Top 5+ Best Supermetrics Alternatives 2025 (Our Pick)

Are you looking for the best Supermetrics Alternatives?

Do you depend on data to make your decisions? I’m sure you’ve heard of Supermetrics. Additionally, there is a high probability that you are already using it.

If not yet, Supermetrics helps you consolidate all your marketing metrics in one place, making it easier for you to make informed decisions.

But if, for some reason, you are looking for Supermetrics alternatives, then this article won’t disappoint you at all. I bring you the list of the top 5 Supermetrics alternatives.

In 2009, it was challenging for people to transfer Google Analytics data into Excel. Copying and pasting large amounts of data was a cumbersome process.

To address this issue, a Googler organized a contest. The challenge was to link the Google Analytics API to Excel, and the winner would receive a Google t-shirt.

Mikael, who had already completed the tedious copy-paste task, decided to give this challenge a try. Little did he know that he would successfully connect the Google Analytics API to Excel and ultimately become the founder of this solution.

What started as a small contest has now evolved into a valuable resource used by many businesses.

List of The 5+ Best Supermetrics Alternatives 2025

1) Hubspot Marketing Hub

The HubSpot marketing hub was founded by American developer Brian Halligan.

HubSpot was developed to provide tools for digital marketing, social media marketing, lead generation, web analytics, search engine optimization, and customer support.

Apart from its services, HubSpot also provides third-party services, such as templates and extensions.

Hubspot and Supermetrics:

• Supermetrics has an in-depth view of traffic analytics over Hubspot.
• Hubspot is more user-friendly than Supermetrics.
• While discussing conversion rates, HubSpot tracks the conversions built within HubSpot. On the other hand, Supermetrics can also track the visitor’s interaction with a single session.
• Hubspot shows the traffic source, while Supermetrics shows both the traffic source and the origin of the visitor.
• With HubSpot, you can set your goals, and with Google Analytics, you can specify the type of goal you want to set.

Hubspot: Pros and Cons

Pros:

• All-in-one platform combining CRM, marketing, sales, and analytics tools
• Built-in reporting and dashboards with customizable features
• Advanced data visualization capabilities for tracking campaign performance
• Native integrations with multiple platforms like Google Analytics and social media tools
• User-friendly interface with intuitive drag-and-drop features for report building

Cons:

• It would have been a better option if HubSpot had shown how visitors interact with the website.
• If the traffic reports had segments like the visitor’s origin and the operating system the visitor uses, then this could have been an added point.

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2) Looker

Looker is another alternative for Supermetrics. This data science software, Looker, was developed in 2012 by Lloyd Tabb and Ben Porterfield.

Looker provides its users with analytics reports using a simple modeling language, LookML. Looker is now part of Google Cloud so that you can explore it as an alternative to Supermetrics.

Looker and Supermetrics:

• Looker comes with a campaign management option, whereas Supermetrics does not.
• A goal tracking facility is available with Looker and not Supermetrics.
• Page view tracking is available with Supermetrics, but Looker does not have this feature.

Looker: Pros and Cons

Pros

• Customizing the visualizations gets a bit hard with Looker
• Confusing security groups and restrictions
• With large queries, the speed might slow down
• A bit tricky to get started

Cons:

• Proper ordering of the content available in the report
• Reports can be saved and used for future needs
• Ability to customize the dashboard

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3) Act-On

Acton – Automated growth marketing platform.

Acton is a SAAS-based product developed in 2008 by Raghu Raghavan. Medium-sized businesses mostly use this product for internal sales.

The software products that Act-on provides include;

• Email marketing
• Landing pages
• Social media prospecting
• CRM integration
• Webinar management

Act-on and Supermetrics:

• Supermetrics works fine when it is integrated with the entire website, while Act-On works with a specific web page.
• Supermetric utilizes JavaScript to collect visit data, while Act-On employs tools such as lead scoring and segmentation to provide additional insights.

Act-on: Pros and Cons

Pros:

• The improvisation that the organization does with the help of its customers’ feedback is appreciable.
• Good customer service.
• Integration with CRM is easy.

Cons:

• Development with social media tools is expected.
• Difficulty in managing multiple domains with subdomains.
• Improvisation with photos is more needed for a comfortable user interface.
• Improvisation with dynamic mail is expected for a better experience.

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4) Adobe Analytics

Before proceeding, there is doubt about whether Google Analytics and Adobe Analytics are the same. No, both are different.

Adobe Analytics is designed to deliver real-time analytics and detailed segments across various marketing channels.

It helps you understand your customers, unleash hidden opportunities in your business, and achieve your business goals. You can consider Adobe Analytics as a Supermetrics alternative.

Adobe Analytics and Supermetics:

• Adobe Analytics is less spontaneous when compared with Supermetrics.
• Supermetrics works well with third-party integrations, while Adobe Analytics continues to focus on improving its quality and functionality.

