Best For | Best for creating landing pages, pop-ups, and email marketing automation for small businesses. | Best for email marketing campaigns, automation, and analytics with easy-to-use design tools. |
Price | Starts from $49/mo | Starts from $9.04 /mo |
Features | Customizable landing page builder | Drag-and-drop email builder |
Pros | Easy-to-use interface | User-friendly email builder |
Cons | Limited reporting features | Limited features on free plan |
If you’re looking to grow your online business, you’ve inevitably come across two major players: Wishpond and Mailchimp. But while both are powerful marketing tools, they are built to solve different core problems.
Choosing the wrong one is like bringing a hammer to a job that needs a screwdriver.
This comparison will cut through the confusion. We’ll define the essential difference between Wishpond and Mailchimp. By the end, you’ll know exactly which platform is the right choice for your specific business goals.
Wishpond VS Mailchimp:
Wishpond Overview:
Wishpond & Mailchimp are utilized by business owners and marketing agencies alike to drive growth. Mailchimp focuses mainly on providing solutions for email marketing needs.
Wishpond is a comprehensive marketing solution offering a range of marketing features.
Founded in Canada in 2004, Wishpond has developed into a reliable brand in the marketing industry.
Their marketing platform offers a range of services, including landing page building, activity tracking, and email marketing.
You can also integrate Wishpond with several other tools. This makes Wishpond an all-in-one marketing tool that is perfect for almost any type of business.
Apart from marketing, they also offer numerous customization options to better suit your brand.
Mailchimp Overview:
Mailchimp was founded 19 years ago by two web designers in Atlanta, USA. Like Wishpond, Mailchimp is also a marketing tool that is known for its email marketing services.
It is a cloud-based software that simplifies your marketing needs for a large database. It is done by setting up sequences to target a particular type of audience.
Mailchimp helps small to medium-sized businesses streamline their marketing needs and oversee customer satisfaction. Apart from email marketing, there are also options for sending voicemails, faxes, and even postcards.
Mailchimp can bring all your marketing needs under one roof by integrating with several services to further aid your business.
Wishpond VS Mailchimp:
Wishpond Ease Of Use:
Wishpond , although easy to learn, will take some getting used to as it comes packed with a lot of features. But Wishpond provides free training for you to get more assimilated to their software through articles, eBooks, and webinars.
They will also provide you with free access to Wishpond academy that contains everything from getting started to increasing your client base. You can also book a live demo according to your convenience.
The learning curve with Wishpond is a little steep. But once you get the hang of it, you’ll be able to seamlessly orchestrate marketing automation.
Following are the main areas you need to learn to master Wishpond:
- Creating landing pages
- Lead generation
- Building opt-in bars
- Creating coupon campaigns
- A/B testing
Mailchimp Ease Of Use:
Mailchimp is an easy to use email marketing tool. Their interface is quite user-friendly and straight forward. They have a very helpful blog that contains information describing every step in detail.
Mailchimp also provides video guides and tutorials on all the features that they have.
To utilize Mailchimp to the fullest, you will need to learn about:
- Accounts – Setting up accounts and invoices
- Audiences – Importing contact & managing them
- Emails – Mastering everything about email delivery with Mailchimp
- Design – Customizing landing pages, emails & websites
Verdict: Neither of these tools is difficult to use. However, Mailchimp is user-friendly and a lot less complicated compared to Jungle Wishpond and hence takes the win.
Wishpond VS Mailchimp: Key Features & Benefits:
Similar Features:
1. Lead Scoring-
Wishpond VS Mailchimp- Lead scoring & segmentation is a marketing process for ranking potential clients and subdividing them into groups. The groups that will be divided into is based on how likely they are to purchase a product from you.
Wishpond has a very extensive and detailed take on lead scoring. It will let you set some parameters by which you can define the leads that are generated.
This will help you understand better about your potential customers. Listed are certain features in Wishpond that comes under lead scoring:
- Lead scoring ranges
- Lead scoring fit criteria
- Lead scoring engagement criteria
- Lead score time settings
- Lead score calculations
- Lead score story
All these parameters will help you see how a lead came to know about you. You can utilize this information to turn them into loyal clients.
