Best For | Businesses seeking AI-powered branding and full design kits | Businesses wanting logo creation integrated with website building |
Price | Starts at ~$20 for logo; $80+ for brand kits | Starts at ~$20 for logo; from $14/month for logo + website packages |
Features | Guided logo creation, drag-and-drop website builder, integrated hosting | |
Pros | Comprehensive branding assets | Seamless logo and website integration |
Cons | Fewer logo customization options |
Are you looking for the best logo-making options? Then stop here and read our guide on Looka vs Wix for better understanding.
As a business owner, you know that having a well-designed logo is important. But what if you don’t have the time or money to hire a professional designer? In that case, you might want to check out Looka or Wix Logo Maker.
These online tools make it easy to create a professional-looking logo without spending a lot of money. This article compares Looka vs Wix to help you decide which logo maker suits your business needs best.
Looka vs Wix 2025: Overview
We’ve covered all you need to know about Looka vs Wix in this post to help you make an educated selection.
What is Looka?
Looka is a well-known AI-powered logo design and brand kit creation software that you can use to generate both your logo and branding materials.
It’s a straightforward and beginner-friendly method for creating professional-looking branding graphics. It is one of the highest-rated solutions on review sites, and you can build professional-looking designs without any design knowledge.
Looka is a one-stop shop for brand design and development. Once your logo is complete, you’ll have access to hundreds of branding templates including your logo that you can use for day-to-day business transactions.
Along with logo creation, Looka can create business cards and social media designs, as well as provide access to hundreds of perfectly-sized social media themes.
Pros of Looka:
- Intuitive and beginner-friendly AI design experience
- Complete branding kits including business cards and social media templates
- High-quality, customizable logos
- Access to extensive brand assets beyond logos
- Effective support and global availability
Cons of Looka:
- Somewhat higher pricing for premium brand kits
- Limited direct website-building features (focuses on branding)
In the Looka vs Wix debate, Looka shines as the simpler, more automated option designed for users who want polished, elegant logos with minimal design effort
What Is Wix?
Wix is a website creation platform that enables non-programmers to construct their website or online business.
It is a ‘hosted’ solution, meaning it is hosted on its servers (‘in the cloud’). As a result, there is no software to install and no hosting to purchase.
Therefore, as long as you have a web browser and internet connectivity, you may create, manage, and market a Wix website. Wix is a more established website building company, having been formed in Israel in 2006 and presently employing 5,000 people.
Additionally, it has a sizable user base – according to internet analytics business Builtwith.com, it presently powers over 7 million websites.
This makes it a larger business than several of its competitors, such as Squarespace, Jimdo, and Weebly, which all have far smaller user populations.
Wix’s scale is significant since it mitigates the danger of the company collapsing and taking your website with it.
Pros of Wix:
- Easy logo creation with AI guidance
- Strong integration with Wix website builder
- Affordable pricing and package options
- Powerful website-hosting ecosystem
- Huge customer base and consistent platform improvements
Cons of Wix:
- Logo customization offers fewer advanced options compared to Looka
- Licensing/usage rights may have restrictions
- Separate website and logo purchase fees
In the Looka vs Wix analysis, Wix is chosen by businesses wanting customizable logos with guided AI assistance and seamless integration with Wix website and marketing tools.
Why do I recommend Looka?
If you want a quick and comprehensive branding package, Looka stands out in the Looka vs Wix comparison.
1. Market Your Business:
From posters to flyers, digital advertisements, brochures, and newsletters, the Brand Kit makes it simple to produce personalized materials for all types of marketing campaigns.
2. Build Your Website:
Examine professional themes and create a website, blog, or online shop that is tailored to your business’s requirements. Create banners for your blog and email signatures to completely mark your online presence.
3. Make Business Cards:
Choose from 20 high-quality templates and quickly personalize your creations. You may produce fresh business cards at any moment with a Brand Kit subscription—ideal for expanding teams!
4. Grow on Social Media:
Create a memorable social media presence for your company with correctly proportioned social profiles, posts, covers, and stories on Facebook, Instagram, YouTube, and more.
Looka vs Wix: Key Differences
The core difference between Looka vs Wix lies in purpose and flexibility. Looka is a dedicated branding and logo tool with ready-made assets, while Wix offers full website creation paired with logo design, giving greater control to users who want to customize every site detail.
| Feature | Looka | Wix Logo Maker |
|---|---|---|
| AI Logo Design | Yes, highly customizable | Yes, guided with templates |
| Branding Kit | Yes, full suite including cards | Basic logo and website combo |
| Website Builder | No, branding only | Yes, integrated with website |
| Templates & Assets | Extensive | Focused on simple usage |
| Pricing Structure | One-time logo + brand kits | Separate logo & Wix plans |
| Global Reach & Support | Strong | Very large user base |
Looka vs Wix: Pricing
Looka Pricing
- Basic Logo Package: Starts at around $20 for a single logo file.
- Premium Branding Kit: Approximately $80-$100, including business cards, social media templates, and full brand kit.
- Subscription Plans: Monthly or yearly plans available for ongoing brand support and design updates.
Wix Logo Maker Pricing
- Logo Only: Starts near $20 for a high-resolution logo file.
- Logo + Website Combo: Bundled plans available starting at $14 per month for basic website hosting plus logo usage rights.
- Additional fees apply if you opt for premium domain registration or website apps.
Both platforms offer flexible pricing depending on your needs—Looka is ideal if you want comprehensive branding services, while Wix is better if you want website hosting bundled with your logo.
FAQs On Looka vs Wix:
Q1: Do I own my logo if I create it with Looka or Wix?
A: Both platforms grant ownership of the logo files. However, for trademark protections, you should register your logos legally in your jurisdiction.
Q2: Can I use both tools for branding and website building?
A: Looka focuses on branding and logos only, while Wix offers integrated website building alongside its logo maker.
Q3: Which platform is more affordable?
A: Wix’s logo maker is generally more budget-friendly if you also plan to use their website builder, while Looka offers higher-value brand kits.
Q4: Is Wix better than WordPress?
Wix is superior for design because of its gorgeous templates that are simple to change. Although WordPress offers far more customization possibilities than Wix.
Q5: When Should You Pick Wix?
Wix Logo Maker is the best choice in the Looka vs Wix matchup if your priority is full website control alongside logo creation. Its drag-and-drop editor and extensive app ecosystem enable deep customization unmatched by simpler logo makers.
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Conclusion: Looka vs Wix 2025
In the battle of Looka vs Wix, Looka leads as the best all-around branding and logo maker offering powerful design flexibility and robust marketing assets. Wix shines if you want an affordable, bundled solution with website and logo creation.
For businesses that want high-quality branding kits with professional polish, Looka is the recommended choice. For those prioritizing website hosting bundled with basic logo design, Wix Logo Maker is a practical option.
Choose based on your branding and web needs, and both platforms offer excellent user experiences to jumpstart your business identity.
