Best For | E-commerce sellers wanting simple, high-converting checkout pages fast. | Course creators needing all-in-one marketing and funnel tools. |
Price | $79/month | $83/mo |
Features | Creates high-converting checkout pages | Builds all-in-one funnels fast |
Pros | Boosts sales super quick | Saves cash with all-in-one |
Cons | Lacks deep marketing tools | Costs rise pretty fast |
Choosing between SamCart and Kartra? It really depends on what you need for your online business. Both platforms help you sell products and manage marketing, but they work in different ways.
I’ve used both and in this comparison, I’ll break down the key features, pros and cons, and pricing to help you decide. Whether you’re focused on simple checkouts or full-blown funnels and automation, one of these tools will stand out.
Let’s see which platform gives you the best value in 2025—and which one fits your business best! 👇
Bottom Line Upfront: Both SamCart and Kartra let you create shopping carts and sell digital or physical products. The right choice depends on your business needs. Personally, I recommend Kartra—it offers more built-in marketing tools than SamCart, including funnel building, email marketing, customizable checkout pages, a membership site builder, and a drag-and-drop page editor. However, Kartra’s pricing starts at over $50 per month. SamCart may be a better fit for businesses on a tighter budget, but it lacks many of the advanced features Kartra provides.
SamCart vs Kartra 2025: Overview
SamCart Overview
SamCart is a handy, third-party checkout page tool designed by Scott Moran and Brian Moran. It offers impressive features that help boost sales and checkout experience and determine how sales and page funnels work. These sales pages deliver higher conversion rates.
This web-based checkout platform is ideal for business owners or entrepreneurs without technical knowledge. It offers incredible checkout templates optimized for conversion, one-click upsell, payment plan capabilities, and order bumps.
Thus, online businesses can sell their products quickly. SamCart will do everything for you as soon as you plug it in. You have to create an account to register, edit the settings, connect a payment processor, and finally make your product page. The eCommerce checkout pages created by SamCart are superb and boost sales.
Kartra Overview
Kartra is an all-in-one checkout software designed by Genesis Digital, whose founders are Everwebinar and WebinarJam – the two dominant webinar automation and webinar tools, respectively. You can check our Kartra Coupon to avail of the Kartra Discount offer without any hassles.
This multi-use tool enables managing email campaigns, checkout, site builders, membership portals, and other critical business facets.
It achieves this by incorporating different tools for email marketing campaign platforms, marketing automation platforms to create and build sales funnels, affiliate management systems, and page builders like sales pages, landing pages, squeeze pages, etc.
Thus, Kartra is a one-stop solution for all your marketing needs, as it eliminates the need to subscribe to multiple other tools, which can be time-consuming and annoying.
It also offers vital tools for sales conversions and gives everything under one roof to the digital marketer. I have even compared Kartra with other platforms like Infusionsoft, aka Keap. Check out my detailed Kartra vs Kajabi comparison.
SamCart vs Kartra: What Do They Do?
SamCart
Anyone who wants to sell digital or physical goods, seminars, events, etc., online can use SamCart. It is ideal for beginners and SMEs as it can be easily set up. They can simplify their checkout process and boost conversions and revenues.
Even if you have a lot of products to sell, SamCart allows you to up-sell and cross-sell across the range. It also enables the customers to move to new funnels and, thus, enhance their experience.
Kartra
Kartra is an all-in-one automation software ideal for online store or site owners looking to automate their sales, sell digital products, and enhance conversion rates but do not have an eCommerce tool.
It also offers marketing page builders like landing pages, email marketing, etc. It will fully automate the processes while you can concentrate on other business aspects.
SamCart vs Kartra: Features
SamCart Features
1. A/B Testing – SamCart offers the feature of split testing, which is a reliable method to determine and quickly roll out the most credible upsells.
2. Payment Plans – It offers lucrative plans for customers and allows them to pay over time. It is capable of converting around 17.8 percent of customers.
3. One-click Upsells – The upsells feature of SamCart enables the business owner to make three times more on every sale. It offers the customer an upgrade or an option to buy another, more expensive product.
4. Membership – SamCart automatically allows you to create membership access through OPMember, Zapier, WishList Member, MemberMouse, etc.
5. Order Bumps – This great feature lets customers add another product at checkout. This addition further increases the average order value tremendously.
6. Marketing Automation – SamCart enables marketing automation by integrating intelligent tools like HubSpot, ActiveCampaign, Infusionsoft, Ontraport, etc., to send customer data and tags when decisive actions are performed.
