Best For | Ideal for growing businesses needing advanced automation, CRM, and marketing tools in one platform. | Ideal for small businesses seeking robust CRM, marketing automation, and e-commerce solutions that scale. |
Price | Starts from $24/month | Starts from $249/month |
Features | Advanced marketing automation tools | Robust CRM functionality |
Pros | Easy to use | Powerful CRM capabilities |
Cons | Expensive for small businesses | High setup complexity |
Ontraport vs Infusionsoft: In the crowded digital marketplace of 2025, running a business often feels like juggling a dozen different apps. You have one tool for emails, another for customer data, a third for landing pages, and a fourth for processing payments.
The result? Disconnected systems, wasted time, and missed opportunities. This is where all-in-one platforms like Ontraport and Infusionsoft by Keap promise a better way.
These powerful tools are more than email marketing software; they are complete business command centers designed to automate your marketing, organize your sales, and manage your entire customer lifecycle from a single dashboard.
But while they aim to solve the same problem, they do so with very different philosophies and feature sets. Choosing the wrong one can lead to months of frustration and wasted investment.
This definitive guide will take you deep into the architecture, features, pricing, and user experience of both platforms.
We’ll move beyond the marketing hype to give you the clarity you need to decide which of these titans is the right operating system for your business in 2025.
First, Let’s Clear Up the Confusion: Infusionsoft vs. Keap
Before we go any further, it’s crucial to understand the branding. In 2019, the company “Infusionsoft” rebranded to “Keap.” Today, Keap offers a suite of products for different business sizes:
- Keap Pro & Keap Max: These are the company’s newer, more streamlined products aimed at smaller businesses.
- Infusionsoft by Keap: This is the original, classic, and most powerful version of the software. It’s the platform with the legendary Campaign Builder and the deep feature set that earns it a direct comparison with Ontraport.
For the purpose of this article, when we say “Infusionsoft,” we are referring to the advanced “Infusionsoft by Keap” platform.
Ontraport vs Infusionsoft: Overview
Overview Ontraport
Ontraport is built like a true operating system for your business. Its foundation is a powerful, flexible database where every piece of information—a contact, a product, a task, a landing page—is treated as an “object.” These objects can be linked, tagged, and related to one another in almost limitless ways.
This “unified object” architecture means you can see the complete picture of a customer’s journey.
You can track not just their email opens and clicks, but also which products they’ve bought, which membership lessons they’ve completed, their support ticket history, and their lead score, all within a single, interconnected record.
This makes Ontraport exceptionally powerful for businesses that need to manage data-rich customer relationships and deliver digital products.
Infusionsoft Overview
Infusionsoft’s heart and soul is its Campaign Builder. It pioneered the visual, drag-and-drop workflow editor that countless others have since imitated.
This tool allows you to map out incredibly complex marketing and sales processes with “if-then” logic that is both powerful and easy to visualize.
You can drag goals (like a form submission or a product purchase) onto a canvas and connect them to sequences of actions (like email series, task assignments, or tag applications).
This makes Infusionsoft an absolute powerhouse for businesses whose primary need is to automate intricate marketing funnels and sales pipelines, especially those with dedicated sales teams that need tasks assigned and leads nurtured automatically.
Ontraport vs Infusionsoft: Head-to-Head Comparison
Let’s break down how each platform handles the essential functions of an all-in-one system.
1. CRM & Contact Management
Ontraport:
Offers a highly flexible and data-centric CRM. Beyond standard fields and tags, you can create fully custom objects and relational fields.
This means you could create a “Projects” object and link it to a “Client” contact record, tracking all project details within the CRM. This is ideal for service-based businesses or anyone needing more than a simple contact list.
Infusionsoft:
Provides a robust and mature CRM focused on sales execution. Its contact records are comprehensive, and its tagging system is legendary for its power in segmentation.
The lead scoring feature is a standout, allowing you to assign points to contacts based on their engagement, helping sales teams prioritize the hottest leads.
Verdict: For pure data flexibility and customizability, Ontraport has the edge. For sales team execution and battle-tested lead scoring, Infusionsoft is a powerhouse.
