Key Features of Ontraport

• CRM & Contact Management – Organize and manage all your customers, leads, and interactions in one simple, user-friendly system.

• Marketing Automation – Set up personalized email and SMS campaigns that run on autopilot to engage your audience.

• Sales Funnels & Landing Pages – Build stunning, high-converting landing pages and track every step of the customer journey.

• E-commerce & Payments – Sell products, manage subscriptions, and process payments directly within Ontraport.

• Membership Sites – Easily create and manage exclusive content for paid members without extra software.

• Analytics & Reporting – Get real-time insights on your marketing and sales performance to make smarter business decisions.

• Business Process Automation – Automate tasks like follow-ups, lead scoring, and customer onboarding to save time and boost efficiency.

Key Features of ClickFunnels

• Drag-and-Drop Funnel Builder – Create sales funnels, landing pages, and checkout flows with zero coding required.

• Pre-Built Funnel Templates – Choose from ready-made funnel designs tailored for different business goals (webinars, lead generation, product sales, etc.).

• One-Click Upsells & Downsells – Boost revenue with automated upsells, downsells, and order bumps during checkout.

• Email & SMS Marketing – Engage your audience with built-in automation for email and text message follow-ups.

• Membership Site Creation – Build exclusive members-only areas for courses, training, or premium content.

• Affiliate Management (Backpack) – Launch your own affiliate program and let others promote your products for a commission.

• A/B Testing & Analytics – Optimize your funnels with real-time performance tracking and split testing.

Ontraport Vs ClickFunnels: Key Differences & Which One to Choose

So, here’s the thing—Ontraport and ClickFunnels are completely different tools built for different purposes.

Ontraport is a business automation platform with a built-in CRM. It’s designed for businesses that want to manage customer relationships, automate marketing, and streamline sales operations in one place.

ClickFunnels is a sales funnel builder focused on converting visitors into customers through high-converting landing pages, checkout flows, and automated follow-ups.

So, choosing between them depends on what you actually need. Do you need a CRM and business automation, or do you just want a simple way to sell online?

Let’s break down the differences so you can decide which one works best for you.

1. What’s the Core Purpose of Each Platform?

If we had to sum it up in one sentence:

• Ontraport is for managing long-term customer relationships and automation.
• ClickFunnels is for creating high-converting sales funnels and landing pages.

That means if you run a service-based business, coaching program, or membership site, Ontraport will help you manage leads, nurture relationships, and automate workflows.

But if you’re a marketer, course creator, or entrepreneur looking to drive fast sales, ClickFunnels is built to get visitors to take action right away.

Who is Ontraport Best For?

• Businesses that need a CRM to track and manage leads.
• Service-based businesses, agencies, and coaches who nurture long-term client relationships.
• Companies that rely on email and SMS marketing automation.
• Businesses that sell subscriptions or memberships and need recurring billing management.

Who is ClickFunnels Best For?

• Entrepreneurs and marketers who sell digital products or services online.
• Businesses that rely on sales funnels and one-click upsells to boost conversions.
• Coaches, course creators, and e-commerce sellers who need simple landing pages and checkout flows.
• Anyone who wants a fast, no-tech-needed way to sell something online.

2. Sales Funnels & Landing Pages – Which One Does It Better?

If you need powerful, high-converting funnels, ClickFunnels wins. It was literally built for this purpose.

ClickFunnels gives you:

• Pre-built funnel templates for lead generation, webinars, product sales, and more.
• One-click upsells & downsells to increase revenue per customer.
• Drag-and-drop page builder for quick customization.
• A/B testing to find out what works best.

Ontraport does have landing page and form builders, but it’s not as focused on conversion optimization. It’s more of a CRM and automation tool than a pure funnel builder.

Bottom Line: If your main goal is selling products or generating leads, ClickFunnels is the better choice. If you just need basic landing pages to capture leads and nurture them over time, Ontraport is fine.

3. CRM & Customer Management – Who Takes the Lead?

This is where Ontraport shines. It has a built-in CRM that helps you:

• Track leads and customers from first contact to purchase.
• Segment customers based on behavior, interactions, and interests.
• Automate follow-ups with emails, SMS, and even physical postcards.
• Manage sales pipelines and track conversions.

ClickFunnels, on the other hand, doesn’t have a CRM. It captures leads, but you’ll need third-party integrations (like HubSpot, ActiveCampaign, or Keap) to manage customer relationships.

Bottom Line: If customer relationship management is important, Ontraport is the clear winner. If you just need a simple lead capture tool and plan to manage customers elsewhere, ClickFunnels works fine.

