LinkedIn dominates the professional world in 2025, connecting millions for careers, business, and growth. Professionals turn to LinkedIn statistics 2025 to understand trends and seize opportunities.
The platform now boasts over 1.2 billion total members worldwide, with 310 million monthly active users engaging daily. This marks steady growth from previous years, driven by AI features, video content, and global networking.
The United States tops the list with more than 234 million users, while India follows with 148 million.
LinkedIn generates impressive revenue, hitting $16.37 billion in 2024, with premium subscriptions contributing $6.44 billion. Users aged 25-34 form the largest group, and video posts spark five times more engagement than text.
If you want to boost your career or business, these LinkedIn statistics 2025 show how to tap into the platform’s power. Job seekers find roles faster, marketers generate leads, and companies build brands.
Dive into this detailed guide to learn the facts and apply them for real benefits.
Key LinkedIn Active Users Statistics 2025 (Top Picks)
These top stats highlight LinkedIn’s scale and potential. Use them to shape your strategy and stay ahead.
- LinkedIn reaches over 1.2 billion total members globally, up from 1.1 billion earlier in the year.
- Monthly active users stand at 310 million, with 40% logging in daily for quick updates and connections.
- The U.S. leads with 234 million users, India has 148 million, and Brazil follows with 83 million.
- Revenue climbs to $16.37 billion in 2024, fueled by premium features and ads.
- Men account for 56.4% of users, women 43.6%, offering balanced targeting for inclusive campaigns.
- Over 60% of users fall between 25-34 years old, perfect for reaching young professionals.
- Video content boosts engagement five times, while images double it—key for visibility.
- 67 million businesses use LinkedIn, making it essential for B2B leads.
- Users make 13,000 connections every minute, showing rapid networking potential.
- 80% of B2B leads come from LinkedIn, outperforming other platforms.
These picks reveal LinkedIn’s strength. With only 1% of users posting weekly, you can stand out easily. Apply by sharing value-driven content to attract followers and opportunities.
Source: Statista.
How Many People Use LinkedIn in 2025?
LinkedIn attracts over 1.2 billion total members worldwide in 2025, reflecting strong growth. Monthly active users number 310 million, meaning a dedicated quarter engages regularly.
The platform adds millions each quarter, thanks to features like AI-assisted articles and live videos. Compared to 1 billion total in 2023, this surge ties to remote work and digital shifts.
You benefit by joining active users. With just 3 million posting weekly amid 310 million MAU, competition stays low. Share insights to gain authority fast. Job seekers add #OpenToWork for 40% more recruiter contacts, as 61 million search jobs weekly.
Here’s a table of LinkedIn’s user growth:
| Year | Total Members | Monthly Active Users |
| 2025 | 1.2 billion | 310 million |
| 2024 | 1.15 billion | 280 million |
| 2023 | 1 billion | 260 million |
| 2022 | 875 million | 240 million |
| 2021 | 810 million | 220 million |
| 2020 | 722 million | 200 million |
| 2019 | 643 million | 180 million |
| 2018 | 582 million | 160 million |
| 2017 | 528 million | 140 million |
Source: eMarketer.
Track this to predict audience growth. Businesses use it to plan expansions into rising markets like Asia.
- Also read about: X Twitter Statistics
LinkedIn Users by Country
The U.S. holds the top spot with 234 million users, where high-income professionals drive activity. India ranks second with 148 million, boosted by tech sectors. Brazil has 83 million, emphasizing Latin American business. China maintains 58 million, focusing on international links.
Target these for success. Sell tech tools? Prioritize U.S. and India. Localize posts in regional languages to increase engagement 30%.
Table of top countries:
| Country | LinkedIn Users |
| United States | 234 million |
| India | 148 million |
| Brazil | 83 million |
| China | 58 million |
| United Kingdom | 43 million |
| France | 33 million |
| Indonesia | 32 million |
| Canada | 26 million |
| Mexico | 25 million |
| Italy | 22 million |
Europe totals 304 million, Asia 326 million—network regionally for diverse chances.
LinkedIn Users: Gender and Age Demographics
- Men make up 56.4% of users, women 43.6%, but women often lead in conversations. This mix allows inclusive content.
- LinkedIn Age Demographics: 60% of Users Aged 25-34 Drive Trends Like AI and Video Content Creation with AI Video Generators.
- Tailor accordingly: Aim at 25-34 for tech roles. Share leadership tips for older users.
Gender Table:
| Gender | Share |
| Male | 56.4% |
| Female | 43.6% |
Age Table:
| Age Group | Share |
| 18-24 | 21.7% |
| 25-34 | 60% |
| 35-54 | 19.2% |
| 55+ | 3.1% |
Source: Statista.
Segment ads for better CTR.
LinkedIn Usage Statistics
Users spend 46 minutes monthly on Android, sessions last 1:17. 23.6% open daily. 140 applications submit per second, 28 million use #OpenToWork.
Time posts for Tuesdays 9-10 a.m. or Wednesdays noon. Avoid weekends.
More stats:
- Employees drive 30% company engagement—motivate shares.
- U.S.: 16.2% daily, 48.5% monthly.
- Images double engagement, videos five times.
- 84% network here.
- 13,000 connections per minute, average session 8:18.
Sources: DataReportal.
Post visuals to grow views 21x with full profiles.
LinkedIn Revenue Statistics
LinkedIn earns $16.37 billion in 2024, up 9.9%. Premium hits $6.44 billion, nearly double 2019.
Premium aids searches—use for leads.
