Semrush pricing has expanded beyond traditional SEO and now includes AI Search Visibility, Content, Social, Advertising, Local, and PR toolkits. The main SEO choices are Starter, Pro+, and Advanced, while the SEO Classic toolkit continues to offer Pro, Guru, and Business. Since Semrush pricing changes according to the toolkit selected, your actual cost depends on the tools you need.
Semrush Pricing: Quick Comparison
Use this Semrush pricing comparison to see the available levels together, including monthly prices, annual equivalents, website allowances, daily keyword tracking, and the main differences between plans.
Semrush Pricing plan | Plan | Monthly price | Annual billing | Websites | Keywords tracked daily |
SEO | $139 | $117.33/mo | 5 | 500 | |
Starter | $199 | $165.17/mo | 5 | 500 | |
Pro+ | $299 | $248.17/mo | 15 | 1,500 | |
Advanced | $549 | $455.67/mo | 40 | 5,000 | |
Enterprise | Custom | Custom | Custom | Custom |
The annual amounts shown on Semrush’s current pricing page represent the monthly equivalent when the subscription is billed annually. Semrush states that annual subscriptions can provide savings of up to 17%.
A free Semrush account is also available with limited functionality. It costs $0 per month, does not ask for a credit card, and provides one demo project, 10 reports per day across selected tools, basic onboarding, and AI Visibility features.
What Is Semrush?
Semrush is an all-in-one digital marketing platform covering SEO research, keyword analysis, competitor research, website audits, content activities, advertising research, backlink analysis, and AI search visibility.
Through its newer Semrush One approach, Semrush combines established SEO capabilities with AI visibility functionality. According to Semrush, users can monitor their brand presence across search engines and AI services such as ChatGPT and Gemini.
Calling Semrush only a keyword research tool would leave out much of what the platform offers.
Depending on the plan you choose, its tools can be used to:
Find and track keywords
Audit a website
Research competitors
Analyze backlinks
Monitor search rankings
Research paid advertising
Create and improve content
Track AI search visibility
Monitor prompts and AI brand performance
Build reports for clients or teams
Because the platform combines so many functions, Semrush pricing is generally higher than the cost of individual SEO tools built around one specific task.
Semrush Pricing Plans Explained
Here is a closer look at every Semrush pricing level, including its costs, feature allowances, and differences, so you can match a plan with your SEO and marketing workload.
Semrush SEO Plan
The SEO plan is $139 per month when paid monthly.
For annual billing, the current pricing page gives a monthly equivalent of $117.33.
Its features include:
5 websites to monitor
500 keywords tracked daily
Keyword research
Competitor research
Position Tracking
Site Audit
AI search performance tracking
AI sentiment monitoring
AI visibility reports
Custom prompt monitoring
This plan is primarily suitable for freelancers and smaller businesses that want standard SEO capabilities together with selected AI search tracking tools.
The SEO plan should not be confused with the older Pro plan, since Semrush now lists SEO separately on its current pricing page.
Semrush Starter Pricing
Semrush Starter costs $199 each month. The annual-billing equivalent is $165.17 per month.
Starter combines the SEO offering with the AI Visibility toolkit. It includes:
5 websites
500 tracked keywords
Keyword research and optimization tools
Competitor research
MCP access
50 AI prompts tracked daily
One domain for AI brand performance
300 AI visibility reports per day
AI-ready Site Audit
This plan is a stronger match for teams that need visibility into both conventional Google search performance and AI search results through one subscription.
Semrush Pro+ Pricing
The Pro+ tier is priced at $299 per month, or $248.17 per month when billed annually.
Pro+ increases capacity compared with Starter, particularly for websites, keywords, and research.
Pro+ includes:
15 websites
1,500 keywords tracked daily
Historical SEO data
Content optimization
Keyword cannibalization analysis
Multi-location and device tracking
100 AI prompts tracked daily
Marketing teams that are growing or agencies working across multiple sites can find this tier more appropriate.
Once several campaigns are being managed, the additional historical data and higher tracking limits become more useful than they would for a single small website.
Semrush Advanced Pricing
Advanced is priced at $549 per month.
The monthly equivalent with annual billing is $455.67. The Advanced plan increases the allowances to:
40 websites
5,000 tracked keywords
200 AI prompts tracked daily
SEO Share of Voice
API data integration
Features included in Pro+
It is intended for larger agencies and organizations that require greater website, keyword, reporting, and data capacity.
API integration can be particularly useful when an organization needs to feed Semrush data into its own systems.
Semrush Enterprise Pricing
Enterprise is available on a custom-pricing basis.
Semrush currently describes this tier as an option for organizations working across multiple brands, regions, or teams. Enterprise includes custom limits, large-scale AI prompt tracking, multi-brand AI visibility, custom integrations and API access, SSO, team governance, audit logs, a dedicated account manager, and 24/7 support.
