Labubu, the playful elf from Kasing Lung’s “The Monsters” series, is not just a toy; it is a global phenomenon.
Since its creation in 2015 and partnership with Pop Mart in 2019, Labubu has captivated collectors and casual fans alike, transforming into a massive cultural and financial force.
In 2025, Labubu’s influence continues to grow, generating astonishing sales and shaping market trends. This article dives deep into the latest Labubu statistics, offering a comprehensive look at its market status, popularity, sales figures, and distribution channels.
We also explore new insights from online communities, helping you understand how to leverage this monster craze for your own benefit.
The Rise of a Monster: A Brief History
Kasing Lung, a talented Hong Kong-born artist, first introduced the world to Labubu in his 2015 illustrated book series, “The Monsters.” The series featured a charming tribe of female elves, with Labubu at its heart. These “ugly-cute” characters quickly garnered a loyal following.
The real explosion of popularity, however, began in 2019 when Lung partnered with Pop Mart, a leading Chinese toy company. This collaboration brought Labubu to a wider audience through collectible blind boxes, turning a niche art project into a mainstream sensation.
Today, the Labubu universe boasts around 100 unique characters, all based on the original book series. Kasing Lung himself envisions a future where Labubu transcends its collectible status, evolving into a universe with rich storytelling that engages people worldwide.
This vision includes expanding into animation and theme parks, hinting at a much larger future for these beloved monsters.
Labubu’s Financial Roar: Sales and Revenue Trends in 2025
Labubu’s financial performance in 2025 is nothing short of spectacular. The franchise shows an incredible annual growth rate, making it a lucrative market for investors and collectors.
Key Financial Takeaways:
- Global Sales Surge: Labubu achieved a staggering $418 million in global sales in the first half of 2025 alone. This highlights its immense market presence.
- Phenomenal Growth: “THE MONSTERS” category, which includes Labubu, saw an approximate 726.6% year-on-year growth in 2024, accounting for around $418 million. Pop Mart’s revenue from Labubu-related products escalated by a remarkable 668% year-on-year in the first half of 2025, reaching $671 million.
- Billion-Dollar Brand: Pop Mart’s overall revenue hit $1.94 billion in the first half of 2025, a 204% year-on-year increase, with Labubu contributing a significant 34.7% to total sales. The Labubu category alone exceeds $40 billion for Pop Mart.
- TikTok Shop Dominance: Labubu’s sales on TikTok Shop reached $5.5 million in June 2025, surpassing its entire 2024 annual sales on the platform, showing an extraordinary 1,828% year-on-year surge.
Let us break down the revenue growth with a table:
| Year | Revenue (USD) | Growth Rate |
| 2025 | Not Published Yet | 200% (Forecasting Value) |
| 2024 | $418M | 726.6% |
Pop Mart’s overall revenue also paints a picture of massive success, largely driven by the Labubu phenomenon:
| Year | Total Revenue (Yuan) | Growth Rate |
| 2024 | 13 billion | 106.3% |
| 2023 | 6.3 billion | 36.4% |
| 2022 | 4.62 billion | 2.9% |
These figures clearly demonstrate Labubu’s incredible financial trajectory, making it a prime subject for businesses looking to understand and capitalize on collectible trends.
Who is Buying Labubu? Demographics and Consumer Behavior
Understanding the Labubu demographic is crucial for anyone looking to engage with this market. The core audience shows specific characteristics that drive sales and influence trends.
Key Demographic Insights:
- Female-Dominated Audience: Over 60% of Labubu buyers are female. This is a significant indicator for marketing strategies.
- Millennial and Gen Z Power: The primary age group for Labubu enthusiasts is 25-34 years old. However, Gen Z also shows strong interest, especially in limited editions. Millennials and Gen Z are driving the “mystery box” craze in the US toy and collectible market.
- Global Reach: While originating from China, Labubu enjoys immense popularity in Southeast Asia, which accounts for 41.4% of global Labubu sales. Interestingly, 30% of Labubu’s revenue comes from outside China. North America is rapidly becoming a high-margin market, with sales projected to exceed China’s 2024 levels.
Here is a closer look at the visitor demographics:
| Characterization | Percentage |
| Visitors aged 25-34 | 40% |
| Female visitors | 60% |
The allure of the “ugly-cute” aesthetic, combined with the thrill of blind boxes and celebrity endorsements, strongly resonates with these younger generations.
The Thrill of the Hunt: Pricing and Resale Market Dynamics
Labubu’s pricing structure is fascinating, ranging from accessible blind boxes to astronomical figures for rare editions. This creates a vibrant resale market that fuels much of the craze.
Pricing and Resale Highlights:
- Blind Box Appeal: Standard blind box figures retail between $8.99 and $27.99. The Macaron Vinyl Face Blind Box is a particularly popular item, consistently purchased at $27.99 on Pop Mart. The chance of getting a “secret” Labubu original is 1-in-72, driving repeated purchases.
