Likewise, these passwords, if forgotten, can’t be retrieved. They can only be reset.
- They protect our data, and also they monitor any suspicious activity or email sent, or a change in your account password, will automatically send you an email to verify if that’s really you. They offer a two-step authentication process for added security.
Pricing: Engagebay vs Mailchimp
Engagebay Pricing
EngageBay offers various pricing plans tailored to your business needs. You can choose to pay monthly, yearly, or every two years (biennial), with discounts available for longer commitments. Here’s a simple breakdown of their pricing and features.
1. Free Plan ($0/month)
Perfect for beginners or small businesses wanting to try EngageBay.
- 250 Contacts
- Email Marketing & Broadcasts
- Autoresponders
- Landing Pages
- CRM & Helpdesk
- Live Chat
This plan is completely free but has limited features and contact storage.
2. Basic Plan
- Monthly: $14.99 per user
- Yearly: $13.79 per user
- Biennial: $12.74 per user
Ideal for small businesses needing more marketing tools.
- 500 Contacts
- Email Templates & Web Pop-ups
- Landing Page Builder
- Lead Scoring
- SMS Marketing
- 3rd Party Integrations
- Social Suite & Tag Manager
Paying yearly or biennially reduces the cost.
3. Growth Plan
- Monthly: $64.99 per user
- Yearly: $59.79 per user
- Biennial: $55.24 per user
Great for growing businesses that need automation.
- 5,000 Contacts
- Marketing Automation
- Push Notifications & Site Messages
- A/B Testing for Emails & Landing Pages
- Custom Domain
- Call Records & Service Automation
- Products & Proposals
This plan is a good choice for businesses that want advanced marketing and automation features.
4. Pro Plan
- Monthly: $119.99 per user
- Yearly: $110.39 per user
- Biennial: $101.99 per user
Best for large businesses needing unlimited contacts and advanced tools.
- Unlimited Contacts
- Web & Proposal Analytics
- SSO & Role Management
- Custom Reporting & Goals
- Dedicated Account Manager
- Uptime SLA
- Phone Support
This plan is designed for businesses that need full automation and premium support.
Mailchimp Pricing: Engagebay vs Mailchimp
Mailchimp offers four pricing plans to fit different business needs: Free, Essentials, Standard, and Premium. Each plan includes different features, contact limits, and support options.
1. Free Plan – ₹0/month
Great for beginners or small businesses trying out email marketing.
- Contacts: Up to 500
- Emails per month: 1,000 (max 500 per day)
- Support: Email support for the first 30 days
- Features:
- Basic email marketing
- Forms & landing pages
- Limited reporting & analytics
- 1 user seat and 1 audience
- Mailchimp branding on emails
This plan is free but has limited features and a small sending capacity.
2. Essentials Plan – Starts at $13/month
Best for businesses that need more emails and support.
- Contacts: 500 (higher contact limits available at additional cost)
- Emails per month: 10X the number of contacts
- Support: 24/7 email and chat support
- Features:
- Everything in Free plan
- Remove Mailchimp branding
- A/B testing
- Customizable email templates
- 3 user seats and 3 audiences
- Limited automation (up to 4 journey points)
This plan is affordable and removes Mailchimp branding from emails.
3. Standard Plan – Starts at $6.53 (50% off for 12 months)
Best value for growing businesses that want automation and optimization tools.
- Contacts: 500 (higher limits available)
- Emails per month: 12X the number of contacts
- Support: 24/7 email and chat support
- Features:
- Everything in Essentials plan
- Advanced automation (up to 200 journey points)
- Behavioral targeting
- Dynamic content
- Advanced segmentation
- Generative AI features (Beta)
- 5 user seats and 5 audiences
This plan is recommended for businesses looking to scale their marketing.
4. Premium Plan – Starts at $130.65 (50% off for 12 months)
Designed for large businesses needing expert support and advanced tools.
- Contacts: 10,000 (higher limits available)
- Emails per month: 15X the number of contacts
- Support: Priority phone support and a dedicated customer success manager
- Features:
- Everything in Standard plan
- Unlimited users and audiences
- Role-based access (5 roles)
- Advanced segmentation and behavioral targeting
- Custom-coded templates
- Dedicated onboarding and migration support
This plan is ideal for businesses that need high-volume sending and expert guidance.
Pros and cons:
Engagebay
Pros
- Affordable plan suits small budgets.
- Setup is quick and easy.
- Offers great value for money.
- Support team responds very fast.
- Simplifies tasks for daily use.
- Scales nicely as business grows.
Cons
- Advanced tools are quite limited.
- Integrates with fewer apps overall.
Mailchimp
Pros
- Pricing fits tight budgets well.
- Beginners find it super simple.
- Emails deliver reliably every time.
- Templates provide lots of choices.
- Starting up takes little effort.
- Automation saves time each day.
Cons
- CRM features feel too basic.
- Complex automation isn’t fully supported.
FAQs On EngageBay vs Mailchimp
1. What is the main difference between EngageBay and Mailchimp?
EngageBay is an all-in-one platform with email marketing, CRM, automation, and helpdesk features. Mailchimp focuses mainly on email marketing with limited CRM and automation.
2. Which platform is better for small businesses—EngageBay or Mailchimp?
EngageBay is better for small businesses needing multiple tools, offering CRM, marketing automation, and helpdesk. Mailchimp is great for those focused primarily on email marketing.
3. Can I integrate other apps with EngageBay and Mailchimp?
Yes, both offer integrations. EngageBay supports tools like Shopify and Zapier, while Mailchimp integrates with services like Google Analytics and Stripe.
4. Is EngageBay or Mailchimp more affordable?
EngageBay is generally more affordable, especially for small businesses, with lower-tier plans and a free option. Mailchimp’s costs rise with additional features and scaling.
5. Which platform offers better email marketing automation—EngageBay or Mailchimp?
Mailchimp offers more advanced email marketing automation, but EngageBay provides strong automation for email, CRM, and customer support, making it a better fit for businesses that need a broader solution.
Quick Links
- HubSpot CRM vs MailChimp
- Engagebay Review
- Madgicx vs Mailchimp
- Wishpond vs Mailchimp
- Mail Poet vs Mailchimp
Conclusion- Engagebay vs Mailchimp 2025 | Winner is…..
Hurray! You made it to the end. It’s getting so hot in here now. To determine which CRM platform is the best, we had a very brief discussion and dissected every feature offered by these two platforms.
Of course, each of them has its perks, but they also have downsides.
When sending an email to a customer, authenticity is crucial. If you’re going to send an email with the Mailchimp logo, customers can easily discern that it’s an automated message and lacks originality.
Besides the limitations of a free plan offered by Mailchimp, their pricing scale is too expensive for small-scale businesses.
When you opt for the pricing scale, you receive free plans with numerous features, a wide range of templates, and authenticity for your emails, complete with no logos. Then, clearly, the winner is Engagebay. Yet again, Engagebay proves to be a solid winner amongst many other CRM platforms.