4. Email Marketing & Automation – Which One is Smarter?

Ontraport is a marketing automation powerhouse. It lets you:

• Send automated email & SMS campaigns based on customer actions.
• Create custom workflows for follow-ups, abandoned carts, and more.
• Segment customers based on their interactions.
• Track detailed email analytics like open rates and conversions.

ClickFunnels does offer email marketing, but it’s basic unless you upgrade to the Platinum plan. Many users rely on third-party email services like Mailchimp, ConvertKit, or ActiveCampaign.

Bottom Line: If you need powerful email marketing and automation, Ontraport is the better choice. If email isn’t a big focus, ClickFunnels’ built-in tools are enough for simple follow-ups.

5. E-commerce & Payment Processing – Who Handles Sales Better?

• Ontraport lets you sell products, services, and memberships with built-in recurring billing, payment processing, and automation.
• ClickFunnels is designed for one-time and subscription-based sales but focuses on sales funnels rather than full e-commerce management.

One advantage of ClickFunnels is its one-click upsell and downsell system, which maximizes revenue per customer. Ontraport, however, offers more flexibility in payment processing and customer management.

Bottom Line:

• If you need recurring billing, advanced payment tracking, and full e-commerce tools, Ontraport is the better fit.
• If you just want a fast way to sell products with upsells and checkout pages, ClickFunnels is the way to go.

6. Membership Sites – Who Does It Better?

Both platforms let you create membership sites, but Ontraport has a more robust system for managing subscriptions, content access, and automation. ClickFunnels also offers membership sites, but they’re simpler and less customizable.

Bottom Line: If memberships are a key part of your business, Ontraport is the better choice. If you just need a simple members-only area, ClickFunnels works fine.

7. Pricing – Which One Offers More Value?

Bottom Line:

• If you want an all-in-one CRM, email marketing, and automation tool, Ontraport offers better value.
• If you just need a funnel builder for sales and lead generation, ClickFunnels is worth it.

Can I Use Both Ontraport and ClickFunnels for Better Results?

Absolutely! If you’re wondering whether Ontraport and ClickFunnels can work together, the answer is yes—and in fact, using both can make your business even more powerful.

Since they serve different purposes, combining them allows you to generate leads, close sales, and build long-term customer relationships more efficiently.

Here’s how using both tools together can help your business:

1. Use ClickFunnels to Capture Leads and Sell Products Fast

ClickFunnels is designed to drive sales quickly. You can:

• Create high-converting landing pages and sales funnels to attract leads.
• Set up one-click upsells and downsells to maximize revenue.
• Run limited-time offers and promotions to encourage quick purchases.
• Sell digital products, courses, or physical items without needing a separate e-commerce platform.

But once someone enters your funnel, what happens next? That’s where Ontraport comes in.

2. Use Ontraport to Manage Leads and Automate Follow-Ups

ClickFunnels is great for bringing in leads, but it doesn’t do much beyond that. Ontraport helps you nurture and manage those leads effectively. You can:

• Automatically store customer data and track interactions.
• Send personalized email and SMS follow-ups based on customer actions.
• Set up automated workflows to guide leads toward a sale.
• Segment your audience into different groups based on their behavior.

So, instead of just capturing a lead and hoping they buy, Ontraport makes sure you stay in touch and convert them into long-term customers.

3. Automate Your Entire Sales & Marketing Process

One of the biggest benefits of combining both tools is automation. With Ontraport, you can:

• Automatically follow up with leads who don’t complete a purchase.
• Create a welcome email sequence for new customers.
• Send out exclusive offers or reminders to bring customers back.
• Track how customers interact with your brand and send them the right content at the right time.

Instead of manually reaching out to every lead, Ontraport keeps things running in the background so you can focus on growing your business.

4. Get More Insights and Make Smarter Decisions

When you use both platforms, you get the best of both worlds when it comes to data and insights:

• ClickFunnels shows you which sales funnels are working best and where customers drop off.
• Ontraport helps you track the entire customer journey, from the first interaction to repeat purchases.
• You can analyze email open rates, sales trends, and customer engagement to improve your strategy.

By understanding how people move through your sales process, you can optimize your marketing and increase conversions.

5. Scale Your Business with a Stronger System

If you rely only on ClickFunnels, you might struggle to keep track of leads over time.
If you rely only on Ontraport, you might miss out on ClickFunnels’ high-converting funnels and upsell features.

By using both, you create a complete system that:

• Attracts leads through powerful sales funnels.
• Closes sales efficiently with high-converting checkout pages.
• Nurtures customers with automated follow-ups.
• Increases lifetime value by keeping customers engaged.