10 Best PR Agencies in India 2026: Who Fits Your Brand

Looking for a PR agency in India that can actually get your brand covered, not just send you a monthly report? The honest answer is that there is no single best firm. The right pick depends on whether you are a funded startup, a listed company, a fintech, or a film studio.

We rechecked every agency on this list against its own website and recent trade coverage in October 2026. That pass changed the list: Ketchum Sampark is out after it wound down its India team in 2024, Avian We. is in, PR Pundit now trades as PR Pundit Havas Red, and Adfactors PR has just bought a majority stake in Australia’s SenateSHJ. Below you will find a quick shortlist, a short profile of each of the 10 best PR agencies in India, a comparison table, and answers to the questions brands ask before signing a retainer.

Short on time? These four cover most briefs: Venuelabs for startups and founders who want PR tied to search and AI visibility, Adfactors PR for large corporate and financial mandates, Edelman India for multinationals that need research-led trust work, and Madchatter for B2B, fintech and deep-tech startups.

Agencies do not publish retainer prices, so there are no prices on this page. Every firm here quotes per brief after a first call.

Top 10 Best PR Agencies In India (2026 Edition)

1. Venuelabs

Website: Venuelabs · Best for: funded startups, growing SMEs, and founders building a personal brand

Full disclosure: Venuelabs is the agency behind this blog. It is a full-service PR and digital marketing agency founded by Jitendra Vaswani, who also founded the Digiexe agency and the BloggersIdeas marketing blog. Its teams are in India, and it serves clients across India, the USA, the UK, the UAE and Southeast Asia.

The services cover media outreach, press release writing and wire distribution (PTI, ANI, BusinessWire and PR Newswire), online reputation management, crisis communication, social media, influencer partnerships, and founder thought leadership. What sets it apart is that it reports on outcomes such as share of voice, sentiment, branded search lift and citations in AI answer engines, not just clippings. If AI visibility is new to you, our guide to how businesses get surfaced in AI answers explains why it matters for PR.

Venuelabs is upfront that it does not guarantee specific publications. It says the first 30 days go into research and positioning, first placements usually land in months two to three, and compounding visibility shows from month four. You can start with a free 30-minute discovery call, and a custom proposal follows within five to seven working days.

2. Madchatter Brand Solutions

Website: Madchatter · Best for: B2B, fintech, AI and deep-tech startups

Madchatter was founded in Mumbai in 2017 by Rachna Baruah and positions itself as a PR and branding agency for B2B, fintech, AI, deep-tech and high-growth startups. Its services are media relations, content marketing and social media management, with a separate Madchatter 3.0 arm for Web3 brands.

Two things make it worth a call for a startup going global. It is a partner of the Worldcom Group, which it says gives clients media access in more than 40 countries, and its client stories are heavy on fintech names such as FinBox, Cashinvoice and the Receivables Exchange of India.

3. Adfactors PR

Website: Adfactors PR · Best for: listed companies, banks, conglomerates and government mandates

Adfactors PR was founded in 1997 and describes itself as India’s largest public relations firm. It serves more than 700 retained clients across 40 cities, from large corporations, financial institutions and governments to start-ups and unicorns, and it is known for complex, high-stakes briefs and critical issues advisory.

It is also growing outside India. In August 2026 Adfactors PR took a majority stake in SenateSHJ, an independent communications consultancy in Sydney and Melbourne, and in July 2026 AU Small Finance Bank named it its strategic communications partner.

4. Edelman India

Website: Edelman India · Best for: multinationals and brands that need research-led trust and reputation work

Edelman India is the local arm of the global Edelman network, which has run campaigns for more than 70 years. Its signature asset is the Edelman Trust Barometer, and the 2026 edition includes India-specific findings.

Recent moves show where it is heading: it launched GCC Advisory Services to help global capability centres in India build their story with talent and leadership, and it strengthened its risk and issues management practice with the appointment of Jaskirat Singh Bawa.

5. First Partners

Website: First Partners · Best for: corporate reputation, public affairs and policy advocacy

First Partners is a corporate communications and public affairs consultancy headquartered in India, led by non-executive chairman Atul Ahluwalia and vice chairman and CEO Dilip Yadav. Its three practices are corporate communications, public affairs and advocacy, and C-suite advisory with communication coaching.

It sells what it calls Business Outcome Communication, which ties each PR programme to a business goal, and it runs IFCC, a conclave series on innovation in communication. It suits companies in regulated sectors that need to win over policymakers as well as journalists.

6. Media Mantra

Website: Media Mantra · Best for: growing brands that want reputation, crisis and digital PR under one roof

Media Mantra is an independent public relations and integrated communications firm with offices in Gurugram, Mumbai and Bangalore, and it calls itself the second fastest-growing PR group in Asia. Its services include reputation management, risk assessment, crisis preparedness audits, press release management, digital PR and content building.

If you want creator campaigns to run alongside media relations, raise influencer work in the first call. For a deeper look at picking creators, see our influencer marketing strategy guide.

7. Think Ink Communications

Website: Think Ink Communications · Best for: entertainment, OTT, fashion, lifestyle and hospitality brands

Think Ink is a Mumbai agency co-founded by CEO Radhika Nihalani, and it specialises in entertainment, lifestyle, fashion and hospitality. Its client list includes Star India, Disney, Sony, PVR Pictures, Zee and Times Network, and its site lists 150+ partners and 500+ campaigns.

In 2021 it launched Think Talkies, a film and celebrity division that handles positioning for actors and films from the Hindi and South industries. Its services include media relations, image and reputation management, influencer partnerships and PR analysis.

8. Avian We.

Website: Avian We. · Best for: global and Indian brands that need national reach plus public affairs

Avian We. replaces Ketchum Sampark in this edition. Ketchum Sampark cut its India team in May 2024 and moved its remaining clients and staff to FleishmanHillard, so it is no longer a firm you can hire under that name.

Avian We. is an integrated communications agency and part of We. Communications, one of the world’s largest independent communications groups. It is headquartered in New Delhi with offices in Mumbai, Bangalore, Chennai, Hyderabad and Pune, and its homepage marks 19 years in business. Its case studies include Reckitt’s hygiene programme, McDonald’s nutrition and sustainability work, and Vistara’s in-flight menstrual health campaign.

9. PR Pundit Havas Red

Website: PR Pundit Havas Red · Best for: lifestyle, luxury, food and drink, and consumer launches

PR Pundit now operates as PR Pundit Havas Red inside the Havas Group in India. It is an integrated communications consultancy, and its capabilities run from PR and corporate communications to influencer marketing, content, events and experiential marketing.

Its showcase work fits the lifestyle and consumer brief: a Glenmorangie campaign that pitched the single malt as approachable, the launch of Coke Studio Tamil and Coke Studio Bharat, ITC Savlon’s soap-infused chalk sticks for 150,000 rural students, and Levi’s at Lollapalooza India.

10. Spice PR

Best for: film publicity, celebrity image management and entertainment launches

Spice PR, founded by Prabhat Choudhary, is a long-running name in Indian entertainment PR. Its client list mixes Bollywood and South Indian actors and films, and Choudhary is known for treating celebrities as human brands whose endorsements must fit who they are.

Spice works on what Choudhary calls an invitation-only model: it has no conventional business development team, and most clients arrive through referrals. That keeps it focused, but it also means you usually need an introduction rather than a cold enquiry.

Quick Comparison Table: Top PR Agencies in India (2026)

Rank	Agency	Speciality	Proof point	Best for
1	Venuelabs	Full-service PR, ORM, AI visibility	Free 30-minute discovery call; proposal in 5 to 7 working days	Startups, SMEs, founders
2	Madchatter Brand Solutions	B2B, fintech and tech PR	Founded 2017; Worldcom Group partner	Fintech, AI and B2B startups
3	Adfactors PR	Corporate, financial and critical issues PR	Founded 1997; 700+ retained clients in 40 cities	Listed companies, banks, government
4	Edelman India	Trust and reputation, research-led	Publishes the Edelman Trust Barometer	Multinationals, GCCs
5	First Partners	Corporate communications and public affairs	Business Outcome Communication model	Regulated sectors, policy
6	Media Mantra	Reputation, crisis and digital PR	Offices in Gurugram, Mumbai, Bangalore	Growing brands
7	Think Ink Communications	Entertainment and lifestyle PR	Clients include Star India, Disney, Sony	OTT, media, fashion, hospitality
8	Avian We.	Integrated communications and public affairs	Part of We. Communications; six Indian offices	Global and Indian brands
9	PR Pundit Havas Red	Lifestyle and consumer PR	Coke Studio Bharat launch	Luxury, F&B, consumer
10	Spice PR	Film and celebrity PR	Invitation-only client model	Films, celebrities

Agency details checked on each firm’s own website and in trade coverage on 13 October 2026.

How to Choose the Right PR Agency in India

Start with the job, not the logo. A fintech raising a Series A needs reporters who cover funding and payments; a film needs entertainment desks and talent handling; a listed company needs people who understand disclosure rules. Then check these four things before you sign:

• Sector fit. Ask for two recent campaigns in your industry and the actual coverage they produced.
• Who works on your account. Senior people often pitch and junior people deliver. Ask to meet the day-to-day team.
• What gets reported. Agree on measures such as share of voice, sentiment and quality of coverage, not just the number of clippings.
• Honest promises. Be wary of any firm that guarantees a specific publication. Editorial decisions belong to journalists.

If you also want to learn from the people behind India’s marketing scene, our list of the best digital marketing experts in India is a good next read.

FAQs About PR Agencies in India

Final Thoughts

The best PR agency in India for you is the one that already knows your sector’s reporters. Go with Adfactors PR or Edelman India for big corporate and multinational mandates, First Partners or Avian We. for public affairs, Madchatter or Media Mantra for growth-stage tech brands, and Think Ink or Spice PR for entertainment.

If you are a startup or founder who wants coverage that also lifts your search and AI visibility, Venuelabs is our pick. Book a free discovery call and you will get a proposal with target publications and KPIs within five to seven working days.