Snapchat introduced a range of augmented reality (AR) advancements at its annual Lens Fest 2025 event, highlighting new tools that simplify AR creation, include generative AI support, expand gaming features, and increase monetization for AR creators.
The company aims to make AR creation accessible for beginners and experts while preparing for the upcoming launch of its AR Specs glasses in 2026.
Snapchat AR advancements 2025: New AR Creation Tools and Generative AI
Snapchat expanded its Lens Studio with several new features:
- Realistic StyleGen: Creates lifelike clothing fit, texture, and lighting effects for AR fashion experiences
- FaceGen updates: Improved realistic expressions for digital faces
- 3D selfie generation: Captures true-to-life digital avatars from selfies
- AI Clips: Converts images into videos for AR Lenses
- Lens Studio AI Bot: A conversational AI that helps creators build AR projects through prompts, including code generation, debugging, and asset suggestions
- Blocks Framework: Modular AR components like scripts and effects that creators can customize or share with the community
These features reduce the technical barrier, enabling anyone to produce high-quality AR experiences.
Also read about: Snapchat Statistics
Enhanced Gaming, Monetization, and AR Glasses Support
Snapchat also focused on social gaming and monetization:
- Over 175 million users play Lens Games monthly, with share rates up 130% year-over-year
- New gaming components like Character and Camera Controllers, Input Systems, and Bitmoji integration enhance developer tools
- Plans for multiplayer matchmaking to boost interaction within Lens games
- Expanded Lens Creator Rewards program with new Lens+ Payouts for engagement-based earnings
- Removal of Snapchat branding requirements for Camera Kit projects, allowing creators to build custom AR experiences for clients
- New system-level features for the upcoming AR Specs include “Travel Mode” for uninterrupted AR on the move and “EyeConnect” for easy shared Lens setup
- The launch of a Commerce Kit enables creators to accept payments inside Lenses
Summary
Snapchat’s 2025 AR advancements at Lens Fest bring powerful generative AI tools, new gaming features, and monetization options that open AR creation to a larger audience.
With AR Specs launching next year, Snap is positioning itself as a leading platform for immersive, creative digital experiences in the augmented reality space.
This suite of tools promises easier creation, broader adoption, and new revenue pathways for AR developers and creators.
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