Best For | Best for designers and developers needing advanced customization with no-code & low-code flexibility | Best for beginners and small businesses wanting an easy drag-and-drop website builder. |
Price | $14/mo | $17/month |
Features | Advanced design customization | Easy drag-and-drop builder |
Pros | Full creative control | Beginner-friendly platform |
Cons | Steeper learning curve | Limited design flexibility |
Picking between Webflow vs Wix can feel tricky, especially if you’re new to building websites.
Both tools help you create a great-looking site without coding, but they work in very different ways.
Wix is easier for beginners, with simple drag-and-drop features.
Webflow, on the other hand, gives you more design control and customization—perfect if you want a unique, professional look.
So, which one is better for you?
That depends on what you need! If you want something quick and easy, Wix might be the way to go. But if you’re after flexibility and creative freedom, Webflow could be worth the extra effort.
In this guide, we’ll compare both platforms to help you decide.
Let’s dive in!
Bottom Line Upfront: Webflow provides advanced web design tools and customization options, catering to experienced designers and developers. On the other hand, Wix offers a user-friendly drag-and-drop interface, allowing even those without coding skills to create a website quickly and easily. Both platforms have their strengths, so it ultimately depends on what you’re looking for in a website builder. My Pick would be Wix for it’s All in one Website Builder features.
Webflow Vs Wix: Overview
What is Webflow?
Webflow is a tool for making websites without needing to code. It helps you create professional and unique websites. It’s great for designers and developers who want full control over how their site looks.
Unlike simple drag-and-drop builders like Wix, Webflow lets you design everything exactly the way you want. It even has a built-in CMS for blogs and dynamic content, plus cool animations and interactions.
If you love designing but don’t want to write code, Webflow is a great choice.
What is Wix?
Wix is an easy-to-use website builder made for beginners and small businesses. With its drag-and-drop editor, you can quickly create a website without any tech skills.
It comes with pre-made templates, built-in SEO tools, and e-commerce options for online stores. Wix also has an AI-powered design that can help you build a site in minutes.
If you need a simple, hassle-free way to make a website, Wix is a great option.
Webflow vs. Wix: Which One is Better?
If you’re looking to build a website but can’t decide between Webflow and Wix, you’re not alone. Both platforms offer great tools, but they cater to different needs. While Wix is beginner-friendly, Webflow provides more design control for professionals.
Let’s compare them side by side and help you choose the right platform.
1. Ease of Use
Webflow – Steep Learning Curve but More Control:
Webflow offers more flexibility and design power, but it comes with a learning curve. The interface is similar to Photoshop or Figma, which can be intimidating for beginners. However, once you get used to it, Webflow allows you to create truly custom websites without relying on pre-made templates.
Wix – Extremely Beginner-Friendly:
Wix is designed for absolute beginners. The drag-and-drop editor makes it incredibly easy to use, and you don’t need any coding or design experience. Wix even has an AI-powered builder (Wix ADI) that can create a website for you in minutes.
Winner: Wix wins for ease of use, while Webflow is better for professionals who want full design control.
2. Design & Customization
Webflow – Advanced Customization:
Webflow gives you pixel-perfect control over your website’s design. You can tweak every element, animation, and interaction, making it great for designers who want complete creative freedom. It’s the closest thing to coding without actually coding.
Wix – Limited Customization:
Wix offers hundreds of templates, but customization is more restricted compared to Webflow. You can drag-and-drop elements anywhere, but you can’t fine-tune them at the same level as Webflow.
Winner: Webflow for advanced users who need full creative control. Wix is fine for simple sites but lacks deep customization.
3. Features Comparison
| Feature | Webflow | Wix |
|---|---|---|
| Drag & Drop Builder | ✅ Yes, but more advanced | ✅ Yes, beginner-friendly |
| Templates | ✅ Limited, but highly customizable | ✅ 900+ pre-made templates |
| Animations & Interactions | ✅ Advanced, custom animations | ❌ Basic animations only |
| Responsive Design | ✅ Full control | ✅ Mobile-friendly templates |
| SEO Tools | ✅ Advanced, full customization | ✅ Built-in, but less flexible |
| CMS (Content Management System) | ✅ Yes, dynamic content & blogs | ❌ Basic blog features only |
| E-commerce | ✅ Yes, scalable for large stores | ✅ Yes, better for small stores |
| Code Customization | ✅ Full access (HTML, CSS, JS) | ❌ No direct access |
| Hosting & Security | ✅ Built-in hosting, SSL included | ✅ Built-in hosting, SSL included |
| AI-Powered Website Builder | ❌ No AI tools | ✅ Wix ADI builds sites for you |
Verdict: If you want advanced features like animations, CMS, and full design control, Webflow wins. If you prefer ready-to-go templates and AI-assisted site building, Wix is better.