Adobe Analytics: Pros and Cons

Pros:

• The ability to customize the report in a comfortable user interface is an added point for Adobe Analytics.
• The inbuilt workspace in Adobe Analytics makes the drag-and-drop custom visualization a bit easier to work with.
• Powerful segmentation and flow analysis add up to big points when choosing Adobe Analytics.

Cons:

• Not beginner-friendly
• A little more flexible customization features are needed for segment customization

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5) Reportgarden

Reportgarden is a cloud-based analytical tool. It suits marketing agencies of all sizes.

You can obtain reports from different channels and compare their performance on Facebook, Twitter, Linkedin, and other social media sites. Customer support is provided through email.

Reportgarden provides features like

• Reporting
• SEO
• Budgeting
• Proposals
• Dashboard
• Client Portal

Thus, it acts as one solution for managing different clients, reporting, and campaigns.

Reportgarden and Supermetrics:

• Report Garden provides an easy-to-use platform with clear layouts, while Supermetrics’s platform and layout are a bit complicated to handle.
• Reportgarden is found to be a simple yet better functional tool than Supermetrics.
• Supermetrics doesn’t have an entry-level setup fee, while the report garden charges a minimal amount for the entry-level set-up fee.

Reportgarden: Pros and Cons

Pros:

• Simple and sophisticated user interface
• 14 days of a free trial to know whether the user needs the tool or not
• Good quality templates
• The ability to bring multiple reports together is an added value

Cons:

• More concentration must be given to customer service
• It would be better if the tool had customized features to use

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What’s the Importance Of Business Analytics in Our Business?

1) What is Business Analytics?

Business analytics is a commercial term. Many businesspeople use it to track their business growth. With the knowledge accumulated through business analytics, entrepreneurs can modify their work strategies.

Business people depend on this kind of tool to increase their productivity.

2) What can Analytics do for Business?

Analytics show the business people how their work is growing. The analytical data shows clear data about their business, like

• From where are they getting visitors
• People from which country are coming as visitors to their website
• With what source are the visitors reaching out to the page
• Which page do the visitors find interactive
• What OS-using people are viewing their page

Like this, analytics provides a number of data points about the business to business people.

3) How Do the Analytical Reports Help Business People?

The analytical data provided by the reports shows where the business is reaching its peak and where more concentration is needed.

As the businessperson has implemented a new strategy for his website, he needs to know how well the article is progressing.

In this case, the businessperson might opt for the analytics reports. The analytics reports clearly show which part of his website is driving growth and which part is not yielding significant changes to the business.

4) When is the Right Time to Deploy the Analytics Strategy?

There is no specific time to deploy analytics strategies. You can do it whenever you want, as you need. Some websites, like blogger.com, provide us with the analytics tool for free. Therefore, there is no better time than this to start.

5) Which Analytics Tool Should I Use?

Again, this one also depends on your interests and requirements. As discussed above, numerous analytics tools are available. You can choose your tool based on your needs and the amount you are willing to invest.

6) Is There Any Difference in Every Analytics Tool?

Yes, there are many differences between each analytics tool. Some provide reports in the form of a pie chart or bar chart, while some might provide reports in the form of Excel sheets.

Some businesspeople might also need to modify the reports. In that case, the tool must be flexible. Some individuals may need to establish a business goal that requires regular monitoring in their daily work. In this case, you might need an analytics tool of your choice.

Based on your needs, requirements, and investments, you can select the business analytics tool that best suits your needs.

7) How Much Resource is Required?

Again, this one, too, meets your requirements. There are several factors that determine the number of resources you need. Factors like,

• You traffic flow
• Features you have implemented
• Analysis tool

Play a vital role in the number of resources needed.

8) How Much Does Data Analytics Cost?

Data analytics costs depend on the kind of software the organization uses. There are software like SASS and SPSS, as well as some tools that use different languages like Python, JavaScript, etc.

The cost of data analytics is decided based on the resources used to develop the tool and its features.

Quick Links:

• Supermetrics vs Funnel.io vs Windsor.ai vs Fivetran vs Improvado
• Wishpond vs Hubspot
• Klipfolio vs Supermetric vs Tableau
• Why Use Hubspot? Top Reasons To Use Hubspot For Marketing
• Klipfolio vs Supermetric vs Tableau
• Wishpond vs Hubspot: Which One Is The Best?

Conclusion: Top 5 Supermetrics Alternative In 2025

With all these discussed, we are at the end of the article. We hope you gained a bunch of knowledge on business analytics, Supermetrics, and various other alternatives for Supermetrics.

So, remember to consider the content shared above before you choose a vendor for data analytics.

Let’s take the business to the next level and grow together for a better life.