Best For | E-commerce sellers wanting simple, high-converting checkout pages fast. | Course creators needing all-in-one marketing and funnel tools. |
Price | $59/month (Billed Annually) | $52/month (Billed Annually) |
Features | Creates high-converting checkout pages | Builds all-in-one funnels fast |
Pros | Boosts sales super quick | Saves cash with all-in-one |
Cons | Lacks deep marketing tools | Costs rise pretty fast |
Choosing between SamCart and Kartra?
It really depends on what you need for your online business. Both platforms help you sell products and manage marketing, but they work in different ways.
I’ve used both and in this comparison, I’ll break down the key features, pros and cons, and pricing to help you decide. Whether you’re focused on simple checkouts or full-blown funnels and automation, one of these tools will stand out.
Let’s see which platform gives you the best value in 2025—and which one fits your business best! 👇
Bottom Line Upfront: Both SamCart and Kartra let you create shopping carts and sell digital or physical products. The right choice depends on your business needs. Personally, I recommend Kartra—it offers more built-in marketing tools than SamCart, including funnel building, email marketing, customizable checkout pages, a membership site builder, and a drag-and-drop page editor. However, Kartra’s pricing starts at over $50 per month. SamCart may be a better fit for businesses on a tighter budget, but it lacks many of the advanced features Kartra provides.
SamCart vs Kartra 2025: Overview
SamCart Overview
SamCart is a handy, third-party checkout page tool designed by Scott Moran and Brian Moran. It offers impressive features that help boost sales and checkout experience, and determine how sales and page funnels work. These sales pages deliver higher conversion rates.
This web-based checkout platform is ideal for business owners or entrepreneurs without technical knowledge. It offers incredible checkout templates optimized for conversion, one-click upsell, payment plan capabilities, and order bumps.
Thus, online businesses can sell their products quickly. SamCart will do everything for you as soon as you plug it in. To get started, you need to create an account to register, edit your settings, connect a payment processor, and then create your product page. The eCommerce checkout pages created by SamCart are superb and boost sales.
Kartra Overview
Kartra is an all-in-one checkout software designed by Genesis Digital, whose founders are Everwebinar and WebinarJam – the two dominant webinar automation and webinar tools, respectively. You can check our Kartra Coupon to avail of the Kartra Discount offer without any hassles.
This multi-use tool enables managing email campaigns, checkout, site builders, membership portals, and other critical business facets.
It achieves this by incorporating various tools, including email marketing campaign platforms, marketing automation platforms for creating and building sales funnels, affiliate management systems, and page builders such as sales pages, landing pages, and squeeze pages.
Thus, Kartra is a one-stop solution for all your marketing needs, as it eliminates the need to subscribe to multiple other tools, which can be time-consuming and annoying.
It also offers vital tools for sales conversions and gives everything under one roof to the digital marketer. I have even compared Kartra with other platforms like Infusionsoft, aka Keap.
SamCart vs Kartra: What Do They Do?
SamCart
Anyone who wants to sell digital or physical goods, seminars, events, etc., online can use SamCart. It is ideal for beginners and SMEs as it can be easily set up. They can simplify their checkout process and boost conversions and revenues.
Even if you have a lot of products to sell, SamCart allows you to up-sell and cross-sell across the range. It also enables the customers to move to new funnels and, thus, enhance their experience.
Kartra
Kartra is an all-in-one automation software ideal for online store or site owners looking to automate their sales, sell digital products, and enhance conversion rates but do not have an eCommerce tool.
It also offers marketing page builders like landing pages, email marketing, etc. It will fully automate the processes while you can concentrate on other business aspects.
The Core Difference: A Specialist vs. An All-in-One
Before we dive into the features, it’s crucial to understand the fundamental philosophy behind each platform.
- SamCart is a checkout specialist. Its primary goal is to make your checkout page as profitable as possible. It does this by reducing friction for the buyer and making it easy to add revenue-boosting features like order bumps and upsells. It is designed to integrate with your existing website and email marketing tools.
