Since launching in India a year ago, the YouTube Shopping Affiliate Program has become a key tool for Indian creators to monetize their audiences by linking products directly within their videos.
This program bridges inspiration with purchase, allowing viewers to shop seamlessly from videos across various categories, including skincare, fashion, and tech.
How Creators Benefit from the Program
Several Indian creators have experienced significant growth in engagement and revenue through YouTube Shopping:
- Prerna Bhadola, a skincare creator, tags every product in her videos, streamlining product discovery, which has boosted her monthly earnings by about 40%.
- Manmeet Bhatia, focused on affordable fashion, increased affiliate earnings by nearly 70%, crediting easy product tagging and data-driven planning.
- Shadhik Azeez saw his income multiply tenfold by turning affiliate marketing into a reliable revenue stream after financial challenges.
- Vineet Malhotra, a tech reviewer, reported sales doubling by using interactive product tags in his videos.
Features and Benefits:
- Enables direct product tagging inside videos, Shorts, and livestreams
- Viewers can quickly click and purchase products without leaving YouTube
- Real-time dashboard to track clicks and earnings in YouTube Studio
- Affiliate partnerships primarily with Flipkart, Myntra, Nykaa, and Purplle
- AI tools to automatically tag products mentioned in videos coming soon
- Flexible monetization combined with ads, memberships, and sponsorships
Also read about: Best High Paying Hosting Affiliate Programs 2025
Impact on Indian Creator Economy
The program highlights how creators are building scalable commerce strategies by combining authentic content with seamless shopping experiences.
YouTube Shopping empowers creators to turn their influence into income while providing audiences easy access to trending products.
With more than 40% of eligible Indian creators enrolled and over three million product-tagged videos, YouTube is positioning itself as a leader in video-driven social commerce, especially during India’s festive season.
Summary
The YouTube Shopping Affiliate Program India is revolutionizing how creators monetize content, enhancing engagement and driving sales.
Through easy product tagging, trusted recommendations, and growing brand partnerships, creators and brands alike benefit from this powerful social commerce platform.
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