Instagram has launched an exciting new award program called ‘Rings’ designed to honor creators who take bold creative chances and express themselves in unique ways.
Set to launch in October 2025, only 25 top creators worldwide will receive this prestigious recognition, which includes a real gold ring designed by British fashion designer Grace Wales Bonner and a special golden ring badge around their Instagram profile pictures.
Instagram Rings Award: What Makes the Instagram Rings Award Special?
- The award celebrates creators who push boundaries, take risks, and inspire cultural change on Instagram.
- Winners receive an exclusive physical gold ring and a distinctive digital golden story ring that replaces the usual Stories ring.
- Instagram will allow winners to customize their profile background color with unique gradients—something new on the platform.
- Winners can personalize their Like button on posts, adding a special touch to their profiles.
- The judging panel includes iconic figures like Spike Lee, Marc Jacobs, Marques Brownlee (MKBHD), Pat McGrath, Yara Shahidi, and Instagram’s own Adam Mosseri.
- Creators are selected based on originality, storytelling, cultural impact—not follower count.
- The program aims to honor creativity, encourage innovation, and amplify the voices shaping Instagram culture.
Also read about: How To Make Money Through Instagram 2025
Why This Matters for Creators and Brand
Instagram’s Rings program is not just a prize but a new symbol of creative excellence. Creators gain peer recognition and unique profile features that set them apart in a crowded platform.
For brands, this presents opportunities to discover and collaborate with innovative influencers recognized for their creativity and cultural impact.
Instagram aims to make the Rings award an ongoing tradition that celebrates the evolving spirit of its diverse creator community. The winners will be announced officially on October 16, 2025.
More News To Read:
