Best For | Ideal for small businesses seeking an all-in-one lead generation and marketing automation solution. | Best for eCommerce brands seeking powerful email marketing with detailed customer behavior tracking. |
Price | Starts from $69/month | Starts from $39/month |
Features | Behavior-based email automation | |
Pros | Intuitive drag-and-drop interface | Shopify & WooCommerce integration |
Cons | Limited design flexibility | Steeper learning curve |
In this post, I will provide a comparison of Wishpond and Drip, including an in-depth analysis of these e-commerce platforms.
If you’re looking for an amazing marketing automation tool, I believe this article will be of great help to you.
Every E-Commerce should have some tools for their marketing funnel.
But which one to have? Obviously, no business is open to having more than one tool for the same job.
Let’s review the features, integrations, and pricing of Wishpond and Drip to determine which one is the best fit for your business.
Bottom Line:
Wishpond and Drip are vital tools in the E-Commerce domain. Both these tools help you in marketing and have several integrations to help you with your sales funnel, lead generation as well as marketing automation.
Wishpond offers complete automation whereas Drip is another reliable tool to automate your e-commerce business with ease. You can give Wishpond a try also if you want full automation to your e-commerce store can give Drip a try.
Wishpond Vs Drip: In-Depth Comparison 2025
Wishpond Vs Drip Overview:
About Wishpond
Wishpond comes with a complete package of marketing tools you will ever need for your online business. The tool will help you create landing pages that will attract your customers and convert them into potential leads, and help you with the sales process as well.
Apart from several features that Wishpond provides, it can also integrate various third-party applications that help with analytics, customer support, eCommerce, event management, lead capture, and more.
About Drip
Drip is yet another tool to help you out with your online business. It can be beneficial in building a personalized experience for your target audience, generating more leads, converting them into sales, and driving more revenue.
Like Wishpond, you gain access to various third-party integrations that support your audience analytics, sales, lead generation, and more.
Wishpond Vs Drip: Features Comparison
Marketing Automation
Marketing Automation enables you to automate all marketing funnels and various campaigns across multiple channels.
It is apt for your business if you are willing to target your customers via automated text messages and emails across various automated platforms, such as social media and text channels.
The messages are sent on your chosen platform and at your selected time to the target audience you want.
Your marketing and sales teams could benefit from these tools, as they help generate leads and convert them into regular customers.
Wishpond
The automation in Wishpond enables you to send emails to highly targeted audiences and leads. You can select your audience based on their demographics and the user activity you observe them engaging in on your website. You can even schedule these emails according to the business hours of each targeted group of users.
Marketing automation in Wishpond helps you identify leads from your target audience based on their activity. You can inform your sales team about these leads and ask them to contact them at an optimal time to convert them into buyers further.
You can integrate and automate Wishpond with already existing apps in use. You can even automate the interactions with your team. The marketing automation also helps you automate the registration of webinar leads. It basically makes your life easy.
Drip
The marketing automation of Drip is somewhat similar to Wishpond in terms of identifying potential leads within your target audience. It also automatically identifies leads based on user activity on your website and adds them to your lead email list.
Drip goes a step further, where you can create a flow, such as a click flow, i.e., what will happen when a user clicks on a particular button on one of your webpages.
This means you can have multiple lists with different target audiences, such as confirming potential leads, and based on all the other users’ clicks, you can make a list of users soon to be in the list of potential leads.
Like Wishpond various apps could be integrated and automated with drip via marketing automation according to your requirements.
You can set up goals depending on where a user is landing and decide upon which list, they should be added, so that you know the priority of your users and push them to be your customers with the help of your sales team.
Which has better marketing automation?
Both Wishpond and Drip share similar logic and features in marketing automation, but Drip takes a step ahead of Wishpond by providing more personalization for users and a deeper understanding of your customer audience, ultimately making your business more profitable.
Page Design
Both Wishpond and Drip provide the facility for page design. In Wishpond, you can create effective landing pages, and with Drip, you can utilize the Visual Builder to create a page that looks attractive and keeps your users engaged. Let’s discuss both of these in detail.