A standard monthly amount is not published because Enterprise subscriptions are built around the organization’s individual needs.
Organizations interested in Enterprise have to contact Semrush for a quote.
Semrush SEO Classic Pricing
People who have followed Semrush for some time may still recognize the Pro, Guru, and Business plans.
They remain available rather than having simply been removed. Semrush’s current FAQ identifies these three as the subscription levels for the SEO Classic toolkit.
SEO Classic plan | Monthly price | Annual monthly equivalent | Websites | Keywords |
Pro | $139.95 | About $117.33 | 5 | 500 |
Guru | $249.95 | About $208.33 | 15 | 1,500 |
Business | $499.95 | About $416.66 | 40 | 5,000 |
According to the current Semrush FAQ, Pro is $139.95 per month, Guru is $249.95, and Business is $499.95. The FAQ also shows website limits of 5, 15, and 40 and daily keyword tracking limits of 500, 1,500, and 5,000.
This means a statement such as “Semrush Pro costs $139.95” can still be accurate when it is describing the SEO Classic toolkit rather than the newer combined SEO + AI Search plans.
That distinction should be kept in mind when reviewing Semrush Pricing today.
Semrush Pricing: Monthly vs Annual Billing
Choosing monthly billing results in a higher monthly Semrush cost.
The current combined plans are listed as:
SEO: $139/month monthly or $117.33/month annually
Starter: $199/month monthly or $165.17/month annually
Pro+: $299/month monthly or $248.17/month annually
Advanced: $549/month monthly or $455.67/month annually
With annual billing, the subscription is paid upfront, with the displayed monthly equivalent being lower.
Before selecting annual billing, determine the number of projects and tracking allowances your work really requires. Paying a lower monthly equivalent is not particularly useful if the plan includes functionality your team will not use.
Semrush says users can cancel, upgrade, or downgrade at any time unless custom terms or a signed agreement apply.
Does Semrush Have a Free Plan?
Yes. There is currently a free Semrush account costing $0 per month. No credit card is required, although access to the platform is restricted.
The free account provides:
One demo project
10 reports per day across vital tools
Help Center access
Basic onboarding
AI Visibility features
Because paid plans have substantially higher limits, the free account is mainly useful for trying Semrush and learning how its tools work.
Semrush also currently advertises a seven-day free trial through its pricing page.
Semrush Add-Ons and Extra Costs
The final Semrush cost can be higher if you add users or subscribe to additional products.
The current pricing page lists additional users from $45 per month.
Semrush also lists:
Lead Generation: $90/month
Base Report: $10/month
Pro Report: $20/month
Additional users: from $45/month
Additional toolkits may also be purchased separately.
The current Semrush FAQ lists these starting prices:
Toolkit | Starting price |
SEO Classic | $139.95/month |
AI Visibility | $99/month |
Traffic & Market | $289/month |
Local | $30/month |
Content | $60/month |
Social | $20/month |
Advertising | $99/month |
AI PR | $149/month |
These are separate subscription options, meaning it is important to confirm what is already included before paying for another toolkit.
Semrush Pricing for Agencies
Agencies should assess more than the advertised base price when choosing Semrush. Website allowances, keyword tracking, users, reports, client projects, and AI prompts can all determine whether one tier is more suitable than another.
The current plan limits progress as follows: 5 websites → 15 websites → 40 websites. For keywords, the progression is: 500 keywords → 1,500 keywords → 5,000 keywords.
Semrush also has reporting tools and add-ons designed to make client data sharing easier for agencies.
The Pro Report add-on costs $20 per month. It includes external integrations, scheduled delivery, branding and white-label reporting, AI-generated summaries, and sharing by link.
For agencies, the useful comparison is between subscription cost and the number of client accounts and reports the team actually manages.
Semrush Pricing Compared With Competitors
Semrush is positioned toward the more expensive end of the SEO software market.
For comparison, TechRadar’s October 2026 keyword research comparison lists Ahrefs Lite at $129 per month. Its Semrush listing displays Semrush Pro at around $119.95 in the comparison interface.
Prices displayed by third-party websites may not match the official Semrush pricing page because plans and promotional offers can change.
Semrush also combines more marketing functions than a product focused solely on keyword research.
In its February October 2026 review, TechRadar describes Semrush as a broad SEO and AI visibility platform, highlighting its reporting limits, link-building tools, data visualization, and AI search tracking. The review also mentions a steep learning curve and notes that the pricing corresponds to the scale of the platform.
If you are comparing Semrush with Ahrefs or another SEO service, assess the actual tools and limits involved, including project allowances, keyword tracking, historical data, reporting, and AI search functionality, rather than using the monthly price alone.
