Kajabi Vs Clickfunnels 2025 (Updated)- Which One is Best?

If you’re trying to build an online business in 2025, you’ve likely run into the two giants: Kajabi and ClickFunnels. I’ve built businesses on both platforms, and I can tell you this: the choice is tougher than ever because both have evolved significantly.

Kajabi is the gold standard for creators who want to sell courses and memberships in one seamless package.

ClickFunnels, famous for its sales funnels, has now transformed into a full platform with ClickFunnels 2.0, directly competing with Kajabi on websites and courses.

So, which one is actually best for you?

Let’s break it down.

Bottom Line Upfront: Kajabi is known for its advanced course creation tools and membership integration, making it ideal for coaches and educators. On the other hand, Clickfunnels focuses on streamlining the sales funnel process and has a wider range of third-party integrations, making it a great choice for marketers. ClickFunnels is an good option, particularly if the creation of sales funnels is your top goal. With its superior course-building and marketing features, Kajabi comes out on top of this comparison.

An Overview of Kajabi vs Clickfunnels Platform

Kajabi: 

Kajabi’s motto could be “everything you need, all in one place.” It’s designed so that you don’t have to duct-tape a dozen different tools together.

When I use Kajabi, I feel like I have a complete online business headquarters. It handles my courses, website, email marketing, and sales funnels (which it calls “Pipelines”) beautifully.

What I Love About Kajabi:

• Superior Course & Community Experience: This is where Kajabi shines. The student dashboard is clean, professional, and easy to navigate. You can build communities, track student progress, and host videos natively.
• True All-in-One: You can genuinely run your entire business here. It includes a full website builder, blog, email marketing automation, landing pages, and checkout system.
• Simplicity and Speed: Kajabi uses “Pipelines”—pre-built templates for sales funnels. With a few clicks, you can launch a funnel that includes an opt-in page, email sequence, and sales page. It’s incredibly fast.

ClickFunnels:

ClickFunnels built its reputation on one thing: creating high-converting sales funnels.

While the old version was just a funnel builder, ClickFunnels 2.0 is now a full-blown platform that includes a website builder, blog, customer center, and course creator.

It’s designed for marketers who want maximum control and power over their sales process.

What I Love About ClickFunnels:

• The Most Powerful Funnel Builder: The visual funnel builder is incredible. You can map out complex customer journeys with upsells, downsells, and conditional logic. It offers more flexibility and A/B testing capabilities than Kajabi.
• Excellent Analytics: ClickFunnels gives you deep insights into every step of your funnel, helping you see exactly where customers are dropping off so you can optimize for better conversions.
• Full Website & Course Platform: With ClickFunnels 2.0, you can now build a complete website and host your courses right inside the platform, making it a true Kajabi competitor.

Kajabi vs. ClickFunnels: Quick Comparison Table

Feature	Kajabi	ClickFunnels
Best For	Course creators and knowledge experts who want an all-in-one platform.	Marketers focused on lead generation and maximizing sales conversions.
Course Creation	Excellent. A top-tier student experience with communities and progress tracking.	Good. Can host courses, but the student experience is less polished than Kajabi’s.
Sales Funnels	Simple. Uses pre-built templates (“Pipelines”) that are fast to set up.	Excellent. A powerful, flexible visual builder for creating complex sales funnels.
Website & Blog	Yes. A complete website and blog builder is included.	Yes. ClickFunnels 2.0 includes a full website and blog builder.
Email Marketing	Simple and fully integrated. Great for automated course-selling sequences.	More powerful, with complex “if-this-then-that” automation rules (“Workflows”).
Ease of Use	Very Easy. Known for its clean, intuitive, and beginner-friendly interface.	Moderate. More powerful and flexible, which comes with a steeper learning curve.
Main Goal	To help you deliver amazing content and build a community.	To help you sell products effectively and optimize conversions.

Key Features Comprasion: Kajabi vs. ClickFunnels

Key Features of Kajabi

Kajabi is like an all-in-one business toolbox for people who sell their knowledge online.

• Online Courses & Memberships: This is Kajabi’s main strength. It lets you easily create and sell online courses, training programs, or private membership areas where you share exclusive content.
• Website and Blog: You can build your entire website and blog directly inside Kajabi. You don’t need a separate tool like WordPress. It gives you professional-looking templates to start with.
• Email Marketing: Kajabi has a built-in email system. You can send newsletters to your audience and create automatic email sequences to sell your products without needing a separate service like Mailchimp.
• Sales Funnels (Pipelines): It gives you simple, pre-built templates for sales funnels, which it calls “Pipelines.” With a few clicks, you can set up a path to guide customers from seeing an ad to buying your course.

In short: Kajabi helps you create, market, and sell your online courses from one single place.

Key Features of ClickFunnels

ClickFunnels is like a powerful sales machine for selling almost anything online.

