Quora is a powerful platform that marketers and curious minds often overlook, especially when focusing on giants like Facebook, Instagram, and TikTok.
However, with over 400 million monthly active users, Quora is a treasure trove of information, a prime spot for effective advertising, and an incredible place to connect with people who genuinely need solutions. This unique question-and-answer format makes it ideal for promoting products and services that directly address user needs.
Quora is not resting on its laurels. The platform actively invests in cutting-edge technology, particularly its AI chat platform, Poe.
These advancements highlight Quora’s commitment to innovation, pushing its valuation to an impressive $500 million. Understanding Quora’s dynamic landscape is crucial for anyone looking to leverage its vast potential.
In this in-depth guide, we explore the most relevant Quora statistics for 2025, covering user demographics, usage patterns, revenue, traffic sources, and exciting new trends. We write this article in a clear, simple, and engaging style, ensuring you gain a thorough understanding of how Quora can benefit you.
Quora Statistics 2025: Key Insights for Savvy Users
Let’s dive into the most important Quora statistics for 2025, offering a snapshot of its reach and influence.
- Quora boasts over 400 million monthly active users (MAU).
- Men make up 56.5% of Quora users, while women account for 43.2%.
- The largest age group on Quora is 25 to 34-year-olds, representing 30.11% of the user base.
- Quora records an average of 27 million daily active visitors.
- The United States leads with 148 million Quora users.
- Quora’s current valuation stands at $500 million.
- Over 300,000 topics are available in 24 languages.
- Users spend an average of 8-10 minutes on the platform daily.
- Between 3,000 and 7,000 questions are asked on Quora every day.
These statistics paint a picture of a vibrant and highly engaged community.
Who Uses Quora? Exploring User Statistics
Quora’s user base is vast and diverse, making it a truly global platform.
How Many People Use Quora?
Latest data confirms that Quora has successfully surpassed 400 million monthly active users. This shows significant growth over the years:
Quora Monthly Active Users Over Time
| Year | Quora Monthly Active Users | Growth from Previous Data |
| 2015 (Dec) | 80 million | N/A |
| 2016 (Mar) | 100 million | 25% |
| 2017 (Jun) | 200 million | 100% |
| 2018 (Sep) | 300 million | 50% |
| 2025 (Mar) | 400+ million | 33.33% |
Source: Quora
This consistent growth demonstrates Quora’s increasing appeal and relevance in the digital landscape.
- Also read about: LinkedIn Statistics
Where Do Quora Users Live? (Users By Country)
The United States holds the top spot for Quora users, with a substantial 148 million individuals. India follows closely with 100 million users.
Quora Users by Country/Region
| Country/Region | Number of Quora Users | Percentage of Total Users (Approx.) |
| United States | 148 million | 37% |
| India | 100 million | 25% |
| Europe | 78 million | 17.6% (of total users) |
| South-East Asia (SEA) | 24 million | 6% |
| United Kingdom | 22.5 million | 5.6% |
| Middle East & North Africa (MENA) | 20 million | 5% |
| Canada | 15 million | 3.7% |
| Australia & New Zealand (ANZ) | 11 million | 2.7% |
| Japan | 6.8 million | 1.7% |
| Mexico | 3.5 million | 0.87% |
| Brazil | 2.6 million | 0.65% |
Source: Statista
Understanding the Quora Community: Demographics
Quora’s demographics reveal a community of engaged, educated, and often affluent individuals.
1. Quora Gender Demographics
The platform sees a slightly higher participation from men.
Quora Users by Gender
| Gender | Percentage of Quora Users |
| Male | 56.5% |
| Female | 43.2% |
2. Quora Age Demographics
Millennials form the backbone of Quora’s user base, but Gen Z is also a significant and growing demographic.
Quora Users by Age Group
| Age Group | Share (%) |
| 18-24 | 26 |
| 25-34 | 30 |
| 35-44 | 17 |
| 45-54 | 12 |
| 55-64 | 8 |
| 65+ | 6 |
Education and Income Levels of Quora Users
Quora is a hub for educated individuals, which naturally translates into higher income levels.
- Education: Over 65% of Quora users hold a college degree, and more than 28% have a graduate degree. This demonstrates a highly knowledgeable and inquisitive user base.
- Income: A significant portion of Quora users enjoy substantial incomes. 28% of users aged 18+ earn $100,000 or more annually, and 54% of user families have an annual income exceeding $100,000.
This demographic profile makes Quora an attractive platform for businesses targeting well-informed and financially capable consumers.
Quora’s Financial Health: Revenue and Valuation
Quora continues to grow financially, fueled by its advertising model and strategic investments.
1. Quora Revenue
In 2023, Quora reported an annual revenue of $20 million. With a team of approximately 200 employees, this translates to an impressive $100,000 in revenue per employee.
How Quora Makes Money:
- Advertising: Quora Ads, including sponsored content, display ads, and promoted answers.
- Quora+ (Subscription Service): For $6.99/month or $47.88/year, users can access premium content without ads.
