Google shakes up how businesses share updates. They test a new tool in Google Business Profile. It lets you post once and copy it to many spots. No more repeat work! This saves time for shops with branches everywhere.
Tim Capper, an SEO pro, spots it first. He shares pics on X (old Twitter). The test rolls out slow, so not everyone sees it yet. But if you run multiple stores, this could change your game.
Google Business Profile Posts: How the New Feature Works
Google makes life simple for busy owners. You post an update on one profile. A box pops up right after. It asks: “Copy the update to other profiles you manage?” You check boxes for your other locations. Hit send, and it shares the same post everywhere. No logins or rewrites needed.
- Post Once, Share Fast: You write a sale or event update. Publish on your main shop. The “Copy post” box lists all spots you run, like branches in Delhi or Mumbai.
- Pick and Choose: Check only the right ones. Say, skip the one in a far town if the news fits local vibe only.
- Same Look Everywhere: The post keeps photos, links, and words. It shows up fresh on each profile’s feed.
- Quick Save: No extra steps. It cuts hours for big chains. You focus on biz, not typing.
This fits Google’s push for easy tools. They want profiles to stay active. Posts boost views and clicks in local searches.
Also read about: Google GenAI Marketing Tools Speed Up Campaigns in 2025
Why This Matters for Your Business
This test could fix big pains for multi-spot owners. You save time and keep messages the same. Think: A chain announces holiday hours. One post blasts it to all stores. Customers see it quick on maps or searches.
But watch out. Not every post fits every spot. A Delhi deal might flop in Chennai. Tailor if needed, or risk bored locals. Google says keep it real and useful. Bad posts hurt trust.
For now, it’s testing. You might not see it. Check your profile often. If you run one spot, it still helps SEO. Posts lift ranks and pulls in 20% more calls, per studies.
Big win for small teams. Google rolls tools like this to fight rivals. Stay sharp—log in and test updates now. Want more? Follow Social Samosa for tips.
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