• Visual Funnel Builder: This is its most famous feature. It provides a drag-and-drop map to create any sales process you envision. You can easily add steps like one-click upsells (offering another product right after a purchase).
• Advanced Page Editor: ClickFunnels gives you total control over how your sales pages look. You can move things around, change colors, and design pages exactly the way you want to get more people to buy.
• Marketing Automation (Workflows): It lets you create powerful “if this, then that” rules for your marketing. For example, if someone clicks a link but doesn’t buy, you can automatically send them a follow-up email.
• Shopping Cart: It has a robust shopping cart system built-in. This makes it easy to sell physical products, digital downloads, and services, not just online courses.

In short: ClickFunnels helps you build powerful and customized sales paths to sell more of your products.

Pricing Plans – Kajabi vs Clickfunnels

With all features compared, it is important to know which software is lighter on your wallet.

While Clickfunnels caters to a wider array with a plethora of features, Kajabi restricts itself to being useful for those who want to sell digital courses. 

Let’s go through the various packages offered by both and then decide which is the best option for you.

Kajabi Pricing

Kajabi offers four pricing tiers with options to pay monthly or save by paying annually.

1. The Kickstarter plan is $89 per month, or $71 per month if billed annually. It is designed for beginners and includes 1 website, 1 product, and 250 contacts.
2. The Basic plan costs $149 per month, or $119 per month with annual billing. It includes everything you need to start your business, increasing the limits to 3 products and 10,000 contacts.
3. The most popular option is the Growth plan at $199 per month, or $159 per month annually. It is meant for expanding your business and offers 15 products, 25,000 contacts, custom branding, and 24/7 support.
4. The Pro plan is for scaling your business with advanced features. It costs $399 per month, or $319 per month when paid annually, and provides 3 websites, 100 products, and 100,000 contacts.

Clickfunnels Pricing

ClickFunnels offers four plans to suit businesses of all sizes:

1. Launch Plan – $97/month (or $81/month when billed annually)
   Perfect for new businesses, it includes unlimited funnels, 1 workspace, 2 team members, 10K contacts, 50K emails/month, and 3 courses. You’ll also get standard support.
2. Scale Plan – $197/month (or $164/month when billed annually)
   Designed for growing businesses, this plan offers unlimited funnels, 5 workspaces, 5 team members, 75K contacts, 300K emails/month, and 6 courses, along with priority support.
3. Optimize Plan – $297/month (or $248/month when billed annually)
   Ideal for high-converting funnels, it includes unlimited funnels, 10 workspaces, 10 team members, 150K contacts, 750K emails/month, and 10 courses, plus priority support.
4. Dominate Plan – $5,997/year
   The ultimate plan for businesses looking to dominate their market, with unlimited funnels, 20 workspaces, 20 team members, 400K contacts, 1.2M emails/month, and VIP support.

All plans include a free trial to test the platform before committing.

Reviews & Testimonials by Users: Kajabi vs Clickfunnels

Kajabi Testimonials

Clickfunnels

Trustpilot Reviews:

Clickfunnels

Kajabi

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FAQ About Kajabi Vs Clickfunnels

1. Which platform is better for a complete beginner?

For most beginners, Kajabi is easier to start with. Its interface is very clean and intuitive, and the “Pipelines” feature provides pre-built templates that make setting up your first sales funnel straightforward. ClickFunnels is more powerful but has a steeper learning curve.

2. Can I sell physical products on Kajabi, or do I need ClickFunnels?

While you technically can sell physical products on Kajabi, it’s not designed for it. ClickFunnels is the far better choice for physical products because it has a more robust shopping cart system and features built specifically for managing shipping and inventory. Kajabi is optimized for digital products like online courses and memberships.

3. If my main goal is just building an email list, which one is better?

Both platforms are excellent for building an email list. However, ClickFunnels is slightly more specialized for this task. It is built around creating high-converting landing pages (opt-in pages) and squeeze pages, with more advanced A/B testing features to maximize your sign-ups.

4. Do I need to use both Kajabi and ClickFunnels?

You don’t need to, but some advanced marketers do. A popular strategy is to use ClickFunnels for its powerful, front-end sales funnels to attract customers and make the initial sale. Then, they automatically grant access to the course or membership area, which is hosted on Kajabi because of its superior student experience.

5. Which one is truly more affordable?

Their starting prices are very similar, but the value depends on your needs. Kajabi can be more affordable in the long run because it includes unlimited video hosting and a full blog, features you might have to pay for separately with other services if you use ClickFunnels. However, if you only need a few powerful sales funnels, ClickFunnels might offer better value for that specific purpose.

Conclusion: Kajabi vs Clickfunnels Comparison 2025

After years of using both, the choice comes down to your business’s core focus.

Choose Kajabi if your business is built around your content. You are a creator, coach, or expert whose main goal is to deliver a world-class learning experience. You want an elegant, all-in-one solution that just works, allowing you to focus on your students.

Choose ClickFunnels if your business is built around your marketing. You are a marketer at heart who wants the most powerful engine for converting leads into customers. You need granular control over your sales process and the flexibility to build any kind of funnel you can imagine.

For most people starting out with online courses, Kajabi is the simpler and more complete solution. For seasoned marketers who need maximum firepower, ClickFunnels offers a level of control that is hard to beat.