At the 2023 Google Cloud Next conference in San Francisco, Google announced Google GenAI Marketing Tools designed to help marketers create and launch campaigns faster.
The tools, developed in partnership with GenAI platform Typeface and customer data platform GrowthLoop, run on Google Cloud and integrate with BigQuery to optimize marketing across channels.
What Google’s GenAI Marketing Tools Do
These tools combine audience data with generative AI to automate campaign creation, content personalization, and ad serving.
Marketers can segment their audiences using data in BigQuery, then use AI to build customized messages and creatives for each group. This way, brands can reach the right people with relevant content quickly and efficiently.
Key Specifications
- Built on Google Cloud, leveraging BigQuery data warehouse capabilities
- Uses Typeface’s generative AI for content creation (ads, emails, blog posts, etc.)
- GrowthLoop manages customer data and measures campaign impact (ROI, A/B tests)
- Integrates with Google Ads for seamless campaign execution
- Supports personalized content at scale, maintaining brand consistency
- Provides a single workflow covering data segmentation, content creation, and distribution
Josh Brisco, group VP of acquisition media at Tinuiti, said this tool simplifies campaign building by combining multiple marketing steps into one platform, reducing time and effort.
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Benefits for Marketers
The GenAI marketing solution enables marketers to be more creative and data-driven simultaneously. It cuts down manual work, offers actionable insights, and helps maintain a unified brand voice across multiple channels, boosting engagement and conversions.
Benefits
- Faster campaign creation and launch
- AI-powered content tailored to audience segments
- Improved marketing efficiencies and cost reduction
- Ability to track and measure campaign effectiveness in real time
- Scalable solutions for businesses of all sizes
Summary
Google’s GenAI marketing tools represent a leap forward in advertising technology.
By fusing AI content creation with advanced data analytics, the platform empowers marketers to create smarter, faster, and more personalized campaigns — transforming how brands connect with their customers.
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