People look up “how many people use social media statistics 2025” to see the big picture. They want current numbers on users and habits. This helps companies reach more customers.
It lets individuals check their own use. This article mixes data from two fun reports. It adds 2025 updates. You see details on global users, countries, and apps. Learn from Quora and Reddit questions, too.
Users there talk about AI changes and quitting social media. Use these stats to boost your business. Manage your time better. Spot new trends for 2025.
Social media links everyone. In 2025, 5.41 billion people will use it daily. This covers 65.7% of the world. Users spend 2 hours 21 minutes each day. They visit 6.8 platforms monthly. China has 1.07 billion users.
UAE reaches 100.3% penetration. Short videos rule. AI helps with posts. Ads hit $300 billion. But worries grow about mental health.
Key Statistics For Social Media 2025 Highlights
Readers need fast info. Check these bullets.
- 5.41 billion people use social media worldwide in 2025.
- This makes 65.7% of the global population.
- 94.8% of internet users join social platforms.
- Average daily time is 2 hours 21 minutes.
- Users check 6.8 platforms per month.
- Facebook tops with 3.07 billion users.
- YouTube has 2.5 billion users.
- The US has 246 million users, or 72.5% of the population.
- China leads with 1.07 billion users.
- UAE penetration is 100.3%.
- 50.8% use it for family and friends.
- Ad spending exceeds $300 billion.
- 44% of teens cut back on use.
- Over 50% may quit social media by 2025.
These numbers show huge growth. Use them wisely. Businesses find new markets. People set healthy limits.
Also read about: X Twitter Statistics
How Many People Use Social Media Worldwide in 2025?
Social media touches billions. In 2025, 5.41 billion people actively use it. This rises from 5.24 billion earlier in the year. It equals 65.7% of people on Earth. 94.8% of online folks engage.
Growth continues. July 2025 adds millions. Users spread over many apps.
| Quarter Year | Number of Users | YoY Increase |
| Q3 2025 | 5.41 billion | Recent rise |
| Q1 2025 | 5.24 billion | 0.5% |
| Q4 2024 | 5.22 billion | 1.0% |
| Q3 2024 | 5.17 billion | 1.9% |
| Q2 2024 | 5.07 billion | 0.7% |
Source: Statista
Sources average these. Quora users say: Over 5 billion in 2025. Reddit notes high but declining quality.
Benefit: See the scale. Businesses go global. Individuals connect widely.
How Many People Use Social Media in the US in 2025?
- US counts 246 million users. This covers 72.5% of people. 78.5% of internet users join. They use 6.5 platforms monthly.
- Daily time: 2 hours 9 minutes below the world average.
- 85% go online daily. One in three constantly.
- 46% prefer user content over TV.
- Quora: Users have many accounts. Reddit: Still worth it for business?
- Benefit: Target the US audience. Use for ads. Limit use to stay healthy.
Which Country Has the Most People Who Use Social Media in 2025?
China has 1.07 billion users. Grows to 1.27 billion by 2029.
India: 862 million. US: 308 million. Indonesia: 229 million.
| Country | 2023 Users | 2029 Estimate |
| China | 1.07 billion | 1.27 billion |
| India | 862 million | 1.31 billion |
| US | 308 million | 336 million |
| Indonesia | 229 million | 276 million |
| Brazil | 171 million | 196 million |
Penetration: UAE 100.3%. Saudi 99.6%. South Korea 94.7%.
| Country | Penetration |
| UAE | 100.3% |
| Saudi Arabia | 99.6% |
| South Korea | 94.7% |
| Singapore | 88.2% |
| Libya | 86.3% |
Source: StatCounter
Nigerians spend 3 hours 49 minutes daily. Japan: 49 minutes.
Reddit: Social worse in 2025. Quora: High in Asia.
Benefit: Focus on China for volume. UAE for full reach.
Social Media User Demographics in 2025
- Males: 54.6% global. Females: 45.4%.
- US: Females 50.2%, males 49.8%.
- Age: 25-34 lead. 18-34 over 50%. 55+ 16%.
- 16-24 females: 3 hours 4 minutes daily. 55-64 males: 1 hour 32 minutes.
- 69% US adults use. 81% teens.
Quora: Mental health hits hard. Reddit: 44% teens reduce use.
- 18-29: Most active.
- 30-49: Many lurkers.
- 50+: Less engaged.
Benefit: Make content for the young. Videos for Gen Z. News for older.
Most Popular Social Media Platforms in 2025
- Facebook: 3.07 billion users.
- YouTube: 2.5 billion. Instagram: 2 billion. WhatsApp: 2 billion.
- TikTok: 1.6 billion. Telegram: 900 million.
| Platform | Users |
| 3.07 billion | |
| YouTube | 2.5 billion |
| 2 billion | |
| 2 billion | |
| TikTok | 1.6 billion |
- Instagram 2B MAU. TikTok 1.562B.
- Time: TikTok 33 hours monthly. YouTube 27 hours.
- Facebook: 31 minutes daily. Down 20%.
- X: 35 minutes.
- WhatsApp visits 29 minutes.
- Quora: Facebook’s largest. Reddit: Instagram is the most active.