4. SEO (Search Engine Optimization)
Webflow – Full SEO Control:
Webflow is a developer-friendly platform that allows users to customize metadata, URL structures, 301 redirects, schema markup, and more. It’s great for businesses that need advanced SEO capabilities.
Wix – Good SEO for Beginners:
Wix has built-in SEO tools, like automatic sitemaps, alt tags, and structured data, but it’s not as flexible as Webflow. Advanced users might feel limited.
Winner: Webflow wins for serious SEO professionals. Wix is great for beginners but lacks deep customization.
5. E-commerce Capabilities
Webflow – Powerful but Complex:
Webflow offers advanced e-commerce features, allowing you to customize every part of the checkout process. It’s great for large-scale stores that need unique designs.
Wix – Easier for Small Stores:
Wix has built-in e-commerce features that are easier to set up, making it ideal for small businesses that need a simple online store. However, it lacks the flexibility of Webflow.
Winner: Webflow for large stores, Wix for small businesses.
Webflow vs Wix: Pricing Plans
Webflow Pricing
1. Starter (Free)
- $0/month | Webflow.io domain, 2 pages, 50 CMS items, 1GB bandwidth
2. Basic
- $18/month or $14/month (yearly) | Custom domain, 150 pages, 10GB bandwidth, no CMS
3. CMS
- $29/month or $23/month (yearly) | 20 CMS collections, 2,000 CMS items, 50GB bandwidth, site search
4. Business
- $49/month or $39/month (yearly) | 300 pages, 10,000 CMS items, 100GB bandwidth, file uploads
5. Enterprise
- Custom pricing | Advanced security, collaboration, and support
Wix Pricing
1. Light ($17/month)
- Free domain (1 year), 2GB storage, basic marketing, 2 collaborators
2. Core ($29/month)
- 50GB storage, accept payments, basic eCommerce, 5 collaborators
3. Business ($36/month) – Best for growing brands
- 100GB storage, better eCommerce, standard marketing, 10 collaborators
4. Business Elite ($159/month) – Best for large businesses
- Unlimited storage, advanced eCommerce, pro marketing, 100 collaborators
💡 All plans include free hosting & AI tools. Pick based on your needs!
Webflow vs Wix: Pros & Cons
Webflow Pros and Cons
| Pros | Cons |
| Includes web hosting | Limited availability of templates |
| Simplifies collaboration with development teams | No option to create client accounts |
| Flexible pricing options | Complicated process for creating a blog |
| Active Webflow community | Lack of 24-hour contact assistance |
| Abundance of instructional resources | Inability to publish projects on the free plan |
| Account plans for agencies and freelancers | Steep learning curve |
| Free plan for experimentation and learning | |
| Access to sophisticated SEO tools | |
| Customizable site elements | |
| Extensive customization and design tools for web professionals |
Wix Pros and Cons
| Pros | Cons |
| Includes web hosting | Inability to change website theme without erasing content |
| Customer accounts and eCommerce features | Rudimentary SEO capabilities |
| Easy integration of a blog and online shop | Limited customization options for highly personalized designs |
| Simplified implementation of SEO through Wix’s SEO wizard | Storage and bandwidth restrictions on cheaper plans |
| Free plan with the opportunity to go live on a Wix subdomain | |
| Wide selection of professionally designed templates | |
| User-friendly interface, no coding or web design expertise required | |
| Multilingual support | |
| 24/7 customer service on all plans |
Webflow vs Wix: Who Offers Better Website Templates?
You might consider using a template if you’re searching for a fast approach to creating a website. Both Wix and Webflow provide hundreds of templates for various themes.
For instance, whether you’re a writer or a yoga instructor, you may discover many fantastic designs with all the necessary pages.
Wix presently offers over 800 professionally designed templates. This number continues to rise as new templates are uploaded, and current ones are routinely updated and enhanced with new components and features.
The majority of the templates are responsive, which means they work well on smartphones and tablets.
Several free templates are available, and you can use the preview tool to check how the theme will appear on desktop and mobile devices before installing it.
Wix customers often employ themes since they are not expert developers or designers. However, that is also an option if you don’t want a piece and want to start from scratch.
One risk to avoid using Wix themes is that once you begin altering them, you cannot swap them. As a result, it’s critical to invest some time in selecting pieces to find one you’ll like throughout.
