In a new milestone, Instagram 3 billion users has been officially reached, with the platform now boasting 3 billion monthly active users.
Meta CEO Mark Zuckerberg announced the news, while Instagram Head Adam Mosseri shared more details in a video. This achievement marks massive growth since hitting 2 billion in 2022.
Instagram continues to shape digital culture and social connections, now joining Facebook and WhatsApp as one of the top platforms globally.
Instagram 3 Billion Users: Growth Driven by Key Features
Instagram grows fast thanks to popular tools. DMs, Reels, and recommendations fuel most gains. Mosseri says the app will focus more on these. Changes come in the next few months.
The update puts messaging and short videos front and center. Users spend more time chatting and watching Reels.
This shift helps creators and brands connect better. Instagram bought by Meta in 2012 now stands strong. It hit 1 billion users in 2018. The milestone shows its global pull.
Also read about: Instagram Statistics 2025
New User Control Tools Roll Out
Instagram tests features for better feed control. Users tune the Reels algorithm soon. This may spread to other feeds later. The bottom bar swaps the upload button for a direct DM link.
Messaging gets easier access. These tools empower users. They cut unwanted content. Here are key specs in bullets:
- Select or remove interest topics like college football or chess.
- Pause specific content types based on changing likes.
- Toggle algorithm suggestions to match daily moods.
- Access DMs quicker from the home screen.
- Expand controls to main feed and Explore later.
Instagram ties into Meta’s AI and metaverse plans. It boosts content creation worldwide. Users get personalized experiences. Growth hits 3 billion amid tough competition from TikTok.
Mosseri calls the community incredible. Zuckerberg praises the platform’s reach. Watch for these updates soon. They make Instagram more user-friendly.
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