X Twitter Statistics 2025: Users, Revenue, Engagement, and How to Leverage Them for Success

X, once known as Twitter, transforms how people connect, share news, and engage in real-time conversations. Elon Musk rebranded it in 2023, aiming to create an “everything app” that includes payments, video calls, and more.

By 2025, X boasts millions of users worldwide, generating billions in revenue despite challenges like advertiser pullouts and competition from platforms like Threads. This platform drives trends, influences politics, and offers businesses unique marketing opportunities.

In the fast-paced world of social media, X stands out for its immediacy. Users post 500 million updates daily, creating a hub for news and entertainment. This article explores X statistics 2025 in depth, combining data from reliable sources like Statista, Business of Apps, and eMarketer.

We focus on users, revenue, engagement, and demographics. You’ll learn how these X twitter statistics 2025 help businesses grow, individuals build networks, and creators monetize content. We also include fresh insights from Quora and Reddit discussions for the latest user perspectives.

Whether you market products, follow trends, or seek networking tips, these X statistics 2025 provide actionable value. Businesses use X to boost brand awareness by 11%, while users stay informed on global events.

Let’s dive in.

Key X Twitter Statistics 2025 Highlights

X thrives in 2025 with robust growth in some areas and challenges in others. Here are standout X statistics 2025:

• Monthly Active Users (MAU): X reaches 611 million MAUs globally, ranking as the 12th most popular social platform. This marks a slight decline from 619 million in 2024 but shows resilience.
• Daily Active Users: Around 245-250 million monetizable daily active users (mDAUs), with users spending 34 minutes daily on average.
• Revenue: X generates $2.5 billion in 2024, with projections for $2.99-3.14 billion in 2025, including ad growth of 16.5% globally.
• Engagement Rate: Median engagement per post sits at 0.015%, down from previous years, but top brands hit 0.08%.
• Ad Revenue: Accounts for 68% of total revenue, with U.S. contributing over 50% despite only 17% of users.
• Top Markets: U.S. leads with 103.96 million users, followed by Japan (70.92 million) and Indonesia (25.16 million).
• Demographics: 63.7% male users, with 37.5% aged 25-34.
• Content Trends: Video views surge, with users watching 210 years’ worth of 30+ minute videos monthly.

These X statistics 2025 highlight opportunities. Businesses tap into real-time engagement to increase sales by 3% through discussions. Individuals use X for professional networking, with 14% citing it as a key tool.

X Users Statistics 2025

X attracts a diverse global audience. In 2025, the platform counts 611 million MAUs, down 5.3% from 2024’s peak. However, some sources like user claims on X suggest up to 720 million active users. Daily users hover at 237.8-250 million, with growth in emerging markets.

Here’s a table of MAU growth:

Sources: Business of Apps, Demandsage.

Users by country show U.S. dominance:

• United States: 103.96 million
• Japan: 70.92 million
• Indonesia: 25.16 million
• India: 24.09 million
• United Kingdom: 22.87 million

X loses users in the EU (11 million over five months) due to regulations, but gains in Turkey (22.3% increase).

How to benefit: Businesses target U.S. and Japan for high-engagement campaigns. Creators build audiences in growing markets like Indonesia for monetization via ad revenue sharing—over 80,000 creators participate since 2023.

From Reddit: Users in r/technology note X loses U.S./UK users (down nearly a quarter since Musk’s takeover), attributing it to policy changes. On Quora, discussions highlight X’s appeal for news, with users asking how it compares to Instagram (X focuses on text/news vs. visuals).

User Demographics: Age and Gender 2025

X’s user base skews male and millennial. Males make up 63.7%, up from 60.9%, while females drop to 36.3%.

Age breakdown:

• 13-17: 2.4%
• 18-24: 32.1%
• 25-34: 37.5%
• 35-49: 21.1%
• 50+: 7.3%

Higher education and income: 27% U.S. users are college graduates, 51% earn over $70,000.

Reasons for use:

• News: 48%
• Entertainment: 48%
• Friends/Family: 34%
• Brands: 33%
• Networking: 14%

Benefit: Marketers target 25-34-year-olds with informative content—67% like brands aligning with events. Individuals network professionally, as 16% use X for brand research.

Reddit threads in r/socialmedia discuss declining engagement for small creators, blaming algorithm shifts. Quora users compare X to TikTok, noting X’s adult skew vs. TikTok’s teens.