7. Trial Offers – SamCart offers free and paid tests that are easy to implement and significantly increase conversion rates.
8. Subscriptions – It offers subscriptions to deliver persistent revenue.
9. Coupons – Coupons enable a considerable boost in sales with the help of discount coupon codes and help the customer finalize their purchasing decisions.
10. Payment Processing – SamCart enhances secure payment processing with apps like Stripe. These payment processor apps accept credit cards from all central banks.
11. Subscription Saver – This feature lets you automatically recover any failed subscription payments. This is because the subscribers are provided with a simple way to update their credit card details.
12. Fast Setup – You can create helpful and market-tested product checkout pages within minutes with SamCart.
13. Custom Closers – This feature allows you to add photos of your product and testimonials for trust-building, guarantees, and benefits. These things help in boosting conversions to a great extent.
14. SSL Certificate – SSL-certified pages show they are trusted and secured. SamCart proffers one SSL certificate for free to gain confidence in you and your checkout pages.
15. Checkout Popups – With this feature, your customers can easily pay from the website’s product page.
16. Affiliate Center – With this feature, you can make and monitor a team of salespeople privately. These people can help in selling your product and earn money from it.
17. Customer Support – The customer support of SamCart is offered via email and in-app responses. You can also consult their knowledge base for queries, product info library, tutorials, training webinars, etc.
18. In-depth Dashboard – The dashboard of SamCart is descriptive and lets you monitor and track the analytics and run custom reports on sales, profits, conversions, refunds, page reviews, orders, and other factors.
19. Integrations – SamCart offers the functionality of integrating smoothly with your trusted apps and software. This software can sync with many tools, like payment processing and marketing automation.
Karta Features
1. Mail – This fantastic tool allows users to create live or automated email/SMS marketing campaigns. This feature lets you engage and connect with the customers effectively.
2. Funnels and Campaigns – Kartra lets you create funnels and campaigns to build a multi-page funnel flow. This feature helps convert visitors to leads, customers, and repetitive clients.
3. Pages – Kartra proffers a superb page builder with drag-and-drop functionality. You can build a large number of professional and flexible templates. These pages are also 100 percent optimized for mobile devices.
4. Videos – Kartra lets you perform video marketing wherein you can pop offers in the middle of the videos the customer is viewing. You can also incorporate marketing tools like multi-video playlists, lead capture forms, etc.
5. Leads – This feature enables building a base for your information, customers, and prospects. These lists and custom tags can then be used to organize GroupWise.
6. Calendars and Forms – The calendar feature of Kartra lets you register and organize schedules and sessions with your customers via a single dashboard. It also enables you to use fantastic lead capture forms with automation rules.
7. Checkouts – The safe and pleasant checkout forms help you sell your products online via PayPal or credit card payments.
8. Help Desks – Kartra checkouts integrate with the help desks to carry out live chat and support.
9. Memberships – This tool also proffers a skillfully designed drag-drop membership portal builder. This builder can deliver courses, content, and training materials to customers.
10. Agency – The agency feature by Kartra helps serve and manage customer accounts from one console.
11. Affiliates – With Kartra, you can manage, enroll, and track your sales affiliates to promote your products.
12. Integrations and API – This feature lets the user use the exhaustive API to plan custom add-ons. You should have the technical knowledge to do this. Kartra can integrate with SMS gateways, email gateways, payment gateways, membership integration, calendar integration, help desk integrations, etc.
13. Marketplace – The marketplace is the best place to look for other resources and sell expert services or marketing funnels.
14. Support – Kartra offers excellent help to users and gives prompt answers through social media pages, FAQs, online tickets, etc. Their Training Page helps understand the workings and features of Kartra. They also have a Facebook community.
SamCart and Kartra: Pricing
SamCart Pricing
SamCart offers three plans, and you can choose to pay monthly or yearly (you’ll save more with the yearly option).
1. Launch Plan – $59/month (if paid yearly) or $79/month (monthly)
- Perfect if you’re just getting started.
- You get:
- 1 user account
- Unlimited products and pages
- A drag-and-drop page builder
- Basic integrations (like Stripe, PayPal, and email tools)
- No extra fees on sales
2. Grow Plan – $119/month (yearly) or $159/month (monthly)
- Good for growing businesses that need more features.
