Tumblr thrives as a unique platform where creators share ideas, art, and stories freely. People use it to build communities around niche interests like fandoms, fashion, or activism.

If you seek a space to express yourself without algorithms pushing trends, Tumblr fits perfectly. Businesses leverage it for authentic marketing, while individuals build personal brands through reblogs that spread content virally.

This article explores Tumblr’s 2025 statistics in depth, including user numbers, growth trends, and traffic. You learn how these stats reveal opportunities, such as joining Gen Z-driven revivals to boost your visibility.

We pull fresh insights from online forums where users discuss Tumblr’s comeback, adding real-time perspectives. Whether you run a blog or promote products, Tumblr offers tools like customizable themes and tags to connect deeply with audiences.

Latest Tumblr Statistics of 2025

• Tumblr hosts over 620 million blogs worldwide in 2025. Creators publish around 8.9 million posts daily, which equals about 2,000 posts every second.
• This high activity level means you find fresh content constantly, ideal if you curate inspiration for your projects. Monthly active users reach 135 million, showing a dedicated crowd that engages deeply.
• Gen Z leads the charge, making up 50% of active users and 60% of new sign-ups. You benefit from this youthful energy by creating content that resonates with trends like memes or digital art, drawing in followers quickly. Traffic hits 160.85 million visits in August 2025, up from earlier dips.
• Users spend an average of 7 minutes and 42 seconds per session, viewing 6.39 pages each time. This engagement helps you if you post multimedia—photos, GIFs, or text—to keep visitors hooked longer.
• Tumblr’s bounce rate stands at 43.6%, lower than many sites, so people stick around. You use this to your advantage by optimizing posts with eye-catching visuals, increasing reblog chances. Globally, Tumblr ranks #216, but in the US, it climbs to #117.
• If you target American audiences, focus on US-centric tags to amplify reach. Industry-wise, it ranks #21 in social media, behind giants like Instagram but ahead of niche players. You leverage Tumblr’s position for less competition in creative niches, building loyal followings without paid ads.

How Many Blogs Are There On Tumblr?

• Tumblr counts 620.8 million blogs in 2025, up nearly 100 million from 519 million in 2024. This growth signals a revival, especially among creators who value its flexible format.
• You start a blog easily—no coding needed—and customize it with themes to match your style. Blogs doubled from 17.5 million in 2011 to over 496 million in 2020, but recent jumps show renewed interest.
• Recent Reddit discussions highlight this: users note Tumblr “kills it in 2025” with over 612 million active blogs, crediting relaxed content rules for the surge. If you blog about hobbies, use tags to join communities and gain reblogs, expanding your audience organically.

Here is a table tracking the cumulative number of Tumblr blogs over the years:

Source: Tumblr

This upward trend after 2023 dips means more opportunities for you. New blogs pop up daily—12.8 million posts added every day—so you compete by posting consistently. Businesses use Tumblr blogs to share behind-the-scenes content, driving traffic to their sites via links in posts.

Tumblr Demographics

• Tumblr attracts a young, diverse crowd in 2025. Gen Z accounts for 50% of monthly active users, while Millennials make 30%. This shift draws from fresh sign-ups, with Gen Z at 60% of newcomers.
• You tap into this by creating relatable content like aesthetic mood boards or social commentary, which spreads fast among 18-24-year-olds who form 38.99% of traffic.
• Young adults aged 25-34 contribute 28.12%, often seeking creative outlets. If you build a personal brand, target these groups with polls or asks to foster interaction.
• Quora users in 2025 ask about demographics, noting 46% of users over 35—surprising for a youth-focused site. This mix lets you reach varied audiences: younger for trends, older for thoughtful discussions.
• Gender balances closely, with 51.34% female and 48.66% male. You benefit by crafting inclusive content that appeals broadly, like gender-neutral fashion tips.

Here is the age breakdown of Tumblr users:

Source: Statista

• Urban users reach 22%, rural 14%, so location-based content works well. 60% use Tumblr for entertainment, 21% for news, and 17% to follow brands. If you run a business, post entertaining branded content to engage—think fun GIFs promoting products.
• 12% connect with family and friends, so personal blogs strengthen relationships. Daily users hit 31%, weekly 86%, monthly 88%. You post regularly to catch these habits, boosting visibility.
• Mobile dominates at 72.3%, desktop at 27.7%. Optimize your blog for phones with short, visual posts to retain mobile users. In the US, Tumblr had 29.4 million users in 2020, but 2025 estimates push higher with revival talks.
• Reddit threads confirm activity: users say Tumblr remains “really active” for self-expression, not just fandoms. You use this for benefit by joining active tags, gaining followers without ads.

• Also read about: Quora Statistics

Tumblr Employee Statistics

• Tumblr employed 2,437 people globally in 2025. Women make up 56.5%, men 43.5%, fostering diverse perspectives that shape features like inclusive content moderation.
• You see this in updates that support creators from all backgrounds. White employees lead at 59.2%, Asian at 14.3%, Black at 12.2%, Hispanic at 10.2%, others 4.1%. This mix influences global appeal, helping you if you create multicultural content.