2. Marketing Automation & Campaign Building
Ontraport:
Uses a linear, visual campaign builder. You create step-by-step automation maps that are powerful and easy to follow. You can set triggers, add actions, and create splits and goals.
It’s extremely capable and can handle complex logic, but it’s laid out in a more vertical, top-to-bottom fashion.
Infusionsoft:
This is Infusionsoft’s home turf. The free-form canvas of the Campaign Builder is its killer feature. It allows you to build sprawling, non-linear campaigns that can branch off in multiple directions. It’s an intuitive way to visualize a complex customer journey and is considered by many veteran marketers to be the gold standard.
Verdict: While Ontraport’s automation is powerful, Infusionsoft’s Campaign Builder is more flexible, more intuitive for visualizing complex funnels, and remains the industry benchmark.
3. E-commerce & Shopping Carts
Ontraport:
Features a fully integrated e-commerce system. You can create beautiful order forms, manage products (both digital and physical), and set up subscriptions.
Its real strength lies in post-purchase automation, allowing you to add customers to fulfillment lists, trigger follow-up campaigns, and grant access to membership sites seamlessly.
Infusionsoft:
Also has a capable e-commerce module. You can create products, set up shopping carts, and automate billing. It integrates tightly with payment processors like Stripe and PayPal.
However, the order forms themselves are often considered less modern and customizable than Ontraport’s out of the box.
Verdict: Ontraport takes the lead here with more modern, customizable order forms and a slightly more streamlined e-commerce experience.
4. Landing Pages & Membership Sites
Ontraport:
This is a major win for Ontraport. It includes a modern, powerful page builder (Ontraport Pages) that allows you to create beautiful landing pages, sales pages, and even entire websites. Crucially, it also has a built-in membership site feature. You can protect your content, drip it out over time, and manage member access without needing any third-party plugins.
Infusionsoft:
Has a landing page builder, but it is generally considered more basic and less flexible than Ontraport’s. Critically, Infusionsoft does not have a native membership site feature. To run a secure membership site, you must integrate a third-party tool like Memberium or AccessAlly, which adds significant cost and complexity.
Verdict: This is a landslide victory for Ontraport. Its high-quality, built-in page builder and native membership site functionality provide incredible value and simplify the tech stack significantly.
Ease of Use & The Learning Curve
Neither of these platforms is “easy” in the way Mailchimp is. They are professional-grade tools with steep learning curves.
- Ontraport: While powerful, its interface is generally considered more modern and logically structured. The consistent “object” model makes it easier to understand how different parts of the system relate to one another once you grasp the core concept.
- Infusionsoft: Has a long-standing reputation for being complex, earning it the nickname “Confusionsoft.” While the Campaign Builder is intuitive, navigating the rest of the system can be challenging for new users. The interface feels dated in some areas, a side effect of its long history.
Verdict: Both require commitment, but Ontraport generally offers a more intuitive user experience and a slightly less intimidating learning curve for new users.
Pricing Ontraport Vs Infusionsoft
Ontraport’s pricing starts at $74/month for 1,000 contacts, including all features—CRM, automation, e-commerce, and more. The Pro plan at $166/month supports three users, while the Enterprise plan at $283/month.
I found it cost-effective for a small e-commerce client, but the cost of contact limits can add up. There are no hidden onboarding fees, and you can upgrade or downgrade anytime.
Infusionsoft Pricing
Infusionsoft has changed its pricing structure from a feature-based plan to a simple, all-in-one plan for serious businesses. Now, you get the entire Keap software platform for one low price.
- Monthly Price: Starting at $299/month
- Annual Price: $249/month or $2,988/year (which saves you 17%)
This plan includes everything you need: CRM, automation, email & text marketing, pipelines, landing pages, payments, appointments, and reporting. It supports 2 users and 1,500 contacts.
Ontraport Vs Infusionsoft: Pros and Cons
Ontraport
Pros
- Built-in membership sites and pages save you time and money.
- It has more affordable pricing with no mandatory setup fees.
- Its flexible CRM can track very complex customer data.
