Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).
Digital marketers around the world rely on SEMrush and Serpstat, two all-in-one search solutions, to raise their websites’ rankings and traffic. Tracking keyword rankings and learning about the advertising approaches of competitors are two more uses for such programs.
Both SEMrush and Serpstat are valuable all-in-one search solutions that are used by digital marketers all over the world to help them increase visibility and traffic to their websites.
Furthermore, these technologies are used to gain insight into keyword rank tracking and competitors’ marketing strategies.
It’s been only seven years since Serpstat appeared on the market, but this tool gained many admirers, becoming the best-selling SEO tool on AppSumo and entering the top of their five best-selling tools ever.
If we search for Serpstat on G2 Crowd, we’ll see that it is in the top 3 SEO tools, shoulder to shoulder with such giants as SEMrush, Ahrefs, and Moz.
The Primary Disparities Between SEMrush Vs Serpstat:
SEMrush includes social media tracking and posting tools, but Serpstat does not, allowing you to compare and contrast your competitors’ social media strategies.
While SEM Rush offers an SEO writing helper tool that helps you make sure all of your material is optimized, Serpstat does not.
Serpstat offers a 7-day free trial with full access to all capabilities, while SEMrush requires your credit card information at sign-up and only allows you to use its basic functions for free (within use limits).
Bottom Line Upfront: Semrush beats Serpstat for most SEOs. Both offer solid toolkits, but Semrush shines with deeper keyword research, better metrics, and extras like an SEO writing assistant and social media tools. Serpstat’s cheaper, but Semrush gives you more bang for your buck.
Semrush Vs Serpstat: Overview
About Semrush:
Semrush vs Serpstat- More than 50 individual tools cover every facet of digital marketing on the SEMrush platform. Marketers at any level will find something useful here.
Search Engine Optimization (SEO), Advertising, Content Marketing, Social Media, Digital Public Relations, and Market Research are all areas that SEMrush aims to improve upon with its suite of cutting-edge tools.
SEMrush maintains the largest keyword and backlink database available. With more than 20 billion terms, it is by far the largest database of its kind.
SEMrush has over 7 million monthly users and its database contains information on 808 million domains in 142 countries (and 190 countries and regions for traffic analytics).
It’s a one-stop shop for marketing pros who manage an online store and want to learn strategic techniques for maximizing the effectiveness of every available digital channel. Semrush vs Serpstat These experts manage a successful online enterprise.
With a single SEMrush subscription, you gain access to almost all of the platform’s features and tools, with the exception of those with more restricted access. For this reason alone, SEMrush is worth every penny.
About Serpstat:
Serpstatwas founded in 2013. It was only for keyword research initially, but after some time, they created a fully-fledged SEO tool.
It is an all-in-one, cloud-based SEO tool that consists of modules: Website Analysis, Keyword Research, Semrush vs Serpstat Backlink Analysis, Rank Tracking, Site Audit, Keyword Grouping, and Text Analytics everything for content marketing.
The database of Serpstat is massive. It has 100 million keywords and 200 million search suggestions. Serpstat is used by more than 130000 online marketers, SEOs, and webmasters.
Serpstat has much in common with SEMrush as well as with any SEO tool. If you have used SEMrush, it will be easy for you to learn how to navigate.
SEMrush vs Serpstat: Features Comparison
SEMrush has the biggest database for 117 countries. Though Serpstat has fewer databases, the data you get (especially for keywords) is usually more precise, and there are fewer irrelevant phrases.
Serpstat feature Missing keywords shows keywords your competitors rank for by doing competitor analysis, but you do not. SEMRush has recently launched Gap Analysis, which works almost the same.
It will come in handy if you want to target the same keywords as your competitors.
The unique Serpstat feature, Tree View, displays all the domain’s top pages based on their organic search visibility. Below each UR,L there is a list of keywords that the page is ranking for with rank tracking.
Other tools like SEMRush only display the top pages, and you will have to go through each of them to explore the phrases that bring you traffic. Serpstat shows the top pages and their keywords on a single page, which makes it easier to navigate.
1. API:
APIs can serve a variety of purposes. For example, developers often use them to embed specific objects right on websites.