- Also read about: Google Ads Statistics
2. Quora Valuation
Quora’s current valuation stands at $500 million. In January 2024, Quora secured $75 million in funding from Andreessen Horowitz, specifically earmarked for expanding Poe, its AI-powered chat platform. This funding highlights investor confidence in Quora’s future direction and its ventures into AI.
Navigating the Platform: Quora Traffic Statistics
Understanding where Quora’s traffic comes from and how users access the platform is vital for maximizing your reach.
1. Total Quora Visits
Quora consistently attracts a massive audience, with over 715 million monthly visits (including unique and existing users). On average, the platform sees about 22 million daily visits.
2. Quora Traffic by Channel: Organic is King
A vast majority of Quora’s traffic comes from organic search, signifying its strong search engine presence and the natural curiosity of its users.
Distribution of Quora Traffic by Source
| Traffic Source | Share of Quora’s Traffic |
| Organic Search | 81.74% |
| Direct | 16.71% |
| Referrals | 0.77% |
| Social | 0.76% |
| Display Ads | 0.02% |
| 0.01% | |
| Paid Search | 0.00% |
This strong organic presence means that high-quality, relevant answers on Quora can rank well in search engine results, driving significant traffic.
3. Quora Traffic by Device: Mobile Dominance
Smartphones are the primary way users access Quora, emphasizing the need for mobile-optimized content and advertising.
Quora Traffic by Device
| Device | Percentage of Total Traffic |
| Mobile | 76.44% |
| Desktop | 23.56% |
4. Social Media Traffic to Quora
While organic search is dominant, social media platforms also contribute to Quora’s traffic, with YouTube and Reddit leading the way.
Social Media Platforms Driving Traffic to Quora
| Platform | Share (%) |
| YouTube | 30 |
| 29 | |
| 10 | |
| X (Twitter) | 8 |
| 6 | |
| Others | 17 |
Deep Dive into Quora Usage: Topics, Questions, and Engagement
Quora’s core strength lies in its extensive range of topics and the active participation of its users.
1. A Universe of Topics: Over 300,000 Discussions
Quora users engage in discussions across more than 300,000 topics, available in 24 languages. Users can follow topics to receive notifications about new activities, making it easy to stay updated on their interests.
Most Popular Topics on Quora (by Followers)
| Topic | Followers (Millions) |
| Technology | 144.5 |
| Movies | 128.9 |
| Health | 127 |
| Food | 120.4 |
| Science | 117.9 |
| Music | 112.9 |
| Books | 91 |
| Visiting and Travel | 81.6 |
| Business | 76 |
| Psychology | 75.5 |
| History | 70.6 |
Additionally, some topics have an incredible number of questions:
Topics with the Most Questions
| Topic | Questions (Millions) |
| Education | 11.1 |
| B2B/SaaS | 9 |
| Jobs and Career | 8.5 |
| Health | 7.8 |
| Consumer Technology | 6 |
| Consumer Electronics | 4.1 |
| Finance | 3.9 |
| CPG | 2 |
| Auto | 2 |
| Ecommerce | 1.4 |
2. The Flow of Knowledge: Questions and Answers
Quora is defined by its constant stream of questions and thoughtful responses.
- Questions Asked Daily: Between 3,000 and 7,000 questions are posted on Quora every single day. This translates to roughly 90,000 to 210,000 new questions monthly.
- Answers Per Question: On average, each question receives about five responses. However, this number can vary wildly; highly engaging topics can gather thousands of answers.
- Answered Questions: An astounding 99% of all questions posted on Quora receive an answer. This high rate of engagement ensures users find the information they seek.
- Most Popular Question: The question, “What can I learn/know right now in 10 minutes that will be useful for the rest of my life?” is the most popular, boasting over 41,000 followers and approximately 30 million views.
3. Time Spent on Quora
Users dedicate a significant amount of time to Quora, showing deep engagement with the content. On average, users spend 8-10 minutes on the platform daily. This is a remarkable achievement for a platform that doesn’t rely on short-form video content.
Leveraging Quora for Business: Advertising and Conversions
Quora offers powerful advertising opportunities, especially given its engaged and affluent user base.
Quora Allows Advertising
Quora launched “Quora for Business” in 2017, opening its platform to advertisers. Businesses can place ads and target specific audiences.
- B2B vs. B2C Advertisers: 60% of companies advertising on Quora are B2B, while 40% are B2C. This highlights Quora’s effectiveness for both business-to-business and business-to-consumer marketing.
- High Conversion Rates: Businesses using Quora Ads have reported up to 4x higher conversion rates compared to other platforms. Semrush, a leading SEO tool, backs this claim.
- Mobile Ad Interactions: Over 70% of Quora ad interactions happen via mobile devices, aligning with the platform’s mobile-first user base.
- Minimum Bid: The minimum bid for CPC (cost-per-click) ads is $0.01, and for CPM (cost-per-mille or cost-per-thousand impressions) ads, it is $0.20.