Mailchimp prioritizes automatic lead scoring to assess the level of interest of a potential client. Listed are processes in Mailchimp related to lead scoring:
- Score setting
- Placing tags
- Opportunity management
- Opportunity record
- Action fields
2. Customer Relationship Management-
CRM is an approach that helps businesses to define and design improved customer service. CRM integrates the marketing, sales & customer support services to streamline all processes into one platform.
It is focused on customer retention and gaining new customers to increase sales and thereby, revenue.
Wishpond VS Mailchimp- Wishpond’s CRM can easily handle a high number of contacts and allow you to navigate through them efficiently. Wishpond does not offer bi-directional CRM syncing. But they do offer social CRM
Mailchimps’s CRM acts as the central hub for sales and marketing. Mailchimp provides bi-directional CRM syncing, but not social CRM.
3. Integration Capabilities-
Integrations with other tools are crucial to streamline the work output. They can also be used to negate certain flaws that software could have.
Wishpond offers 300+ integrations. Popular integrations are:
- Slack
- WordPress
- SurveyMonkey
- HubSpot Marketing Hub
- Eventbrite
- Zapier
- Pipedrive
- ActiveCampaign
- Insightly
- Highrise CRM
Mailchimp offers 750+ integrations. Popular integrations are:
- Google Drive
- Microsoft Excel
- PayPal
- Trello
- Salesforce Sales Cloud
- Twilio
- Google Analytics
- GitHub
- Housecall Pro
- Shopify
- FreshBooks
4. A/B Testing-
This is also known as split testing. It used to compare among 2 versions of a marketing asset like email, SMS, etc. to determine which works better. This is very useful as it will let you know which type of content returns more value for you.
Wishpond has a built-in split testing functionality to optimize your outgoing content and reward you with greater returns.
Mailchimp also offers split testing for you to determine the most effective email campaign through trial and error.
Unique Features:
Wishpond Features:
- Built-in captcha: Weed out all the spam accounts by using this feature.
- Custom CSS and JavaScript: Customize your website with custom CSS and JavaScript provided by Wishpond.
- Social promotion & contests: Wishpond will let you conduct various fun contests to boost your web traffic. They provide pre-made contest campaigns to choose from.
Mailchimp Features:
- Activity dashboard: Track all of your reports and email success rates through a convenient activity dashboard.
- Multivariate testing: This is a brand new testing technique that combines multiple variables. This test will automatically find out the best combination for you.
- RSS feed: Really Simple Syndication (RSS) will convert website updates & publish them to get a wider reach.
Verdict: Wishpond has more in-built features, whereas Mailchimp has more integration options available. Therefore, this round ends in a draw.
Wishpond VS Mailchimp: The Pricing Battle
Wishpond Price:
Wishpond has a three-tier pricing system. The purchasing plans vary with the number of leads and additional features. The plans start at $49 and include all the basic features. All payments are billed annually.
Their Rapid Growth plan is further divided into 18 sections based on the number of leads. Separate pricing is given based on the number of leads from 10,000 to 1,000,000. Listed are the pricing brackets for Wishpond:
All plans have a 14-day free trial. You can upgrade or downgrade your plans at any time.
Mailchimp Price:
1. Free Plan
- Cost: $0/month (up to 500 contacts)
- Great for beginners just getting started with email marketing.
- Includes basic features like email templates and forms.
- Email support is only available for the first 30 days.
- Reporting is limited, and automation features are not included.
- Generative AI and custom-coded templates aren’t available.
2. Essentials Plan
- Cost: Starting at $9.04/month for 500 contacts
- Includes 24/7 email and chat support
- Allows up to 4 automated customer journey points
- Reporting is still limited, and you won’t get AI features or custom-coded templates.
- Best for small teams that need basic automation and more template options.
3. Standard Plan (Best Value)
- Cost: Starting at $6.75/month for 12 months and then $13.50/month
- Offers full reporting and analytics
- Supports up to 200 automated journey points
- Includes generative AI features at no extra cost
- Comes with custom-coded templates for more advanced branding and design needs
- 24/7 chat and email support included
4. Premium Plan
- Cost: Starting at $134.96/month for 12 months and then $269.96/month
- Designed for large-scale operations needing maximum flexibility and support
- Includes everything in Standard, plus priority phone support
- Offers advanced segmentation and reporting
- Still supports up to 200 journey points, with full access to AI tools and custom-coded templates
Verdict: The pricing plans of both Wishpond & Mailchimp are cost-effective. But Mailchimp is undoubtedly the more affordable option and hence wins this round.
