As the holiday season approaches, Reddit has become an essential platform for brands looking to connect with shoppers through Reddit ads.
With over 110 million daily users and ranking second in U.S. visits, Reddit is a go-to space for people seeking real advice on gifts and trends.
To help brands make the most of this, Reddit launched a new guide on Reddit ads to tap into the high-intent audience and boost festive marketing efforts.
Contents
Reddit Ads: Why Reddit Works for Holiday Marketing
Reddit stands out because users trust the community discussions. Shoppers often begin their gift research early and rely on Reddit posts for recommendations.
In fact, seven in ten users report feeling more confident in their purchases after engaging with the platform. Ads on Reddit also yield impressive results—viewers spend 2.5 times more, and shoppers act nine times faster compared to other platforms.
- Also read about: AI in Marketing 2025: Digital Marketing Evolves with CTV & Privacy
Tips from Reddit’s Holiday Marketing Guide
Reddit’s new guide offers actionable steps to enhance your holiday campaigns:
- Use Rich Catalogs: Enhance product listings with metadata to improve ad relevance and matching.
- Create Strong Product Sets: Showcase diverse products to draw more traffic.
- Leverage Multi-Placement Ads: Distribute ads across multiple spots to increase reach and visibility.
- Start Broad, Refine Later: Launch campaigns to a wide audience and then optimize based on data.
- Track Trends with Pro Trends Tool: Stay ahead by timing your campaigns with trending topics on Reddit.
Expand Your Reach Beyond Reddit
These strategies are not limited to Reddit. They can be applied to other platforms for broader impact. The guide also provides campaign checklists to help you stay organized.
Small businesses, in particular, benefit—one in three holiday purchases comes from small shops, and AI chatbots frequently cite Reddit as a top source for trends.
Extra Perks for Advertisers
To encourage holiday spending, Reddit offers $500 in ad credit when you spend $500, giving you more flexibility for your campaigns.
Final Thoughts
Reddit’s holiday marketing guide provides valuable insights to help brands connect with shoppers who are ready to buy.
By leveraging Reddit’s tools and community-driven trends, you can make the most of the holiday season and turn research into revenue. Download the guide today and start planning your successful holiday campaign!
More News To Read:
