Google Business Profile Now Connects to GA4 and Can Be Managed With Gemini

The quick version:

• Google Business Profile can now link directly to Google Analytics 4, bringing local data into one place.

• You can also manage your profile with Gemini, activated with a single tap.

• The rollout runs across June 2026 globally, though the Business notebook is not available in the UK and EEA.

Two big connections

Google announced two upgrades that local marketers have wanted for years. First, you can now connect your Business Profile directly to GA4, so your local performance data lives alongside the rest of your analytics instead of trapped in separate GBP Insights. You get a dedicated GBP collection in your Reports menu, covering the past six months.

Gemini steps in

Second, Gemini can now help manage your profile, activated with a single tap. That moves profile management from a manual chore toward an assisted workflow, which matters most for owners juggling everything themselves.

What to do

Link GA4 this week so you stop jumping between two dashboards and can finally see local data in context. Note the regional gap: the Business notebook is not live in the UK and EEA yet. Multi-location marketers on Reddit have been asking for unified local reporting for ages, and this is the closest Google has come.

Quick Links:

• Google Posts Finally Get Scheduling

• local businesses get surfaced in AI