Wishpond
Wishpond offers a variety of free business templates for you to choose from. All these templates are mobile-responsive and are some of the best for creating a perfect landing page. With the help of these features, you can create a landing page in just a few minutes.
It features drag-and-drop functionality to make your life easier. You can publish your landing page wherever you like, such as your coded website, WordPress-deployed website, or even on your Facebook page.
Wishpond comes with a full package of page creation tools. To attract your customers to the landing pages you want, you can create various add-ons to your webpages, such as exit intents and friendly pop-ups, to direct your customers to the landing page you want them to be on or the one they prefer to visit.
You do not need any other paid tool for A/B testing, such as crazy egg, if you have Wishpond. With Wishpond, you can A/B test your pages and call-to-actions, and gain results and important insights about all your tests.
Want a form on your landing page? No problem; with Wishpond, it’s possible to do so. Place forms on your landing pages so that users can provide you with important information, which you can use to improve your website’s landing pages.
You can even target them with the help of these forms by adding custom fields, such as name, email address, and, if you want to be more specific, a phone number field.
Drip
Drip does provide the services of creating pages, but not landing pages or webpages. It helps you create workflows and emails to target your audience. You do not need coding knowledge to create these workflows or emails.
You can drag and drop the buttons and call to actions, and select any template from Drip’s template collection.
When your user base and customers grow, it could be difficult to keep track of all the workflows and emails, but with Drip, you can easily segment these workflows and know the insights for each of them in a few clicks.
Which has better page creation ability?
Both these tools have a very different concept of page creation. One helps you make landing pages and the other helps you create emails and workflows. Both these tools are a winner in their respective domain.
Leads Analytics
Tracking your leads and knowing what is going wrong in their conversion is the most important trait of any eCommerce business. Both Wishpond and Drip provide lead analytics. Let’s have a look at this feature for both tools.
Wishpond
With Wishpond, you can see what your leads are currently doing on your website. You can know what buttons they are clicking and converting as well as what campaigns are bringing them to your sales funnel. This information helps you gain a better understanding of your leads.
Create manual lists and categorize these leads into different groups based on the characteristics you decide, such as demographics, device type, etc. You can then examine which group is performing better and identify areas for improvement in the groups that are lagging.
You can send automated emails to your leads, which can be personalized according to each group.
Drip
Drip has its main focus on giving your leads the best experience. So, it helps you gain beneficial insights on what needs to be improved. It also lets you know how much time leads are spending on what page and specifically which section of the page, so that you know which pages need improvement.
Similar to Wishpond, you can group your audience based on the number of clicks and the time spent on each page. This will help you identify which pages are performing well.
With the workflow A/B testing feature of Drip, you can know which pages help in most conversions and what user interface the page has, so that you can use that interface on every page on your website.
Which tool provides better leads?
Drip has a feature that allows you to integrate your website with Facebook. In addition to this feature, Wishpond and Drip share similar lead generation capabilities. So, Drip is the winner here.
Wishpond Vs Drip | Integrations
Wishpond
1. Zapier
Zapier helps you connect your website with various other small apps to help you optimize your page.
2. Active Campaign
With an active campaign, you can automate your email marketing and create workflows for various groups of your target audience and run campaigns.
3. Base CRM
You can integrate your website with Base CRM and let it help you with lead generation and sales. It also helps you with customer management.
4. Batchbook
This is also a kind of CRM platform but recommended for small businesses only.
5. Benchmark
With Benchmark you can create pools, surveys, and quizzes and add them to your page or any other social media platform. You can also gain insights into the audience via Benchmark.
6. Campaign Monitor
The tool has its use hidden in its name. You can easily create, send, and optimize your email marketing via Campaign Monitors.
Other than this there are various other integrations you get with Wishpond. These are:
- ClickWebinar
- Clio
- Close.io
- Constant Contact
- Contactually
- Emma
- Eventbrite
- GetResponse
- GoTo Webinar
- Mailchimp
And many more.