X Revenue Statistics 2025

X earns primarily from ads (68% in 2024). 2024 revenue hits $2.5 billion, down from $2.9 billion in 2023. Projections for 2025: $2.99 billion, with U.S. ad sales up 17.5% to $1.31 billion.

Revenue by year table:

• Net income: +$942.37 million in 2024, up from +$489.57 million in 2023.
• Revenue by region: U.S. $1.3 billion, rest of world $1.2 billion in 2024.

Benefit: Advertisers use low costs ($0.26-1.50 per engagement) for targeted campaigns. Creators earn from ad sharing—launched 2023, now with 80,000 participants. Businesses see 35% more clicks with carousel ads.

From Quora: Users ask about driving traffic in 2025, suggesting tools for unlimited accounts. Reddit’s r/technology highlights ad slumps, with 26% marketers cutting spend.

X Engagement and Usage Statistics 2025

Users spend 34 minutes and 6 seconds daily, totaling 15.67 hours monthly. Engagement rate: 0.015% median, with sports teams at 0.073%.

Best content:

• Text posts: High interaction.
• Videos: 0.42% engagement for influencers.
• Images: Boost reach.
• Posts: 500 million daily, 360,000 per minute.
• Traffic: 4.413 billion monthly visits, down 1.09%.
• Top times: Tuesdays-Thursdays, 9 a.m.-3 p.m.

Benefit: Post 4 times weekly for optimal reach. Use hashtags for 21% more engagement. Customer service: 53% users contact brands, 78% recommend after positive experiences.

Reddit users in r/Twitter complain about analytics inaccuracies and reach drops for small accounts.  Quora debates X’s news role, with users noting 59% use it for updates.

X Advertising and Influencer Statistics 2025

Ad reach: 563-586 million. Costs: $0.58 CPE, up from $0.49. Video ads: 64% of revenue.

Influencer costs:

• Nano (1k-10k): $11/post
• Micro (10k-50k): $60
• Macro (100k-1M): $1,500

Benefit: Brands gain 70% recall by joining trends. Influencers use video for higher engagement.

Most Followed Accounts on X 2025

1. Elon Musk: 225.5 million
2. Barack Obama: 130.6 million
3. Cristiano Ronaldo: 115.7 million

Benefit: Follow influencers for networking; collaborate for exposure.

Layoffs and Timeline in 2025

X lays off 10% (200 people) in 2023, down to 1,500 employees from 8,000. Timeline: Acquired 2022, rebranded 2023, xAI acquires X Corp in 2025 for $33 billion.

Benefit: Lean operations mean faster innovations like X Payments, rivaling PayPal.

Fresh Insights from Quora and Reddit on X Statistics 2025

Quora users debate X’s future, with one asking if it’s better post-Musk—mixed views on misinformation vs. free speech. Another queries traffic driving in 2025, recommending automation tools.

On Reddit, r/technology discusses user losses in US/UK, blaming rebranding. r/Twitter threads note engagement drops and analytics issues, with users seeking lifetime stats.  Bluesky comparisons show faster growth, per r/BlueskySocial.

These reflect real concerns but highlight X’s news dominance.

How to Use X Statistics 2025 for Your Benefit

These X statistics 2025 guide strategies:

For Businesses:

• Engage 75% of users who interact with brands—post timely content for 11% awareness lift.
• Use ads for cost-effective reach; cannabis brands leverage unique policies.
• Provide quick support: Respond in 3 hours to retain 78% customers.

For Individuals/Creators:

• Monetize via sharing: Meet 5M impressions threshold.
• Network: 14% use for professionals; join Spaces for 3% sales boost.
• Stay informed: 59% get news; follow trends for political awareness (30%).

Project: With ad growth, expect 650M MAUs by year-end.

FAQs on X Statistics 2025

Also Read:

• Social Media Statistics
• WhatsApp Statistics
• Affiliate Marketing Statistics
• Video Marketing Statistics
• Latest Digital Marketing Statistics

Conclusion

X statistics 2025 reveal a platform evolving amid challenges. With 611 million users, $2.5 billion 2024 revenue, and rising engagement in video, X remains vital for news (59% users) and marketing. Despite dips, innovations like ad sharing and Payments position it for growth—potentially 650 million MAUs.

Forum insights from Quora and Reddit show mixed sentiments on engagement and privacy, but convenience prevails. Businesses boost sales through trends, creators earn via programs, and users stay connected. As social media shifts, X’s real-time edge endures. Leverage these X statistics 2025 to network, market, or inform—your next viral moment awaits.

Sources: Statista