- A modern, intuitive interface makes it much easier to learn.
- It has modern, customizable order forms to boost your sales.
Cons
- It has a smaller network of third-party apps and experts.
- Its linear automation builder is less visual for complex funnels.
Infusionsoft
Pros
- Its visual campaign builder is the industry’s best for automation.
- Powerful CRM and lead scoring are perfect for sales teams.
- A huge ecosystem of apps and certified partners extends it.
- Its powerful tagging system allows for highly specific audience segmentation.
- It’s a very reliable and battle-tested platform for your business.
Cons
- A high monthly price with expensive mandatory setup fees.
- It lacks built-in memberships, so you must buy plugins.
Which One To Choose?
The decision between Ontraport and Infusionsoft is a strategic one that depends entirely on the nature of your business.
You Should Choose Ontraport if:
- You are a course creator, coach, or sell digital products. Ontraport’s built-in membership site feature is a game-changer and will save you thousands per year compared to using Infusionsoft with a third-party plugin.
- You are a data-driven business. If you value a flexible, customizable CRM where you can see the complete picture and create custom data objects, Ontraport’s architecture is built for you.
- You want a true all-in-one system. If your goal is to have your website, landing pages, email, CRM, and e-commerce all under one roof with a modern interface, Ontraport delivers this vision more completely.
- Your budget is a primary concern. The lower starting price and absence of a large mandatory onboarding fee make it far more accessible.
You Should Choose Infusionsoft if:
- You have a dedicated sales team. Infusionsoft’s CRM, lead scoring, and task automation are built to empower sales reps and ensure no lead falls through the cracks.
- Your primary focus is on building complex marketing and sales funnels. The visual Campaign Builder remains the most flexible and intuitive tool on the market for mapping out intricate automation sequences.
- You value a massive ecosystem. Infusionsoft has a huge network of certified partners, third-party integrations, and a vast marketplace, meaning you can always find an expert or a tool to extend its functionality.
- You have the budget for a premium solution and are willing to invest in expert setup and onboarding to get the most out of the platform.
FAQ About Ontraport vs Infusionsoft
1. What is the difference between Keap and Infusionsoft?
Keap is the name of the company. Infusionsoft is their most powerful, classic software, which is now sold as “Infusionsoft by Keap.” Think of it as the original, advanced version of their software for established businesses.
2. I sell online courses. Which platform is better for me?
Ontraport is the clear winner for course creators. It has a membership site feature built right in, so you don’t have to buy extra tools. With Infusionsoft, you would need to purchase and connect a separate, expensive plugin to protect your course content.
3. Which platform is easier for a beginner to learn?
While both platforms are complex, Ontraport is generally easier for beginners. Its interface is more modern and organized in a logical way, which makes it less intimidating to learn compared to the older, more complex layout of Infusionsoft.
4. Is Infusionsoft really more expensive than Ontraport?
Yes, Infusionsoft almost always costs more. Not only are its monthly plans more expensive, but it also requires a large, one-time setup fee that can cost over $500. Ontraport has a lower starting price and no mandatory setup fees.
5. What is the single biggest advantage of using Infusionsoft?
Its main advantage is the Campaign Builder. It’s an amazing drag-and-drop tool that lets you visually map out very complex marketing and sales automation funnels. Marketers consider it one of the most powerful automation engines ever made.
6. My business has a dedicated sales team. Which one should we use?
You should choose Infusionsoft. Its CRM is specifically designed for sales teams, with features like lead scoring and automatic task assignments that help your reps focus on the most promising leads and close more deals.
Quick Links:
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Final Verdict
For most modern entrepreneurs, course creators, and small businesses in 2025, Ontraport offers a more compelling and complete package. Its combination of a powerful CRM, modern page builder, built-in membership functionality, and transparent pricing provides more value out of the box.
Infusionsoft remains an automation titan, and its Campaign Builder is a masterpiece. However, its higher cost, mandatory onboarding, and reliance on third-party tools for key functions like memberships make it a less practical choice unless you have the specific sales-driven needs and budget that align with its core strengths.