If you see a part of Google Maps on a website, it means that the Google Map API is used there. Semrush vs Serpstat The same can be done with applications or tools. Now you can use Serpstat API to use all these features effectively.
Here, Serpstat has an easy-to-use API for the developer that generally incorporates daily ranking, competitor analysis, rank tracking, and keyword research directly into your browser without any effort.
2. The Multi-User Mode:
No doubt. This is my favorite feature when it comes to managing teams for SEO tasks. Here, with Serpstat, you can use a single account to manage your teamwork with the help of the multi-user mode.
As a team leader, you can now track your team’s projects, including SEO errors found during the review, the number of external links, the position of the client in Rank Tracking, etc.
The best part about this feature is that you need not be afraid to add other accounts; they have limited rights. You can not delete accounts or change profile settings.
3. The Keyword Clustering And Text Analysis:
With the help of this feature, Keyword Clustering, you don’t have to waste time on this boring and repetitive task of putting keywords in the way and all.
Here, Serpstat generally creates groups for thousands of keywords that you can edit and update at any time. Semrush vs Serpstat.
Now, start adding a list of keywords. Just start adding the keywords to your list in order to do the keyword clustering and text analysis.
With this feature, you can start the text analysis for the advertised page. Semrush vs Serpstat Right through text analysis, you can choose the right keywords to describe the topic and show you how to optimize the header, body, and title of the page.
4. The Missing Keywords:
Basically, the missing keywords are keywords in which the pages of your competitors are among the top 10, not on the page requested.
With this unique feature, you can quickly gather the missing semantics and outperform your competitors in a super easy and smart way.
The best part about Serpstat is that they generally collect all the keywords for which this page has a rank and analyze each keyword in the list. Semrush vs Serpstat Serpstat verifies what pages are actually ranking for these keywords.
They even check the semantics of these pages and compare them to show some intersections.
For example, if 50 of your competitors are actually ranking for a specific keyword and if you do not then they will show you that you have it right in the list of missing keywords.
5. Related Keywords:
As the name suggests, you can easily use these features in order to find the best working related for a keyword term that you basically enter in the search box of the Serpstat tool.
Like here I’m just typing the keyword “blogging” here and I’m gonna the best-related term for this actual phrase right here.
Actually, it was a long list, but I have narrowed it down to show some of the examples. Let’s move to another feature.
6. Keyword Difficulty Tool:
Best of all, many of the SEO tools generally offer the keyword difficulty tool, but none of them really matches the level of Serpstat. Serpstat uses the second algorithm as a base and adds some additional measures to improve accuracy.
7. Tree View:
Now, using this feature, you can look for pages that can easily move up and search for keywords. Semrush vs Serpstat: Also, you can expand the group of keywords on your pages to include the most effective and relevant keywords.
Look for the classified pages on the second page of Google and place them at the top. This is the easiest way to make the most of pages that do not perform well.
8. Visibility:
Basically, Visibility is a relative index developed by Serpstat that indicates the frequency with which the domain appears in the search results of the keywords for which it is actually ranking.
In simple terms, I can just say, visibility means the visibility of your website in search engines.
The greater the visibility of the domain, the more traffic you can get from major search engines like Google, Bing, and Yahoo.
9. Traffic Trend For The Year:
Here, you can easily see the number of visitors for the month using this feature. This figure is the approximate traffic data that the website is getting over time.
Basically, the Serpstat traffic calculations are generally based on the CTRs(click Through Rates), and they also consider the SERPs positions and the keyword volume.
10. The Batch Domain Analysis:
Here, using this simple feature, you can easily compare the metrics of up to 200 domains in a row. Semrush vs Serpstat In order to get started with this feature, you need to enter the domain name in the Batch Domain Name Analysis Tools.
And after inserting it you have to choose the metrics that you’re actually interested in specify the search engine and then click on the “Get Data” button.
And they will simply display the results in a single tab with the option to simply download in any format you like.
Semrush vs Serpstat 2025: Data Comparison
Let’s see if we can get as much data with Serpstat as we can with SEMrush.