Drip
1. Analytics:
Segment
A segment is a tool used for collecting important information on your target audience. It uses API to do so and the data could be directly sent to your Drip account.
2. Customer Support
You can use Drift to connect to your audience which visits your website. You can have a live chat with them and know what their problem is or let them know about your new offerings.
3. Mailing automation
inkit
You can use inkit to integrate your offline marketing reports to the online marketing reports and view them in one place.
4. eCommerce
Shopify
Shopify is one of the biggest market places for starting your eCommerce storefront. Shopify integration provides valuable insights into your customers, including their cart details, demographics, and the devices they use to visit your store.
5. Lead Insights and generation
WisePops
WisePops help you grow your email list. You can create popups and display them on your website and ask for emails giving them a free book or a goodie to use. This will help you acquire the email addresses of your target audience.
6. Other Integrations
- Justuno
- Magneto
- Privy
- WooCommerce
- WPFusion
- 1ShoppingCart
- 3dcart
- Call Loop
And many more.
Wishpond Vs Drip |Pricing
Wishpond
Wishpond offers you three plans to choose from, the starting out plan, everything you need, and the rapid growth plan.
With these plans comes a 14 days free trial where you can use and adapt the interface of Wishpond.
The price starts at $69/month and goes up to $199/month.
Drip
Drip has several plans to choose from depending on how many people are in your account. It starts with 1-2500 people and the price for this plan is $39, and goes till 10,000,000 people and for opting this plan you will have to talk to Drip for the pricing.
Similar to Wishpond, Drip comes with a 14-days free trial.
FAQs On Wishpond vs Drip
What are the main differences between Wishpond and Drip?
Wishpond is designed to help small businesses create and manage marketing campaigns, while Drip focuses on automating customer journeys. Additionally, Wishpond offers a range of features and integrations for email marketing, lead generation, social media marketing, and more. Drip, on the other hand, is designed specifically for email marketing and automation.
Does Wishpond or Drip offer more features?
It really depends on what you are looking for. Wishpond has a more comprehensive suite of features and integrations, while Drip is more focused on email marketing and automation.
Does Wishpond or Drip offer better pricing?
Both platforms have relatively similar pricing structures, with Wishpond offering more features for their higher-tier plans. Ultimately, which option is best for your business will depend on the specific needs of your business.
What kind of customer support can I expect from Wishpond or Drip?
Both Wishpond and Drip offer customer support. Wishpond has a comprehensive knowledge base, as well as 24/7 live chat and email support. Drip also offers a comprehensive knowledge base, as well as email and phone support.
Can I integrate Wishpond or Drip with other services?
es, both Wishpond and Drip offer integration options. Wishpond has a range of integrations, including webinar services, payment gateways, analytics tools, and more. Drip has integrations with popular ecommerce platforms, marketing automation tools, and other services.
Is Wishpond or Drip better for beginners?
Both platforms are designed to be easy to use, but Wishpond offers more features and integrations, making it a better choice for those who are just starting out. Drip, on the other hand, is more focused on email marketing and automation, so it may be a better fit for those who already have some experience in this area.
Quick Links:
- Wishpond vs ShortStack 2025 Detailed Comparison (Pros & Cons)
- Drip Review 2025: Is It The Best E-Commerce Marketing Tool?
- Wishpond vs Hubspot 2025: Which One To Choose?
- Madgicx vs Supermetrics vs Calldrip vs 4C 2025: 100% Legit Comparison
Conclusion: Wishpond Vs Drip Comparison 2025
I compared these two tools as they are both the best automation tools on the market. With Wishpond’s numerous features, you can make your site highly versatile, and with the power of integrations in Drip, you can optimize your site in every aspect.
In my opinion, it’s a tie between these two e-commerce tools, but if you need to choose one, I suggest going with Drip, as it offers lower pricing and more integrations compared to Wishpond.