- Kartra is an all-in-one business platform. Its goal is to replace your other marketing tools. It provides the landing page builder, email marketing service, membership portal, video host, and helpdesk, all connected seamlessly under one roof. The checkout page is just one piece of this larger ecosystem.
SamCart vs Kartra: Features
SamCart:
SamCart’s features are all designed to do one thing: maximize the value of every customer who hits your checkout page.
- High-Converting Checkout Templates: Get started in minutes with a library of professionally designed, mobile-friendly templates proven to boost conversions.
- One-Click Upsells: This is SamCart’s flagship feature. After a customer buys, you can immediately offer them an upgrade or another product, which they can accept with a single click.
- Order Bumps: Add a simple checkbox offer on the checkout page (e.g., “Add the workbook for $19”) to effortlessly increase your average order value.
- A/B Split Testing: Test different headlines, colors, and layouts on your checkout pages to find out what converts best and maximize your revenue.
- Subscription Saver (Dunning): If a recurring payment fails, SamCart automatically emails the customer with a link to update their credit card information, reducing churn.
- Affiliate Center: Build and manage your own army of affiliates to promote your products for you, all from a single dashboard.
Kartra:
Kartra’s features cover the entire customer journey, from the first click to post-purchase support.
- Kartra Funnels & Campaigns: Visually map out and build entire marketing funnels—from lead capture to sales and follow-up—all within a single system.
- Kartra Pages: A powerful drag-and-drop page builder to create landing pages, sales pages, and entire websites with hundreds of templates.
- Kartra Mail: A robust email marketing and automation platform. You can create complex sequences based on user behavior (e.g., if they watch 50% of a video, send them a specific email).
- Kartra Memberships: Create and sell access to your online courses or private content sites with a drag-and-drop portal builder.
- Kartra Video: Host your videos directly within Kartra and add marketing tools like in-video calls-to-action and lead capture forms.
- Kartra Checkouts: While not as specialized as SamCart’s, Kartra offers flexible and customizable checkout forms that are fully integrated with the rest of the platform.
- Kartra Helpdesks: Provide customer support through a built-in ticketing system and live chat, keeping all communication in one place.
Ease of Use & User Experience
This is a major point of difference and a critical factor in your decision.
- SamCart: The user experience is incredibly simple and linear. The dashboard guides you straight to creating a product and building its checkout page. Because it focuses on doing one job exceptionally well, there’s a very small learning curve. Beginners can get a professional checkout page live in under an hour.
- Kartra: The user experience is comprehensive and interconnected. Because it does so much, there is a steeper learning curve. You need to learn how the pages, mail, memberships, and checkouts all connect. While powerful, it can feel overwhelming for a true beginner. However, once you understand the system, it becomes an efficient central hub for all your marketing activities.
SamCart and Kartra: Pricing
SamCart Pricing
SamCart offers three plans, and you can choose to pay monthly or yearly (you’ll save more with the yearly option).
1. Launch Plan – $59/month (if paid yearly) or $79/month (monthly)
- Perfect if you’re just getting started.
- You get:
- 1 user account
- Unlimited products and pages
- A drag-and-drop page builder
- Basic integrations (like Stripe, PayPal, and email tools)
- No extra fees on sales
2. Grow Plan – $119/month (yearly) or $159/month (monthly)
- Ideal for growing businesses that require additional features.
- Everything in the Launch plan, plus:
- 3 user accounts
- Abandoned cart reminders (to recover lost sales)
- More advanced email features
- Tools to help reduce failed payments
- Affiliate program setup
- Customer tracking and reports
3. Scale Plan – $199/month (yearly) or $319/month (monthly)
- This is best suited for those running a larger or fast-growing business.