Case studies demonstrate the effectiveness:
- Sprite gained over 32 million impressions and a 10% CTR (click-through rate) through its college student campaign on Quora.
- Webflow achieved an 83% reduction in CPA (cost per acquisition) and a 152% increase in sign-ups by testing various Quora ad formats.
Quora’s Evolution: AI and Future Growth
Quora is actively shaping its future, particularly through its investments in artificial intelligence.
1. Poe by Quora: The AI Chat Platform
In 2023, Quora launched Poe, an innovative AI model that aggregates various AI models (like GPT-4 and Claude 3) into a single platform. Poe allows users to interact with different AI bots and even lets AI model creators get paid for user chats.
- Funding for Poe: Quora raised $75 million through five funding rounds specifically to support Poe’s development and expansion.
- Subscription Model: Poe offers a paid AI model, costing around $20/month, available through its website and application.
- Rapid Adoption: Within just six months of its launch, the Poe app garnered over 18 million downloads and more than 1 million monthly active users, showcasing a strong market reception.
2. Other Noteworthy Quora Statistics
- Highly Educated Platform: 65% of Quora’s users hold a college degree or higher.
- Management Background: In 2018, 37% of Quora users were likely from a management background, offering an excellent opportunity to present solutions to decision-makers.
- Multi-Language Support: Quora supports 17 different languages, fostering a truly international community.
- Google Dominance: Google is not only the biggest driver of traffic to Quora but also the most discussed brand on the platform, followed by giants like Amazon, Meta, and Coca-Cola.
- Quora’s Age: Quora will celebrate its 16th birthday in June 2025, having been founded on June 25, 2009, by former Facebook employees Adam D’Angelo and Charlie Cheever.
What Users Are Asking About Quora
Beyond the direct statistics, people on platforms like Reddit and Quora often discuss specific aspects of the platform. Here are some trending questions and observations:
- “Is Quora still relevant for SEO in 2025?” Many users are discussing Quora’s continued impact on SEO, especially given Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines. High-quality answers on Quora from experts can significantly boost authority and drive organic traffic.
- “How can I effectively use Quora to promote my small business without being spammy?” This common question reflects a desire for authentic marketing strategies. Users are looking for advice on providing value-driven answers that naturally lead to business exposure, rather than direct advertising.
- “What’s the real impact of Quora’s Poe on user engagement?” Users are curious about how the integration of AI models like Poe affects their experience on Quora, from finding answers to generating content. They want to know if it enhances knowledge sharing or changes the platform’s core identity.
- “Are Quora Spaces a good alternative to Facebook Groups for community building?” Many are exploring Quora Spaces as a structured environment for niche communities, comparing their effectiveness for engagement and information sharing against traditional social media groups.
- “What are the best strategies for getting more followers and views on Quora answers in 2025?” This perennial question highlights the ongoing quest for visibility and influence on the platform, with discussions often revolving around specific content strategies, consistency, and keyword optimization within answers.
These discussions show that users are not just consuming information but actively seeking ways to leverage Quora for personal and professional growth.
FAQs About Quora Statistics
1. How many active users does Quora have in 2025?
As of 2025, Quora has surpassed 400 million monthly active users, demonstrating significant growth and a wide global reach.
2. Is Quora still a good platform for marketing and advertising?
Yes, Quora remains an excellent platform for marketing and advertising, especially for businesses seeking to reach an engaged, educated audience actively looking for information and solutions. Quora Ads boast up to 4x higher conversion rates compared to other platforms.
3. What is Poe by Quora, and how does it affect the platform?
Poe is Quora’s AI-powered chat platform, launched in 2023, which allows users to access and interact with various AI models like GPT-4 and Claude 3 in one place. It signifies Quora’s strategic move into artificial intelligence, enhancing user experience and offering new avenues for content creation and knowledge discovery.
4. Which countries use Quora the most?
The United States leads with the highest number of Quora users, accounting for 148 million, followed closely by India with 100 million users, making them the top two countries for Quora engagement.
5. What kind of demographics typically use Quora?
Quora’s user base is predominantly male (56.5%), with the largest age group being 25 to 34-year-olds (30.11%). A significant portion of users are highly educated, with over 65% holding a college degree, and many have high household incomes, often exceeding $100,000 annually.
Also Read:
- Internet User Statistics
- Google Searches Statistics
- Instagram Statistics
- Twitch Statistics
- Blockchain Statistics
Conclusion: Quora’s Enduring Value in 2025 and Beyond
Quora stands as a unique and increasingly valuable platform in 2025. With over 400 million active users, a highly educated demographic, and a strong focus on organic search traffic, it presents unparalleled opportunities for knowledge sharing, community building, and business growth.
The platform’s strategic investment in AI with Poe, its consistent user growth, and its impressive conversion rates for advertisers solidify its position as a key player in the digital landscape.
Whether you are looking to learn, share expertise, or promote your brand, Quora offers a rich and responsive environment. By understanding these Quora statistics for 2025, you can effectively harness its power for your benefit.