Here is the ethnicity share of Tumblr employees:

• 50% speak Spanish, 16.7% each Mandarin, French, Chinese. This supports 18 languages for posts, letting you blog in your preferred tongue to reach international audiences.
• Education: 76.5% hold bachelor’s, 14.7% master’s, 8.8% associate’s. Majors include communication (13.5%), business (10.8%), computer science (8.1%).
• All employees under 30? No—100% under 30 per some data, but likely outdated; diverse ages now. Retention: 29% stay under a year, 17% 1-2 years, but 17% over 11 years show loyalty.

• Also read about: LinkedIn Statistics

Tumblr Traffic Statistics

• Tumblr records 141.9 million monthly visits in June 2025, but August hits 160.85 million, showing growth. Visits dipped 63% from 386 million in 2024, yet rebound. You use this momentum by posting during peak times for more views.
• Average session: 7 min 42 sec, 6.39 pages. Low bounce (43.6%) means engaging content pays off—add asks or reblog chains to keep users.
• US contributes 46.73%, UK 5.72%, Canada 4.42%, India 3.39%, Germany 3.01%. Target US with local trends for higher traffic. Organic search: 29.8%, direct 60.38%, social 6.60%. You optimize SEO with keywords in posts, driving organic visits to your blog.

Here is Tumblr traffic by country:

Compared to others: Instagram 6.326B visits, Pinterest 1.248B, Tumblr 141.9M-160M. Still, Tumblr holds strong for niches. Outgoing ads to e-com like leboncoin.fr (35.33%), Etsy (7.07%). If you sell, link to shops in posts.

Monthly visits table:

Decline post-2018 adult ban, but 2025 revival noted on forums. Reddit users say traffic revives with Gen Z influx. Social traffic: Pinterest 46.85%, YouTube 18.22%, Twitter 14.04%. Cross-post to these for more referrals.

Tumblr General Statistics 2025

Below is a detailed table summarizing key Tumblr general statistics for 2025, including acquisition history, revenue, market share, top categories, engagement trends, and customer satisfaction, tailored for users looking to leverage Tumblr for personal or business growth.

This table provides actionable insights for users. For example, you can target South American audiences with localized content, use news-related posts to tap into top topics, or leverage Tumblr’s fandom communities for authentic engagement.

Tumblr Users and Growth

Tumblr’s user base steadies at 135 million monthly actives. Growth slowed: 4.1% in 2020 from 32.8% in 2014. Yet 2025 sees uptick with Gen Z. US: 10th most popular social platform.

You grow followers by reblogging popular content, adding value. Income demographics: 27% over $100K, 25% $80K-$100K. Target affluent users with premium content ideas.

Here is user growth percentage:

Post-ban decline, but 2025 recovery. Forums buzz: Quora says Tumblr popular among millennials, but Gen Z revives it.

Yearly Traffic Trends

Traffic fell from 521 million in 2018 to 213 million in 2023, but 2025 averages higher. Ban impacted, yet inclusive policies now attract diverse users. You post safe, creative content to thrive.

Here is yearly traffic:

What Users Are Asking? Special insights

From Quora:

1. What is the demographic breakdown of Tumblr? (Users discuss how Tumblr skews young but has 46% over 35, with even gender split—still relevant for 2025 stats showing Gen Z at 50%.)
2. How to check the visitor stats for my Tumblr blog? (A practical query on tracking metrics like engagements, as Tumblr lacks built-in visitor data—ties into 2025 traffic dips to 141.9M monthly visits.)
3. Is Tumblr a porn site at its core? What percentage of Tumblr’s traffic is driven by porn? (Explores pre- and post-2018 ban impacts, with users estimating porn’s role in past traffic—links to 2025’s adjusted adult content stats.)

From Reddit:

1. Posting on Tumblr in 2025 (from r/Blogging) (Bloggers ask if Tumblr is worth using now, debating engagement and sales potential amid 2025’s 160M+ monthly visits.)
2. Tumblr in February 2025 (from r/tumblr) (A meme-style post sparking debates on activity levels, with comments questioning if Tumblr is “really dead” based on user stats.)
3. Over the course of the past 10 years, the Tumblr population has aged 10 years (from r/tumblr) (Humorously highlights aging demographics, relevant to 2025’s 38.99% 18-24 users vs. growing 35+ segment.)

FAQs About Tumblr Statistics

Also Read:

• Google Searches Statistics
• eLearning Statistics
• Threads Statistics
• Twitch Statistics
• Perplexity AI Statistics

Conclusion: Tumblr Revives in 2025 with 135 Million Users

Tumblr stands strong in 2025, hosting 620 million blogs and drawing 135 million actives. Its Gen Z surge offers fresh chances for creators. You harness this for personal growth or business by building authentic communities.

Despite past dips, traffic rebounds, proving Tumblr’s resilience. Dive in to express freely and connect meaningfully.