- Sky-High Resale Value: Rare editions and special collaborations command much higher prices. Items on the resale market can reach up to $2,000. The Chestnut Cocoa Labubu, for instance, sells for over $149 on platforms like eBay.
- Auction Records: The most expensive Labubu doll ever sold was a life-size mint green toy, measuring 131 cm (approximately 4 feet), which fetched over $170,000 at the Yongle International Auction in Beijing on June 10, 2025. Another 5-foot brown Labubu sold for over $130,000 at the same auction, and a “Three Wise Labubu” doll went for $80,000. The entire auction generated 3.73 million yuan (approximately $520,000) from 48 lots.
Here is an estimated range of Labubu doll prices:
| Product Type | Retail Price Range (USD) |
| Standard Blind Box Figures | $8.99 – $27.99 |
| Larger Plush Dolls | $40 – $85 |
| Limited Editions/Special Collaborations | $167+ |
| Resale Market (Rare Items) | Up to $2,000 |
The high resale value and the excitement of the blind box model are crucial drivers of Labubu’s popularity, turning collecting into a thrilling investment.
Global Footprint: Distribution Channels and Geographic Reach
Labubu’s presence extends across the globe, reaching enthusiasts through both online and offline channels. Pop Mart’s strategic expansion plays a key role in this widespread availability.
Distribution Insights:
- Dominant Online Market: In the first quarter of 2025, online channels for Labubu saw a significant increase of 140%-145%, outpacing the 85%-90% increase in offline channels.
- Robust Offline Presence in the US: Pop Mart operates 31 full stores, 5 pop-up locations, and 53 Robo Shop vending machines across the United States. They have stores in key locations like Oakbrook, Norwalk, and Dallas, with plans for further expansion by the end of 2025.
- International Market Growth: The international market (excluding mainland China) for Labubu and other Pop Mart products experienced an impressive 475%-480% increase in revenue during the first quarter of 2025.
Here is a breakdown of Pop Mart’s physical store distribution in the US:
| Store Type | Number of Locations |
| Full Stores | 31 |
| Pop-up Locations | 5 |
| Robo Shop Vending Machines | 53 |
Online marketplaces also play a massive role:
| Platform | Number of Products |
| Pop Mart Website | More than 300 items |
| Pop Mart Website (“The Monsters” series) | Nearly 100 products |
| eBay | 19,000+ Labubu products |
This extensive distribution network ensures that Labubu remains accessible to a broad international audience, contributing to its sustained popularity.
The Social Media Phenomenon and Celebrity Influence
Social media plays a pivotal role in amplifying Labubu’s reach and accelerating its trend. Celebrity endorsements have particularly sparked widespread interest, taking the craze to a global level.
Social Media and Celebrity Impact:
- BLACKPINK’s LISA Effect: Labubu gained significant hype in early 2024 when LISA from BLACKPINK posted various Labubu dolls on Instagram. Her photo with a Labubu doll attached to her purse instantly sparked a trend.
- Global Celebrity Endorsements: In 2025, other high-profile celebrities, including Dua Lipa, Rihanna, Kim Kardashian, and David Beckham, further globalized the trend by showcasing their Labubu dolls.
- TikTok Virality: The hashtag #labubu has garnered more than 1.3 million viral TikTok videos, showcasing the immense engagement and community around the brand. Live sales on marketplaces like Whatnot grew by 300%, and watch time for Labubu toys increased fourfold in April 2025 compared to March.
These powerful endorsements and the organic virality on social platforms demonstrate the significant influence of social media on Labubu’s popularity.
Beyond the Numbers: Addressing Community Questions and Future Trends
Beyond the impressive statistics, active communities on platforms like Quora and Reddit frequently discuss various aspects of Labubu, often seeking information beyond official reports. Here, we address some of these common questions and delve into emerging trends.
Q. Is there a Labubu “bubble” forming? (Reddit/Quora)
Many users express concerns about a potential “bubble burst” similar to the Beanie Babies phenomenon. While Labubu’s popularity shows no signs of slowing in 2025, experts do warn of this risk. Pop Mart’s strategy to launch mini Labubus, like the “Pin for Love Series,” and diverse themed merchandise aims to sustain demand. However, diversification into animation and theme parks is critical for long-term growth, moving beyond just collectible figures. This shows that while the current market is hot, strategic planning is underway to prevent a crash.
Q. How can I identify fake Labubus, often called “Lafufus”? (Quora/Reddit)
The rise in Labubu’s popularity has unfortunately led to the emergence of counterfeit “Lafufu” products. These duplicates complicate authenticity for collectors. To avoid fakes, always purchase from official Pop Mart channels or authorized retailers. Be wary of unusually low prices or sellers without strong reputations on resale platforms. Look for official holographic stickers, detailed packaging, and consistent quality in the figures themselves. Many community members recommend checking for specific markings or subtle design differences that only genuine Labubus possess. Partnering with authentication platforms is a recommended actionable step to combat counterfeits and enhance consumer trust.