- Everything in the Launch plan, plus:
- 3 user accounts
- Abandoned cart reminders (to recover lost sales)
- More advanced email features
- Tools to help reduce failed payments
- Affiliate program setup
- Customer tracking and reports
3. Scale Plan – $199/month (yearly) or $319/month (monthly)
- Best if you’re running a larger or fast-growing business.
- Includes everything in Grow, plus:
- 10 user accounts
- A/B testing for upsells and pages
- CRM integrations
- Custom checkout fields
- Priority support
Kartra Pricing
Kartra offers three pricing plans, and you can choose to pay monthly or annually (you’ll save a bit if you pay yearly).
1. Starter Plan
- $89/month (or $83/month if paid yearly)
- Best for: Small businesses or people just starting out
- What you get:
- Up to 2,500 contacts
- 1 custom domain
- Unlimited products, pages, and forms
- Membership sites and courses
- Built-in calendar bookings
- Marketing tools with AI
- 100+ ready-made campaigns
- No extra fees on your sales
- Unlimited emails and text messages
2. Growth Plan
- $137/month (or $125/month if paid yearly)
- Best for: Growing businesses that need more power
- Includes everything in the Starter plan, plus:
- Up to 12,500 contacts
- 3 custom domains
- Webinar hosting (up to 300 people)
- Funnel testing and simulations
- More advanced automation tools
- Affiliate program setup
- Surveys and quizzes
- Built-in helpdesk for customer support
3. Professional Plan
- $549/month (or $429/month if paid yearly)
- Best for: Bigger businesses that want all the features
- Everything in the Growth plan, plus:
- Up to 25,000 contacts
- 5 custom domains
- Webinars for up to 1,000 people
- Real-time funnel analytics
- Live chat for your helpdesk
📝 A Few Extra Things to Know:
- Kartra doesn’t take a cut of your sales—no transaction fees.
- All plans come with a 30-day money-back guarantee.
- You can cancel anytime.
Samcart vs Kartra: Pros & Cons
Samcart Pros & Cons
Pros
- Boosts revenue with minimal effort always
- Simplifies setup for new users fast
- Delivers top-notch support every single time
- Offers affordable pricing for small sellers
- Speeds up sales process super smoothly
- Enhances checkout experience with great ease
- Scales nicely for growing online stores
Cons
- Lacks advanced tools for big campaigns
- Limits customization options for unique designs
- Misses broader marketing automation capabilities often
Kartra: Pros & Cons
Pros
- Saves money with all-in-one solution daily
- Simplifies workflows for beginners with ease
- Scales seamlessly as your business grows
- Provides quick, reliable support whenever needed
- Speeds up launches with ready templates
- Boosts efficiency across marketing tasks fast
- Builds confidence with robust platform stability
Cons
- Increases costs quickly with higher plans
- Takes time to master for newbies
- Lacks some depth in CRM features
FAQs related to SamCart vs Kartra
I am new to online marketing, which should I use – SamCart or Kartra?
If you are a newbie to online marketing, then SamCart is the tool for you. It is not complicated and easy to use without having prior technical knowledge.
Is Kartra an all-in-one tool and good for my business growth?
Kartra is an all-in-one solution for all your digital marketing needs because it comprises all the essential and advanced features. It serves you everything on the platter. But, if you prefer using other tools for specific purposes, then this tool will lose its importance and will be overhead in your budget.
I have no coding background. Will I be able to use Kartra?
Using Kartra software requires some technical knowledge as it comes in handy to operate some essential features of Kartra. Even if you are not a technical person, you can refer to Kartra training and tutorials to learn and understand how to use the software.
Will I lose money if I buy Kartra but do not like it later?
Do not worry because Kartra offers a 30-days money-back guarantee for people who are not satisfied with the software. Within these 30 days, you will get a full refund. You can contact customer support via the helpdesk or email and initiate a refund.
Quick Links:
Conclusion: Which is Best in 2025
SamCart is the way to go if you’re just starting with your online store. SamCart has everything you need to grow your online business, whether you’re a course designer, author, influencer, or eCommerce store owner.
To top it all off, it works wonderfully. No need to be tech-savvy or creative. Store and product page layouts are provided immediately. Afterward, you may easily sell online, show off your wares, and collect payments.
Kartra is more than just an online store builder. It has everything you need to run your online store efficiently from a single location.
Marketing automation software allows users to perform a wide variety of tasks in one convenient location.
Kartra is a worthwhile investment at $99 per month (for the basic plan) because it provides access to helpful business tools. It’s a good fit if you’re trying to keep overhead costs down while effectively managing your company.
Checkout Kartra