- Includes everything in Grow, plus:
- 10 user accounts
- A/B testing for upsells and pages
- CRM integrations
- Custom checkout fields
- Priority support
Kartra Pricing
Kartra offers three main pricing plans, each with both monthly and annual billing options:
1. Essentials Plan
- Monthly: $59/mo
- Annually: $52/mo
- Features: 500 contacts, 10,000 emails/month, 5% transaction fees, 1 custom domain, 5 pages, 1 product, 1 membership/course, Kartra AI with 30 uses, form builder, funnel mapper, advanced analytics, 100 pre-built campaigns.
2. Starter Plan (Best Value)
- Monthly: $119/mo
- Annually: $99/mo
- Features: 2,500 contacts, unlimited email & SMS, 0% transaction fees, 1 custom domain, everything from Essentials plus unlimited pages, products, memberships, Kartra AI with 100 uses, video hosting, 5 team members, calendars.
3. Growth Plan
- Monthly: $229/mo
- Annually: $189/mo
- Features: 12,500 contacts, unlimited email & SMS, 0% transaction fees, 3 custom domains, everything from Starter plus funnel simulation, webinars (1,000 attendees), advanced automations, affiliate management, surveys & quizzes, 10 team members, helpdesk support.
Each plan scales in features and tools to accommodate growing business needs.
Samcart vs Kartra: Pros & Cons
Samcart Pros & Cons
Pros
- Boosts revenue with minimal effort always
- Simplifies setup for new users fast
- Delivers top-notch support every single time
- Offers affordable pricing for small sellers
- Speeds up sales process super smoothly
- Enhances checkout experience with great ease
- Scales nicely for growing online stores
Cons
- Lacks advanced tools for big campaigns
- Limits customization options for unique designs
- Misses broader marketing automation capabilities often
Kartra: Pros & Cons
Pros
- Saves money with all-in-one solution daily
- Simplifies workflows for beginners with ease
- Scales seamlessly as your business grows
- Provides quick, reliable support whenever needed
- Speeds up launches with ready templates
- Boosts efficiency across marketing tasks fast
- Builds confidence with robust platform stability
Cons
- Increases costs quickly with higher plans
- Takes time to master for newbies
- Lacks some depth in CRM features
FAQs About SamCart vs Kartra
1. I have no technical skills. Which one is easier to use?
SamCart is easier for beginners. Its interface is straightforward and focused only on creating products and checkout pages. Kartra is more complex due to its wide range of features and has a steeper learning curve.
2. Can I sell physical products with these platforms?
Yes, both platforms support the sale of physical products, though they are most popular for digital goods and services.
3. I'm a course creator. Which one is better?
Kartra is the better choice for most course creators. It has a built-in membership portal to host your course content, which SamCart lacks. With SamCart, you would need to integrate a separate membership platform.
4. What if I choose one and want to switch later?
Switching is possible but can be a hassle. You would need to migrate your customer data, recreate your products, and set up new integrations. It’s best to carefully consider your long-term business needs before making a decision.
5. Does Kartra have good checkout features like SamCart?
Kartra has solid checkout capabilities, including order bumps and upsells. However, SamCart’s checkout features are more specialized and robust, with tools like one-click upsells and advanced A/B testing that give it the edge in pure conversion power.
Quick Links:
- Ontraport vs Kartra
- Systeme.io Vs Kartra
- Thrivecart vs Cartflows
- ThriveCart vs Zaxaa
- Ontraport vs Hubspot
Conclusion: Which is Best in 2025
After extensive use and comparison, the right choice is not about which platform is “better,” but which platform is better for you.
Choose SamCart if your primary goal is to sell a product with the highest possible conversion rate. It is the undisputed champion of checkout optimization. If you already have a marketing system in place and need to upgrade your sales process, SamCart is the perfect, powerful addition.
Choose Kartra if your primary goal is to build an integrated online business. It provides all the tools you need to attract leads, build funnels, sell products, and manage customers under one roof. The value of having everything work together seamlessly cannot be overstated, and it is the ideal choice for creators who want a single, powerful command center.