Keyword Planner:
Domain Analysis:
SEMrush Vs Serpstat: Pricing Plans
SEMrush has these pricing plans
Pro Plan: $139.95/month ($117.33/month with yearly billing)
Guru Plan: $249.95/month ($208.33/month with yearly billing)
Business Plan: $499.95/month ($416.66/month with yearly billing)
Enterprise Plan: Custom pricing (contact SEMrush for details)
Each plan comes with different features and limits. You can also try the Pro or Guru plan free for 7 days.
Individual Plan: $69 per month (or $55 per month when billed annually)
Team Plan: $149 per month (or $119 per month when billed annually)
Agency Plan: $479 per month (or $399 per month when billed annually)
Each plan is designed to cater to different user needs, from individuals to large agencies, offering varying levels of access to Serpstat’s SEO tools and features.
HubSpot Marketing Hub is a slick, cloud-based tool that ties together CRM, email marketing, and campaign automation in one neat package.
It’s got a ton of features and customization options, making it a fit for big and small businesses—though the price might scare off tiny startups.
For inbound marketing, it’s a dream: sync your sales and marketing, send personalized emails, and dig into data to make smart moves. You can blast out tailored emails with tokens, CTAs, and images, plus track stats like open rates and clicks.
Pair it with Sales or Service Hubs ($23 to $120 per user monthly), and a team of ten could pay $500 to $59,400 yearly, depending on setup and features.
2. Ahrefs
Ahrefs, launched by Dmitry Gerasimenko in 2010, is a top-tier SEO tool trusted by giants like Netflix and Uber. It’s a game-changer for boosting your site’s search engine performance, delivering a goldmine of data to skyrocket organic traffic when used smartly.
It’s user-friendly, works with more search engines than rivals, and its ‘domain verification’ trick keeps costs low for big projects.
Free Ahrefs Webmaster Tools—Site Audit and Site Explorer—are open to all, while full plans range from Lite to Agency. Personal plans start at $99 monthly ($82 yearly), business at $999 ($832 yearly). Snag a 7-day trial for just $7!
3. Hootsuite
Hootsuite pulls all your social media into one slick dashboard—think Twitter, Facebook, Google+, Foursquare, and more.
It’s the go-to platform worldwide, loaded with pro certifications, training, and coaching to nail social marketing, listening, service, and commerce.
Pricing depends on your plan: the Professional kicks off at $49 monthly, while the Business jumps to $739. Big enterprises get custom options with their own price tags!
Semrush Vs Serpstat: Users Reviews
“Commendable Tool for Content Marketing and SEO” Alfred O.
“Semrush is an amazing SEO tool that has helped me improve my website’s ranking in search engines.” Manuel Ángel G.
“After 4 years being a customer this company rips me off” Tom V.
“My CRITICAL Tool for All Things SEO”
“Well rounded and amazing SEO suite of tools to help you rank on Google” Joseph K.
“A solid SEO tool with superb keyword research functionality” Dan H.
“Good value SEO platform but UX needs work”
“The rarely used tool in my SEO toolbox” Armand P.
FAQ related to SEMrush Vs Serpstat Comparison
Is SEMrush free?
When you use SEMrush for the first time it offers a 7-day free trial of either a Pro or Guru subscription.
$$ How much is SEMrush per month?
SEMrush subscription options are Pro for $99.95, Guru for $199.95, and Business starting at $399.95.
How Can I update my SEMrush payment information details?
Changing or updating your SEMrush payment information Details is easy and quick. you need to go to “Profile Menu” then click the “Billing Info” tab and edit the information.
Do I need SEMrush?
If you are a person who is very much into SEO and willing to invest the time then SEMrush is a great option. As it's a tool for DIY users.
Do Serpstat offers SEO or PPC services?
No, it does not offer SEO or PPC services, Serpstat platform is more focused on marketing professionals.
How much Google Volume does Serpstat show?
Serpstat doesn't collect data in real-time but it shows the average monthly keyword volume of the last year.
Which one is better Semrush or Ahrefs?
The accuracy of Ahrefs and Semrush are roughly equivalent, with Semrush holding a slight edge due to its more frequent data updates. Using Semrush, you can track changes in what amounts to real-time, whereas Ahref's data tends to coincide and cancel each other out.
Why Semrush is the best SEO tool?