What Does Semrush Pricing Include?
Examine the tools and capabilities included across Semrush pricing tiers, from Business through Enterprise, to see what the subscription provides.
SEO Research
Semrush can be used to investigate keywords, competitors, backlinks, rankings, and technical website issues.
Site Audits
Site Audit looks for technical and SEO issues affecting websites. Higher-level plans allow users to crawl more pages.
Position Tracking
Position Tracking follows keyword rankings over time. On plans that support the functionality, tracking can also cover different devices and locations.
AI Search Visibility
The newer plans include tools for measuring brand visibility in AI search. Current Semrush documentation mentions platforms such as ChatGPT, Gemini, Perplexity, and Google AI search features.
Content
Higher plans may provide content optimization tools that support the research and improvement of web pages.
Reporting
Depending on the selected subscription and add-ons, Semrush supports scheduled reports, PDF exports, integrations, sharing, and additional reporting functions.
Is Semrush Worth the Price?
The value of Semrush Pricing ultimately depends on how much of the platform you will actually use. Someone managing one small website as a freelancer may have no need for thousands of tracked keywords or dozens of projects.
An agency serving many clients will naturally have broader requirements.
Semrush can make more financial sense when you need multiple functions within one platform, including keyword research, competitor analysis, technical audits, rank tracking, backlink research, reporting, content work, and AI search monitoring.
TechRadar’s October 2026 review also emphasizes the breadth of the platform while pointing out that newcomers may need time to learn it.
The free account and trial allow prospective users to test the interface before committing to a longer subscription.
Pros and Cons of Semrush
Pros
- Semrush covers many important SEO workflows without requiring separate tools for every task.
- Higher plans provide substantially larger keyword allowances for ongoing rank monitoring.
- Site Audit can help identify technical SEO issues and monitor website health.
- The newer plans extend beyond traditional search by including AI visibility reporting, prompts, and AI-related monitoring.
- Users can move into plans with more websites, keywords, reporting capabilities, and advanced functionality as their needs increase.
- Semrush allows users to add specialist toolkits for areas such as Traffic & Market, Local, Content, Social, Advertising, and AI PR.
Cons
- Semrush can be a substantial recurring expense for solo users or small websites.
- Specialist toolkits and add-ons can be purchased separately, so the overall subscription cost may rise when you need more functionality.
Quick Links:
FAQs: Semrush Pricing
Semrush pricing varies according to the subscription you select. Its current plans combine SEO and AI search capabilities, with options ranging from a free tier to paid plans and custom Enterprise pricing.
Yes. Semrush provides a free plan with limited access. It includes 1 demo project and 10 reports per day across vital tools, plus selected AI Visibility features.
The available Semrush trial lasts 7 days. If you do not cancel during the trial, the account converts to the plan you selected and billing begins at the standard rate.
The right plan depends on the number of websites, keywords, and SEO features required. Semrush's current lower-tier options are aimed at freelancers, small businesses, and small teams, while higher plans provide additional capacity and functionality.
Yes. Semrush says annual subscriptions can save up to 17% compared with monthly billing. The annual subscription is paid upfront rather than being divided into monthly payments.
Yes. Users can upgrade or downgrade their subscriptions, although custom agreements may have different terms.
Semrush combines several areas of SEO and search visibility, including keyword research, competitor insights, Position Tracking, Site Audit, backlinks, and AI search monitoring. Depending on the plan, users can also access historical data, content optimization, multi-location tracking, API access, and other advanced features.
Yes. Semrush has plans designed for growing teams, agencies, and larger organizations. Higher tiers increase website and keyword limits and can add capabilities such as reporting, Share of Voice, API access, and broader AI visibility tracking.
Final Thoughts: Semrush Pricing October 2026
The current Semrush Pricing structure is more layered than the older Pro, Guru, and Business model might make it appear.
Today, Semrush presents SEO, Starter, Pro+, and Advanced as its combined SEO + AI Search plans, while Pro, Guru, and Business continue within the SEO Classic toolkit. Enterprise is available through custom pricing.
For smaller sites, the SEO plan at $139 per month may provide sufficient research and tracking functionality. If AI search monitoring is needed alongside broader SEO capabilities, Starter and Pro+ are options to consider.
As website numbers, keyword requirements, users, and reporting demands rise, larger organizations and agencies can consider Advanced or Enterprise.
Remember that the listed subscription price does not necessarily represent the entire monthly expense. Extra users, reporting options, separate toolkits, and other add-ons can increase the bill.
When comparing Semrush with Ahrefs or another SEO platform, concentrate on the limits and capabilities that matter to your actual workflow. Doing so provides a more meaningful comparison than choosing based only on which service advertises the lower monthly price.
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