Linkedin Facebook X-twitter

YouTube New AI Features 2025: Title A/B Testing & Ask Studio Tool

Affiliate disclosure: In full transparency – some of the links on our website are affiliate links, if you use them to make a purchase we will earn a commission at no additional cost for you (none whatsoever!).

YouTube has rolled out new tools aimed at helping video creators optimize their content and better understand audience engagement.

Creators can now test and compare up to three different titles and thumbnails per video inside YouTube Studio. This feature builds on YouTube’s popular thumbnail testing tool, which has been used over 15 million times since 2023.

Unlike traditional A/B testing focused only on click-through rates, YouTube uses “Watch Time Share” as the key metric for titles, rewarding titles that keep viewers watching longer.

The test results automatically update to the winning title, helping creators refine video packaging with real data instead of guesswork.

Currently, the testing feature is desktop-only and does not support YouTube Shorts but will gradually roll out to more users later in 2025.

YouTube New AI Features: Ask Studio Brings Conversational Analytics to Creators

YouTube New AI Features

Alongside title testing, YouTube introduced Ask Studio, an AI-powered chat assistant designed to simplify analytics interpretation.

Instead of navigating complex charts and dashboards, creators can type questions in plain language to quickly discover actionable insights about their channel’s performance.

YouTube’s Chief Product Officer Johanna Voolich explained that creators can “converse” with their data, making it easier to understand what content is working and why.

This conversational interface is part of YouTube’s broader effort to empower creators using AI tools, highlighting the platform’s vision that creators maintain control over storytelling and entertainment.

Also read about: Best AI Writing Tools For Content Creation 2025

Additional Upcoming Features

YouTube also teased forthcoming tools like “Create Collaborations” allowing multiple collaborators per video, improved auto dubbing with better lip-sync for translated videos, and expanded likeness detection in beta for all YouTube Partner Program creators.

These features aim to further enhance creator productivity and global reach.

Overall, these updates mark YouTube’s continued investment in AI to improve content optimization and analytics accessibility, helping creators grow their audiences more intelligently and efficiently.

More News To Read:

On this page
Picture of jitendravaswani

jitendravaswani

Jitendra Vaswani is a well-known expert in SEO and AI-driven digital marketing. He has spoken at international events and founded Digiexe, a digital marketing agency, and AffiliateBooster, WordPress plugin designed specifically for affiliate marketers. With over 10 years of experience, Jitendra has helped many businesses succeed online. His bestselling book, Inside A Hustler’s Brain: In Pursuit of Financial Freedom, with over 20,000 copies sold globally, underscores his influence and commitment to empowering digital marketers.