A database of over 20 billion keywords is available to users of the powerful Keyword Magic Tool. You can boast arrogantly that you will rule keyword research in any market. If you opt for the free version, you can only conduct ten searches per day, and each of those searches will only return ten results.
What is Serpstat and Semrush used for?
Multiple search engine optimization (SEO) tools, such as Serpstat and Semrush, can help you boost your site's visibility and user engagement.
Is Serpstat better than Semrush?
Serpstat may be a more practical and affordable choice for you depending on the specifics of your needs and the tasks you need to complete.
How accurate is Semrush?
SEMRush's total traffic estimates for all sites were 30% off (9.4 million estimated visits vs. 13.4 million actual visits), and SEMRush's average traffic estimates were 42% off.
What are Serpstat and Semrush used for?
Serpstat and Semrush are both versatile SEO tools that can help you increase the amount of traffic to your website and optimize it for search engines.
Is Semrush the best SEO?
The most complete SEO tool is Semrush, which has a database of 815 million sites and 20 million keywords as of this writing. It is used by over 6 million people across numerous industries to track competitors and find content ideas.
What is better Semrush or SimilarWeb?
SEMrush and SimilarWeb both provide accurate results. For medium-sized websites, SEMrush produced superior results. Errors were uncommon, and the data was more accurate if they were prevented. SEMrush outperformed SimilarWeb in the segment with 1,000,000+ sessions.
Is Serpstat free?
Serpstat is free, you can start using it just by adding your credentials
Is Semrush worth the money?
SEMrush is entirely worth the cost. Although their entry-level plan is $99 per month, if you have a monetized website and actively use the service, I have no doubt you could earn significantly more than $1200 from it after using it for a full year.
What is SERP in Semrush?
A search engine results page (SERP) feature is any variation on the standard layout of a search result that provides more information to the user. These types of search engine results are referred to by Google as search features
What country is Semrush from?
Semrush Inc. is an American publicly traded company that provides the Semrush SaaS platform. The tool is frequently used for keyword research and gathering information on internet rankings, including indicators like search volume and cost per click (CPC).
Is Ahrefs or Semrush better?
Semrush is a far better value than Ahrefs if you plan to do a lot of backlinks or keyword analysis each day. If you want a tool that covers both SEO and PPC, Semrush is a better choice than Ahrefs because it offers a lot of data on both topics.
How many people use SEMRush?
Semrush has 471,000 active users across both its free and premium subscriptions. Over the previous year, the site added 83,000 customers. From Semrush. 404,000 of Semrush's active users, or 85.77%, do not have subscriptions.
Does SEMRush work on Amazon?
For Amazon keywords, the Semrush Keyword Magic Tool is ideal.
Is SEMRush better than Google keyword planner?
SEMRush is a premium service, in contrast to Google Keyword Planner. However, as the adage goes, you get what you pay for, therefore SEMRush is a lot more comprehensive premium tool than Google Keyword Planner.
Conclusion: SEMrush Vs Serpstat 2025: Should You Go for SEMrush or Serpstat?
SEMRush and Serpstat are tools that every SEO and PPC specialist should use. They will be perfect for keyword ideas, but SEMRush lacks backlink reporting.
If you need a tool, especially for backlink research, rank tracking, or competitor analysis, I would advise you to use Serpstat or, of course, Ahrefs. When it comes to price, Serpstat is an undoubted winner.
SEMrush is the ideal option if you use SEO tools frequently and a variety of tools. If you’re interested, we’ve arranged a special, extended 14-day trial for our readers here. Their comprehensive toolkit is difficult to rival. Serpstat is a good place to start if you are on a limited budget because it is an economical SEO package.
Semrush vs Serpstat: You can get as much as you get with SEMrush for less money.
SEMRush has been a leader in content marketing for quite a long time. It’s been only seven years since Serpstat was launched, and the number of its fans is growing rather fast. SEMRush has got a solid competitor in the face of this tool.
I am a talented and passionate content writer with a knack for creating captivating and informative articles. With a strong command over language and a keen eye for detail, I deliver engaging content that resonates with readers. With a diverse writing portfolio and a passion for research, I cover a wide range of topics, including technology, lifestyle and education. My commitment to excellence and dedication to my craft make me a reliable and valuable asset in the world of content writing.