Wishpond VS Mailchimp: Customer Support
Wishpond: Customer Support:
Wishpond has an extensive support system to answer any queries or solve any difficulties you may face. There are hundreds of articles in their knowledge base that you can browse through.
Their live chat support is quickly responsive. Listed are the various kinds of support Wishpond provides for their clients:
- Email support
- Phone line support (Only for Rapid Growth subscribers)
- Live online chat support
- Training with virtual classroom
- Online community forums
Mailchimp Costumer Support:
Wishpond VS Mailchimp – Mailchimp boasts an award-winning 24/7 customer support service. Multiple reviews online have proved their support system to be very satisfactory.
Their tutorials are available in multiple languages like Spanish, French, Portuguese & Dutch, apart from English. Listed below are the types of support given by Mailchimp:
- Email support
- Phone line support (only for premium package subscribers)
- Training with virtual classroom
- Online community forums
- Raising tickets
Verdict: Both Wishpond & Mailchimp provide excellent customer support. But Wishpond just about clinches this round by providing their customers with live chat support.
Wishpond VS Mailchimp: Pros And Cons
Wishpond
Pros
- A complete toolkit for landing pages, pop-ups, and forms.
- Create unique social media contests to generate many leads.
- Highly customizable templates provide greater freedom for your brand.
- Powerful A/B testing is available to optimize every page.
- All your essential lead generation tools are in one place.
Cons
- Pricing becomes very expensive as your email lead list grows.
- It does not offer a permanently free plan for startups.
Mailchimp
Pros
- A generous free plan is perfect for new businesses starting.
- The industry’s most user-friendly drag-and-drop email campaign builder.
- Powerful automation builds sophisticated customer journeys through email campaigns.
- Excellent reporting provides easy-to-understand analytics on email performance.
- Vast app integrations connect seamlessly with all your tools.
Cons
- The landing page and form builders are basic and inflexible.
- Advanced features and high contact volume can become very expensive.
FAQs: Wishpond VS Mailchimp 2025
1. I just need a great tool for my email newsletter. Which one should I pick?
Mailchimp. It is specifically designed to be the best at email marketing. Its user-friendly builder, templates, and analytics are superior for anyone focused primarily on email.
2. My main goal is to get more email sign-ups from my website. Which is better?
Wishpond. Its powerful landing page builder, pop-up forms, and social contest features are all designed to do one thing very well: capture new leads.
3. Is Mailchimp really free? What's the catch?
Yes, Mailchimp’s Free plan is permanently free for up to 500 contacts. The “catch” is that you have limited features (e.g., no A/B testing, basic automation) and your emails will have Mailchimp branding on them. It’s still an incredible value for getting started.
4. Can I build landing pages with Mailchimp?
Yes, Mailchimp has a landing page builder. It is easy to use but is more basic and less flexible than Wishpond’s dedicated builder. It’s suitable for simple pages but not for complex designs.
5. Which platform is easier for a complete beginner?
Mailchimp is generally considered easier for an absolute beginner because its core focus (email) is so well-refined and its interface is incredibly intuitive. Wishpond is also user-friendly, but because it has more feature sets (pages, forms, contests, email), there is slightly more to learn upfront.
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Final Verdict: Wishpond VS Mailchimp 2025 : Which One Is Best? What Should You Pick?
Wishpond VS Mailchimp- After a tight battle, I believe that Mailchimp wins the battle with Wishpond by taking home most of the rounds. Mailchimp provides better value for money by giving you useful features at low costs.
However, Wishpond is no pushover either. Their landing pages & SEO optimized templates are guaranteed to make your business grow. In the end, there is no wrong choice here.
These are two of the best marketing tools you could want for your business.
Wishpond VS Mailchimp- I hope this post suits your purpose well. You can share this post on social media channels such as Facebook, LinkedIn and Twitter. I wish you All the best and I hope you select the best tool for your business.
