Video Marketing Statistics for [2025]: Know The Latest Data & Trends

Video marketing leads the way in 2025. Businesses rely on it to connect with people.

Experts say video takes up 82% of online traffic. People watch about 100 minutes of videos each day. 

This change pushes marketers to use video more. In this guide, we mix data from top reports. We include new talks from Quora and Reddit. 

You want facts on video marketing statistics 2025. You also need ways to use them. We keep it simple. We use the active voice. Sentences stay short. We add bullets and tables. 

This lets you turn info into action for your brand.

Why Video Marketing Shines in 2025

Brands are competing for attention online, and video content is leading the way. Short videos drive a 70% increase in engagement on platforms like TikTok and Instagram, as they quickly capture attention and get likes. Longer videos on YouTube are great for teaching and explaining. 

Marketers are fully aware of this, with 91% of businesses currently using video, and 95% considering it essential. These numbers continue to grow each year. Video is a powerful tool for building trust and influencing purchasing decisions.

In fact, 84% of people are more likely to buy after watching a video. A simple strategy: create product demos, share them on social media, and watch your sales grow as the stats turn into success.

• Fast Tips: Go for videos under 60 seconds. 80% of folks love them. Add fun calls to action. Push shares.
• Brand Perk: Videos keep people on sites 88% longer. This helps SEO. Engines like active pages.

Hey, videos are super fun too! They grab you quick like a cool clip on YouTube or Instagram. In 2025, everyone watches them. Shops use videos to sell and chat. No boring text. Just a quick show that wow!

• Also read about: How To Make Money Through Instagram

Video Marketing Usage Statistics 2025

Marketers are increasingly using video, with 91% including it in their plans, a trend that is expected to continue through 2024. Video usage started small, with only 63% of marketers using it in 2017.

However, this number grew significantly, reaching 81% in 2018. Social platforms played a key role in this growth, as they help boost the reach of video posts.

Table: Usage Over Years

Source: Wyzowl

95% of marketers now see video as a must-have, up from 88% in 2024. While there have been some dips along the way, the trend continues to rise. Video usage has grown steadily, from 78% in 2015 to 95% today.

Table: Video as Crucial

85% keep or raise budgets. 60% spend more. 25% same. 15% less.

Split:

• More: 60%
• Same: 25%
• Less: 15%

Top types: Testimonials 39%. Explainers 38%.

Table: Top Video Types

30% of businesses are new to short-form video content. Twenty-five percent have increased their investment in it, seeing a high return on investment.

Videos are becoming increasingly popular, with 91% of businesses using them. Many newcomers are joining the trend, with 68% of them starting this year.

Table: Video Lovers

Video ROI Stats

Video pays off. 90% get good ROI. Down from 92%. Up from 76% in 2016.

Table: ROI Years

• 87% boost in sales. Leads too. 82% longer stays. 90% awareness.
• Track it: Log views, sales. Tweak.
• Grow revenue 49% faster with video. 27% more clicks. 34% better converts.
• 66% extra leads. 84% help gen. Sites rank 53x better on page one.
• From Quora: SEO links are strong. Videos and plans.
• Videos make money. 90% say good returns. 76% B2B see cash flow up.

Engagement Stats

Short wins. <1 min: 50%. >60 min: 17%.

Table: By Length

Livestream 27.7%. Music 48.2%.

Table: Reach Types

• Video SEO ups 41%.
• Focus tutorials. Reach 25.8%. Add to the site.
• Reddit tip: Viral shorts need AVD >120%. Loop them.
• Videos grab eyes. 80% like shorts. 89% trust brands more.

Consumption Trends 2025

• People want videos. 89% more from brands. Down from 91%. Up from 85%.
• 83% pick video over text.
• 82.5% traffic video. Up 88% since 2017.
• 80% over reading.
• 66% short is the most engaging. 81% watch rate. 59% 41-80%.
• 73% search products are short. 57% Gen Z.
• 85% say effective.
• 82% buy post-video.
• 88% more site time.
• 95% retain vs 10%.
• 96% clicks up. 1200% shares.
• 92.3% users watch.
• US 85%. Saudi/Turkey 95%.

Table: Countries

YouTube tops. 90% marketers. 2.5B users. 46 min a day.

Table: Platforms

• 75% mobile.
• 17 hours a week. Down from 19. 84 min a day. China 103.
• 50% product videos are pre-bought.
• 4x prefer watching.
• 1.81x buy after demo.
• 65% execs site visit. 39% call.
• Mobile optimize. Vertical up.
• People watch lots. 92.3% online folks. 17 hours a week. 2.5 hours a day.

Performance Stats

Long play high. >60: 58%. <1: 23%.

Table: Play Rates

Converts long 13%. Short 1%.

Table: Converts

Mix it. Short aware. Long teach.

Production Stats

• 38% in-house. Down from 60%. 24% out. 38% both.
• 75% AI use.
• 85% say changes creation.

Table: AI Ways

45% more product.

Table: Wanted Types

• 35% scratch. 48% templates.
• 81% music. 66% voice.
• 78% more videos.
• Blocks: 20% cost. 15% start. 12% ROI. 10% no need.
• Spend $100-1000.
• 64% captions.
• From Reddit: AI breaks walls. Quora: AI SEO video.
• Use AI. Scripts fast. Templates test.
• AI helps 51%. Cuts time 30%.

Social Media Video

• 48% more views on social.
• 17% live.
• YouTube 88%.
• 500 hrs/min up.
• 16% vlogs research.
• 93% key.
• 80% personal ads.
• Google 62% videos. 80% YouTube.
• Mobile YT 2x TV attention.
• 90% webinar tools are live.
• Insta 90% follow biz.
• FB 8B views the day. 73% ads. 16-20 sec best.
• LinkedIn 38% video. 75% win.
• Reddit 2025: AI more. Local. Repurpose.
• Post YT first. TikTok repurpose. Personal. Track.

Ad Spend Stats

• $456B by 2025. New: $276B video ads.
• 42% $0-500 video.
• 25% budget up year.
• 34% converts higher.
• Full ads 22% engage.
• 35% analytics.
• Discussions: YT ads up. Mid-video more.
• Budget-wise. Low start. Data grows.

New Trends from Quora, Reddit

• Forums are hot in 2025.
• Reddit: Short rules. AI edits. Strategies adapt.
• Quora: Video SEO. AI changes.
• New: Silent trend. Captions must. UGC up. Vertical all. Retention better. Habits track.
• Interactive 200% engagement. AI personal 96% game-change.
• Join groups. Ask. Test.

Use Stats for You

Stats read. Act now.

• Strategy Check: Usage under 91%? Begin.
• ROI Focus: Hit 90%. Track video sales.
• Engage: Short 50%. Target.
• Consume Opt: Mobile 72%. Vertical.
• Produce: AI 75%. Cut costs.
• Social: YT base. Personal.
• Ads: $276B. Small start.
• Trends: AI key. Forums watch.

FAQs About Video Marketing Statistics

Also Read:

• Social Media Statistics
• Email Marketing Statistics
• Instagram Statistics
• Google Searches Statistics
• Semrush AI Statistics

Conclusion

In conclusion, video marketing will continue to be a powerful tool for businesses in 2025. With more businesses investing in video content and seeing strong returns, it’s clear that video is a key strategy for engagement and growth.

As trends evolve, understanding the latest video marketing statistics and insights will help businesses stay competitive and connect with their audience more effectively.

By embracing video content and leveraging data-driven strategies, companies can improve brand visibility, build trust, and drive sales in the years ahead.

Source: Statista, TechSmith