Sundar Pichai, CEO of Google LLC and parent company Alphabet Inc., has issued a strong caution about the current boom in artificial intelligence.
He told the BBC that while the AI wave is transformative, he also sees signs of “irrationality” in investment — and no company, including Google, would be immune if the bubble bursts.
AI Bubble Warning: What He Said & Why It Matters

- Pichai said the AI market is at an “extraordinary moment” but warned there are lessons from the dot-com era.
- He stressed: “I think no company is going to be immune, including us.”
- The comments come amid massive AI spending, rising valuations and a surge in AI startups — which raises questions about sustainability.
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The Wider Impact
- Investors and tech firms may need to reassess risks of over-valuation rather than ride speculative hype.
- Google’s warning may influence policy-makers, financial markets and how companies allocate AI budgets.
- While Google is still heavily investing in AI infrastructure, Pichai’s message suggests caution alongside ambition.
For readers tracking tech trends or investing in the AI space, this serves as a reminder that even the biggest players believe the moment must be handled wisely.
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