Social Commerce Is Growing Fast — Venues Need a Social Selling Strategy

TikTok Shop and Instagram Are Changing How People Discover Venues

TikTok Shop is growing at 48% annually, and social commerce revenues are projected to exceed $1 trillion by 2028. People aren’t just using social media to discover places — they’re booking and buying directly from it. 

Start With One Platform, Not Five

You don’t need to be everywhere. Pick the one platform where your audience actually is — likely Instagram or TikTok for most venues — and create content that shows the experience, not just the space. Behind-the-scenes, setup videos, and guest moments get far more engagement than polished promotional posts. Social proof beats advertising every time.

Quick Links:

• Social Media Strategy

• Instagram Algorithm

• Live Streaming Statistics