Benefit: Choose platforms. TikTok for fun. Facebook for ads.
How Much Time Do People Spend on Social Media Per Day in 2025?
- Quora: Post frequency is two daily on Instagram. Reddit: 2025 predictions short videos.
- Average 2 hours 21 minutes.
- US: 2 hours 9 minutes.
- Steady over the years.
- Check phones 159 times.
- 4 trillion hours yearly.
- Nigerians: 3 hours 49 minutes. Japan least.
- Females spend more time.
- 46% UGC over TV.
- Social 1/3 online time.
- Multitasking stretches the day.
- Mobile gaming 4.2 hours.
Benefit: Time posts. Set daily limits.
Main Reasons People Use Social Media in 2025
- Connect friends/family: 50.8%.
- Fill time: 39%.
- News: 34.5%.
- Find content: 30.5%.
- See trends: 29.2%.
- Buy products: 27.3%.
- Get inspiration: 27.2%.
- Watch sports: 23.6%.
- Live streams: 23.4%.
- Follow brands: 22.5%.
- Make contacts: 22.1%.
- Work network: 22.1%.
- Share opinions: 21.9%.
- Follow influencers: 19.7%.
- Avoid FOMO: 19.5%.
Quora: Benefits a large audience. Reddit: More fake now.
Benefit: Post useful content. Businesses sell via social.
Social Media Advertisement Statistics in 2025
- Spending over $300 billion.
- Growth 5.63% to $76.4 billion.
- US $88.1 billion 2028.
- Mobile $384.9 billion 2027.
- Users 5.85 billion 2027.
- 77% use Facebook/Instagram.
- 93% marketers on Facebook.
- Brands post 5.87 weekly.
Quora: SMO boosts visibility. Reddit: Organic down.
Benefit: Run targeted ads. Use AI tools.
Mental Health Effects for People Who Use Social Media in 2025
- Over 3 hours raises teen anxiety.
- 1 in 10 addicted.
- 210 million dependents.
- 41% face harassment. 75% on social.
- 3/4 cyberbullying there.
Quora: Oversharing risks. Reddit: 50% may shun.
Benefit: Take breaks. Promote positive posts.
Latest from Quora and Reddit on How Many People Use Social Media Statistics 2025
Users want fresh takes. Quora: Largest Facebook 3.07B. Average sites 6-7. Effective with AI. Scope: AI, videos, commerce. Platforms for marketing: Facebook, Instagram. Need it?
Not if not selling. Skills: Content, data, AI. Post often: 2 times on Instagram daily. SMO benefits: Reach, engagement. Connects most: Facebook.
Reddit: Teens cut back 44%. 50% shun. Active: Instagram. Worse than ever. Marketing: AI, videos. Predictions: Short videos lead. Tactics: Win attention. Quit the internet: AI flood. Worth business? Declining. Facebook 2025: Still used for followers.
New: AI personalization worries. Video dominance. Niche apps rise. Declining engagement pushes selective use.
Benefit: Discuss online. Adapt strategies.
How to Use How Many People Use Social Media Statistics 2025 for Your Benefit
Numbers help decide. See how.
- Businesses: Reach 5.41B. Use AI ads. Make short videos. Build niche groups.
- Marketers: 77% on Facebook/Instagram. Boost authenticity. Track declines.
- Individuals: Cap at 2 hours. Connect real. Skip FOMO.
- Creators: UGC preferred. Add emojis/CTAs.
- Parents/Teens: 44% cut back. Balance key. Watch health.
- Investors: $300B+ ads. Mobile growth.
Reddit: Post smarter. Quora: AI skills vital.
Start today. Benefit big.
FAQs About Social Media Statistics
1. Do men or women use social media more?
Women slightly outnumber men, with 51.6% of global users being female and 48.4% male. However, platforms like YouTube (54% male) and Facebook (56.7% male) skew slightly male.
2. Which country has the most social media users?
India has the largest number of users, with over 1 billion, driven by platforms like Facebook (378 million) and Instagram (414 million). The U.S. follows with about 253 million users.
3. How many platforms do people use on average?
The average person uses about 6.8 social media platforms each month, showing that most people juggle multiple apps like Facebook, Instagram, and TikTok.
4. Why do people use social media?
Most people use social media to stay connected with friends and family (72%), watch videos (82%), or read news (76%). Shopping and brand discovery are also growing reasons.
5. How many people access social media on mobile devices?
About 98% to 99% of social media users access platforms via mobile devices like smartphones or tablets, with only 2% using desktops.
Also Read:
- Instagram Statistics
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- Pinterest Statistics
- Email Marketing Statistics
- Facebook Statistics
Conclusion:
In conclusion, by 2025, social media will continue to play a major role in our daily lives, with 5.41 billion people using it. This growth presents both opportunities and challenges for businesses and users alike.
To stay relevant, brands need to adapt to new trends like AI, videos, and niche platforms. The key to success will be creating fresh, engaging content that resonates with audiences and staying on top of emerging technologies.
Whether you’re marketing a product or just staying connected, understanding these shifts will be crucial in making the most of the social media landscape.