Revenue Table:
| Year | Revenue ($B) |
| 2024 | 16.37 |
| 2023 | 14.9 |
| 2022 | 13.63 |
| 2021 | 10.29 |
| 2020 | 8.05 |
| 2019 | 6.75 |
| 2018 | 5.26 |
| 2017 | 2.27 |
Premium Table:
| Year | Premium ($B) |
| 2023 | 6.44 |
| 2022 | 5.7 |
| 2021 | 4.95 |
| 2020 | 4.21 |
| 2019 | 3.47 |
Gauge ad budgets—growth means solid ROI.
Additional LinkedIn Business Statistics
- 67 million companies list, 41K skills, 133K schools. Hires up 88% in 2022. Remote searches triple post-COVID.
- Sales Navigator: +18% pipeline, +7% wins. Live streams 7x reactions.
- List skills for 17x recruiter views.
LinkedIn Content Marketing Statistics
- 97% B2B marketers use it. U.S. reach 199 million. Leads 28% cheaper than Google.
- 80% B2B leads here. Best times: Midweek mornings.
More:
- 60% seek insights.
- 280B feed updates yearly.
- 15x content impressions vs. jobs.
- 1M publish weekly.
- Active pages: 5x views.
- Weekly posts: 2x engagement.
- Ideal image: 1200×627.
85% B2B find most value. Video outperforms TikTok/X for marketing.
Use carousels for 278% more engagement.
LinkedIn Employee and Learning Statistics
- 19,400 employees in 2023, 36 offices, 26 languages.
- Learning: 23,000 courses, 50 new weekly, 27 million users. Free first month.
- Video grew 36% YoY, 138 hours consumed per minute. 80% use AI courses.
Upskill to add badges, attract jobs.
Latest Insights from Quora and Reddit on LinkedIn Active Users Statistics 2025
Users on Quora and Reddit seek fresh tactics amid 2025 changes. On Reddit, r/SocialMediaMarketing discusses Metricool’s 2025 report on 577k posts: Carousels average 45.85% engagement, polls 206% more impressions.
Posters note: “Post on mobile for better visibility, avoid links in posts.” Questions focus on growth: “Best strategies? Focus on status updates, but it’s turning performative.”
Quora users ask about stats: “LinkedIn users make 13,000 connections per minute.” Discussions on averages: “Views, likes depend on SSI and engagement history.” One thread: “In 2025, authentic content wins; use tools like SHIELD for old analytics.” Users wonder about automation: “DEVI AI for outreach.”
These add current vibes: Reddit highlights B2B struggles but successes with thought leadership. Quora stresses value before selling. Use polls/carousels to boost reach in low-competition space.
Recruiting, Jobs, Networking, and Trends
- Job apps up 45.5% Q3 2024. 9,000 apply/min, 7 hired. 72% recruiters rely on it, 67% find better talent.
- Full profiles: 71% more interviews. #OpenToWork: 40% InMails.
- Networking: 1,300 average connections. InMail 300% better than email. Optimized profiles 40x opportunities.
- Historical: 644M in 2019 to 1.2B. Revenue up to $16.37B.
- Future: 22.3% growth by 2028. Ad revenue $10.35B by 2027. Video up 65%, AI expands.
- Recruit via skills—50% hires use data. Add headlines for 30% views.
- 50% US college grads use it. Interests: Programming top. Desktop 72%, least weekends.
- 67M businesses, 70% confident in ROI. Images 2x reach. 50% US marketers active.
- Best for leads, conversion. 76% say video helps. 53% more leadership content. How-to posts excel.
- 12B talent data points. Premium $1.7B annual, 43% response boost.
How to Use LinkedIn Active Users Statistics 2025 for Your Benefit
- These stats guide actions. Job seekers: Complete profiles with photo (7x finds), experiences (12x). Target 25-34 in searches.
- Marketers: B2B focus—85% value it. Vertical ads 11% higher CTR, humor 65% engagement.
- Businesses: Employee advocacy 30%. Post Tue-Thu, hashtags 30% lift.
- With 310M MAU and low posters, dominate with how-to, videos. Track trends like AI courses for skills.
- Desktop users 72%—optimize for it. 13k connections/min: Send personalized invites.
FAQs About LinedIn Statistics
1. What are LinkedIn active users in 2025?
310 million monthly, 134.5 million daily, from 1.2 billion total.
2. Which country leads in LinkedIn users?
U.S. with 234 million, India 148 million.
3. How does engagement compare to other platforms?
3.8% rate, videos 5x higher—tops B2B over X, TikTok.
4. Is LinkedIn effective for jobs in 2025?
Yes, 61 million weekly searches, full profiles 21x views.
5. What drives LinkedIn growth?
AI articles (270% readership), videos (36% YoY).
6. How do businesses benefit?
80% B2B leads, weekly posts 2x engagement, 33% purchase intent from ads.
Also Read:
- Instagram Statistics
- Latest Digital Marketing Statistics
- WhatsApp Statistics
- ChatGPT Statistics
- Video Marketing Statistics
Conclusion
LinkedIn shines in 2025 with 310 million monthly active users fueling careers and businesses. From 1.2 billion members to $16.37 billion revenue, it evolves via AI, videos, and connections. Quora and Reddit buzz with tips like carousels for engagement and authentic posts.
Professionals thrive by posting midweek, using #OpenToWork, and upskilling on Learning. These LinkedIn active users statistics 2025 empower you—network smart, share value, and unlock opportunities. Stay engaged; LinkedIn powers success in the professional world.