Webflow has over 500 templates that enable you to personalize your site easily. Every day, new templates are generated. While some themes are free, the bulk costs $20 and $100+.
An excellent template explorer on the official site allows you to browse the articles by category, style, feature set, and kind.
If you’ve developed websites in the past and know precisely what you’re searching for, you’ll be able to click on the appropriate template and begin modifying it quickly.
Flow Ninja often provides new templates as one of Webflow’s Enterprise Partners. Thus far, we’ve built 17+ excellent templates; feel free to peruse them if you want to expedite the website-building process.’
Once again, I struggled to choose a winner. To be quite candid, personal tastes played a role in the selection.
I prefer Webflow templates since they are much more extensive than those supplied by Wix, even though they are fewer in number (for now).
Our staff likes developing new themes, which means I have a unique perspective on how these templates perform, and all I can say is that they are pretty strong.
Webflow Vs. Wix: Customer Support
When you invest money in your company, you want to be sure you will get the help you wish for a problem. Thus, let us analyze the assistance available with Wix and Webflow.
Wix provides customer support 24 hours a day. You’ll need to answer a few questions regarding your problem on Wix’s contact page, and Wix will arrange for a callback. This service is accessible 24 hours a day in English.
Support is provided in other languages during business hours (about 9 a.m. to 5 p.m. in the relevant time zones). Because Wix does not offer live chat, your only contact options are email and Wix’s callback service.
Additionally, you can access comprehensive self-help documentation covering everything from Wix’s editor to price plans, billing, domains, getting started, eCommerce, and marketing services.
Additionally, as indicated in the Ease of Use section, Wix includes a convenient in-editor help button directing you to the appropriate self-help tools.
Webflow’s customer support staff is available Monday through Friday from 6 a.m. to 6 p.m. PT. They will attempt to contact you within 24 to 48 business hours.
Webflow’s customer care staff may be contacted solely by email or support tickets.
You can also submit a question on Webflow’s community forum and get guidance from your peers. Alternatively, if you prefer self-help, check Webflow University.
This includes several online lectures on how to get started, use Webflow’s editor, SEO, the CMS, eCommerce, generating animations, and even a Webflow 101 crash course, to name a few!
Choose between basic and advanced classes! These courses differ in terms of content and duration. However, I’ve seen a handful that is longer than six hours!
Webflow delivers extensive and relevant knowledge that will assist you in the beginning to climb that learning curve.
Finally, Webflow has an expert directory. It’s simple to hire the professional assistance of an agency or freelancer to assist with your project.
Webflow has slower response times and fewer ways to reach the staff during restricted hours. However, it provides practical self-help tools in the form of whole courses.
These are excellent resources for anybody attempting to understand the tool’s ins and outs. Despite this, Wix wins because of their superior 24/7 customer assistance.
Customer Testimonials: Webflow vs Wix
Webflow Customer Testimonials
Wix Customer Testimonials
FAQs About Webflow vs Wix
Which is easier to use, Webflow or Wix?
Wix is much easier to use. It has a simple drag-and-drop builder that anyone can use, even without tech skills. Webflow, on the other hand, gives you more control over design but has a steeper learning curve.
Which one is better for customization?
Webflow offers much more customization. You can control every design detail, add animations, and create complex layouts. It’s great for designers and developers who want full creative freedom.
Which platform is better for SEO?
Webflow provides more advanced SEO tools, allowing you to edit URL structures meta tags, and add custom code. It is better for those who want full SEO control.
Can I build an online store with Webflow or Wix?
Both platforms support eCommerce, but they work differently.
Wix is easier to set up and works well for small stores. It includes built-in payment and marketing tools.
Webflow allows more customization and is better for businesses that need a unique store design, but it requires more setup.
Can I switch from Wix to Webflow later?
There is no automatic way to transfer a Wix site to Webflow. You would need to manually move your content.
If you think you may need more customization in the future, starting with Webflow might be a better long-term choice.
Quick Links
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Conclusion: Webflow vs Wix – Which is Best in 2025
At the end of the day, it all comes down to what you need and how comfortable you are with website building.
If you just want an easy, hassle-free way to get a site up and running, Wix is the way to go. It’s perfect for small businesses, personal websites, and online stores, and you don’t need any technical skills to make it work.
If you care about design, want more creative control, and don’t mind a bit of a learning curve, then Webflow is worth the effort. It’s great for designers, developers, and anyone who wants a fully customized, high-end website.