Q. What is the latest Labubu set everyone is talking about? (Reddit/Quora)
Search interest for “new Labubu collection” and “latest Labubu series” spiked significantly in June and August 2025. This aligns with new product launches like the “Pin for Love Series” and the “Rock the Universe” doll. The “Labubu Fruit Series” also remains one of the most popular themed collections within “The Monsters” universe. Keeping an eye on Pop Mart’s official social media and website is the best way to stay updated on these releases, as they often sell out quickly.
Q. What new things is Kasing Lung planning for the Labubu universe? (Quora)
Kasing Lung has ambitious plans to develop the Labubu universe beyond just collectible toys. He focuses on storytelling, aiming for people worldwide to build an interest in the characters themselves, not just their physical forms. This includes expanding into animation and theme parks, which would offer immersive experiences and new avenues for engagement. His Instagram often provides hints and highlights of his ongoing Labubu art and collaborations, including features in events like Art Basel Shop. This strategic move aims to solidify Labubu’s place as a lasting cultural icon.
Q. Are Labubu plush toys as popular as the vinyl figures? (Reddit)
Yes, plush products featuring “THE MONSTERS” characters have seen remarkable success. They achieved revenue of 2,832.1 million yuan last year, accounting for 21.7% of Pop Mart’s total revenue. The Economic Times reported a 1200% increase in plush toy sales for Pop Mart, with Labubu purchases being a significant contributor. While blind box vinyl figures might dominate the resale market for rare items, the comfort and collectibility of plush Labubus clearly resonate with a large segment of the audience, making them an equally important part of the franchise’s success.
Actionable Recommendations for Businesses and Collectors
Labubu’s continued ascent offers numerous opportunities. Here is how you can leverage these insights:
- Align Marketing with Product Launches: Capitalize on spikes in search interest by coordinating marketing campaigns with new product release windows, such as the August 2025 launches of the “Pin for Love Series” and “Rock the Universe” doll.
- Target High-Margin Markets: Expand into growing international markets, especially North America, where Labubu sales are projected to surpass China’s 2024 levels.
- Embrace Livestreaming: Focus on platforms like TikTok Shop for sales, as livestream events account for 85% of Pop Mart’s platform revenue, demonstrating strong demand for real-time unboxing experiences.
- Combat Counterfeits: Partner with authentication platforms to enhance consumer trust and protect the brand’s integrity against fake “Lafufu” products.
- Diversify Product Offerings: While collectible figures are booming, explore themed merchandise, apparel, and potentially digital assets to cater to a broader audience and ensure long-term brand relevance.
FAQs About Labubu Statistics
1. What exactly is Labubu and who created it?
Labubu is a character originating from an illustrated book series called “The Monsters,” created by Hong Kong-born artist Kasing Lung in 2015. It is a playful elf character that later partnered with Pop Mart in 2019 to be sold as collectible toys, gaining immense global popularity.
2. How much revenue did Labubu generate in 2025 and what were its key growth areas?
In the first half of 2025, Labubu-related products generated $671 million in revenue for Pop Mart, showing a remarkable 668% year-on-year growth. Its sales on TikTok Shop alone reached $5.5 million in June 2025, surpassing its entire 2024 annual sales on the platform with an 1,828% year-on-year surge.
3. Who is the primary audience for Labubu collectibles?
The primary audience for Labubu is predominantly female, making up over 60% of buyers, with the majority falling into the 25-34 age bracket. However, Gen Z also shows significant interest, particularly in limited edition releases, contributing to the “mystery box” craze.
4. What is the most expensive Labubu ever sold, and why are some so expensive?
The most expensive Labubu doll ever sold was a life-size mint green toy, approximately 4 feet tall, which fetched over $170,000 at the Yongle International Auction in Beijing in June 2025. The high prices for some Labubu items are due to their rarity, limited editions, special collaborations, and the thrill of the blind box model which creates a vibrant and competitive resale market.
5. How can consumers avoid buying fake Labubu products, sometimes called "Lafufus"?
To avoid counterfeit “Lafufu” products, consumers should always purchase from official Pop Mart stores or authorized retailers. It is crucial to be cautious of unusually low prices or sellers with unestablished reputations on resale platforms. Genuine Labubus typically feature official holographic stickers, detailed packaging, and consistent quality, which are indicators to look out for.
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Conclusion
Labubu in 2025 stands as a testament to the power of creative artistry, strategic partnerships, and effective marketing.
With astonishing sales figures, a loyal fan base dominated by younger demographics, and a strong presence across both online and offline channels, Labubu is more than just a passing trend.
Its success hinges on a blend of scarcity, celebrity influence, and cross-platform engagement. While concerns about market saturation exist, Pop Mart’s proactive strategies to diversify and expand the Labubu universe suggest a sustained future for these beloved monsters.
For businesses and collectors alike, understanding these dynamics and staying attuned to community insights will be key to unlocking the full potential of the Labubu craze.
Source: Statista, VN Express International
